June 12, 2013 • 39 mins
Tuesday, June 11th, 2013. This episode is focused on the growing globalization of podcasts and what that means for podcasting’s future. As you can see, I stay focused on my passion and that is the medium of “Podcasting” for another week. Interview guest is Karin Hoegh, Podcast Consultant at Podconsult.dk from Copenhagen, Denmark. The below ranking chart gives a glimpse into the future of podcasts and maybe all on-demand media consumption over the next 5-10 years. Here is a Top 10 Ranked List of the Most Spoken Languages around the World:
- Mandarin – 1 Billion + (Chinese)
- English – 508 Million + (New Zealand, U.S., Australia, England, Zimbabwe, Caribbean, Hong Kong, South Africa, Canada and more)
- Hindustani – 500 Million + (India)
- Spanish – 400 Million + (Spain, Mexico, Cuba and most South and Central American countries)
- Russian – 300 Million (Russia, Belarus, Kazakhstan, US to name a few)
- Arabic – 250 Million + (Saudi Arabia, Kuwait, Iraq, Syria, Jordan, Lebanon, and Egypt)
- Bengali – 215 Million – (Bangladesh mostly, but many other countries have these speakers)
- Portuguese – 200 Million – (Brazil, Macau, Angola, Venezuela, and Mozambique)
- Malay-Indonesian – 175 Million – (Malaysia and Indonesia)1
- French – 135 Million – (France, Belgium, Canada, Rwanda, Cameroon, and Haiti)
- United States
- United Kingdom
- Canada
- China
- Australia
- Japan
- Korea, Republic of
- Germany
- Spain
- Mexico
- France
- Sweden
- Russian Federation
- Singapore
- Brazil
- Saudi Arabia
- Italy
- Netherlands
- Thailand
- India
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to episode four of My Digital Life for June eleventh,
twenty thirteen. I'm Rob Greenley and thank you for downloading
or just clicking play to listen to this podcast from
all over the world. I can be reached at Rob
at Rob Greenley dot com or on Twitter at Rob Greenley.
The show can be found in iTunes and Windows Phone
podcast Area, Stitcher, and SoundCloud. Those are the last two.
(00:25):
There are new additions to the distribution of the show.
I also manage the podcast on Windows Phone, So if
you have a podcast you would like to submit it
to me and I can add it to the Windows
Phone podcast directory. Just send it to podcasts at Microsoft
dot com. Well, I want to share my digital highlights
of the week here. I attended the cris Perillo Vlogger
(00:49):
Fair this past Saturday. It's about five minutes away from
my house. It's extremely convenient, and I've known Chris for many,
many years, but it was really cool that it was
so close to have a kind of like a YouTube,
kind of digital media kind of kind of fair and
event so close to my house. It's so unusual to
see that. I usually I have to travel to Austin,
(01:11):
or La or Las Vegas in order to get access
to show a show an event like this. So it
was great. It was a lot of fun. It was
actually sold out. Chris sold about thirteen hundred tickets. Now,
a lot of people that were there were to see
the YouTube celebrities. There were certainly a lot of teen
girls at the event to see those popular YouTube celebrities.
(01:34):
I certainly wasn't a geek event. It was really all
about personalities and content, which I thought was really really fascinating.
I typically go to more geek type of events, and
this was an interesting change, and I think it's a
little bit of a sign of the times of what's
happening with media online. It's going a little bit more
(01:55):
towards just being focused on content and personalities and less
about the tech technology of making it all happen. The
other big thing that happened this week is that another
comedy podcaster hits the big time. I don't know if
everyone listening to this knew this or not, but the
new host of the Daily Show is a longtime podcaster.
(02:17):
He has a podcast called The Bugle. It's John Oliver
and he's a He's a typical kind of correspondent with
John Stewart on the show, and as of Monday, he
takes over the hosting gig for three months from John Stewart.
So another podcaster hits the big time. So if you
wanted to go listen to John's podcast, it's at The Bugle,
(02:41):
so go check out. It's actually a British comedy. His
co host is in London and he's in New York
and they call each other each week and talk about
the news of the world and it's it's very well
done and it's a it's a really popular show, so
definitely go check it out The Bugle. The show show
topic of the week that I'm going to cover this
(03:02):
week is the growing globalization of podcasts and what that
means for the future of podcasting. I'm going to share
my thoughts, but I'm also going to have Karen Hogue,
a longtime podcast consultant at podcastconsult dot Dk from Copenhagen, Denmark,
on the show with me, and she's going to give
(03:23):
me her real world experience from Europe. She has been
a very active kind of representative of podcasting in Denmark
and in the area of Europe and as a very
early early podcaster.
Speaker 2 (03:35):
And it's interesting to see if we can in such
a big country as China and also Japan and Korea,
the very big country countries, and they're all mobile, as
you say, so there is a big, big, consumer based
so competition there for all you Americans who think that
you are the only people in the world. And I
(03:58):
know I hear American to find out when they check
the stats. Oh, I have listeners in Switzerland and Sweden
and Korea and Australia, and you know, yes you do
because we all understand English. It's for me, it's my
second language. I don't speak it. I speak it as
good as you know. We learn in school. So in
(04:21):
i'd say in any country in Europe, they would be
able to understand English.
Speaker 1 (04:27):
That conversation is coming up a little bit later in
the show, and it's about about eighteen minutes long. Well,
let's dive into the topic of the week, the growing
globalization of podcasting and what that means for podcasting's future.
I wrote a blog post on my website at Rob
Greenley dot com. I don't know that it will be
up quite when this recording goes live, but it will
(04:51):
be posted this week, so you can definitely go check
that out. The summary of the article really gets down
to some key areas, and I wanted to focus on
the growing global future of podcasts. So what's happening is
there's been some missing areas of focus in the podcasting space.
A huge one, I believe is the international aspect of podcasting.
(05:15):
I know a lot of podcasters have had a lot
of listeners in Europe and Asia, but I don't believe
that a lot of the early podcasters or even the
podcasters have given really much thought to the international aspect
of what they do and what that future might look like.
Based on how we as American podcasters produce our content.
