Changing the Climate Conversation with Josh Wheeler

In this episode, we welcome Social Impact Pioneer Josh Wheeler — founder of Be Broadcast, award-winning broadcast PR strategist, and one of the UK’s leading voices on reshaping how we talk about climate change and how to move the conversation from climate fear, stalling and inaction, to something everyone can take positive action on. Josh joins us to dive into Be Broadcast’s latest data-driven report, Mission Control: The Climate Conversation, which analysed over 45,000 radio and TV segments across the UK. The findings are eye-opening: climate change is dramatically underrepresented compared to entertainment events like the Oscars, and when it does make headlines, the framing is overwhelmingly alarmist — think “ticking time bomb” and “disaster waiting to happen.” But what does this mean for the public’s understanding, emotional response, and willingness to act? Josh explains why our current approach to climate storytelling often alienates the very people we need to engage: the “movable middle.” He explores how brands, campaigners, and communicators can break through media fatigue and craft narratives that inspire hope, clarity, and meaningful action — without slipping into despair or denial. This isn’t just a climate story. It’s a media story. Josh pulls back the curtain on why climate coverage fades so quickly once the floods subside or the political drama ends, and what we can do to keep this vital conversation alive long-term. Whether you work in PR, journalism, public policy — or are simply someone who cares about the future of the planet — this episode will give you fresh insight and practical tools to help shift the narrative. Ready to challenge the headlines and reimagine climate storytelling? Don’t miss this powerful conversation with Josh Wheeler. 🌍 Links: 📊 Get the full report at: bebroadcast.co.uk/mission-control 🎧 Hear more on climate action here: https://businessfightspoverty.org/business-ngo-partnerships-for-social-impact-with-diageo-and-care/