March 12, 2024 • 37 mins
Discover the power of virtual connections as we unravel the secrets to thriving in a digitized business world with social media guru Kim Dickerson and marketing maven Sascha Lee. This episode takes you behind the chamber doors, revealing how networking and community support fuel business growth. Tap into their journey from the Cocoa Beach Chamber of Commerce to the vast landscape of online marketing, and be inspired by their success stories that highlight the vital role of relationships and resourcefulness in the business arena.
Get ready to transform your website's traffic into treasure, because we're not just generating clicks—we're converting them! I'll take you through the ins and outs of creating a user-friendly experience that doesn't just attract customers but keeps them coming back for more. Plus, we'll delve into the local business community's spirit of mentorship, showcasing how collaboration and regular chamber events can elevate your professional game.
Strap in for a techno-centric ride as we navigate the waves of the metaverse, discussing how this new realm offers untapped potential for entrepreneurs. From virtual real estate to networking with introverts, this episode is your gateway to understanding the digital shift that's redefining society. Join us and embrace the challenge of keeping pace with technology, ensuring your business is not just surviving, but thriving in the age of innovation.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:10):
Hello, this is Business Elite.
For Vard Edition, I'm NicoLehmann, and for Jesse Hall, and
today we have two lovely ladies, kim Dickerson and Sasha Lee.
Welcome, ladies.
Speaker 1 (00:23):
Hello.
Speaker 2 (00:24):
You are a Viera social media.
That's your business.
You also do the blog of VieraMom and Sasha.
You are the chamber of CocoaBeach Chamber of Commerce.
Speaker 1 (00:37):
Yeah, I'm the director of marketing and
communications for the chamber.
Speaker 2 (00:40):
Awesome.
So I'm here kind of like, Iguess, a newbie when it comes to
business, and so I'm superexcited to learn what you guys
have to say about social media,and I need more understanding
about the chamber.
Like, can you explain to me, assomeone who has no clue, what
(01:02):
do you guys do there?
Speaker 1 (01:03):
Yeah, of course, and honestly, a few years ago I had
no clue also, and I had to learn.
But the chamber is essentiallya space where businesses can
connect and collaborate.
We offer opportunities formarketing, for promotion, for
engaging in important causesthat affect the community, and
we just try to be a leader inthe business space.
(01:26):
Yeah, it sounds like a greatresource.
Speaker 2 (01:29):
Who funds the chambers?
Is that funded through?
Speaker 1 (01:34):
the county.
We are a non-profit, a private,so we don't get any government
funding.
It's all funded by our membersand investors.
Speaker 2 (01:41):
Okay, so you guys all get together and plan things
events mainly, we do a lot ofevents.
Speaker 1 (01:49):
Yes, either educational opportunities,
networking opportunities or justsimply updates on the economy
or the government.
We do state advocacy trips, wehave a young professionals group
where we offer careerdevelopment resources.
So we do a lot of differentthings.
That's great.
Speaker 2 (02:08):
And Kim, you're involved in the chamber too,
right?
Speaker 3 (02:11):
Yeah, and I can definitely vouch for all of
those resources that theyprovide, because I've definitely
flourished from all of them.
And we're talking about funding.
I was about to chime in and gooh, it's funded by Cheryl Clark.
Speaker 1 (02:22):
That's true, cheryl is the funnel.
Speaker 3 (02:25):
Yeah, she's a shark, she's the sales and she brings
in everybody and I'll tell you,I always say this last year she
made me $12,000 just referringme to clients that had nothing
to do with the chamber, so thatwoman is she's a wonderful
friend and a great resource asmuch as she is a shark.
She does it for.
You know, when you're in sales,you're filling pain points, and
that's what she does.
She brings people together, andthat's what you guys do at the
chamber.
Speaker 2 (02:45):
That is super cool.
So if you're a small businessin the area, you should
definitely join.
Or is it a membership?
Is it just a club?
Speaker 1 (02:56):
It's a membership-based community and I
would definitely recommend that.
It's a great way to get yourfoot in the door, to get known.
You know people do businesswith people they like, and so
that's a great way to get toknow everyone in your community
and represent yourself as anauthority in your space.
Speaker 2 (03:13):
Oh cool, and you touched on the economy.
How is the economy doing?
Speaker 1 (03:19):
Well, I cannot tell you, but we do have an event
coming up called State of theEconomy, where we'll have an
economist speaking on the pastyear in the economy updates from
post-COVID.
So it should be reallyinteresting and that is on March
7th Cool.
And it's all targeted towardsthis county alone, Brevard
(03:40):
County.
He might touch on Florida andnationally as well.
Speaker 2 (03:45):
Okay, and Kim you were talking about social media,
yeah and really quick to noteon that.
Speaker 3 (03:53):
I attended last year and the state of events are
really my favorite.
I learned a lot last year atthe State of the Economy.
I still think about a lot ofthe things he talked about and
I'm definitely going to be there.
Speaker 2 (04:04):
What are some of the points that you get from there?
Speaker 3 (04:09):
He had a lot of numbers that aren't in my head
right now that he was able toexplain to us.
He also talked about from amarketing standpoint.
He would talk about when hewrote his thesis and how he
learned how to put how to marketthat and how it gave him
speaking opportunities and ithelped further his career.
Outside of just the stuff thathe was teaching us about economy
(04:31):
, you learn a lot and I wish Icould note some of the facts
that I said I was thinking aboutall year.
But it really was informativeand you do leave with a lot when
you go to the state of events.
They do state of the school,state of the economy, so it's
really nice when they can bringin an expert to give you insight
into something that you'realways wondering about.
Speaker 2 (04:50):
And then you're always getting ideas from those
points that he left and thatsort of drives, whatever you're
doing on social media.
Speaker 3 (04:58):
And then I can talk to my clients and I see more
informed.
So that's something that theChamber provides too.
Speaker 2 (05:02):
It's just knowledge about our.
Speaker 3 (05:05):
Kimmy, I learned about the port and stuff.
We're the biggest importer ofsalt on the East Coast and it's
not even for table salt, it'sfor road salt, because they need
it on the East Coast for whenwe have the snowstorm.
So that's why it has to beimported here when I think
nationally it's like Texas orsomebody does all that.
Where's Morton salt?
Speaker 2 (05:22):
I don't know why wouldn't they do it up in New
York, where it actually snows?
Speaker 3 (05:28):
Because they explain this and I wish I could recall
things better.
But it's something about thetrucks that are here that take
them up 95 so they can hit thewhole East.
Speaker 2 (05:35):
Coast because, we're at the bottom.
Speaker 3 (05:37):
I mean you could do New York too, but I think it's a
more direct route coming intoFlorida maybe I'm assuming I
can't remember that part.
Speaker 2 (05:43):
I mean, I'm not too well versed on our coast, but
maybe there's no ports and thelargest importer of timber, just
all kinds of fun facts that younever know.
Speaker 3 (05:51):
But then as I'm a marketing agency and I go oh
well, if we're importing timber,then it gets your mind going,
and so, I'm sure, otherbusinesses, I think a little
different than most people.
Speaker 2 (06:01):
No, I mean, that's great.
Speaker 3 (06:02):
It's my ADHD, I think .
But yeah, no, you learn.
I think the chamber isinvaluable if you take advantage
of what it offers you, like youcan't just join and then all of
a sudden you're going to getall these clients and all these
connections.
Speaker 2 (06:13):
No, you have to go up and do the work.
How much is a membership?
Speaker 1 (06:19):
It is 365 for the base level.
Speaker 2 (06:22):
Dollar day.
That's how she got that.
Speaker 3 (06:26):
That's how she got me .
I can do it.
Speaker 1 (06:28):
And we have several levels depending on your level
of engagement or how you want topresent yourself.
Speaker 2 (06:34):
Oh, really Like, if you level up, does that give you
an opportunity to be one of theexperts?
Speaker 1 (06:41):
Yeah, definitely.
We have, like, our topinvestors, which is our
chairman's club and our trustees, and so they definitely have
more of an influence becausethey're more involved with the
chamber.
Speaker 2 (06:52):
Okay, and are you guys seeing like a lot of women
there?
I mean I'm sure it's mixedgender.
Speaker 3 (06:58):
Yeah, can I speak on that a little bit, because I'm
loving it, because they startedthis women's series last year
and we had our inaugural yearwith all the events, and now
we're coming around for oursecond ones and it's one of the
things I'm proud of and I feellike I've been a part of it.
Jody's definitely been leadingit, and so have you, sasha, but
I just love the girl boss powerthat the Cocoa Beach Chamber has
, because before that you had togo to we Venture or a women's
(07:19):
only group, and I feel verystrongly and passionately that
women need to be in men'sdominated groups and the chamber
is one of those spaces that youcan do that.
Okay and it's and I just thinkthat that's super important for
female business leaders to notjust be in the female bubble
Right, thrive outside of it too,because until we can cross that
(07:39):
right, you know, I just thinkthat's super important right and
Unofficially, but I believe thechambers employees were mostly
women for a very long time, sothat's wonderful.
Speaker 2 (07:49):
Yeah, I mean they are actually right, yeah, yeah, no,
no critiques to the old men outthere, but it's less
intimidating when, when you'rewelcomed by one of your own
right, kim, can you tell us howimportant marketing is and and
what your strategies are behindwhat you do there?
Speaker 3 (08:10):
Oh, strategies my favorite word.
That's the creative part aboutit, right, because people come
to me and the biggest thing isthey're saying, oh, I heard that
it's this.
This is the answer.
You post it this time.
Yeah, post this many times.
You have to use this number ofhashtags and the truth is all
that is bullshit.
I think it's all bullshit.
There's no rules.
It's just like life You'regiven tools and the strategy
(08:32):
that you use.
So here's the best example.
People talk about the time ofday to post.
Yeah, yes, that is a tool inyour toolbox, but it's not
always this big elaborateequation Like, if you're
targeting new moms, post it toam because they're up feeding
their babies, they're alone, youcan, you know, you can be there
for them, you can support themin marketing, like that's
everything.
Yeah so that is a strategy.
(08:53):
But if you're not but not everytime you're targeting somebody
does that time come into place?
6 am Is a great time becausesimply that's when everybody
wakes up and Most people arechecking your phone, checking
into things.