(05:39):
Shows that are being produced now in the podcast medium,
at least coming out of North America are very US centric,
and it's really kind of understandable that that happened that way,
as most of the audience and the content is being
consumed in North America, but in greater numbers that is
starting to check. But what's really fascing about is if
(06:02):
you talk to podcasters outside of the US, they are
generally kind of polite about it, but most will tell
you that they feel like that the podcasts coming out
of the US are a little bit too American centric
talking about you know, kind of you know, American holidays,
American politics, American news, and that podcasters are going to
(06:24):
be successful globally will need to be a little bit
more kind of aware of what's going on around the world,
and then also maybe just create their shows a little
bit more generically and not spend time talking about local,
country specific kind of activities that are happening in those
local areas. But there is a large number of podcasters
(06:47):
that will find success in creating shows that we'll just
cater to to that country or as I'm going to
go into in greater depth here, focus on local languages,
which is I think I think if you look into
the future, I believe that language is going to be
more important than topic. Though topic is it tends to
(07:10):
be kind of local specific or culturally kind of relevant
to the audience. But the whole aspect of language is huge,
as most of the content that's being produced now tends
to be in English, tends to be targeted towards cultures
that are more favorable to the English language. Right, So
(07:32):
there's many countries around the world that are dominant English speakers,
but there's also many countries around the world that have
English speakers, but they have a big population of people
that the local languages is the primary method of communication
in that language and that culture. So I think over time,
(07:56):
what we're going to see is that that languages are
going to start to dominate the success and the consumption
of podcasts. If you were to ask me what are
the largest and most common languages on the planet, you
would probably say Spanish, Chinese or Mandarin and the English language.
(08:18):
Though those are important languages on a global basis, the
whole language spectrum is much broader than that. The answer
to this question and this issue that I'm raising here
will help us get a glimpse I believe into the
future of podcasts and maybe we're all on demand media
consumption is going over the next five to ten years,
(08:39):
and how important language is to the growth of online
digital media. I want to run through a list of
the top ten rank most spoken languages in the world.
So if you look at the number one languages, Mandarin,
which is basically Chinese over one billion, and number two
(09:03):
is the English language, which is about is about over
five hundred and eight million. The Hindu language is over
five hundred million, Spanish is over four hundred million, Russian
over three hundred million. Number six is the Arabic language
with two hundred and fifty million. Number seven is the
Bengali language with two hundred and fifteen million, and number
(09:28):
eight is Portuguese with two hundred million. Number nine is
melae in the Indonesian language with one hundred and seventy
five million, and number ten is the French language with
a one hundred and thirty five million. So over the
last few years, podcasting has been fairly dominated by English
language content coming from the US and England, Canada and Australia,
(09:50):
but with the growth of Europe and Asia, that dominance
is really starting to change. The recent stats that we're
starting to see come out as kind of like referring
to that's by country, are breaking out into a little
bit different mixed than what we've seen in the past.
The top countries consuming podcasts over the past few months.
(10:11):
The data and the ranking chart that I'm going to
read you is from the largest podcast hosting provider in
the world, and it's lipsyn at lbsyn dot com. They
are actually owned now by a Chinese company of all things.
So it's a little tidbit that will become a common
thread throughout the rest of the show, but most people
(10:31):
listening this would know that the number one country for
podcasts is the United States. Number two is the United Kingdom,
number three is Canada, and number four now is China.
Number five is Australia, Number six is Japan, number seven
is Korea, number eight is Germany and number nine is Spain.
(10:51):
Number ten is Mexico, number eleven is France, twelve is Sweden,
thirteenth is the Russian Federi Federation and number fourteen is Singapore,
and fifteen is Brazil. Number sixteen is Saudi Arabia, Number
seventeen is of Italian and number eighteen is the Netherlands.
(11:11):
Number nineteen is Thailand and number twenty is India's another
huge country in the world. China is clearly the common
thread that we're starting to see here. It has now
broken into the top five, and Lipsen has, like I
said earlier, has an association with China as it's now
owned by a Chinese company, which I think is really
(11:33):
kind of ironic as you're starting to see the trends
start to move this direction. The other aspect of this
is that the other languages are represented in this top
twenty list that are not part of the top ten
most spoken languages are Japanese, Korean, German, Swedish, the Italian language, Thai,
(11:53):
and Dutch. So those are smaller languages that are pretty
significant in the podcast area, that are not kind of
huge languages on a global basis, but they are very
important to podcasting. The current largest languages that are not
represented in the top twenty country list is Malay in
(12:15):
the Indonesian language and Bengali, which are not significant players
in the podcasting space today. And it could just be
because of online access and they're not as strong and
I'm getting online on the web and the internet either.
This tells me that the largest languages are already having
a big, big, significant impact on podcasting and is only
(12:38):
going to grow over over time as more smart more
smartphones and good wireless data access grows, you know, around
the world. Because most of the top twenty here is
represented in the top ten most spoken languages on the planet,
there's a total of about seventeen language is here if
(13:00):
you total them all up, the top ten plus the
seven that I just mentioned here, so there's about seventeen
languages that are important to podcasts today and they cover
pretty much every continent on the planet. So you're starting
to see those seventeen languages being really really important for
(13:22):
aggregators podcasts aggregators on a global basis to support each
of the people within those countries around the world will
be able to get easy access and to be able
to consume the podcasts that are being created either inside
those countries or in other countries around the world. As
you're starting to see, you know, many of the countries
(13:43):
around the world become more global in their their languages
spoken inside those countries, getting access to media that will
fulfill that that desire and that need is going to
become more important to help them find content that fits
with their their particular needs. The world of podcasting has
really been centered around, you know, American focused content. I
(14:05):
think that the rest of the world is starting to
really catch up. The trend is really clear that within
a few short ears, China will be the largest consuming
audience for podcasts. The actual numbers are already starting to
show that this is starting to happen. There's also been
some other recent data that's come out that's showing that
China has a significant kind of propensity to consume online
(14:29):
content more so than even in the US. The mobile
adoption is also significantly more in the time spent in
the internet and mobile is even more so than in
the USA. So those are the trends that I think
are that are actually driving this. Also, many of the
state run kind of radio networks in many of the
(14:51):
countries started back in two thousand and five, back in
the early days of podcasting, and there was a little
bit of a scale down of that, but I believe
that we're starting to see that starting to scale back
up again, and it's being driven really by OEM's phone
manufacturers and iOS and Android and Windows phone and starting
to expand and grow in those countries around the world.
