Many years ago, when I first started a band, I was instructed, by many people in the know, that the most important thing to do when we played shows was to sign people up for our mailing list. I took this very seriously and handstitched and painted a little booklet where people dutifully wrote down their addresses, with a pen on a ribbon attached to it. We made card stock postcards at Kinkos and sent them out before our shows at places like The Sidewalk Café, The C Note, and one time at The Bitter End. I wonder where that mailing list ended up?
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This is Episode 468
Song: Mail Myself to You
Image by me
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