You're laying there, you canactually engage, you know, 10 am
Is good too, because peoplejust got done checking into work
, but they're trying to sneak ontheir phone.
They're not gonna really engage.
(09:14):
You know at 2 o'clock, you knowthey're at lunch, you know they
finished their works and nowthey have a little bit more time
to engage.
8 pm Is awesome.
Kids just went to bed.
When you think about it likethat, you're using time as a
strategy, but there's no realanswer.
Speaker 2 (09:28):
So when people are like oh, the algorithm changed
on this platform, you got toadjust.
Speaker 3 (09:34):
So when you, when you follow patterns, you can kind
of predict how it's gonna change, and every time it's changing,
it's just programming.
They're making the programbetter and they're just trying
to release that programming.
It's not if you're alwaystrying to trick the algorithm
and go, oh, I found my wayaround the algorithm, you're not
learning the algorithm and thenyou're not gonna grow.
It's like if you're fightingthe waves, you're never gonna
catch it to surf.
(09:54):
So you have to be there andknow how they're coming in and
what.
What the purpose of themchanging.
It is right when, when youthink about why did this change?
It's to make it moreuser-friendly for us.
Usually, okay, I mean, they'retrying to put.
You know, reels started onInstagram and then they had to
implement it onto facebook.
There was a lot of glitches andit was really annoying at first
, but it's because it was a newprogram that they were
(10:15):
implementing on a.
Can you imagine addingsomething to facebook?
No, and having it hit so manyaccounts?
So the algorithm is justprogramming.
It's if and then that's allalgorithm means if you do this,
then this happens.
Speaker 2 (10:27):
Interesting.
Speaker 3 (10:28):
So if you can work with that, then you can give it
the if yeah, does that makesense so?
If you don't fight it and youcan just learn it.
Speaker 2 (10:36):
Your business will thrive.
So you think like beingconsistent and having your own
pattern is more important thanthe new trend of algorithm right
.
Speaker 3 (10:45):
And being consistent doesn't mean every single day,
it just means being consistentand coming back.
So if you were there two times,you know, if you go to the gym
and you go every single day,yeah, you're gonna get more
results, but then you're gonnahave an off week, but you just
go once or twice to keepyourself in that consistency
right.
Right, it's the same thing withposting, and some weeks you're
gonna have some big events whereyou have more relevant things
to post, and other weeks youdon't.
(11:06):
You know you always want tobring valuable content but, yeah
, totally, and it.
Once you do that, once you takethe vanity out of it and the
the viral post because I haveposted reached half a million,
but that didn't bring me oneclient.
I have posted have reached ahundred, with two comments and
two saves, and it's brought meThousands of dollars.
So what is your goal on socialmedia?
(11:28):
Like when you can step awayfrom the vanity of being insta
famous and you can take,especially when you're managing
your business on social media,then you can start accomplishing
your goals and developingstrategy.
Speaker 2 (11:39):
Okay, so when you girls came in here, you poked
her about goals.
Can we talk about goals?
Speaker 1 (11:45):
What should our goals ?
Speaker 2 (11:46):
be like Uh, or how should we set?
Speaker 3 (11:49):
them.
Um, so people will come to meall the time.
I need people coming throughthat door.
Uh-huh, I'm like, well, I'm thewrong person to talk to,
because there's no metric onsocial media that measures that
Right.
How in the world am I going tomeasure that Right?
What I can measure is websitetraffic.
I can measure calls, I can.
I can, I can measure messages.
So if you tell me what yourgoal is, um, what are you trying
(12:11):
to sell?
Where does that sell happen?
Does it happen on social media?
Because there are instagramshops.
You know where you can click onthe picture and shop.
That is the only time I canmeasure that conversion.
If not, I'm sending them toyour website and now your
website is selling them.
What I did was Direct trafficto your website so that there's
people there shopping.
Now, is your website set up Todo that?
You know, I have meetings withmy clients and I'll say, okay,
(12:34):
they landed on that page.
Now, what happened?
Some, some clients I haveaccess to those analytics, some
I don't, you know.
And then you look at the pagethey land on and you say it does
this need to be more userfriendly?
How do I guide them through thebuying process on the website?
Okay, so social media didn'tactually sell it, it just got
them there.
But if they get to the spaceand it's like you know, if you
get to the restaurant and it'sreally dirty and grimy, but the
(12:55):
pictures on social media werepretty.
It's not social media's fault,right?
And then I'm not sayingbusinesses are like that, but
that's just a clear cut example,right?
So the website cannot be adirty, grimy place.
It's hard to shop with nobuttons.
It has to be optimized andright.
You've got to keep them movingforward.
Speaker 2 (13:11):
Okay cool.
Um, who are some of the leadersin our town as far as who
you're seeing that are thriving,or who You're seeing come
through the chamber, that, umyeah, there are just leaders
that we should all kind of beLooking into.
Does anybody come to mind?
Speaker 1 (13:32):
Um, we have a ton of great businesses in this
community.
Um, a lot of people at theforefront of technology and
innovation.
Um, I, I can't give onespecific person.
I don't want to be biased, butwe have so many Important people
around here that really want tosee this community grow.
Okay so it's an array yeah,it's an array all different
(13:54):
industries, all different goalsthat they have for this area.
Speaker 3 (13:59):
So and everybody really supports each other, and
I think that's what it is.
It's when one of us has a goal,we all yeah.
Speaker 1 (14:05):
Yeah, I I'm huge on collaboration.
I don't think anyone can doanything by themselves and um,
it's kind of wasted effort ifyou try to, because there are so
many great and talented peoplethat you can collaborate with.
Speaker 2 (14:18):
Yeah, absolutely Very cool.
And how, how fun do you guysmeet?
Is it a monthly thing, is it?
I know you guys were talkingabout workshops too.
Speaker 3 (14:28):
Um so well, the chamber, let's see they do a
monthly luncheon.
And then she, she leads theyoung professionals group in the
Rise and grind now right.
And um, so that meets once amonth.
There's different groups withinit.
Like, the women's group is aquarterly event.
That was talking about that.
They started so in the state ofthis quarterly.
So there's different pillars ofevents and they have different
(14:48):
frequencies.
There's also leads groups.
Okay.
Speaker 1 (14:51):
Yeah, I think we have about 15 monthly events and
then several signature events,like one time a year, and then a
few quarterly events.
There's always somethinghappening, yeah.
I see people like every week,and if I don't see them for a
week, we're like where were you?
Speaker 2 (15:09):
So, and how young do you have to be to be at the
young?
Speaker 1 (15:13):
So we try not to discriminate, but we recommend
under 40.
Speaker 3 (15:17):
There's a lot of old people.
There are a lot of old peoplethat are crashing.
Yeah, because you can stillcome.
Speaker 1 (15:23):
We need mentors as well.
We need professionals who are?
Experienced that want to teachthe younger professionals.
So, yeah, it's just a space forgrowth essentially.
Speaker 2 (15:33):
Very nice.
Yeah, I think some people justneed that boost.
Speaker 3 (15:37):
Right yeah, there's people of all ages.
That's why I was joking.
I'll still come when I turn 40in the years.
Speaker 1 (15:42):
Yeah, we joke, because our president, jimmy
Lane, just turned 41 and so Itold him his memberships revoked
, that's hilarious.
Speaker 2 (15:50):
No, but you're right, we do need mentorships.
Super cool.
Yeah, I think sometimes it'sintimidating for a young
business to, I guess, mingle,and I don't think a lot of
people know how to do that.
I mean, I've been here back inBrevard for two years now and
I've got a couple of smallbusinesses myself, but I haven't
(16:15):
tapped into any resources.
On the other hand, I have afriend, Lena, who taps into all
of them, lena.
Graves.
No, Lena Lopez.
She does barrier Islandinterior design.
Speaker 3 (16:26):
Oh, I know Lena Lopez too.
Yes, I love her, I see her ineverything.
Speaker 2 (16:30):
She's wonderful, she's thriving.
She's doing the social mediaright.
Love her.
Speaker 3 (16:34):
She's going to the events and she's very sweet too,
and always supportive, AnytimeI see her or anything.
I feel bad that that wasn't thefirst Lena that came out of my
mouth.
Speaker 2 (16:42):
Well, no, I mean yeah , no, but I think she's totally
doing it right and I admire herand I'm happy that you guys are
here, because I had no idea.
You know, I just see what she'sdoing and I did go to the we
Venture event with her, whichwas eyeopening.
You know who knew there was somany?
Speaker 3 (17:01):
So were you at the cocktail table?
She pulled me over and found me, and that's what I mean.
And she pulled because Icouldn't find my friends, and we
were all three at that.
Was that?
Was that you?
Speaker 2 (17:09):
Yeah, so we have met each other.
I thought so.
I was like you look so familiar.
Yeah, because I was like I lost, I think it was the other, but
at that point they had boostedus up so bad that I was like and
then how he came on and we wereall like, yeah, oh and yeah,
we're gonna have more space thisyear.
Speaker 3 (17:26):
I hear this in the room.
Speaker 2 (17:28):
We got a little tight yeah.
Speaker 3 (17:29):
Remember in the, in the, in the banquet room, how
tight it was.
I was just thinking about how,how wind up we were and how they
shoved us in it was so funnyright.
It was so much fun.
It was so successful, do you?
They hired to.
The goal was to hire one coach.
They are two coaches for weVenture to help small businesses
from that event.
So let's do it again this year.
Speaker 2 (17:49):
Yeah, yeah, are they planning that?
Speaker 3 (17:51):
Yeah, we already.
We already started marketing.
I'm out there, we got, we got.
If you want to sponsor, callthem up.
We're going to be promoting you.
It's my job to do that and Iknow I'll do it right.
So go ahead and sponsor weVenture I mean not we've it's
Wine, Women and Shoes yes,through we Venture.
Right.
What does it benefit?
It benefits we Venture.
So they Wine Women.
Shoes is a national event andthen they you can the college
(18:14):
through we Venture hosts it sothat they can get the non profit
, so they can raise money forthe coaches to help the college,
so different people can host it.
Interesting.
Speaker 2 (18:26):
In that detail.
Speaker 3 (18:26):
I'm not.
I don't want to like fudge upand say the wrong thing because
I don't know exactly if you haveto be a university to do it
maybe, or who does it, but Iknow we Venture is is hosting it
and it's been a hugelysuccessful event for them and
it's brought I think it'sbrought a lot of people.