(15:14):
And I think it's going to be really important for
podcasters to be more sensitive to the needs of international
listeners because more and more podcasts are going to become
a worldwide medium now. Podcasters have been pursuing distribution internationally
for a long time. I believe that it's going to
be important to non English speaking and non US centric
(15:38):
topics in your program. So let's move on and do
our conversation with Karen Hoague as she's going to expand
on the whole topic of the globalization of podcasting. So
let's play the conversation with Karen. She is a podcast
consultant at podcasts dot Dk out of Denmark, and she's
(16:03):
well known in the podcaster community, and she's going to
share her thoughts on the growing importance of podcasts outside
of North America. And we're also going to discuss the
data that I've somewhat shared here at greater depth from
her perspective, and also talk about how podcasts, how podcasters
here in the US need to be able to reach
(16:24):
a global audience and not offend that audience. So let's
go ahead and play that interview now. Karen, Welcome to
my digital life. Thanks for joining me.
Speaker 3 (16:33):
Thank you, Rob.
Speaker 1 (16:34):
Karen is a consultant at podconsult at podconsult dot Dk
and she's based out of Denmark and I appreciate you
joining me. Where in Denmark are you located, Karen, I'm
just curious.
Speaker 3 (16:47):
I'm in Copenhagen.
Speaker 2 (16:49):
I have my office here, I have my sound studio
in a part of Copenhagen called Fredericksburg. I'm a very
beautiful part of Copenhagen, so that's where I hang out
during the day.
Speaker 1 (17:00):
Okay, Well, we go way back back to the early
days of podcasting. I think we first met at the
very first podcast Expo in Ontario, California, back in two
thousand and five or so. That was a very exciting time,
wasn't it.
Speaker 3 (17:12):
It was.
Speaker 2 (17:13):
I mean, everybody was there and it was so much fun.
I did my final thesis at the university about podcasting.
I actually did my exam about podcasting. So I did interviews,
I did empirics studies. I talked to a lot of
interesting people, some of the first movers in podcasting. Do
(17:35):
you remember Michael Gohagen.
Speaker 1 (17:38):
I do remember Michael Godegan, and he's not involved in
podcasting anymore. Poor guys.
Speaker 2 (17:43):
When Alan Honken, the guy who had podcast dot com
the domain, remember, he's still doing something with podcasting and
audio definitely. So I did these talks with the first
movers of podcasting, and then I did a report I
think actually it was the first academic report about podcasting time.
Speaker 3 (18:07):
So yeah, early days.
Speaker 1 (18:09):
Yeah, and it seems like we're kind of coming back
into a time when podcasting is kind of coming into
its own. I've seen this before. I seen I've seen
this pattern happen before with streaming media back in the
back in the early days of streaming were it was
hot and everybody was all hot and bothered about it,
and the media was all hype. And then there was
this lull part for a few years through the dot
(18:30):
com collapse, and it came charging back, you know, after
we came out of the dot com collapse, and and
and streaming is all the rage again now. So so
I think the same pattern is happening in the podcasts.
Speaker 2 (18:43):
Now, absolutely, and a lot of people, you know, people
who have moved into the new shiny objects of social
media looking at me and said, what what she still
doing with this podcasting? That's dead, isn't it? I mean,
who's podcasting? And then what I know is that it's
actually a growing medium. Maybe the people who who are
(19:04):
fascinated with new techniques and new technologies are not too
fascinated about podcasting anymore. But I must say, in my business,
I see people coming in discovering in this new medium
from all different angles. So and not necessarily people who
are very familiar with technologies. That's not the reason why
(19:28):
they do it. It's because they see a way to
communicate with their people in their own niche so that's
really my thing.
Speaker 3 (19:36):
I used to do radio.
Speaker 2 (19:37):
I used to really love talking to people who didn't.
Speaker 3 (19:41):
Really have a voice.
Speaker 2 (19:44):
That was my goal with my journalism at the radio
at the time. That's what I really like to do.
And now I find myself doing that on a daily
basis in my business.
Speaker 3 (19:55):
That's fascinating.
Speaker 1 (19:57):
Well, that's a good segue into what specifically do you
do it? Podconsult dot DK. What's your podcasting business? I mean,
what do you focus on?
Speaker 2 (20:09):
Yeah, right now, I have the sound studio. It's called Cosounds,
so people can come in here and make the recording.
Today a guy was in here to do a recording
for his company. It's a big construction company. It's e learning.
It has nothing to do with podcasting. But and then
I would have people do meditations, all kinds of audio
(20:33):
recordings they can do here. But since I do my
own podcast here and I bring other podcasters in here
clients of mine, more and more people get curious about this. Oh,
is that what it is they're they're doing this kind
of radio?
Speaker 3 (20:48):
I could do that. I've just done a meditation.
Speaker 2 (20:50):
Maybe I could do could do an audio course or
a podcast.
Speaker 3 (20:53):
So I kind of use it.
Speaker 2 (20:55):
To lure people in to podcasting. And then I also
have a part of my business that's where I'm a retailer.
I sell equipment, say beginner's equipment for better audio on
iPhone iPads. You can get all kinds of new microphones
and extension cables so you can get better audio when
(21:16):
you do video.
Speaker 3 (21:17):
That's a great need I find.
Speaker 2 (21:20):
So I have people coming in here every day to
check out the equipment I have.
Speaker 3 (21:25):
I have a little showroom. Then we get a talk,
we get to talk about, Yeah, what else do you
do here?
Speaker 1 (21:32):
Yet?
Speaker 3 (21:32):
Well, I do some podcasting.
Speaker 2 (21:34):
Maybe that was so again, I do things to lure
people in to maybe get them to start a podcast
maybe and help make me help them do the producing
or maybe even recording, or help them set their equipment
up at home or whatever they want to do. So
that is definitely growing. It's not something that I can
(21:56):
say that I can live on. It's not it's it
might be thirty percent of my income, but it's it's
definitely a lot of fun.
Speaker 1 (22:08):
So do you mainly do client work for for people
in Denmark or are you working with people in other
countries as well? You know, across Europe only Denmark only Denmark. Okay, yes,
so so what is happening with podcasting in Denmark these days?
Speaker 3 (22:26):
Yeah?
Speaker 2 (22:26):
And the third thing that is growing also is that
I help existing podcasters, people who've been podcasting for quite
for quite a while, to optimize their own podcasts. You know,
maybe maybe the image has fallen out of iTunes, maybe
they've been using pod press and want to move to
power press. And and just today I did a readirectory
(22:49):
or one of a podcasts into two iTunes. You know,
you have you can change your own feeds so you
subscribers don't find out about the new that there is
a new and stuff. So so the technology has changed
over the years, and I've been been following all that,
you know, I'm I'm following all the all the the
(23:12):
podcasting experts outside of Denmark to bring that knowledge into
my own business and and help people here. So so
it's not just new podcasters I can help. I can
also help the others who wants who want to carry
on with that. And we have a good good group
of podcasters are very very they're all there's it's just
(23:37):
a very fun crowd of podcasters in Denmark. They're all
so different. I mean, I have one who podcasts about
setting up a business in Russia, one about comics, one
about comedian. We have comedy podcasts and all kinds of
different topics and it's they're all very different.
