SocialMinds - A Social Media Marketing Podcast
SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
Episodes
Recorded in front of a live audience at SocialMinds Live 2025, we go behind the scenes of Primark's bold social-first strategy with Primark's Kymberley Thomson in this raw, unfiltered conversation between client and creative. From concept to execution, .css-1t8gq41{border:none;background-image:none;background-color:transparent;box-shadow:none;color:#2F3133;cursor:pointer;font-size:inherit;padding:0;-webkit-text-decoration:inherit;text-decoration:inherit;width:-webkit-max-content;width:-moz-max-content;width:max-content;}.css-1t8gq41:hover,.css-1t8gq41:focus{-webkit-text-decoration:inherit;text-decoration:inherit;}
On this episode of Social in Six,
Your most successful activations will be the ones that makes stakeholders squirm. Just a little. Still, most organisations are more fearful of perceived backlash than ever before - but not Channel4. As the 'alternative' UK broadcaster with shows that range from Virgin Island to Trump V The Truth, the nature of its programming opens doors for the nature of its marketing. In this episode, 4Studio's senior content strategist Aaron Gil...
On this week's trend-focused Social in Six,
For TV broadcasters, social marketing
On this week's episode of Social in Six, The Fifth's account manager Chiara Yeomans joins Mil in the studio. They're talking about the updates that have social marketers talking, including Instagram finally launching Reposts, YouTube beating out ITV to become the 2nd most-watched channel in the UK; and the hottest influencer marketing trends set to continue in 2025.
Mindsets matter more than metrics. In episode two of ...
Social ad spend is growing but over half of it sti...
On this week's episode of Social in Six, senior creative Eve Young is back with Mil in the studio. Together, they recap the top headlines from social, including Bulletin Boards, TikTok's answer to Broadcast Channels; Instagram and TikTok developing connected TV apps; and YouTube's new sh...
Dr. Oetker is a brand that has a place in every household's cupboards, but it's also found its place on everybody's social feeds - particularly for its baking category.
This week, Mil is joined by The Fifth's associate creative director Joel Newman to break down the need-to-know headlines from the world of social. This time, they're discussing a suite of n...
Procurement isn't just about cost-cutting
The Brave Bison team sit down to decode what's next — from search and social to technology and experience. No jargon. No fluff. Just unfiltered insights, bold opinions, and the real stories behind the strategies shaping growth today. Whether you're scaling campaigns or rethinking the funnel, if it moves the needle — we're talking about it.
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Platforms change, trends come and go. Brand funda...
In a space where failure is hidden from a wider audience, Surreal embrace the impe...
SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month's Social in Six updates...
"Have you had your Weetabix?" is an iconic ad slogan as any. But post-pandemic, though Weetabix had become part of online conversations, it wasn't necessarily translating to consumers' shopping baskets. In this episode, Lorraine Rothwell, head of marketing at Weetabix, shares the story of how the brand reconnected with its core demographic while remaining relevant to younger audiences. Discover how social informed ad creative, the ...
AI is the hot topic on everyone's lips. One which, if you ask most creatives, will be spoken of with some level of selfish scepticism. But what do you do when a company built on the good of tech has their own department of creatives? This conversation is full of honest questions, thought-provoking answers, and candid discussions on how Ai is actually impacting creativity inside and outside of our studios, Don't expect another narra...
Social is changing the face of search and, with that, the impact on how brands and products are discovered has also shifted. Reddit is among the platforms capitalising on this - tapping into consumer habits of adding 'Reddit' to the end of every search term, making the brand name the 6th most-Googled term in the US.
In this episode with Hannah Walker, Reddit's Head of Mid-Market for the UK,...
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