There's not very many businessoriented events that can bring
the community together, becausenot only was I seeing like my
(18:48):
business friends at that event,but I was seeing like my
housewife friends my school momfriends, my, you know like
everybody was at that event, sothat's what I thought was super
cool about it.
Speaker 2 (18:58):
What other events are like that, because this is one
of the one and only events thatI caught wind of.
Are there more like that?
Out there when all of thecommunity comes together, or
just like or I mean like ifyou're not a member, you're
allowed to go to that.
Speaker 3 (19:13):
There's lots we have.
There's lots of galas, like.
So each of the chambers willhave a gala there's.
I'm going to the AF gala thisweekend.
Like gala, you get to wear agown.
Speaker 2 (19:21):
Oh, it's like crom again, girl.
So we're going to start goingout.
Speaker 3 (19:24):
I'm going to take you to all these things seriously
seriously.
And yeah, and then there's okay.
So what were the other events Iwas seeing?
We have the chambers, thenthere's the we venture events.
There's also over Amelia farmshas an awesome gala.
They're they're a farm and theydo a casino night.
It's my.
I don't want to say this becauseI have so many friends and
galas, but it might be one of myfavorite just because, like you
, get to gamble.
And then Amy last year won thetitle.
(19:46):
Like my best friend, she beatall the boys at the poker table
and all year she gets the belt.
She gets all year and then shegets to give it to the winner
next year at the gala.
Speaker 1 (19:53):
That's like a wrestling belt.
Speaker 3 (19:54):
Yeah, I was like that's my friend.
Speaker 2 (19:57):
Yeah, so you guys make business fun.
Yeah, is what.
Speaker 3 (20:02):
I'm hearing because business is hard.
Speaker 2 (20:04):
How can you get through it without your friends?
I haven't been able to.
You know like, and so it's niceto know that there's a
community here in our communitydoing this stuff, because, yeah,
business is daunting and ifyou're creative like me, that's
where your brain's at and youdon't have that left side.
So you need support and youneed resources to get.
Speaker 3 (20:25):
That's why Sasha's pranking me all the time.
Speaker 1 (20:27):
Let's talk about that on air.
Speaker 3 (20:29):
So no, but it is.
It's nice to have thatfriendship, especially when
somebody can really know whatyou're going through, because in
this world I feel like you knowmy husband doesn't want me to
like lean on him for work somuch, or you know your kids.
I shouldn't say doesn't want to, because you so you don't want
to do it.
I don't want to take that homeall the time you know, and then
my friends are like shut up, kim.
like we're talking about likefun stuff, like you know what I
(20:50):
mean?
Yes, and it's really nice tohave a space to unload and
people that can understand that.
Speaker 2 (20:54):
I agree with that completely.
Like it's yeah, it's not thatyou you don't want your
husband's opinion, but like itdoesn't belong there.
You know you're trying to beyour own woman, your own
business.
You don't want to bring thathome and same with your friends
like that's like a completelyseparate thing, you know until
you come home and you're likehoney.
Speaker 3 (21:12):
I need your help.
Why aren't you helping I?
Speaker 1 (21:15):
need to turn it on and off when I need it.
Yeah, yeah.
Speaker 3 (21:17):
No, I get it.
It's impossible, but it isreally nice.
It's like it's like manytherapists like it, yeah, just
being able to vent and havesomebody hear you.
And thank you for doing thatfor me, sasha, anytime.
Speaker 2 (21:28):
Yeah.
Or giving you, like, ideas thatyou never thought of before
yeah, inspiring each other.
Absolutely.
Speaker 1 (21:34):
And I think with like the newer generation, it's
important that they're alignedwith a cause rather than just
trying to make money, and so theChamber offers opportunities to
align yourself with specificcauses that are important to
your business.
Oh, that's very interesting.
Speaker 2 (21:48):
Yeah, yeah, and it makes sense.
You have to be altruistic,right?
You have to put yourself outthere.
If you give, you get back.
Speaker 3 (21:56):
Very cool.
It's very true.
There's a lot of opportunitybecause a lot of the nonprofits
come in there for support andthen you just don't even realize
they just need you to stand upand you can be a part of a lot
of organizations that way.
Speaker 2 (22:07):
Yeah, get your name out there.
You guys also mentionedtechnology and the digital age.
How is that playing into ourbusinesses here at Brevard?
Speaker 3 (22:17):
Well, I mean, it's 100% what played into my
business.
I have a Bachelor of Science inretail marketing and when I was
a freshman in college, justwhen Facebook was invented, my
friends like are you on theFacebook?
Speaker 2 (22:30):
Because I think we call it the Facebook, and I was
like the what?
Speaker 3 (22:33):
Because I was like, oh, my space I never could like
ironically, it was toocomplicated.
I couldn't do it.
Now I can build websites and doall the things I loved my space
, but I couldn't do it and I wasjust, and I was that person
that was like who's on socialmedia?
Live your real life.
Speaker 2 (22:47):
It's so ironic.
Well, that wasn't even a term,and now, yeah, it's really crazy
, you get a 180.
Speaker 3 (22:51):
Yeah, well, and anyway, that's.
I have a different perspective.
Like it's all business, right,yeah, like I'm still not
obsessed with it, but anyway.
So technology I graduated and Iworked for Komodo Group for 10
years in marketing, productplacement, merchandising, field
coordinating.
We did.
I was in department stores, soI would work.
I was liaison between buyersand account executives.
(23:12):
Oh how fun.
So, yeah, it was a really funjob and I learned a lot.
So technology came and killedthe department store, and so it
really did.
I remember when BB closed andall of the stores that we
thought were like, do youremember that year?
It was like everything, one byone, was just like closing and
department stores startedre-strategizing.
(23:32):
Right, there's no wrong orright answer, it's what's
happening and how do we get thatpain point to our client?
So they would have.
They started puttingrestaurants in department stores
.
They started putting beautysalons in department stores
because they realized theshopping was the afterthought.
They had to have a resource tobring people to the department
store, something they had to dolike get their hair done or go
out to eat, and then you'rewalking through.
(23:52):
Oh, that's a cute dress, it'sconvenient.
Yeah, because that's whatAmazon was selling convenience,
oh gosh, so they had to becomeconvenient, absolutely.
Speaker 1 (24:01):
So, technology.
Speaker 3 (24:01):
So then I started my own Etsy business on the side,
because just for my own outletit wasn't anything fun.
Speaker 2 (24:09):
It's what we do.
Speaker 3 (24:09):
I was just like maybe something I don't know will buy
my product, and I can be.
You know, I always wanted to bea fashion designer when I grew
up and wanted to accomplish thatdream.
So then I had to navigate thisnew technology of a website and
how to put it on Etsy and allthese things and to learn it.
So as long as you can.
Technology's coming and it'schanging all the rules.
Speaker 2 (24:27):
It really is.
It changes all the rules andyou can turn a blind eye, to
your detriment right, Absolutely, and that's what's happening to
a lot of the older generation.
Speaker 3 (24:35):
They just turned their and now they're drowning.
Speaker 2 (24:37):
It's off but it's like they're not selling
newspapers.
Everything is now on your phone, and if you're not with it,
you're not there.
Speaker 3 (24:47):
So in my world it's the technology changes that
bring the clients to me, becauseI'm filling that pain point of
helping them navigate it andunderstand it.
So, to answer your question inthis very long-winded way
technology it influences myproduct every day, to the point
where Facebook and Instagramchange every day.
My product when I starteddidn't include reels, but guess
what?
My pricing hasn't changed, butnow it has to include reels.
(25:08):
Interesting, I mean, maybe Ishould change that pricing, but
it's just the lesson I'mlearning.
But it is hard to navigate allthose products when changing it.
Speaker 2 (25:19):
What is your product?
Speaker 3 (25:20):
So my core package I sell it would be I manage
Facebook, instagram, googleBusiness and we provide five
hours of graphic design everymonth to a client.
We try to be a littleall-a-cart marketing department
so that way.
And then sometimes I'll dowebsite updates, depending if I
can access it too, because Idon't want my clients to have to
spend thousands of dollars toupdate a photo when I can do
(25:42):
that easily for them.
So if I can do it, I do it forthem.
Speaker 2 (25:45):
I love how you call it a product, even though it's
very not tangible.
Speaker 3 (25:51):
I'm a product developer at heart and I started
this because my husband saidthrough that other business I'd
develop this product or whatever.
That was more valuable thansewing for five days to make $50
.
And it was like I mean it just.
Speaker 2 (26:04):
That's where I'm at right now.
Speaker 3 (26:06):
Yeah, I learned that I'm an artist too, Like those
things I keep for myself now andI don't sell them, like I love
content creation because I cansell it, because I don't love it
.
Speaker 2 (26:15):
I mean I love it, I love, love love it, but you
don't want to keep it, it's not?
Speaker 3 (26:18):
my passion, Like when I'm sewing.
That's my real passion.
And when you take it and youturn it into a product.
It's not yours anymore.
You have to.
Speaker 1 (26:25):
I think I segwayed on the thought there.
Speaker 3 (26:27):
but the point is no, I get it my product.
The reason I called a productis because my product developed
it.
I started with a newsletter.
Somebody needed a newsletterand they heard I had a blog and
they're like oh, I need anewsletter.
So I developed the newsletterand then they needed this and
that, so I listened to whateverybody needed, like the five
hours of graphic design.
I added that in because itvalidated my service more, so
(26:47):
that they were getting morevalue from me.
But I couldn't market themonline and then walk into their
stores and see this word printedflyer for this big event that I
made.
Look so cool online.
And no, no, no, no, no, let me,please, let me do that for you.
So it was a need they neededthat oh, and then.
Speaker 2 (27:05):
So you pivot and yeah , so when you fill needs.
Speaker 3 (27:08):
You're selling, but you're filling needs.
You're not like.
That's how.
That's what they taught us atNordstrom.
Oh, I love that when somebodycomes in for something, you need
to make them leave with twoproducts, not one, and not
because you're selling them more, but because you made them
realize they needed something.
They're getting ready to go ona cruise and they came to you
because they needed a pair offlip flops.
So you're having a conversationwith them.
Oh, what are you going to do onthe formal night?
What formal night?
Yeah, oh girl, you don't haveyour dress and your shoes.