Speaker 1 (23:59):
So so one of the big things I wanted to
talk to you about was the kind of trends that
I'm seeing around global podcasting and and and what's happening,
you know, with that, and what the what the potential
is for podcasting as you look at kind of outside
of the US, which podcasting up to the last couple
(24:20):
of years has been very kind of North American centric,
but all along it's podcasting has been growing and it's
been slowly developing in Europe and Asia, and I'm seeing
some significant trends around some of the hosting companies, like
a Lipsyn is starting to show some movement around podcasting growth,
(24:43):
like in China and across a Europe. And actually I
was able to see a top ranked list of the
top twenty countries for Lipsyn as far as on podcast downloads,
and one of the shocking things that I've seen here
is that China is the number four refer of all
(25:07):
podcasts at lipsyn. And then as you kind of kind
of move down the chart. The normal ones that you
see in the top like the top five or the US,
the United Kingdom, Canada, and now China's in there and Australia.
Those are typically the ones that are in the top five.
But China is a new entry and plus, yeah, I
(25:29):
think that's really fascinating. And then number six is Japan
and number seven is Korea, which are all relatively new
into the like the top ten, and then eight is
Germany and nine is Spain and ten is Mexico. So
I'm seeing some shuffling going on there and it kind
of raises it kind of raised that flag in my
(25:50):
mind that maybe we're seeing a significant shift in consumption
of podcasts. What's your thoughts on that they.
Speaker 2 (25:57):
I have to ask you, are they podcasting in it
or in say Chinese and Japanese or.
Speaker 1 (26:05):
I would think that that would be podcasts that are
being consumed off of the lips and network, So I
would say that they're probably mostly.
Speaker 2 (26:13):
English, Okay, So they're consumed in China, Yep, there's a
big consumer okay, but not produced in China by Chinese.
Speaker 1 (26:25):
And I am seeing some new podcasts networks and you know,
from the kind of state owned stuff too, start to
produce really high quality audio and video podcasts, and I've
been adding those to the Zoom podcast area and I've
been seeing those and they're they're actually really really good.
So it's really interesting. You know, You've got a country
(26:46):
that have has one point three billion people, that has
and and actually the other big thing that I saw too,
was that a research report about saying that China leads
the US in mobile now and time spent on the
Internet as opposed to TV. So the people in China
(27:11):
are actually spending more time with the internet and mobile
as opposed to TV than we even spend in the US.
Speaker 2 (27:21):
And yes, there is an iTunes store in Chinese. I
cannot make sense of it when I open it by
but I can.
Speaker 1 (27:28):
See I can't at the same boat. But it's just
it's really it's real fascinating.
Speaker 2 (27:34):
I've been running down through it and I couldn't even
see where where it said podcast normally, you know, so
you can have a look at the podcast. But I
did click some and I can hear a podcaster speaking Chinese.
So I'd say on a on a producer level, it's
also growing in China. I know that we are very
active when podcasting first came out, and it's interesting to
(27:57):
see if we can in such a big as China
and also Japan and Korea. They're very big country countries
and they're all mobile, as you say, so they there
is a big, big consumer base, so competition there for
all you Americans who think that you are the only
people in the world.
Speaker 3 (28:17):
And I know I hear.
Speaker 2 (28:20):
Americans who find out when they check the stats. Oh,
I have listeners in Switzerland and Sweden and Korea and Australia,
and you you know, yes you do because we all
understand English. It's for me, it's my second language. I
don't speak it. I speak it as good as you know.
We learn in school. So I'd say in any country
(28:43):
in Europe they would be able to understand English. But
I mean so, when you, as Americans have such a
big listener base outside of US, you just have to.
Speaker 3 (28:55):
Think more globally.
Speaker 2 (28:57):
You have to be less American if you, if.
Speaker 1 (29:00):
I may say so, that is a real struggle here,
you I.
Speaker 2 (29:03):
Know, try not to talk so yeah, yeah about all
your say Thanksgivings, or your Black Friday or your sports
games and all that. Because we have no clue or well,
we know, but we feel a little bit left out.
So if you want to include your listeners, your global listeners,
(29:26):
you have to think about that.
Speaker 1 (29:27):
Yeah, and it's hard to Yeah, I was thinking about
this too. It's really hard to produce a podcast that
is going to be kind of what would be kind
of specialized to every country that could potentially listen to it,
because every country kind of has their own holidays, their
own events, their own activities, you know, in those countries.
So you're probably better off not even talking about holidays
(29:50):
or local events or things going on in your community
or things like that on your podcast. If you want
to reach a global audience. Now, if you're trying to
reach a local audience, then you know have.
Speaker 2 (30:00):
But yeah, or what you could do is so if
you get a comment on your blog from a listener
in say Denmark, do include that person. Do look up
in Bigidians where is Denmark? And be a little bit
curious about it. Be a bit open to your listeners
outside include them somehow. It's you know, all the podcasters
(30:23):
who do that, you know it. We really like that,
you know, it's being included that way, that that our culture,
which is quite different is it's kind of yeah, noticed
for what it is.
Speaker 1 (30:36):
And I still see that Europe has about eight countries
that are in the top twenty list. So I would
say Europe, as far as multi country is by far
the biggest contributor to podcast consumption from a continent perspective.
You know, I'm sure that the population of if you
combine all the population of all those countries, it's a number.
(31:00):
Now granted, you know, you look at China and even
like other Asian countries, there's actually six Asian countries in
the top twenty. So and even lonely Saudi Arabia is
number sixteen. Wow.
Speaker 2 (31:15):
But I must say in Denmark we don't have at
the moment any podcast podcasting in English. They're all podcasting
in Danish.
Speaker 3 (31:24):
And interesting that it is.
Speaker 2 (31:26):
And because you have to be really confident, you have
to be really comfortable speaking another language than your own.
Speaker 3 (31:34):
I think maybe Americans can can relate to that.
Speaker 2 (31:37):
So, but even though we speak very good English and
we learn in school, it's it's not our first language.
So so, but the people who do, who are comfortable
we speak in English and who decide to podcast in English,
will be much more successful. They will be able to
like Chris Mark what has done at Father Rodrgus done
(31:59):
at Done that a lot of great podcasters are actually
it's their second language, you know, English is their second language.
