Ian Westermann turned a tennis oriented podcast and blog into the premier instructional site on the web.
Essential Tennis boasts an extensive catalogue of free informational and instructional content including hundreds of videos on Youtube, two podcasts, "Essential Tennis" and "Shankcast" and blog articles. For the tennis enthusiast who wants more, they offer stand alone courses, a thriving membership community with regular live calls and live video instruction and exclusive in-person clinics at resort locations.
Ian discusses the genesis and growth of his business, the evolution of his team, flexing his creative and other skills and the the luxury of outsourcing the tasks that don't suit him.
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