(27:30):
You just saved her life.
Speaker 2 (27:33):
Right, yeah, you're not trying to upsell them,
you're trying to fill in the.
That's what I'm trying to do atyour social media Like.
Speaker 3 (27:38):
I don't want to make this product and say here you
need this, You're, you're, youneed ice.
Your water's warm?
No, you need to go, my water'swarm, where's the ice?
Right, and then I have it.
Speaker 1 (27:48):
And you're like.
I got the ice for you, andthat's where the whole strategy
comes in.
I was a personal trainer for along time and if someone came to
me saying I want to lose weight, I wouldn't just say, OK, go
like work out for an hour.
I would you go through andyou're like, well, what's your
current lifestyle?
What are you eating?
How can you eat better?
What?
What's your time allowed for?
And there's so many elements tohow you can help someone else
(28:09):
be successful that they don'tknow, and that's why they're
coming to you.
So going over that initialstrategy review is so important
to say, hey, you know what?
I see that you're also kind oflacking in this area, which is
going to affect your results, inwhat you really want.
So you have to piece ittogether for them and
everybody's different right.
Speaker 2 (28:29):
Everybody has different needs.
Are you guys seeing the oldercrowd at all try to get into
this digital age or are theyjust totally falling?
Speaker 3 (28:41):
off.
Those are my best clients.
They're the ones that know theyneed to be there.
They're not being vain about it, they just need it done.
It's an opportunity cost and Ican do it better than they can,
so you know what I mean.
That's really my best clientand those are the people I'm
here to help.
Another reason I started mybusiness is I had a family
friend in Richmond, virginia.
She owns a dance studio forlike 40 years Maybe I might have
the years wrong, but a longtime and she came to me one time
(29:04):
on a family vacation where wemet up with them and she made me
promise not to tell anybody.
But she was very upset and shewas ready to retire.
But she felt like these otherdance dudes were coming in and
stealing all her businessbecause they could do social
media.
But she is the experienced, Imean she's the best, right.
Speaker 2 (29:21):
But you can be the best.
Speaker 3 (29:23):
And nobody knows it, because if a tree falls, it
doesn't make a sound.
Speaker 2 (29:26):
Yeah, because you're exactly like you can be the best
.
Speaker 3 (29:30):
But if you're not out there and you're not, and I
wanted to help the expert, thepeople that have been crushing
business.
They're so smart, they're sosuccessful and now they have to
quit because they didn't embracetechnology on the people.
You're to save them, yeah.
Speaker 1 (29:47):
I have those friends.
They have amazing businesses,but they are like
anti-technology and you're notgoing to grow if you don't put
yourself out there.
Speaker 2 (29:55):
Right.
Speaker 1 (29:56):
That's just the age we're living in.
Digital spaces are basicallyyour portfolio your tool.
Right, that's right how elseare you gonna see them?
A newspaper nobody's opening.
Speaker 3 (30:08):
This is the perfect time to segue into what the
metaverse is right so like okayso I so, even with my branding,
what you're talking about, thisdigital space I took it all the
way to my branding, like in myletters there's palm and I and I
picked the tan like an officepaint color on purpose green
like palm leaves.
I also think it looks likemoney, so I think that's good.
Yeah, it's because when we getto the meta, so the metaverse is
(30:30):
like you know, when you're on avideo chat with somebody, yeah,
and as soon as it's over, youfeel like lonely and you're like
I miss them.
Yeah, there's like a becauseyou were just with them yeah,
you were in a digital space withthem.
You were there.
So the metaverse is when we'regonna be able to feel it, see it
, touch it.
That's what the oculus is andthe gloves.
So in the future, your business, when you go into, you're gonna
(30:52):
go into their website, you'regonna like walk into their
digital space.
What do you mean?
You're gonna be able to touchit.
Speaker 2 (30:57):
Okay, that's why they already have gloves they
already have gloves with theoculus, but then, but then
you're just touching air it's.
Speaker 3 (31:04):
It's still touching your sensory.
Oh my god, that's blowing mymind yeah.
I mean you're already there.
You've already been on a videochat, hung up and felt like you
missed the person.
Yeah, in the metaverse.
You just couldn't feel it yet.
That's crazy.
And then you put Ocus in,you're in a space, so in the
future you're gonna go topeople's websites.
I feel like this is all myprediction now gonna go walk
into their office, so mybranding was already designed
(31:26):
for it.
So I'm ready.
You're already gonna recognizemy office when you walk in it.
Speaker 2 (31:29):
What do you mean you?
Speaker 3 (31:30):
already like, created the like.
If you look at my branding,it's like palm leaves, it's tan,
it looks like an office.
Speaker 1 (31:35):
I designed it like office plants, and that's why I
picked it.
I was living in 2016, Iliterally have been my own world
over.
Speaker 3 (31:42):
Here we might know we have a.
We bought an island.
Unfortunately, it didn't workout like in the metaverse.
Like I own a house in an island, we can't get to it right now
because of whatever crypto stuffis going on, but it's so cool
when you embrace it and you seewhere it's going and you embrace
technology.
Speaker 2 (31:57):
It's not scary, it's just crazy because is it like
the Sims?
Is it like yeah, basically,basically yeah, so I'm gonna
take you networking in thedigital area.
Speaker 3 (32:07):
We're gonna go networking in.
Speaker 2 (32:08):
I think, I need a hangout with you.
Speaker 3 (32:10):
No, but what's funny is when I started my business.
I lived in Boca Raton and wewere getting ready to move here,
so I didn't wait to get here.
I started my social mediaaccounts and I knew everybody
here before I got here and I wasso funny because I really think
you know where this is.
I'm like I do online, like Iknow that online, I know that I
was in this digital space all bymyself.
I just don't think I realizedit at the time yeah.
Speaker 1 (32:31):
No, we all have to catch up.
If we ever don't hear from Kim,she's lost in her.
Speaker 3 (32:35):
Yeah, yeah, yeah no, but it's so funny.
I used to be that person, likeI said.
That was like oh, who goes onsocial media more than once a
week like, live your freakinglife and post a picture, get out
of there and here I am like ohyeah, here you are.
Speaker 2 (32:47):
You might not get me on text.
Speaker 3 (32:48):
You might not get me on the phone, but you DM me,
right?
Speaker 2 (32:51):
so do you see it going that way with the VR
glasses and how how much time?
Speaker 3 (32:58):
I think all the people that can see it that are
like those crypto people yeah,all see it, like we're all like,
yes, tomorrow, tomorrow.
But then like we look aroundand we're like I want to spit
will, but it's it's when theworld embraces it and when
technology really can catch itup, when technology can solve
the pain problems like how canyou like we have crypto right
(33:20):
like my son's rich with cryptoright now and you know all this
stuff, but like, how do we spendit?
like we got to have people outthere making NFTs so we can buy
things like and I like you knowit's, it will happen.
Speaker 2 (33:31):
It's just when so you think that the technology has
to catch up the way that now weall carry a little computer in
our hands.
It has to be easy.
Speaker 3 (33:40):
I always say like if you went back to our great,
great great grandparents wholike found it America.
Just go back that far and theway they were living their lives
.
And we're like look at thisdishwasher like it would scare
the shit out of them, like yeah,yeah, like women would know
what to do with themselves like,oh my gosh, it would, just it
would.
So you can't think about likethe technology is happening
(34:00):
right in front of us, like yourlife's already over.
You have to embrace it, becauseyour your tombstone.
The year's not there yet.
This is still the era you livein wow so it's like embrace the
technology because it isn'tscary, it's just different.
Yeah, yeah, it is so, it's so.
I like I can't stand people,especially of older generations,
that are like in my day and I'mlike still your day.
Yeah, like yeah your time, likeyou're still here.
Speaker 2 (34:23):
My grandfather had way so much influence on me,
like and those were his afteryears apparently like, come on,
get over it right once you sortof put your foot on the ground
and say, no, this is the way itis, then you know you, you're
just kind of lost side of,because you're still living in
the era yeah yeah, don't checkout, just check into the digital
.
Go, get on the metaverse rightoh my gosh, you guys have been
(34:47):
so I'm like my head is spinningwith like, is there anything
else we should touch on that?
I did not ask because maybe,like I don't know what to ask,
like I feel like this was.
I love this because it was thisADHD conversation like we were
just talking about everything atthe same time but yeah, I mean
I could.
Speaker 3 (35:07):
Oh, I'm going to be speaking at the Cocoa Beach
Chamber in April.
Okay, about hashtags, yeah,yeah, what else we gonna?
Speaker 1 (35:17):
rise and grind.
April 4th, it's a Thursday.
At Romelia farms there's gonnabe.
Speaker 3 (35:22):
Come on out, there will be, go there.
May we're even like working atpromotions for me and Sasha
gonna be like Cowboys on a horseor something that's right, I'm
gonna be the horse or like goatyoga, that's for a joke.
I do go yoga and in.
Speaker 1 (35:40):
March we have a networking for introverts which
could help.
Speaker 2 (35:44):
I love how you guys are really getting down in the
niche there because I didn'tknow that was happening.
Speaker 3 (35:49):
I love it.
Am I allowed to?
Speaker 1 (35:51):
come.
Yeah, it's a rise event like.
Speaker 3 (35:59):
That's like, if you see how extrovert I am, that's
it interpreted my husband yeah,bring your husband.
Yeah, yeah, okay, okay, yeah,that's how I can get away with
it every it's lit by some ITpeople, so it's perfect, oh yeah
, that is perfect roll IT.
I should not have guessed.
Can you clip that out?
Speaker 1 (36:16):
alliance I'm a sponsor.
Speaker 3 (36:20):
I really gotta stop guessing on this, yeah oh my
gosh.
Speaker 2 (36:22):
Okay, we all business , men and women, we all have to
start hanging out with these two.
I'm so glad that I would saywhat a talk to you guys, because
now I we're not working.
Yeah, get up and go and we'regoing more, because I can't just
stay on my little island bymyself and think that my
business is gonna grow.
So thank you, ladies, for beinghere and thank you for all the
(36:45):
information, and thank you forwhat now?
Speaker 3 (36:47):
and thank you for what you do, because what you
just said I mean interrupted,but with your other, you know,
with your other podcast, localcelebrity, you're bringing that
voice to so many people yeah, Ilove that you're not on your own
island.