So yeah, really, what I wanted to tell you is
that my dream is, or my goal is actually to
set up a panel one day of podcasters at the
New Media Expo, which has say four panelists where they're very,
(32:20):
very even more successful podcasters in their own country in
their own language, say in Japanese, in Chinese, in Spanish,
and what French. So to show Americans that you can
actually have grow a huge audience in your own country,
in your own it doesn't have to be English because
these countries are huge. I mean there's more Spanish speaking
(32:44):
people in US than there is Spanish than there is American.
Speaker 1 (32:48):
Oh sure right, oh yeah, well I'm sure that that
would be true, and I'm sure Chinese is quite a
large language I would imagine.
Speaker 2 (32:57):
So one day maybe an American would have to learn
to speak Chinese to podcast in Chinese to be successful.
Speaker 1 (33:04):
Yeah. No, that's what a novel idea, right, Yeah, that's
its twist. Yeah, it's it's really going to be interesting.
I know that English is the language of business, but
is English going to be the language of podcasting? And
it sounds like that may not necessarily be the case.
Speaker 2 (33:23):
So I think if it is and English is the language, definitely,
and if the Chinese and in Asia and in say
Africa start podcasting in English, it will definitely bridge. It
would create a bridge and we would learn to understand
each other a lot more on a completely different level
than we have before. I think that would be that
(33:45):
would be a great thing.
Speaker 1 (33:46):
Yeah, yeah, that's great. Well, Karen, thank you for joining
me and talking about global podcasting. It's a it's a
it's a very fascinating subject, especially for those here in
the US that maybe don't think about it as much
as they should. So yeah, So we've been speaking to
Karen Hoague who's a consultant and founder of Podconsult at
(34:10):
podconsult dot DK. So go check out our site. She's
got some great tips on microphones and what's going on
in Denmark when it comes to podcasts. So take care, Karen,
you too, Rob. Thanks, that was a great conversation with Karen.
Is definitely great to have her on the show. I'll
also add links to her website and more topics related
(34:35):
to the conversation that I just had with Karen, and
those will be available at my website at Rob Greenley
dot com. I also wanted to share a audio comment
that came in from a listener who listened to episode
three of the podcast The Top thirteen Things that Really
build a podcast audience, and this comment came from Robert Kemi,
(34:58):
who commented on that episod. So I misunderstood whose show
Robert was on. I guess it was not his show,
the actual show that I commented on where he was
talking about my show. I know this gets really kind
of meta. Is Scott will Say who is the host
and owner of the Speaking of That podcast? So let's
(35:20):
play his comment here.
Speaker 4 (35:22):
Greetings, Rob Greenley, this is Robert came. I was listening
to your podcast today. A friend of mine, Scott will Say,
was listening to you before, and one of the things
that he had come up we had actually talked about
on his podcast, The Speaking of That just wanted to
give you a heads up. I know we said my
name quite a bit, so that's that might have been
(35:42):
a little confusing. It's actually his podcast. I wanted to
give you heads up on that one. He wrote me
a funny boxer. You sent it over to me and said, hey,
Rob Greenley just gave you my podcast, please take care
of it or something like that. It was really funny.
In the podcast that we had done, we had a
little bit on why I don't listen to podcasts. I
(36:04):
know they're good for me and I should listen to them,
and I subscribe to yours. By the way, excellent information.
The thirteen tips that you gave not just for new podcasters,
but the pros, the people that have been doing it
for a long time probably need it more so. And
I'm raising my hand right now kudos on those thirteen
(36:25):
tips because I'm starting to incorporate those now I can
see and I'm making it. My podcast is kind of
a comeback podcast. I took a hiatus for you know, one,
two maybe seven years, and I'm trying to get back
into the things. So I apologize for this long message
and just wanted to give you a personal feedback and
(36:47):
let you know, love it. I think you got a
great show. Keep it up, wonderful content, which is keen
after all. Thank you, free time, This is the Kimi
and I'll be listening.
Speaker 1 (36:58):
Thank you very much. Robert, and I apologize again fors
misidentifying who the owner of the podcast was of the
speaking of that show with Scott will Say, and sorry
for that, Scott, and thanks for the comment though, Robert,
I really appreciate it's true that mostly existing podcasters would
(37:21):
benefit from my top thirteen tips in episode three. You're
right many podcasters don't take the time to listen to
other podcasts, and I think that is a mistake. I
think you can learn a lot from other podcasts, and
as you can hear from this kind of conversation, is
you know, I was listening to other podcasts, and I
(37:41):
listen to podcasts all day long essentially, and this is
a great way to give feedback to this show as
well as to send in an MP three file and
you can send that to Rob at Rob Greenley dot
com and would be happy to play on the show,
just like I just did here with Robert's audio. Well
that's it for this week. I'm Rob Greenley and I'm
(38:03):
the podcast guy at Windows Phone and thanks again for
listening to my thoughts here. I am also the co
host of the New Media show every Saturday morning at
nine am Pacific Standard time and noon Eastern Time with
Todd Cochran, who's the CEO of Raw Voice, Blueberry and
the power Press plug in for WordPress. Catch it all
live on video at Live dot Geeknewcentral dot com, and
(38:29):
next week I'm going to focus on my two years
experience with my Nissan Leaf and my thoughts tips to
living with an electric car, and will also be reviewing
a few interesting podcasts each week as well. I definitely
want to hear your thoughts on this topic and any
other topics that you think are important to let me
(38:49):
know about via Twitter at Rob Greenley or in the
comments of my Rob Greenley dot com comment area, And
like I said earlier, we'd love to get an audio
comment from you as well. And definitely go check out
my blog post on this topic at my blog that
(39:09):
will be coming out in a day or so. And
if you're a podcaster and you want to get your
podcast into Windows Phone Podcast Directory, send me an email
to podcasts at Microsoft dot com. I'm also on Google Plus, LinkedIn,
and Facebook, or just email me to Rob at Rob
Greenley dot com and thank you very much for listening.
Talk to you next week.
Welcome to episode four of My Digital Life for June eleventh,
twenty thirteen. I'm Rob Greenley and thank you for downloading
or just clicking play to listen to this podcast from
all over the world. I can be reached at Rob
at Rob Greenley dot com or on Twitter at Rob Greenley.
The show can be found in iTunes and Windows Phone
podcast Area, Stitcher, and SoundCloud. Those are the last two.
(00:25):
There are new additions to the distribution of the show.
