Selling IT based solutions with Deepak Mittal

I am in conversation with Deepak Mittal, CEO of FFTalos Technologies. 

In this insightful episode, Deepak Mittal shares his career journey from coding to consultative selling, reflecting on his evolution from a tech enthusiast to a sales leader driving large-scale digital transformation. He explores solution-based selling, the importance of understanding customer needs, and why sales is more about facilitation than persuasion.

More specifically, he covers:

• His Origin Story: From engineering and coding in the early IT days to discovering his passion for customer interactions.
• Tech vs. Sales: The shift from writing software to understanding business problems and shaping solutions.
• Consultative vs. Product-Based Selling: The difference between pitching features vs. uncovering customer pain points.
• Customer Empathy & Industry Knowledge: Why asking the right questions & listening is more powerful than a polished pitch.
• Building Relationships in Sales: The role of trust, collaboration, and stakeholder engagement in long-term success.
• The Modern Buyer: How the digital era has transformed customer research & purchasing behavior.
• Enterprise Selling Strategies: The contrast between RFP-driven sales and proactive relationship-building.
• Navigating Internal Trust in Sales & Delivery Teams: Why sales & delivery alignment is critical for customer success.
• The Human Side of Selling: Managing rejections, pressures, and the art of influencing without being pushy.
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Deepak has over his career, worked in IT sector focusing on Technology, Media & Telecommunication(TMT) businesses, in sales, business development & practice leadership roles. His experience across IT Services Companies, Managed Services Providers and Product Vendors, has given him a unique 360 degrees insight into IT solutions and how they fit into larger business landscape.