Speaker 2 (36:56):
You're in the digital space out there in the
metaverse.
Speaker 3 (37:00):
I just need a little, some little tips and guides and
see you're over here in thismetaverse now doing yeah, yeah,
outside of my wheelhouse.
Speaker 2 (37:07):
Like again.
Like business is not my forte,but you know, like I said before
, when you're scared ofsomething, you need to just jump
into it and step out of yourcomfort and you guys are so
friendly and it makes it notintimidating, it makes it fun.
So thank you guys thank youguys yes, absolutely, this was
fun over now Barbara Walker.
Hello, this is Business Elite.
For Vard Edition, I'm NicoLehmann, and for Jesse Hall, and
today we have two lovely ladies, kim Dickerson and Sasha Lee.
Welcome, ladies.
Speaker 1 (00:23):
Hello.
Speaker 2 (00:24):
You are a Viera social media.
That's your business.
You also do the blog of VieraMom and Sasha.
You are the chamber of CocoaBeach Chamber of Commerce.
Speaker 1 (00:37):
Yeah, I'm the director of marketing and
communications for the chamber.
Speaker 2 (00:40):
Awesome.
So I'm here kind of like, Iguess, a newbie when it comes to
business, and so I'm superexcited to learn what you guys
have to say about social media,and I need more understanding
about the chamber.
Like, can you explain to me, assomeone who has no clue, what
(01:02):
do you guys do there?
Speaker 1 (01:03):
Yeah, of course, and honestly, a few years ago I had
no clue also, and I had to learn.
But the chamber is essentiallya space where businesses can
connect and collaborate.
We offer opportunities formarketing, for promotion, for
engaging in important causesthat affect the community, and
we just try to be a leader inthe business space.
(01:26):
Yeah, it sounds like a greatresource.
Speaker 2 (01:29):
Who funds the chambers?
Is that funded through?
Speaker 1 (01:34):
the county.
We are a non-profit, a private,so we don't get any government
funding.
It's all funded by our membersand investors.
Speaker 2 (01:41):
Okay, so you guys all get together and plan things
events mainly, we do a lot ofevents.
Speaker 1 (01:49):
Yes, either educational opportunities,
networking opportunities or justsimply updates on the economy
or the government.
We do state advocacy trips, wehave a young professionals group
where we offer careerdevelopment resources.
So we do a lot of differentthings.
That's great.
Speaker 2 (02:08):
And Kim, you're involved in the chamber too,
right?
Speaker 3 (02:11):
Yeah, and I can definitely vouch for all of
those resources that theyprovide, because I've definitely
flourished from all of them.
And we're talking about funding.
I was about to chime in and gooh, it's funded by Cheryl Clark.
Speaker 1 (02:22):
That's true, cheryl is the funnel.
Speaker 3 (02:25):
Yeah, she's a shark, she's the sales and she brings
in everybody and I'll tell you,I always say this last year she
made me $12,000 just referringme to clients that had nothing
to do with the chamber, so thatwoman is she's a wonderful
friend and a great resource asmuch as she is a shark.
She does it for.
You know, when you're in sales,you're filling pain points, and
that's what she does.
She brings people together, andthat's what you guys do at the
chamber.
Speaker 2 (02:45):
That is super cool.
So if you're a small businessin the area, you should
definitely join.
Or is it a membership?
Is it just a club?
Speaker 1 (02:56):
It's a membership-based community and I
would definitely recommend that.
It's a great way to get yourfoot in the door, to get known.
You know people do businesswith people they like, and so
that's a great way to get toknow everyone in your community
and represent yourself as anauthority in your space.
Speaker 2 (03:13):
Oh cool, and you touched on the economy.
How is the economy doing?
Speaker 1 (03:19):
Well, I cannot tell you, but we do have an event
coming up called State of theEconomy, where we'll have an
economist speaking on the pastyear in the economy updates from
post-COVID.
So it should be reallyinteresting and that is on March
7th Cool.
And it's all targeted towardsthis county alone, Brevard
(03:40):
County.
He might touch on Florida andnationally as well.
Speaker 2 (03:45):
Okay, and Kim you were talking about social media,
yeah and really quick to noteon that.
Speaker 3 (03:53):
I attended last year and the state of events are
really my favorite.
I learned a lot last year atthe State of the Economy.
I still think about a lot ofthe things he talked about and
I'm definitely going to be there.
Speaker 2 (04:04):
What are some of the points that you get from there?
Speaker 3 (04:09):
He had a lot of numbers that aren't in my head
right now that he was able toexplain to us.
He also talked about from amarketing standpoint.
He would talk about when hewrote his thesis and how he
learned how to put how to marketthat and how it gave him
speaking opportunities and ithelped further his career.
Outside of just the stuff thathe was teaching us about economy
(04:31):
, you learn a lot and I wish Icould note some of the facts
that I said I was thinking aboutall year.
But it really was informativeand you do leave with a lot when
you go to the state of events.
They do state of the school,state of the economy, so it's
really nice when they can bringin an expert to give you insight
into something that you'realways wondering about.
Speaker 2 (04:50):
And then you're always getting ideas from those
points that he left and thatsort of drives, whatever you're
doing on social media.
Speaker 3 (04:58):
And then I can talk to my clients and I see more
informed.
So that's something that theChamber provides too.
Speaker 2 (05:02):
It's just knowledge about our.
Speaker 3 (05:05):
Kimmy, I learned about the port and stuff.
We're the biggest importer ofsalt on the East Coast and it's
not even for table salt, it'sfor road salt, because they need
it on the East Coast for whenwe have the snowstorm.
So that's why it has to beimported here when I think
nationally it's like Texas orsomebody does all that.
Where's Morton salt?
Speaker 2 (05:22):
I don't know why wouldn't they do it up in New
York, where it actually snows?
Speaker 3 (05:28):
Because they explain this and I wish I could recall
things better.
But it's something about thetrucks that are here that take
them up 95 so they can hit thewhole East.
Speaker 2 (05:35):
Coast because, we're at the bottom.
Speaker 3 (05:37):
I mean you could do New York too, but I think it's a
more direct route coming intoFlorida maybe I'm assuming I
can't remember that part.
Speaker 2 (05:43):
I mean, I'm not too well versed on our coast, but
maybe there's no ports and thelargest importer of timber, just
all kinds of fun facts that younever know.
Speaker 3 (05:51):
But then as I'm a marketing agency and I go oh
well, if we're importing timber,then it gets your mind going,
and so, I'm sure, otherbusinesses, I think a little
different than most people.
Speaker 2 (06:01):
No, I mean, that's great.
Speaker 3 (06:02):
It's my ADHD, I think .
But yeah, no, you learn.
I think the chamber isinvaluable if you take advantage
of what it offers you, like youcan't just join and then all of
a sudden you're going to getall these clients and all these
connections.
Speaker 2 (06:13):
No, you have to go up and do the work.
How much is a membership?
Speaker 1 (06:19):
It is 365 for the base level.
Speaker 2 (06:22):
Dollar day.
That's how she got that.
Speaker 3 (06:26):
That's how she got me .
I can do it.
Speaker 1 (06:28):
And we have several levels depending on your level
of engagement or how you want topresent yourself.
Speaker 2 (06:34):
Oh, really Like, if you level up, does that give you
an opportunity to be one of theexperts?
Speaker 1 (06:41):
Yeah, definitely.
We have, like, our topinvestors, which is our
chairman's club and our trustees, and so they definitely have
more of an influence becausethey're more involved with the
chamber.
Speaker 2 (06:52):
Okay, and are you guys seeing like a lot of women
there?
I mean I'm sure it's mixedgender.
Speaker 3 (06:58):
Yeah, can I speak on that a little bit, because I'm
loving it, because they startedthis women's series last year
and we had our inaugural yearwith all the events, and now
we're coming around for oursecond ones and it's one of the
things I'm proud of and I feellike I've been a part of it.
Jody's definitely been leadingit, and so have you, sasha, but
I just love the girl boss powerthat the Cocoa Beach Chamber has
, because before that you had togo to we Venture or a women's
(07:19):
only group, and I feel verystrongly and passionately that
women need to be in men'sdominated groups and the chamber
is one of those spaces that youcan do that.
Okay and it's and I just thinkthat that's super important for
female business leaders to notjust be in the female bubble
Right, thrive outside of it too,because until we can cross that
(07:39):
right, you know, I just thinkthat's super important right and
Unofficially, but I believe thechambers employees were mostly
women for a very long time, sothat's wonderful.
Speaker 2 (07:49):
Yeah, I mean they are actually right, yeah, yeah, no,
no critiques to the old men outthere, but it's less
intimidating when, when you'rewelcomed by one of your own
right, kim, can you tell us howimportant marketing is and and
what your strategies are behindwhat you do there?
Speaker 3 (08:10):
Oh, strategies my favorite word.
That's the creative part aboutit, right, because people come
to me and the biggest thing isthey're saying, oh, I heard that
it's this.
This is the answer.
You post it this time.
Yeah, post this many times.
You have to use this number ofhashtags and the truth is all
that is bullshit.
I think it's all bullshit.
There's no rules.
It's just like life You'regiven tools and the strategy
(08:32):
that you use.
So here's the best example.
People talk about the time ofday to post.
Yeah, yes, that is a tool inyour toolbox, but it's not
always this big elaborateequation Like, if you're
targeting new moms, post it toam because they're up feeding
their babies, they're alone, youcan, you know, you can be there
for them, you can support themin marketing, like that's
everything.
Yeah so that is a strategy.
(08:53):
But if you're not but not everytime you're targeting somebody
does that time come into place?
6 am Is a great time becausesimply that's when everybody
wakes up and Most people arechecking your phone, checking
into things.
You're laying there, you canactually engage, you know, 10 am
Is good too, because peoplejust got done checking into work
, but they're trying to sneak ontheir phone.
They're not gonna really engage.
(09:14):
You know at 2 o'clock, you knowthey're at lunch, you know they
finished their works and nowthey have a little bit more time
to engage.
8 pm Is awesome.
Kids just went to bed.
When you think about it likethat, you're using time as a
strategy, but there's no realanswer.
Speaker 2 (09:28):
So when people are like oh, the algorithm changed
on this platform, you got toadjust.
Speaker 3 (09:34):
So when you, when you follow patterns, you can kind
of predict how it's gonna change, and every time it's changing,
it's just programming.