I also manage the podcast on Windows Phone, So if
you have a podcast you would like to submit it
to me and I can add it to the Windows
Phone podcast directory. Just send it to podcasts at Microsoft
dot com. Well, I want to share my digital highlights
of the week here. I attended the cris Perillo Vlogger
(00:49):
Fair this past Saturday. It's about five minutes away from
my house. It's extremely convenient, and I've known Chris for many,
many years, but it was really cool that it was
so close to have a kind of like a YouTube,
kind of digital media kind of kind of fair and
event so close to my house. It's so unusual to
see that. I usually I have to travel to Austin,
(01:11):
or La or Las Vegas in order to get access
to show a show an event like this. So it
was great. It was a lot of fun. It was
actually sold out. Chris sold about thirteen hundred tickets. Now,
a lot of people that were there were to see
the YouTube celebrities. There were certainly a lot of teen
girls at the event to see those popular YouTube celebrities.
(01:34):
I certainly wasn't a geek event. It was really all
about personalities and content, which I thought was really really fascinating.
I typically go to more geek type of events, and
this was an interesting change, and I think it's a
little bit of a sign of the times of what's
happening with media online. It's going a little bit more
(01:55):
towards just being focused on content and personalities and less
about the tech technology of making it all happen. The
other big thing that happened this week is that another
comedy podcaster hits the big time. I don't know if
everyone listening to this knew this or not, but the
new host of the Daily Show is a longtime podcaster.
(02:17):
He has a podcast called The Bugle. It's John Oliver
and he's a He's a typical kind of correspondent with
John Stewart on the show, and as of Monday, he
takes over the hosting gig for three months from John Stewart.
So another podcaster hits the big time. So if you
wanted to go listen to John's podcast, it's at The Bugle,
(02:41):
so go check out. It's actually a British comedy. His
co host is in London and he's in New York
and they call each other each week and talk about
the news of the world and it's it's very well
done and it's a it's a really popular show, so
definitely go check it out The Bugle. The show show
topic of the week that I'm going to cover this
(03:02):
week is the growing globalization of podcasts and what that
means for the future of podcasting. I'm going to share
my thoughts, but I'm also going to have Karen Hogue,
a longtime podcast consultant at podcastconsult dot Dk from Copenhagen, Denmark,
on the show with me, and she's going to give
(03:23):
me her real world experience from Europe. She has been
a very active kind of representative of podcasting in Denmark
and in the area of Europe and as a very
early early podcaster.
Speaker 2 (03:35):
And it's interesting to see if we can in such
a big country as China and also Japan and Korea,
the very big country countries, and they're all mobile, as
you say, so there is a big, big, consumer based
so competition there for all you Americans who think that
you are the only people in the world. And I
(03:58):
know I hear American to find out when they check
the stats. Oh, I have listeners in Switzerland and Sweden
and Korea and Australia, and you know, yes you do
because we all understand English. It's for me, it's my
second language. I don't speak it. I speak it as
good as you know. We learn in school. So in
(04:21):
i'd say in any country in Europe, they would be
able to understand English.
Speaker 1 (04:27):
That conversation is coming up a little bit later in
the show, and it's about about eighteen minutes long. Well,
let's dive into the topic of the week, the growing
globalization of podcasting and what that means for podcasting's future.
I wrote a blog post on my website at Rob
Greenley dot com. I don't know that it will be
up quite when this recording goes live, but it will
(04:51):
be posted this week, so you can definitely go check
that out. The summary of the article really gets down
to some key areas, and I wanted to focus on
the growing global future of podcasts. So what's happening is
there's been some missing areas of focus in the podcasting space.
A huge one, I believe is the international aspect of podcasting.
(05:15):
I know a lot of podcasters have had a lot
of listeners in Europe and Asia, but I don't believe
that a lot of the early podcasters or even the
podcasters have given really much thought to the international aspect
of what they do and what that future might look like.
Based on how we as American podcasters produce our content.
(05:39):
Shows that are being produced now in the podcast medium,
at least coming out of North America are very US centric,
and it's really kind of understandable that that happened that way,
as most of the audience and the content is being
consumed in North America, but in greater numbers that is
starting to check. But what's really fascing about is if
(06:02):
you talk to podcasters outside of the US, they are
generally kind of polite about it, but most will tell
you that they feel like that the podcasts coming out
of the US are a little bit too American centric
talking about you know, kind of you know, American holidays,
American politics, American news, and that podcasters are going to
(06:24):
be successful globally will need to be a little bit
more kind of aware of what's going on around the world,
and then also maybe just create their shows a little
bit more generically and not spend time talking about local,
country specific kind of activities that are happening in those
local areas. But there is a large number of podcasters
(06:47):
that will find success in creating shows that we'll just
cater to to that country or as I'm going to
go into in greater depth here, focus on local languages,
which is I think I think if you look into
the future, I believe that language is going to be
more important than topic. Though topic is it tends to
(07:10):
be kind of local specific or culturally kind of relevant
to the audience. But the whole aspect of language is huge,
as most of the content that's being produced now tends
to be in English, tends to be targeted towards cultures
that are more favorable to the English language. Right, So
(07:32):
there's many countries around the world that are dominant English speakers,
but there's also many countries around the world that have
English speakers, but they have a big population of people
that the local languages is the primary method of communication
in that language and that culture. So I think over time,
(07:56):
what we're going to see is that that languages are
going to start to dominate the success and the consumption
of podcasts. If you were to ask me what are
the largest and most common languages on the planet, you
would probably say Spanish, Chinese or Mandarin and the English language.
(08:18):
Though those are important languages on a global basis, the
whole language spectrum is much broader than that. The answer
to this question and this issue that I'm raising here
will help us get a glimpse I believe into the
future of podcasts and maybe we're all on demand media
consumption is going over the next five to ten years,
(08:39):
and how important language is to the growth of online
digital media. I want to run through a list of
the top ten rank most spoken languages in the world.
So if you look at the number one languages, Mandarin,
which is basically Chinese over one billion, and number two
(09:03):
is the English language, which is about is about over
five hundred and eight million. The Hindu language is over
five hundred million, Spanish is over four hundred million, Russian
over three hundred million. Number six is the Arabic language
with two hundred and fifty million. Number seven is the
Bengali language with two hundred and fifteen million, and number
(09:28):
eight is Portuguese with two hundred million. Number nine is
melae in the Indonesian language with one hundred and seventy
five million, and number ten is the French language with
a one hundred and thirty five million. So over the
last few years, podcasting has been fairly dominated by English
language content coming from the US and England, Canada and Australia,
(09:50):
but with the growth of Europe and Asia, that dominance
is really starting to change. The recent stats that we're
starting to see come out as kind of like referring
to that's by country, are breaking out into a little
bit different mixed than what we've seen in the past.
