In this episode of the Sneaker History Podcast, Mike Guillory talks with Dez, the Chief Content Creator for Nice Kicks. They discuss Dez's journey into sneaker culture, his role at Nice Kicks, and the evolution of sneaker media. The conversation touches on the impact of the pandemic on sneaker trends, the importance of social media, and the Nice Kicks Awards, which aim to recognize the contributions of various voices in the sneaker community. Dez shares insights on the challenges of content creation and the future of sneaker culture, emphasizing the need for inclusivity and thoughtful engagement.
Connect with Dez: https://www.instagram.com/dezdontcare/?hl=en
Chapters
00:00 Introduction to Sneaker Culture and Personal Favorites
03:57 Dez's Journey into Sneakers and Content Creation
08:17 The Impact of the Pandemic on Sneaker Culture
12:18 Navigating Social Media and Sneaker Trends
16:43 The Dynamics of Content Creation at Nice Kicks
20:24 The Race to Break News in Sneaker Culture
25:35 Navigating Social Media Algorithms
29:56 The Evolution of Sneaker Media
35:48 The Changing Landscape of Sneaker Culture
40:48 Marketing to the Modern Consumer
43:09 Innovative Approaches to Sneaker Awards
44:46 Engaging the Community in Sneaker Culture
45:16 Redefining Sneaker Awards
47:18 Recognition and Validation in Sneaker Design
48:46 Creating Fairness in Sneaker Awards
50:11 Highlighting Independent Brands
51:07 Challenges in Recognizing Emerging Brands
53:58 The Subjectivity of Sneaker Rankings
58:48 Future Plans and New Initiatives
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CHECK OUT OUR OTHER SHOWS:
For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fm
For the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.com
For the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.com
For the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106
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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.
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