They're making the programbetter and they're just trying
to release that programming.
It's not if you're alwaystrying to trick the algorithm
and go, oh, I found my wayaround the algorithm, you're not
learning the algorithm and thenyou're not gonna grow.
It's like if you're fightingthe waves, you're never gonna
catch it to surf.
(09:54):
So you have to be there andknow how they're coming in and
what.
What the purpose of themchanging.
It is right when, when youthink about why did this change?
It's to make it moreuser-friendly for us.
Usually, okay, I mean, they'retrying to put.
You know, reels started onInstagram and then they had to
implement it onto facebook.
There was a lot of glitches andit was really annoying at first
, but it's because it was a newprogram that they were
(10:15):
implementing on a.
Can you imagine addingsomething to facebook?
No, and having it hit so manyaccounts?
So the algorithm is justprogramming.
It's if and then that's allalgorithm means if you do this,
then this happens.
Speaker 2 (10:27):
Interesting.
Speaker 3 (10:28):
So if you can work with that, then you can give it
the if yeah, does that makesense so?
If you don't fight it and youcan just learn it.
Speaker 2 (10:36):
Your business will thrive.
So you think like beingconsistent and having your own
pattern is more important thanthe new trend of algorithm right
.
Speaker 3 (10:45):
And being consistent doesn't mean every single day,
it just means being consistentand coming back.
So if you were there two times,you know, if you go to the gym
and you go every single day,yeah, you're gonna get more
results, but then you're gonnahave an off week, but you just
go once or twice to keepyourself in that consistency
right.
Right, it's the same thing withposting, and some weeks you're
gonna have some big events whereyou have more relevant things
to post, and other weeks youdon't.
(11:06):
You know you always want tobring valuable content but, yeah
, totally, and it.
Once you do that, once you takethe vanity out of it and the
the viral post because I haveposted reached half a million,
but that didn't bring me oneclient.
I have posted have reached ahundred, with two comments and
two saves, and it's brought meThousands of dollars.
So what is your goal on socialmedia?
(11:28):
Like when you can step awayfrom the vanity of being insta
famous and you can take,especially when you're managing
your business on social media,then you can start accomplishing
your goals and developingstrategy.
Speaker 2 (11:39):
Okay, so when you girls came in here, you poked
her about goals.
Can we talk about goals?
Speaker 1 (11:45):
What should our goals ?
Speaker 2 (11:46):
be like Uh, or how should we set?
Speaker 3 (11:49):
them.
Um, so people will come to meall the time.
I need people coming throughthat door.
Uh-huh, I'm like, well, I'm thewrong person to talk to,
because there's no metric onsocial media that measures that
Right.
How in the world am I going tomeasure that Right?
What I can measure is websitetraffic.
I can measure calls, I can.
I can, I can measure messages.
So if you tell me what yourgoal is, um, what are you trying
(12:11):
to sell?
Where does that sell happen?
Does it happen on social media?
Because there are instagramshops.
You know where you can click onthe picture and shop.
That is the only time I canmeasure that conversion.
If not, I'm sending them toyour website and now your
website is selling them.
What I did was Direct trafficto your website so that there's
people there shopping.
Now, is your website set up Todo that?
You know, I have meetings withmy clients and I'll say, okay,
(12:34):
they landed on that page.
Now, what happened?
Some, some clients I haveaccess to those analytics, some
I don't, you know.
And then you look at the pagethey land on and you say it does
this need to be more userfriendly?
How do I guide them through thebuying process on the website?
Okay, so social media didn'tactually sell it, it just got
them there.
But if they get to the spaceand it's like you know, if you
get to the restaurant and it'sreally dirty and grimy, but the
(12:55):
pictures on social media werepretty.
It's not social media's fault,right?
And then I'm not sayingbusinesses are like that, but
that's just a clear cut example,right?
So the website cannot be adirty, grimy place.
It's hard to shop with nobuttons.
It has to be optimized andright.
You've got to keep them movingforward.
Speaker 2 (13:11):
Okay cool.
Um, who are some of the leadersin our town as far as who
you're seeing that are thriving,or who You're seeing come
through the chamber, that, umyeah, there are just leaders
that we should all kind of beLooking into.
Does anybody come to mind?
Speaker 1 (13:32):
Um, we have a ton of great businesses in this
community.
Um, a lot of people at theforefront of technology and
innovation.
Um, I, I can't give onespecific person.
I don't want to be biased, butwe have so many Important people
around here that really want tosee this community grow.
Okay so it's an array yeah,it's an array all different
(13:54):
industries, all different goalsthat they have for this area.
Speaker 3 (13:59):
So and everybody really supports each other, and
I think that's what it is.
It's when one of us has a goal,we all yeah.
Speaker 1 (14:05):
Yeah, I I'm huge on collaboration.
I don't think anyone can doanything by themselves and um,
it's kind of wasted effort ifyou try to, because there are so
many great and talented peoplethat you can collaborate with.
Speaker 2 (14:18):
Yeah, absolutely Very cool.
And how, how fun do you guysmeet?
Is it a monthly thing, is it?
I know you guys were talkingabout workshops too.
Speaker 3 (14:28):
Um so well, the chamber, let's see they do a
monthly luncheon.
And then she, she leads theyoung professionals group in the
Rise and grind now right.
And um, so that meets once amonth.
There's different groups withinit.
Like, the women's group is aquarterly event.
That was talking about that.
They started so in the state ofthis quarterly.
So there's different pillars ofevents and they have different
(14:48):
frequencies.
There's also leads groups.
Okay.
Speaker 1 (14:51):
Yeah, I think we have about 15 monthly events and
then several signature events,like one time a year, and then a
few quarterly events.
There's always somethinghappening, yeah.
I see people like every week,and if I don't see them for a
week, we're like where were you?
Speaker 2 (15:09):
So, and how young do you have to be to be at the
young?
Speaker 1 (15:13):
So we try not to discriminate, but we recommend
under 40.
Speaker 3 (15:17):
There's a lot of old people.
There are a lot of old peoplethat are crashing.
Yeah, because you can stillcome.
Speaker 1 (15:23):
We need mentors as well.
We need professionals who are?
Experienced that want to teachthe younger professionals.
So, yeah, it's just a space forgrowth essentially.
Speaker 2 (15:33):
Very nice.
Yeah, I think some people justneed that boost.
Speaker 3 (15:37):
Right yeah, there's people of all ages.
That's why I was joking.
I'll still come when I turn 40in the years.
Speaker 1 (15:42):
Yeah, we joke, because our president, jimmy
Lane, just turned 41 and so Itold him his memberships revoked
, that's hilarious.
Speaker 2 (15:50):
No, but you're right, we do need mentorships.
Super cool.
Yeah, I think sometimes it'sintimidating for a young
business to, I guess, mingle,and I don't think a lot of
people know how to do that.
I mean, I've been here back inBrevard for two years now and
I've got a couple of smallbusinesses myself, but I haven't
(16:15):
tapped into any resources.
On the other hand, I have afriend, Lena, who taps into all
of them, lena.
Graves.
No, Lena Lopez.
She does barrier Islandinterior design.
Speaker 3 (16:26):
Oh, I know Lena Lopez too.
Yes, I love her, I see her ineverything.
Speaker 2 (16:30):
She's wonderful, she's thriving.
She's doing the social mediaright.
Love her.
Speaker 3 (16:34):
She's going to the events and she's very sweet too,
and always supportive, AnytimeI see her or anything.
I feel bad that that wasn't thefirst Lena that came out of my
mouth.
Speaker 2 (16:42):
Well, no, I mean yeah , no, but I think she's totally
doing it right and I admire herand I'm happy that you guys are
here, because I had no idea.
You know, I just see what she'sdoing and I did go to the we
Venture event with her, whichwas eyeopening.
You know who knew there was somany?
Speaker 3 (17:01):
So were you at the cocktail table?
She pulled me over and found me, and that's what I mean.
And she pulled because Icouldn't find my friends, and we
were all three at that.
Was that?
Was that you?
Speaker 2 (17:09):
Yeah, so we have met each other.
I thought so.
I was like you look so familiar.
Yeah, because I was like I lost, I think it was the other, but
at that point they had boostedus up so bad that I was like and
then how he came on and we wereall like, yeah, oh and yeah,
we're gonna have more space thisyear.
Speaker 3 (17:26):
I hear this in the room.
Speaker 2 (17:28):
We got a little tight yeah.
Speaker 3 (17:29):
Remember in the, in the, in the banquet room, how
tight it was.
I was just thinking about how,how wind up we were and how they
shoved us in it was so funnyright.
It was so much fun.
It was so successful, do you?
They hired to.
The goal was to hire one coach.
They are two coaches for weVenture to help small businesses
from that event.
So let's do it again this year.
Speaker 2 (17:49):
Yeah, yeah, are they planning that?
Speaker 3 (17:51):
Yeah, we already.
We already started marketing.
I'm out there, we got, we got.
If you want to sponsor, callthem up.
We're going to be promoting you.
It's my job to do that and Iknow I'll do it right.
So go ahead and sponsor weVenture I mean not we've it's
Wine, Women and Shoes yes,through we Venture.
Right.
What does it benefit?
It benefits we Venture.
So they Wine Women.
Shoes is a national event andthen they you can the college
(18:14):
through we Venture hosts it sothat they can get the non profit
, so they can raise money forthe coaches to help the college,
so different people can host it.
Interesting.
Speaker 2 (18:26):
In that detail.
Speaker 3 (18:26):
I'm not.
I don't want to like fudge upand say the wrong thing because
I don't know exactly if you haveto be a university to do it
maybe, or who does it, but Iknow we Venture is is hosting it
and it's been a hugelysuccessful event for them and
it's brought I think it'sbrought a lot of people.
There's not very many businessoriented events that can bring
the community together, becausenot only was I seeing like my
(18:48):
business friends at that event,but I was seeing like my
housewife friends my school momfriends, my, you know like
everybody was at that event, sothat's what I thought was super
cool about it.
Speaker 2 (18:58):
What other events are like that, because this is one
of the one and only events thatI caught wind of.
Are there more like that?
Out there when all of thecommunity comes together, or
just like or I mean like ifyou're not a member, you're
allowed to go to that.
Speaker 3 (19:13):
There's lots we have.