The top countries consuming podcasts over the past few months.
(10:11):
The data and the ranking chart that I'm going to
read you is from the largest podcast hosting provider in
the world, and it's lipsyn at lbsyn dot com. They
are actually owned now by a Chinese company of all things.
So it's a little tidbit that will become a common
thread throughout the rest of the show, but most people
(10:31):
listening this would know that the number one country for
podcasts is the United States. Number two is the United Kingdom,
number three is Canada, and number four now is China.
Number five is Australia, Number six is Japan, number seven
is Korea, number eight is Germany and number nine is Spain.
(10:51):
Number ten is Mexico, number eleven is France, twelve is Sweden,
thirteenth is the Russian Federi Federation and number fourteen is Singapore,
and fifteen is Brazil. Number sixteen is Saudi Arabia, Number
seventeen is of Italian and number eighteen is the Netherlands.
(11:11):
Number nineteen is Thailand and number twenty is India's another
huge country in the world. China is clearly the common
thread that we're starting to see here. It has now
broken into the top five, and Lipsen has, like I
said earlier, has an association with China as it's now
owned by a Chinese company, which I think is really
(11:33):
kind of ironic as you're starting to see the trends
start to move this direction. The other aspect of this
is that the other languages are represented in this top
twenty list that are not part of the top ten
most spoken languages are Japanese, Korean, German, Swedish, the Italian language, Thai,
(11:53):
and Dutch. So those are smaller languages that are pretty
significant in the podcast area, that are not kind of
huge languages on a global basis, but they are very
important to podcasting. The current largest languages that are not
represented in the top twenty country list is Malay in
(12:15):
the Indonesian language and Bengali, which are not significant players
in the podcasting space today. And it could just be
because of online access and they're not as strong and
I'm getting online on the web and the internet either.
This tells me that the largest languages are already having
a big, big, significant impact on podcasting and is only
(12:38):
going to grow over over time as more smart more
smartphones and good wireless data access grows, you know, around
the world. Because most of the top twenty here is
represented in the top ten most spoken languages on the planet,
there's a total of about seventeen language is here if
(13:00):
you total them all up, the top ten plus the
seven that I just mentioned here, so there's about seventeen
languages that are important to podcasts today and they cover
pretty much every continent on the planet. So you're starting
to see those seventeen languages being really really important for
(13:22):
aggregators podcasts aggregators on a global basis to support each
of the people within those countries around the world will
be able to get easy access and to be able
to consume the podcasts that are being created either inside
those countries or in other countries around the world. As
you're starting to see, you know, many of the countries
(13:43):
around the world become more global in their their languages
spoken inside those countries, getting access to media that will
fulfill that that desire and that need is going to
become more important to help them find content that fits
with their their particular needs. The world of podcasting has
really been centered around, you know, American focused content. I
(14:05):
think that the rest of the world is starting to
really catch up. The trend is really clear that within
a few short ears, China will be the largest consuming
audience for podcasts. The actual numbers are already starting to
show that this is starting to happen. There's also been
some other recent data that's come out that's showing that
China has a significant kind of propensity to consume online
(14:29):
content more so than even in the US. The mobile
adoption is also significantly more in the time spent in
the internet and mobile is even more so than in
the USA. So those are the trends that I think
are that are actually driving this. Also, many of the
state run kind of radio networks in many of the
(14:51):
countries started back in two thousand and five, back in
the early days of podcasting, and there was a little
bit of a scale down of that, but I believe
that we're starting to see that starting to scale back
up again, and it's being driven really by OEM's phone
manufacturers and iOS and Android and Windows phone and starting
to expand and grow in those countries around the world.
(15:14):
And I think it's going to be really important for
podcasters to be more sensitive to the needs of international
listeners because more and more podcasts are going to become
a worldwide medium now. Podcasters have been pursuing distribution internationally
for a long time. I believe that it's going to
be important to non English speaking and non US centric
(15:38):
topics in your program. So let's move on and do
our conversation with Karen Hoague as she's going to expand
on the whole topic of the globalization of podcasting. So
let's play the conversation with Karen. She is a podcast
consultant at podcasts dot Dk out of Denmark, and she's
(16:03):
well known in the podcaster community, and she's going to
share her thoughts on the growing importance of podcasts outside
of North America. And we're also going to discuss the
data that I've somewhat shared here at greater depth from
her perspective, and also talk about how podcasts, how podcasters
here in the US need to be able to reach
(16:24):
a global audience and not offend that audience. So let's
go ahead and play that interview now. Karen, Welcome to
my digital life. Thanks for joining me.
Speaker 3 (16:33):
Thank you, Rob.
Speaker 1 (16:34):
Karen is a consultant at podconsult at podconsult dot Dk
and she's based out of Denmark and I appreciate you
joining me. Where in Denmark are you located, Karen, I'm
just curious.
Speaker 3 (16:47):
I'm in Copenhagen.
Speaker 2 (16:49):
I have my office here, I have my sound studio
in a part of Copenhagen called Fredericksburg. I'm a very
beautiful part of Copenhagen, so that's where I hang out
during the day.
Speaker 1 (17:00):
Okay, Well, we go way back back to the early
days of podcasting. I think we first met at the
very first podcast Expo in Ontario, California, back in two
thousand and five or so. That was a very exciting time,
wasn't it.
Speaker 3 (17:12):
It was.
Speaker 2 (17:13):
I mean, everybody was there and it was so much fun.
I did my final thesis at the university about podcasting.
I actually did my exam about podcasting. So I did interviews,
I did empirics studies. I talked to a lot of
interesting people, some of the first movers in podcasting. Do
(17:35):
you remember Michael Gohagen.
Speaker 1 (17:38):
I do remember Michael Godegan, and he's not involved in
podcasting anymore. Poor guys.
Speaker 2 (17:43):
When Alan Honken, the guy who had podcast dot com
the domain, remember, he's still doing something with podcasting and
audio definitely. So I did these talks with the first
movers of podcasting, and then I did a report I
think actually it was the first academic report about podcasting time.
Speaker 3 (18:07):
So yeah, early days.
