Rooted In Tomorrow

Rooted In Tomorrow

We're a cooperative rooted in 100-years of forward-thinking. We're a different kind of company, grounded in a common cause ever since our founding in 1921 we have remained a cooperative. Land O'Lakes, Inc. is placing its owners, both farmers and local retailers at the heart of creating a sustainable food future. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2022 Land O'Lakes, Inc.Formerly "Something Greater."


November 28, 2022 40 min

In this episode Kim welcomes on guest Jack Uldrich. Jack was a guest speaker this year at the Land O'Lakes, Inc. midyear meeting with farmers and members of the cooperative. 

He's a global futurist and keynote speaker that analyzes past industry shifts to help people and companies anticipate major consumer shifts and business trends to stay relevant in the future. 

Check out Jacks Newsletter at

Check out Rooted...

Mark as Played

The annual Mid-Year meeting at Land O’Lakes brings farmers and thought leaders together to discuss the future and current state of agriculture. In this episode we’re pulling back the curtain on what is typically a closed door discussion. 

Land O’Lakes, Inc. CEO Beth Ford moderates a discussion with three farmers to talk about the importance of telling their stories to consumers, policy makers and community leaders. 

Check out Rootedi...

Mark as Played

Sustainable farming practices are essential for modern farmers to adopt on their land. However, changing an on-farm practice can cost a family farm a fortune or, put their crops and profits at risk. Doing the right thing for the environment also means not doing the wrong thing to ensure their family farm survives. 

In this episode, Brett Bruggeman, President of Winfield United joins us to talk about how Land O’Lakes is creating mark...

Mark as Played

In this episode, we break down the challenges facing the dairy industry and the ways Land O’Lakes continues to innovate and adapt to meet the moment on behalf of our farmer-owners.. Our guest for the episode is  Heather Anfang, Senior Vice President of US Dairy Foods at Land O’Lakes, Inc.

Get to know some of our Farmers at

Check out for more stories of incredible farmers!

Follow Land O&...

Mark as Played

As a farmer-owned cooperative, Land O'Lakes, Inc. Government Relations plays a key role in supporting the food and agriculture industry that thrives in rural communities. 

Part of the work is helping its members and local farmers advocate on their behalf, tell their stories to lawmakers and drive policy change that benefits consumers. It's about increasing access to food, understanding where it comes from, and bridging the g...

Mark as Played

In this episode, Land O’Lakes Chief Marketing Officer Heather Malenshek joins us to discuss how we're helping bring to life the stories of our cooperative and position Land O’Lakes Inc. as a powerful enterprise working in service of our farmer and retailer owners.

Today, Land O’Lakes is a diverse agribusiness spanning crop inputs, animal nutrition, food production, and environmental sustainability. That means we have many storie...

Mark as Played

In this episode, we illustrate the often eye-opening issues facing those without
broadband connectivity and the work to get communities better connected.

Bringing every American broadband access is the moonshot challenge of this generation.

It's the focus of our American Connection Project. As we hear from our guests,
connectivity is not a luxury, but a necessity for education, health care, modern food
production, and economic gro...

Mark as Played

Guests on this episode: Truterra President Jason Weller and Nebraska farmer Lukas Fricke join host Kim Olson.
Everywhere you look, organizations are making announcements about carbon markets. While some are talking a big game, Land O’Lakes - through its Truterra business - has been hard at work empowering farmers to not only do the right thing for the environment but generate income for their families and communities. 

Something Gre...

Mark as Played

Something Greater is back in 2022 with new episodes and guests! As the world was interrupted by COVID, farmers pressed on, producing food for a world facing countless challenges. This season, Something Greater features the innovators, the forward thinkers, and small-town leaders guiding Land O’Lakes into its second century and taking on some of the world’s most pressing challenges. Join host Kim Olson for monthly episodes.

Head to L...

Mark as Played

Land O’Lakes, Inc. includes 1,711 dairy family farmers. They are the backbone of our farmer-owned cooperative that has expanded to much more than butter in its nearly 100-year history. Before your food winds up on your dinner table, it takes a farmer to fork journey. In this episode, we trace the humble beginnings of that holiday cheese plate and that glass of milk left for Santa. 

The families who produce your food and how Land O’L...

