I'm your host, Nathan Webster (aka, NDUB), and it's all about being authentically you without any apologies (#beyou). I've started with nonprofits, switched to marketing, and business development. Now, we're just going to talk about life and the many hats I wear, because my life is pretty interesting. Currently: Believer, Dad, Founder, Marketer, Fractional CMO, Adjunct Professor, Speaker, Coach, Golfer (wanna be), Pizza lover, Friend, Pisces, and Teddy Bear. Formerly: "Let's Talk Marketing Podcast w/NDUB" | 2020-2026 Formerly: "Social Entrepreneur w/Nathan A Webster" | 2016-2020 Learn more about Nathan here: https://ndubbrand.com/about-us/nathan-webster/.
Stop settling for a job you dislike. If you feel stuck but know you have a unique story to tell, this episode is for you. Nathan emphasizes the importance of moving beyond strict boundaries, such as marketing and business development, to focus on what matters most: finding happiness and purpose. Your personal story isn't just a background detail, because it is a special gift meant to build meaningful connections, start a side hustl...
Watch the YouTube Video: https://youtu.be/2VaNPejvHV4
Nathan has dealt with knee pain all of his life, and thought it was because of having bad knees. Not true. One of his most recent clients, Brandon Shewbert of Limitless Fitness, exposed him to some exercises and changed his mind immediately. "There is no free lunch in the soft tissue world."
In this NEW action-packed episode of Nathan's 1st episode after closing up "...
The final curtain call in ep 316 of Let's Talk Marketing with NDUB, we are throwing out the playbook, blurring the lines, and taking off the filters. Nathan, Rae, and Jay come together one last time under the "Marketing" banner to announce a massive pivot: a brand new direction with NO parameters. From floating with manta rays in Hawaii to the realities of building a raw personal brand, we explore what happens when you move from st...
In this episode of Let's Talk Marketing with NDUB, Nathan Webster (NDUB) gets real about why chasing followers is building someone else's business instead of yours. Your followers live on Instagram's land, YouTube's land, Facebook's land, and the day the algorithm changes or the account gets purged, that "audience" is gone.
So how do small business owners actually own the people they serve? Nathan breaks down the mindset shift behi...
Are you tired of chasing leads down a complex sales funnel that just isn't converting? In this episode of Let's Talk Marketing, Nathan Webster breaks down "The Netflix Effect," the exact strategy mega-corporations like Amazon and Netflix use to capture data, streamline sales, and dominate their industries.
If you are a founder, solo entrepreneur, or DIY business owner who needs to fix your sales process without blowing a massive bu...
Are you actually building an audience, or are you just renting space on Jeff Bezos' or Mark Zuckerberg's servers? In this episode of Let's Talk Marketing, NDUB sits down with marketing veteran Laurier Mandin (Founder of Graphos Product) for an unscripted deep dive into the harsh reality of digital ownership, the death of the "monoculture," and why building a genuine personal brand matters more than chasing millions of ghost followe...
In this raw and unfiltered episode of Let's Talk Marketing with NDUB, Nathan breaks down the pressure of social media perfectionism and why the "illusion of success" might actually be hurting your business, your relationships, and your marketing. Nathan shares his message of how to "show up" by "Keeping Social Media Real." If you've ever felt the pressure to compete with everyone else's fake reality on your feed, this...
Ever wonder how Amazon dominates almost every market it enters? It all comes down to a simple yet incredibly powerful strategy that Jeff Bezos used in early board meetings- the "Empty Chair." In Episode 311 of the Let's Talk Marketing Podcast, Nathan Webster (NDUB) breaks down the concept of the Empty Chair, which represents your ultimate target customer, and explains why leaving a seat open for your "Client Avatar" can completely ...
Is your SEO strategy stuck in the past? In this episode of Let's Talk Marketing with NDUB, Nathan sits down with Scott Shockney from Sydekar to demystify the evolving world of Search Engine Optimization (seo)and the rise of Generative Engine Optimization (GEO and AISEO). As we move through 2026, simply "ranking" isn't enough. You need to understand how AI is changing the way users find your brand and why authenticity is your greate...