There's lots of galas, like.
So each of the chambers willhave a gala there's.
I'm going to the AF gala thisweekend.
Like gala, you get to wear agown.
Speaker 2 (19:21):
Oh, it's like crom again, girl.
So we're going to start goingout.
Speaker 3 (19:24):
I'm going to take you to all these things seriously
seriously.
And yeah, and then there's okay.
So what were the other events Iwas seeing?
We have the chambers, thenthere's the we venture events.
There's also over Amelia farmshas an awesome gala.
They're they're a farm and theydo a casino night.
It's my.
I don't want to say this becauseI have so many friends and
galas, but it might be one of myfavorite just because, like you
, get to gamble.
And then Amy last year won thetitle.
(19:46):
Like my best friend, she beatall the boys at the poker table
and all year she gets the belt.
She gets all year and then shegets to give it to the winner
next year at the gala.
Speaker 1 (19:53):
That's like a wrestling belt.
Speaker 3 (19:54):
Yeah, I was like that's my friend.
Speaker 2 (19:57):
Yeah, so you guys make business fun.
Yeah, is what.
Speaker 3 (20:02):
I'm hearing because business is hard.
Speaker 2 (20:04):
How can you get through it without your friends?
I haven't been able to.
You know like, and so it's niceto know that there's a
community here in our communitydoing this stuff, because, yeah,
business is daunting and ifyou're creative like me, that's
where your brain's at and youdon't have that left side.
So you need support and youneed resources to get.
Speaker 3 (20:25):
That's why Sasha's pranking me all the time.
Speaker 1 (20:27):
Let's talk about that on air.
Speaker 3 (20:29):
So no, but it is.
It's nice to have thatfriendship, especially when
somebody can really know whatyou're going through, because in
this world I feel like you knowmy husband doesn't want me to
like lean on him for work somuch, or you know your kids.
I shouldn't say doesn't want to, because you so you don't want
to do it.
I don't want to take that homeall the time you know, and then
my friends are like shut up, kim.
like we're talking about likefun stuff, like you know what I
(20:50):
mean?
Yes, and it's really nice tohave a space to unload and
people that can understand that.
Speaker 2 (20:54):
I agree with that completely.
Like it's yeah, it's not thatyou you don't want your
husband's opinion, but like itdoesn't belong there.
You know you're trying to beyour own woman, your own
business.
You don't want to bring thathome and same with your friends
like that's like a completelyseparate thing, you know until
you come home and you're likehoney.
Speaker 3 (21:12):
I need your help.
Why aren't you helping I?
Speaker 1 (21:15):
need to turn it on and off when I need it.
Yeah, yeah.
Speaker 3 (21:17):
No, I get it.
It's impossible, but it isreally nice.
It's like it's like manytherapists like it, yeah, just
being able to vent and havesomebody hear you.
And thank you for doing thatfor me, sasha, anytime.
Speaker 2 (21:28):
Yeah.
Or giving you, like, ideas thatyou never thought of before
yeah, inspiring each other.
Absolutely.
Speaker 1 (21:34):
And I think with like the newer generation, it's
important that they're alignedwith a cause rather than just
trying to make money, and so theChamber offers opportunities to
align yourself with specificcauses that are important to
your business.
Oh, that's very interesting.
Speaker 2 (21:48):
Yeah, yeah, and it makes sense.
You have to be altruistic,right?
You have to put yourself outthere.
If you give, you get back.
Speaker 3 (21:56):
Very cool.
It's very true.
There's a lot of opportunitybecause a lot of the nonprofits
come in there for support andthen you just don't even realize
they just need you to stand upand you can be a part of a lot
of organizations that way.
Speaker 2 (22:07):
Yeah, get your name out there.
You guys also mentionedtechnology and the digital age.
How is that playing into ourbusinesses here at Brevard?
Speaker 3 (22:17):
Well, I mean, it's 100% what played into my
business.
I have a Bachelor of Science inretail marketing and when I was
a freshman in college, justwhen Facebook was invented, my
friends like are you on theFacebook?
Speaker 2 (22:30):
Because I think we call it the Facebook, and I was
like the what?
Speaker 3 (22:33):
Because I was like, oh, my space I never could like
ironically, it was toocomplicated.
I couldn't do it.
Now I can build websites and doall the things I loved my space
, but I couldn't do it and I wasjust, and I was that person
that was like who's on socialmedia?
Live your real life.
Speaker 2 (22:47):
It's so ironic.
Well, that wasn't even a term,and now, yeah, it's really crazy
, you get a 180.
Speaker 3 (22:51):
Yeah, well, and anyway, that's.
I have a different perspective.
Like it's all business, right,yeah, like I'm still not
obsessed with it, but anyway.
So technology I graduated and Iworked for Komodo Group for 10
years in marketing, productplacement, merchandising, field
coordinating.
We did.
I was in department stores, soI would work.
I was liaison between buyersand account executives.
(23:12):
Oh how fun.
So, yeah, it was a really funjob and I learned a lot.
So technology came and killedthe department store, and so it
really did.
I remember when BB closed andall of the stores that we
thought were like, do youremember that year?
It was like everything, one byone, was just like closing and
department stores startedre-strategizing.
(23:32):
Right, there's no wrong orright answer, it's what's
happening and how do we get thatpain point to our client?
So they would have.
They started puttingrestaurants in department stores
.
They started putting beautysalons in department stores
because they realized theshopping was the afterthought.
They had to have a resource tobring people to the department
store, something they had to dolike get their hair done or go
out to eat, and then you'rewalking through.
(23:52):
Oh, that's a cute dress, it'sconvenient.
Yeah, because that's whatAmazon was selling convenience,
oh gosh, so they had to becomeconvenient, absolutely.
Speaker 1 (24:01):
So, technology.
Speaker 3 (24:01):
So then I started my own Etsy business on the side,
because just for my own outletit wasn't anything fun.
Speaker 2 (24:09):
It's what we do.
Speaker 3 (24:09):
I was just like maybe something I don't know will buy
my product, and I can be.
You know, I always wanted to bea fashion designer when I grew
up and wanted to accomplish thatdream.
So then I had to navigate thisnew technology of a website and
how to put it on Etsy and allthese things and to learn it.
So as long as you can.
Technology's coming and it'schanging all the rules.
Speaker 2 (24:27):
It really is.
It changes all the rules andyou can turn a blind eye, to
your detriment right, Absolutely, and that's what's happening to
a lot of the older generation.
Speaker 3 (24:35):
They just turned their and now they're drowning.
Speaker 2 (24:37):
It's off but it's like they're not selling
newspapers.
Everything is now on your phone, and if you're not with it,
you're not there.
Speaker 3 (24:47):
So in my world it's the technology changes that
bring the clients to me, becauseI'm filling that pain point of
helping them navigate it andunderstand it.
So, to answer your question inthis very long-winded way
technology it influences myproduct every day, to the point
where Facebook and Instagramchange every day.
My product when I starteddidn't include reels, but guess
what?
My pricing hasn't changed, butnow it has to include reels.
(25:08):
Interesting, I mean, maybe Ishould change that pricing, but
it's just the lesson I'mlearning.
But it is hard to navigate allthose products when changing it.
Speaker 2 (25:19):
What is your product?
Speaker 3 (25:20):
So my core package I sell it would be I manage
Facebook, instagram, googleBusiness and we provide five
hours of graphic design everymonth to a client.
We try to be a littleall-a-cart marketing department
so that way.
And then sometimes I'll dowebsite updates, depending if I
can access it too, because Idon't want my clients to have to
spend thousands of dollars toupdate a photo when I can do
(25:42):
that easily for them.
So if I can do it, I do it forthem.
Speaker 2 (25:45):
I love how you call it a product, even though it's
very not tangible.
Speaker 3 (25:51):
I'm a product developer at heart and I started
this because my husband saidthrough that other business I'd
develop this product or whatever.
That was more valuable thansewing for five days to make $50
.
And it was like I mean it just.
Speaker 2 (26:04):
That's where I'm at right now.
Speaker 3 (26:06):
Yeah, I learned that I'm an artist too, Like those
things I keep for myself now andI don't sell them, like I love
content creation because I cansell it, because I don't love it
.
Speaker 2 (26:15):
I mean I love it, I love, love love it, but you
don't want to keep it, it's not?
Speaker 3 (26:18):
my passion, Like when I'm sewing.
That's my real passion.
And when you take it and youturn it into a product.
It's not yours anymore.
You have to.
Speaker 1 (26:25):
I think I segwayed on the thought there.
Speaker 3 (26:27):
but the point is no, I get it my product.
The reason I called a productis because my product developed
it.
I started with a newsletter.
Somebody needed a newsletterand they heard I had a blog and
they're like oh, I need anewsletter.
So I developed the newsletterand then they needed this and
that, so I listened to whateverybody needed, like the five
hours of graphic design.
I added that in because itvalidated my service more, so
(26:47):
that they were getting morevalue from me.
But I couldn't market themonline and then walk into their
stores and see this word printedflyer for this big event that I
made.
Look so cool online.
And no, no, no, no, no, let me,please, let me do that for you.
So it was a need they neededthat oh, and then.
Speaker 2 (27:05):
So you pivot and yeah , so when you fill needs.
Speaker 3 (27:08):
You're selling, but you're filling needs.
You're not like.
That's how.
That's what they taught us atNordstrom.
Oh, I love that when somebodycomes in for something, you need
to make them leave with twoproducts, not one, and not
because you're selling them more, but because you made them
realize they needed something.
They're getting ready to go ona cruise and they came to you
because they needed a pair offlip flops.
So you're having a conversationwith them.
Oh, what are you going to do onthe formal night?
What formal night?
Yeah, oh girl, you don't haveyour dress and your shoes.
(27:30):
You just saved her life.
Speaker 2 (27:33):
Right, yeah, you're not trying to upsell them,
you're trying to fill in the.
That's what I'm trying to do atyour social media Like.
Speaker 3 (27:38):
I don't want to make this product and say here you
need this, You're, you're, youneed ice.
Your water's warm?
No, you need to go, my water'swarm, where's the ice?
Right, and then I have it.
Speaker 1 (27:48):
And you're like.
I got the ice for you, andthat's where the whole strategy
comes in.
