The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts

The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts

Hey. I’m Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way. I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It’s finally time to create less, but BETTER content that makes a BIGGER impact. In this Podcast, you will find creative copy and content tips, hacks for social media and sales, business growth secrets, and expert guests who will help you blow up your business and bank account. Find exciting content creation episodes, branding strategies, social media hacks and more. It’s time to streamline your content plan and show up as your most authentic you! Connect with me:


March 28, 2023 6 min

Ready to get visible in front of a new audience as a podcast guest?

Before you draft your pitch, write your bio, and send an email to a podcast host, there's one thing you should ALWAYS do first...

And that's exactly what I'll tell you in this quick episode.

This one little tip will help you NAIL the interview and most people don't do it (from my experience as a host.)

READY? Dive in now...


Before you go , if you're tired of spin...

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Do you wish you could connect with your audience on a deeper level? Be more like Sebastain Maniscalco!

Sebastian is an incredible comedian and he stands above the rest because he does one thing during his comedy acts: he's a STORYTELLER!

To be memorable, relatable, and connect with your audience, be a storyteller.

In this quick bonus episode, you'll learn all about:

  • micro-stories
  • how to segue to your business
  • how to connect wit...
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If you are feeling depleted, anxious, overwhelmed, or worried, this is the episode for you and you’re about to get a spiritual diet change.

Meet Amy Sieffert, the author of Grace Looks Amazing on You, and her new book, STARVED. She’s also on the teaching team at Brookside Church and a YouVersion Bible teacher.

In this episode, you discover:

  • How to stop ingesting what is labeled, “spiritual junk food”
  • The advantages of being vul...
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What does REST mean to you? Is it the simple act of sleeping or binging Netflix? There's nothing wrong with that, but what does REAL REST look like?


There are 3 ways to rest in God's Presence:

  • Talk to God
  • Be intentional
  • Practice the Sabbath


When was the last time you rested in God's presence?


Please connect with me at or check out some of my daily journals: https://bossladyinsweatpants.c...

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Sick and tired of all the effort you're putting into social media with little to no results. How does social media make you feel at the end of the day?

Today, I'm sharing the 4 Sustainable Way to Grow Your Business Without Relying on Social Media!

You'll discover:

  • the reason for long form content that you own (no more rented land)
  • the importance of a blog section on your website (blogging is not dead)
  • the power of Pinterest and...
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Okay, this is tough, but it has to be done!

I'm breaking up with social media, especially Instagram, for at least a month!

I share with you my reasons, what I'll be focusing on AND how to stay connected with me to learn more on content creation, personal branding, business growth and more!

Make sure to check out for more!

Let the growth and adventure begin!

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Do you feel your brand is being ignored online? Feel like it's hard to push through all the noise? Today, you'll discover the 4 main reasons your brand is being ignored and what you can start doing today to stand out like Nike!

Say hello to Parker Nash!

Parker is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue.

While at Nike, he real...

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Are you happy? Do you know your purpose? Have you achieved daily contentment?

It's easy to be misled on what happiness is with the bombarding messages from social media and advertisements. At the end of the day, it's up to you to clarify your happiness. Today's show will give you the roadmap and the tools to figure it out.

Anthony Poponi is a happiness expert, energetic professional speaker, funny workplace consultant and founder o...

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Are you feeling unqualified in your business? Feel like a fraud when you want to create something and put it out into the world? All the feelings and emotions kick in - doubt, fear, fraud, fake...

My friend, listen to today's pep talk! You are qualified through the way you serve, learn, explore and live your life!

Today's verse: "Have I not commanded you? Be strong and courageous. Do not be afraid; do not be discouraged, for the Lo...

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Is your business prepared for an emergency, whether its for a few weeks to a few months? We never know what tomorrow will bring, so we need to be prepared for emergencies. But don’t worry, because my guest today, Kaci Ackerman, will share with you her effective systems you need to prepare for the unexpected. As entrepreneurs, we can’t ignore this, even me!

After speaking with Kaci, I realized I need a plan in place!

This reminds me...

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All of my secrets for planning and creating content in less time are waiting for you inside this 92-page downloadable PDF guide.


It starts with clarifying your long-form platform and your content pillars.

This isn’t about creating a bunch of different content for different platforms. This is about clarifying and streamlining your process. In this guide, I’ll share my tried-a...

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Oh my friend, today, I think you will learn a lot because it’s all about managing our energy and not time! Hello! I know I can relate to this. I can certainly use more energy. We’ve all learned about time management or even time blocking, but does that really work in the long run when we’re not paying attention to our energy?

My guest today, Heather Chauvin helps women courageously and authentically live, work, and parent on their ...

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One of my favorite podcasts is The Ed Mylett Show. Recently, Ed Mylett featured Jon Gordan, who I never heard of before, but now I'm a total fan!

Jon Gordan shares his insight on goals vs. commitments and how we should write down our commitments rather than our goals!

Listen in and you'll be hooked on commitments rather than goals.

Also, just a quick reminder, the 12-Month Content Guide is on presale for just a few more days at the...

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Doesn’t this sound juicy my friend? Take that idea rattling around inside your head and turn it into an online offering! Keep listening because you’ll want to take major action after what you are about to learn from Gina Onativia today!

Trust me, she knows what she’s talking about because she has built programs for Tony Robbins and Amy Porterfield! Founder and CEO of the Course Creation Boutique, Gina helps experts, speakers, and e...

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Have you heard of CopyAI or ChatGPT yet? It's basically AI technology that can write your content for your blog, social media captions and emails.

Seems kind of scary, but I don't want you to worry.

I have 2 tips to share today which proves my point... your Personal Brand matters and it's even more important to have it today!

Also, quick reminder, the 12-Month Content Guide is on PRESALE through February 14, so don't miss it.


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YAY! It's finally here!

Welcome to the Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts

Hey. I'm Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way.

I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal ...

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Ready to create your February content quickly and effortlessly?

This episode has 4 February content ideas that will keep your audience engaged and interacting with your content.

And if you want to create content easier and faster, the PRESALE is happening now on the 12-Month Content Guide! Only $14, price jumps to $47 on February 14, 2023.

Connect with me at or on Instagram!

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Want to add more magic to your website, emails and copy?

In today’s episode, you’ll discover:

  • The Quantum Copy Method
  • Crystal’s advice for writing websites, copy, email funnels and more
  • The biggest benefit of writing a book

Connect with Crystal:



And if you want to create content easier and faster, the PRESALE is happening now on the 12-Month Content Guide! Only $14, price j...

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Hot Instagram tips today!

There's a new feature on Instagram called, Instagram Notes. In this episode I share two genius tips on how to use the new feature. 

You'll be able to start conversations with your audience and create new content based on their answers. It's easier than you think.

Speaking of content, make sure to grab the free Twenty Content Ideas for Social Media. Sometimes you just need an idea spark the creation process...

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Forget the hustle mama! 

Today we’re chatting about “themed” days to align with your business priorities and create consistency, which leads to building a 6-figure business on a part-time schedule! Heck yes!

In this episode with Holly Haynes, you'll discover:

  • the main systems and routines to put in place
  • how to create your "themed" days
  • what a CEO week looks like
  • how to create your own consistency pattern for long-term sustaina...
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