Sounds From The Underground: Hip Hop Lifestyle & Marketing Podcast from Insomniac Magazine
Sounds from the Underground, a podcast from the Hip Hop veterans at Insomniac Magazine. Delving into music, culture and marketing.
Episodes
On this episode of Insomniac Magazine's "Sounds From The Underground" podcast, an eclectic group of Hip Hop artists share their inspirations and provide some insight into their takeaways from marketing. Featured artists include Dell P (Philly), CasanovaOnTheMic (Guam), Twan Mack (Milwaukee), Messiah Black (Pittsburgh), Cassandra The Goddess MC (NYC), The Scribes (UK), and JuleUnique (Long Beach).
On this episode, IZ-REAL speaks with a Chicago music and art scene staple Sharkula. The prolific rhyme practitioner has been creating non-stop for the better part of two decades, crafting over thirty albums, EPs, mixtapes and other projects. With a one-of-a-kind approach and unrelenting dedication to the culture, this veteran emcee is a Hip Hop original.
On this episode of Insomniac Magazine's "Sounds from the Underground" podcast, we hear from producer, filmmaker, and record label president David C-Doc Snyder. He discusses the new Public Enemy album, directing their live performance on The Late Show with Stephen Colbert, distributing his film "Heights Girl 2," and the latest on The Spit Slam Record Label Group, which he runs alongside Hip Hop icon Chuck D.
On this episode of Insomniac Magazine's "Sounds from the Underground" podcast, we hear from a handful of indie Hip Hop practitioners who share their inspirations and give insights into some of their marketing efforts and takeaways. They touch on topics, including branding and creativity and provide a perspective from things they've put into practice within their careers. Hit play and dive into some Hip Hop tips of the trade from rh...
In this Insomniac Magazine interview, the legendary emcee and freedom fighter, Chuck D talks with Israel "IZ-REAL" Vasquetelle. The iconic artist provides insight into Public Enemy’s newly released masterwork What you Gonna Do When The Grid Goes Down. He shares his thoughts about the current state of affairs in 2020, working with Rage Against the Machine reboot and supergroup Prophets of Rage, a newly minted deal with Def Jam, and...
On this episode, rising Hip Hop artist Pounds provides insight into his role as Big Pun in the upcoming Big L biopic, branding, working with Daupe Records, collaborations, and his music industry journey so far. The upstate New York rapper conducted the interview while on break for a music video production on the docks of a Boston shipyard.
On this episode of Insomniac Magazine's Sounds From The Underground, the manager for the legendary Roc Marciano imparts music industry insight. Jazz has worked with the mic phenom since the early days of his career. This Hip Hop vet shares jewels from the trenches of this successful indie giant's camp, their distinct approach to monetizing music in a world dominated by streaming, licensing to TV and much more.
Cedric Miller aka Ced Gee entered the Hip Hop game decades ahead of his time. As a member of one of the most groundbreaking groups in the genre's golden era, Ultramagnetic MCs, he did double-duty as emcee and producer. Beyond creating classic music with Ultra, he also crafted multiple songs on "Criminal Minded" the iconic debut album from another of Hip Hop's most influential and revered groups, Boogie Down Productions. If that wer...
Insomniac Magazine editors IZ-REAL and Kevin Keith examine innovations in Hip Hop through the decades in this new series as part of Sounds From The Underground. On this episode of the podcast, they delve into the 1980s and discuss some of the most groundbreaking acts in the genre.
If you know Hip Hop, then you know that the most talented artists are not found on the top of the charts or going viral. That type of visibility is a seriously good look if you can get it, but many times it's nothing more than a fleeting spell of vapor fame. Instead, some of the most impressive emcees can be found grinding in the trenches, well-below the surface, building success from the ground up.
True Hip Hop heads know Insomnia...On this episode of Insomniac Magazine's "Sounds From The Underground" podcast, Hip Hop vet Mr. P Chill shares in-depth insight into booking shows and tours as an independent artist. The Sacramento, CA emcee and producer has been creating his own brand of classic era Hip Hop for over 20 years. He's toured the United States many times over and typically stays on the road performing for nearly ten months out of the year. Currently on ...
The Griselda camp has built a significant brand for their movement and key members over the past few years. Regular visitors to InsomniacMagazine.com have been seeing the name dominating our top ten lists beginning at the start of 2015. Since those days, label head Westside Gunn, Conway the Machine and Benny The Butcher have become mainstays throughout the Hip Hop mediascape. Milestones included the label inking a deal with Eminem’...
In this in-depth interview with Insomniac Magazine's Israel Vasquetelle, Schoolly D discusses his storied career, an upcoming album, and insight into a lifetime of uncompromised creativity that shows no sign of slowing down. There's no shortage of reasons why Schoolly D is a trailblazer. Off the top, he is indeed the undisputed creator of gangster rap. He is a rapper's rapper; influencing iconic rappers who've gone on to influence ...
On this episode of the podcast, we challenge Hip Hop artists to elevate their craft in a variety of ways, including drawing inspiration from some of the genre's pioneers.
Insomniac Magazine's Israel Vasquetelle interviews Ruffhouse Records co-founder, Chris Schwartz. The record exec shares stories from his time working some of Hip Hop’s most iconic artists. Schwartz played a significant role in the careers of Kriss Kross, Cypress Hill, Wyclef, Pras, and the amazing Lauryn Hill. His company released records by Kool Keith, Benie Sigel, DMX, John Forte, The Goats, Tim Dog, and countless others. Ruffhou...
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