I was a personal trainer for along time and if someone came to
me saying I want to lose weight, I wouldn't just say, OK, go
like work out for an hour.
I would you go through andyou're like, well, what's your
current lifestyle?
What are you eating?
How can you eat better?
What?
What's your time allowed for?
And there's so many elements tohow you can help someone else
(28:09):
be successful that they don'tknow, and that's why they're
coming to you.
So going over that initialstrategy review is so important
to say, hey, you know what?
I see that you're also kind oflacking in this area, which is
going to affect your results, inwhat you really want.
So you have to piece ittogether for them and
everybody's different right.
Speaker 2 (28:29):
Everybody has different needs.
Are you guys seeing the oldercrowd at all try to get into
this digital age or are theyjust totally falling?
Speaker 3 (28:41):
off.
Those are my best clients.
They're the ones that know theyneed to be there.
They're not being vain about it, they just need it done.
It's an opportunity cost and Ican do it better than they can,
so you know what I mean.
That's really my best clientand those are the people I'm
here to help.
Another reason I started mybusiness is I had a family
friend in Richmond, virginia.
She owns a dance studio forlike 40 years Maybe I might have
the years wrong, but a longtime and she came to me one time
(29:04):
on a family vacation where wemet up with them and she made me
promise not to tell anybody.
But she was very upset and shewas ready to retire.
But she felt like these otherdance dudes were coming in and
stealing all her businessbecause they could do social
media.
But she is the experienced, Imean she's the best, right.
Speaker 2 (29:21):
But you can be the best.
Speaker 3 (29:23):
And nobody knows it, because if a tree falls, it
doesn't make a sound.
Speaker 2 (29:26):
Yeah, because you're exactly like you can be the best
.
Speaker 3 (29:30):
But if you're not out there and you're not, and I
wanted to help the expert, thepeople that have been crushing
business.
They're so smart, they're sosuccessful and now they have to
quit because they didn't embracetechnology on the people.
You're to save them, yeah.
Speaker 1 (29:47):
I have those friends.
They have amazing businesses,but they are like
anti-technology and you're notgoing to grow if you don't put
yourself out there.
Speaker 2 (29:55):
Right.
Speaker 1 (29:56):
That's just the age we're living in.
Digital spaces are basicallyyour portfolio your tool.
Right, that's right how elseare you gonna see them?
A newspaper nobody's opening.
Speaker 3 (30:08):
This is the perfect time to segue into what the
metaverse is right so like okayso I so, even with my branding,
what you're talking about, thisdigital space I took it all the
way to my branding, like in myletters there's palm and I and I
picked the tan like an officepaint color on purpose green
like palm leaves.
I also think it looks likemoney, so I think that's good.
Yeah, it's because when we getto the meta, so the metaverse is
(30:30):
like you know, when you're on avideo chat with somebody, yeah,
and as soon as it's over, youfeel like lonely and you're like
I miss them.
Yeah, there's like a becauseyou were just with them yeah,
you were in a digital space withthem.
You were there.
So the metaverse is when we'regonna be able to feel it, see it
, touch it.
That's what the oculus is andthe gloves.
So in the future, your business, when you go into, you're gonna
(30:52):
go into their website, you'regonna like walk into their
digital space.
What do you mean?
You're gonna be able to touchit.
Speaker 2 (30:57):
Okay, that's why they already have gloves they
already have gloves with theoculus, but then, but then
you're just touching air it's.
Speaker 3 (31:04):
It's still touching your sensory.
Oh my god, that's blowing mymind yeah.
I mean you're already there.
You've already been on a videochat, hung up and felt like you
missed the person.
Yeah, in the metaverse.
You just couldn't feel it yet.
That's crazy.
And then you put Ocus in,you're in a space, so in the
future you're gonna go topeople's websites.
I feel like this is all myprediction now gonna go walk
into their office, so mybranding was already designed
(31:26):
for it.
So I'm ready.
You're already gonna recognizemy office when you walk in it.
Speaker 2 (31:29):
What do you mean you?
Speaker 3 (31:30):
already like, created the like.
If you look at my branding,it's like palm leaves, it's tan,
it looks like an office.
Speaker 1 (31:35):
I designed it like office plants, and that's why I
picked it.
I was living in 2016, Iliterally have been my own world
over.
Speaker 3 (31:42):
Here we might know we have a.
We bought an island.
Unfortunately, it didn't workout like in the metaverse.
Like I own a house in an island, we can't get to it right now
because of whatever crypto stuffis going on, but it's so cool
when you embrace it and you seewhere it's going and you embrace
technology.
Speaker 2 (31:57):
It's not scary, it's just crazy because is it like
the Sims?
Is it like yeah, basically,basically yeah, so I'm gonna
take you networking in thedigital area.
Speaker 3 (32:07):
We're gonna go networking in.
Speaker 2 (32:08):
I think, I need a hangout with you.
Speaker 3 (32:10):
No, but what's funny is when I started my business.
I lived in Boca Raton and wewere getting ready to move here,
so I didn't wait to get here.
I started my social mediaaccounts and I knew everybody
here before I got here and I wasso funny because I really think
you know where this is.
I'm like I do online, like Iknow that online, I know that I
was in this digital space all bymyself.
I just don't think I realizedit at the time yeah.
Speaker 1 (32:31):
No, we all have to catch up.
If we ever don't hear from Kim,she's lost in her.
Speaker 3 (32:35):
Yeah, yeah, yeah no, but it's so funny.
I used to be that person, likeI said.
That was like oh, who goes onsocial media more than once a
week like, live your freakinglife and post a picture, get out
of there and here I am like ohyeah, here you are.
Speaker 2 (32:47):
You might not get me on text.
Speaker 3 (32:48):
You might not get me on the phone, but you DM me,
right?
Speaker 2 (32:51):
so do you see it going that way with the VR
glasses and how how much time?
Speaker 3 (32:58):
I think all the people that can see it that are
like those crypto people yeah,all see it, like we're all like,
yes, tomorrow, tomorrow.
But then like we look aroundand we're like I want to spit
will, but it's it's when theworld embraces it and when
technology really can catch itup, when technology can solve
the pain problems like how canyou like we have crypto right
(33:20):
like my son's rich with cryptoright now and you know all this
stuff, but like, how do we spendit?
like we got to have people outthere making NFTs so we can buy
things like and I like you knowit's, it will happen.
Speaker 2 (33:31):
It's just when so you think that the technology has
to catch up the way that now weall carry a little computer in
our hands.
It has to be easy.
Speaker 3 (33:40):
I always say like if you went back to our great,
great great grandparents wholike found it America.
Just go back that far and theway they were living their lives
.
And we're like look at thisdishwasher like it would scare
the shit out of them, like yeah,yeah, like women would know
what to do with themselves like,oh my gosh, it would, just it
would.
So you can't think about likethe technology is happening
(34:00):
right in front of us, like yourlife's already over.
You have to embrace it, becauseyour your tombstone.
The year's not there yet.
This is still the era you livein wow so it's like embrace the
technology because it isn'tscary, it's just different.
Yeah, yeah, it is so, it's so.
I like I can't stand people,especially of older generations,
that are like in my day and I'mlike still your day.
Yeah, like yeah your time, likeyou're still here.
Speaker 2 (34:23):
My grandfather had way so much influence on me,
like and those were his afteryears apparently like, come on,
get over it right once you sortof put your foot on the ground
and say, no, this is the way itis, then you know you, you're
just kind of lost side of,because you're still living in
the era yeah yeah, don't checkout, just check into the digital
.
Go, get on the metaverse rightoh my gosh, you guys have been
(34:47):
so I'm like my head is spinningwith like, is there anything
else we should touch on that?
I did not ask because maybe,like I don't know what to ask,
like I feel like this was.
I love this because it was thisADHD conversation like we were
just talking about everything atthe same time but yeah, I mean
I could.
Speaker 3 (35:07):
Oh, I'm going to be speaking at the Cocoa Beach
Chamber in April.
Okay, about hashtags, yeah,yeah, what else we gonna?
Speaker 1 (35:17):
rise and grind.
April 4th, it's a Thursday.
At Romelia farms there's gonnabe.
Speaker 3 (35:22):
Come on out, there will be, go there.
May we're even like working atpromotions for me and Sasha
gonna be like Cowboys on a horseor something that's right, I'm
gonna be the horse or like goatyoga, that's for a joke.
I do go yoga and in.
Speaker 1 (35:40):
March we have a networking for introverts which
could help.
Speaker 2 (35:44):
I love how you guys are really getting down in the
niche there because I didn'tknow that was happening.
Speaker 3 (35:49):
I love it.
Am I allowed to?
Speaker 1 (35:51):
come.
Yeah, it's a rise event like.
Speaker 3 (35:59):
That's like, if you see how extrovert I am, that's
it interpreted my husband yeah,bring your husband.
Yeah, yeah, okay, okay, yeah,that's how I can get away with
it every it's lit by some ITpeople, so it's perfect, oh yeah
, that is perfect roll IT.
I should not have guessed.
Can you clip that out?
Speaker 1 (36:16):
alliance I'm a sponsor.
Speaker 3 (36:20):
I really gotta stop guessing on this, yeah oh my
gosh.
Speaker 2 (36:22):
Okay, we all business , men and women, we all have to
start hanging out with these two.
I'm so glad that I would saywhat a talk to you guys, because
now I we're not working.
Yeah, get up and go and we'regoing more, because I can't just
stay on my little island bymyself and think that my
business is gonna grow.
So thank you, ladies, for beinghere and thank you for all the
(36:45):
information, and thank you forwhat now?
Speaker 3 (36:47):
and thank you for what you do, because what you
just said I mean interrupted,but with your other, you know,
with your other podcast, localcelebrity, you're bringing that
voice to so many people yeah, Ilove that you're not on your own
island.
Speaker 2 (36:56):
You're in the digital space out there in the
metaverse.
Speaker 3 (37:00):
I just need a little, some little tips and guides and
see you're over here in thismetaverse now doing yeah, yeah,
outside of my wheelhouse.
Speaker 2 (37:07):
Like again.
Like business is not my forte,but you know, like I said before
, when you're scared ofsomething, you need to just jump
into it and step out of yourcomfort and you guys are so
friendly and it makes it notintimidating, it makes it fun.
So thank you guys thank youguys yes, absolutely, this was
fun over now Barbara Walker.
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