Mark as Played

Bringing new workers, new families and new ideas to rural small towns mean that the town, its businesses, and schools can thrive for years to come. But recruiting new workers to those small towns can be a challenge. The talent pool is smaller Vs. large urban areas. The visibility for those jobs may not be as apparent in online job postings. The reality is, more people are moving away from small towns than they are moving in. Land O...

Mark as Played

Agriculture is more high-tech than ever before. From artificial intelligence to cloud computing technologies, there is so much innovation out there to support farmers in their efforts to be both profitable and sustainable. In order to leverage agtech to its full potential and feed the world’s growing population, expanding rural broadband connectivity is crucial. Land O’Lakes is working with Microsoft on all of these intersecting is...

Mark as Played

As a farmer-owned cooperative Land O’Lakes has a vast network of farmers and families whose professional skillset exceeds farm work. In a challenging farm economy, Land O’Lakes launched its ‘Supplemental Work Program’ where our farmers or their families who may have IT, accounting – or other business-related skills can be hired as part-time workers in their knowledgeable field. Join host Kim Olson and Land O’Lakes Farmer-Owners Suz...

Mark as Played

COVID-19 is impacting everyone, globally. Whether it’s the virus itself or protective measures taken by countries, states, local governments – and businesses to ensure the health and safety of its population and workforce. As part of the food supply Land O’Lakes, Inc. is deemed an essential service by the Federal Government and the U.S. Dept. of Agriculture. This episode digs into the challenges, the realities, and shares stories a...

Mark as Played

Content recorded in person before the COVID-19 pandemic.

For the 99th time Land O’Lakes, Inc. hosted its Annual Meeting in Minneapolis. Farmers from around the country that are part of our cooperative network gathered to talk about the business, gain insight from consumer panels – and find ways to be better farmers for our future, together. 

There are roughly 4,000 member-owners part of the Land O’Lakes cooperative. Hear from them di...

Mark as Played

The challenging farm economy can bring uncertainty, stress, and anxiety. This can lead to negative effects on health --, particularly mental health. While often seen as taboo, having help and support for people experiencing mental health struggles is critical. 

Advocating for farmers and supporting them is part of the Land O’Lakes, Inc. DNA. This is an episode for farmers and anyone who might want to seek help or know someone they w...

Mark as Played

Note to our listeners: Something Greater has changed its name to the Rooted In Tomorrow podcast. The name change is effective April 2022. Listeners won't need to resubscribe.  

Building well-connected, strong agricultural markets around the world are critical for global food security and creating strong economies. Land O’Lakes Venture37 does just that – and as a cooperative, Land O'Lakes, Inc. Is all about farmers helping fa...

Mark as Played

Note to our listeners: Something Greater has changed its name to the Rooted In Tomorrow podcast. The name change is effective April 2022. Listeners won't need to resubscribe.  

It’s been a little more than a year since Land O’Lakes, Inc. launched Something Greater. We’ve had several guests from inside and outside the company talking about our mission of Feeding Human Progress – from policy, to crop management, sustainable farmin...

Mark as Played

Three-quarters of counties with the highest rates of food insecurity exist in rural areas – and yet these small farming communities produce much of the food for the nation. The challenges of feeding a rural population are unique from that in an urban setting. Land O’Lakes, Inc. along with its partners, Feeding America and Second Harvest Heartland are doing the work in supporting rural communities and providing food to those in need...

Mark as Played

About a quarter of Americans in rural areas believe high-speed internet and the lack thereof, is a major problem. Access to rural broadband disproportionally affects those in rural areas – and having that access is no longer a luxury, it’s a necessity for work and overall quality of life. Land O’Lakes, Inc. is working with its cooperative members, internet providers, and stakeholders to bridge the gap. In this episode host, Kim Ols...

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    The Piketon Massacre

    The most notorious mass murder in Ohio’s history happened on the night of April 21, 2016 in rural Pike County. Four crime scenes, thirty-two gunshot wounds, eight members of the Rhoden family left dead in their homes. Two years later a local family of four, the Wagners, are arrested and charged with the crimes. As the Wagners await four back-to-back capital murder trials, the KT Studios team revisits Pike County to examine: crime-scene forensics, upcoming legal proceedings, and the ties that bind the victims and the accused. As events unfold and new crimes are uncovered, what will it mean for all involved? What will it mean for Pike County?

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.


    It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.