In this video, we dive into effective marketing strategies for small business owners operating on a tight marketing budget. Learn how to cultivate a strong business mindset and discover practical business tips for success. We also touch upon principles from Robert Cialdini to help you understand customer psychology.
Nathan dives into the psychology of the close, revealing why 70% of buying decisions are purely emotional. If you wan...
Does your personal brand feel like a disorganized mess?
In this episode of Let's Talk Marketing with NDUB, Nathan breaks down why a CRM (Customer Relationship Management) is no longer "optional" for creators and entrepreneurs heading into 2026. If you want to scale your influence and actually own your audience data, you need to stop relying on spreadsheets and start automating your workflow.
Reference:
#personalbranding #mark...
How does a global giant like Amazon justify spending $14 Billion on advertising? In this episode of Let's Talk Marketing with NDUB, I'm telling why they say "Content is King."
More importantly, you can apply these same principles to grow your small business or personal brand. You're not stuck. https://youtu.be/alxUGK0Jxyg Marketing isn't just about spending money; it's about understanding customer lifetime value, brand positioning,...
"You need to stop being a nice guy." That was the wake-up call I got from CJ (CEO of @etthehiphoppreacher ), and it changed everything. In this episode of Let's Talk Marketing, I share the 5 reasons why entrepreneurs are stuck in a death trap- and I just got out of mine. Trying to be "polished" and "nice" is actually a marketing trap that keeps you stuck in a small pond.
If you've been copying someone else's business mod...
In this LTM Podcast w/NDUB, Nathan breaks down the exact framework for creating 100 pieces of content in just 30 days without burning out. He gives 3 tips and a BONUS to build the skills needed to create content as a content creator, leading to significant personal growth. The mindset shifts and success habits that come with consistently creating content will ultimately foster discipline and motivation in your life and be a game-ch...
In this podcast, I reflect on the significant personal growth I've experienced over the past year, largely due to my journey as a content creator on YouTube (and social media). It's truly amazing how much creating content changed my life, pushing me to embrace new challenges and opportunities. I discuss the impact of this journey and how it has contributed to my self-improvement and overall YouTube growth.
Watch the full episo...
EP 303 - Market evolution and AI impact on finance In this insightful conversation, we dive deep into the world of personal finance, emphasizing the crucial difference between being sold investments and actively engaging in how to invest. Learn why a proactive approach to your financial planning, guided by a trusted investment advisor, is far more beneficial than passively accepting what's offered. This discussion will reshape your...
Nathan shares the difference between going viral and having a strategy. Learning how to leverage viral success for authority and growth is just as important as SEO and social proof in branding. As a brand, you'll have plenty of opportunities to manage this, since content repurposing and asset management never end. Ever wonder why ranking matters for your online presence? It's the same essence of website authority and how a strong d...
What happens when a police officer, author, and coach decides she no longer wants to "suffer in silence"?
In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with Rashida Saunders, author of Permission to Break: A Memoir of Strength, Silence, and Softness. They explore the heavy reality of living in the Pacific Northwest as people of color, the mask we wear in our professional lives, and why "breaking" is so...
300 Milestones. 1,000+ Downloads. 10 Years of non-stop content. In this landmark 300th episode of Let's Talk Marketing with NDUB, Nathan shares his decade-long journey from the early days of "Social Entrepreneur Nathan A Webster" to building a marketing powerhouse. Nathan breaks down the "unfiltered" side of the industry, including why most people fail to monetize and why taking the wrong advice can set you back years.
EP 299 - Stop Getting Bamboozled: 5 Psychology Secrets for Authentic Marketing
Are you tired of "snake oil" tactics and manipulative marketing shortcuts? In a world drowning in AI-generated noise, your greatest competitive advantage isn't a better prompt- it's you.
In this AI era, where the digital landscape can be noisy and cluttered, it's more important than ever for your brand to stand out. Your tone of voice in marketing wi...
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