Speaker 1 (18:09):
Yeah, and it seems like we're kind of coming back
into a time when podcasting is kind of coming into
its own. I've seen this before. I seen I've seen
this pattern happen before with streaming media back in the
back in the early days of streaming were it was
hot and everybody was all hot and bothered about it,
and the media was all hype. And then there was
this lull part for a few years through the dot
(18:30):
com collapse, and it came charging back, you know, after
we came out of the dot com collapse, and and
and streaming is all the rage again now. So so
I think the same pattern is happening in the podcasts.
Speaker 2 (18:43):
Now, absolutely, and a lot of people, you know, people
who have moved into the new shiny objects of social
media looking at me and said, what what she still
doing with this podcasting? That's dead, isn't it? I mean,
who's podcasting? And then what I know is that it's
actually a growing medium. Maybe the people who who are
(19:04):
fascinated with new techniques and new technologies are not too
fascinated about podcasting anymore. But I must say, in my business,
I see people coming in discovering in this new medium
from all different angles. So and not necessarily people who
are very familiar with technologies. That's not the reason why
(19:28):
they do it. It's because they see a way to
communicate with their people in their own niche so that's
really my thing.
Speaker 3 (19:36):
I used to do radio.
Speaker 2 (19:37):
I used to really love talking to people who didn't.
Speaker 3 (19:41):
Really have a voice.
Speaker 2 (19:44):
That was my goal with my journalism at the radio
at the time. That's what I really like to do.
And now I find myself doing that on a daily
basis in my business.
Speaker 3 (19:55):
That's fascinating.
Speaker 1 (19:57):
Well, that's a good segue into what specifically do you
do it? Podconsult dot DK. What's your podcasting business? I mean,
what do you focus on?
Speaker 2 (20:09):
Yeah, right now, I have the sound studio. It's called Cosounds,
so people can come in here and make the recording.
Today a guy was in here to do a recording
for his company. It's a big construction company. It's e learning.
It has nothing to do with podcasting. But and then
I would have people do meditations, all kinds of audio
(20:33):
recordings they can do here. But since I do my
own podcast here and I bring other podcasters in here
clients of mine, more and more people get curious about this. Oh,
is that what it is they're they're doing this kind
of radio?
Speaker 3 (20:48):
I could do that. I've just done a meditation.
Speaker 2 (20:50):
Maybe I could do could do an audio course or
a podcast.
Speaker 3 (20:53):
So I kind of use it.
Speaker 2 (20:55):
To lure people in to podcasting. And then I also
have a part of my business that's where I'm a retailer.
I sell equipment, say beginner's equipment for better audio on
iPhone iPads. You can get all kinds of new microphones
and extension cables so you can get better audio when
(21:16):
you do video.
Speaker 3 (21:17):
That's a great need I find.
Speaker 2 (21:20):
So I have people coming in here every day to
check out the equipment I have.
Speaker 3 (21:25):
I have a little showroom. Then we get a talk,
we get to talk about, Yeah, what else do you
do here?
Speaker 1 (21:32):
Yet?
Speaker 3 (21:32):
Well, I do some podcasting.
Speaker 2 (21:34):
Maybe that was so again, I do things to lure
people in to maybe get them to start a podcast
maybe and help make me help them do the producing
or maybe even recording, or help them set their equipment
up at home or whatever they want to do. So
that is definitely growing. It's not something that I can
(21:56):
say that I can live on. It's not it's it
might be thirty percent of my income, but it's it's
definitely a lot of fun.
Speaker 1 (22:08):
So do you mainly do client work for for people
in Denmark or are you working with people in other
countries as well? You know, across Europe only Denmark only Denmark. Okay, yes,
so so what is happening with podcasting in Denmark these days?
Speaker 3 (22:26):
Yeah?
Speaker 2 (22:26):
And the third thing that is growing also is that
I help existing podcasters, people who've been podcasting for quite
for quite a while, to optimize their own podcasts. You know,
maybe maybe the image has fallen out of iTunes, maybe
they've been using pod press and want to move to
power press. And and just today I did a readirectory
(22:49):
or one of a podcasts into two iTunes. You know,
you have you can change your own feeds so you
subscribers don't find out about the new that there is
a new and stuff. So so the technology has changed
over the years, and I've been been following all that,
you know, I'm I'm following all the all the the
(23:12):
podcasting experts outside of Denmark to bring that knowledge into
my own business and and help people here. So so
it's not just new podcasters I can help. I can
also help the others who wants who want to carry
on with that. And we have a good good group
of podcasters are very very they're all there's it's just
(23:37):
a very fun crowd of podcasters in Denmark. They're all
so different. I mean, I have one who podcasts about
setting up a business in Russia, one about comics, one
about comedian. We have comedy podcasts and all kinds of
different topics and it's they're all very different.
Speaker 1 (23:59):
So so one of the big things I wanted to
talk to you about was the kind of trends that
I'm seeing around global podcasting and and and what's happening,
you know, with that, and what the what the potential
is for podcasting as you look at kind of outside
of the US, which podcasting up to the last couple
(24:20):
of years has been very kind of North American centric,
but all along it's podcasting has been growing and it's
been slowly developing in Europe and Asia, and I'm seeing
some significant trends around some of the hosting companies, like
a Lipsyn is starting to show some movement around podcasting growth,
(24:43):
like in China and across a Europe. And actually I
was able to see a top ranked list of the
top twenty countries for Lipsyn as far as on podcast downloads,
and one of the shocking things that I've seen here
is that China is the number four refer of all
(25:07):
podcasts at lipsyn. And then as you kind of kind
of move down the chart. The normal ones that you
see in the top like the top five or the US,
the United Kingdom, Canada, and now China's in there and Australia.
Those are typically the ones that are in the top five.
But China is a new entry and plus, yeah, I
(25:29):
think that's really fascinating. And then number six is Japan
and number seven is Korea, which are all relatively new
into the like the top ten, and then eight is
Germany and nine is Spain and ten is Mexico. So
I'm seeing some shuffling going on there and it kind
of raises it kind of raised that flag in my
(25:50):
mind that maybe we're seeing a significant shift in consumption
of podcasts. What's your thoughts on that they.
Speaker 2 (25:57):
I have to ask you, are they podcasting in it
or in say Chinese and Japanese or.
Speaker 1 (26:05):
I would think that that would be podcasts that are
being consumed off of the lips and network, So I
would say that they're probably mostly.
Speaker 2 (26:13):
English, Okay, So they're consumed in China, Yep, there's a
big consumer okay, but not produced in China by Chinese.
Speaker 1 (26:25):
And I am seeing some new podcasts networks and you know,
from the kind of state owned stuff too, start to
produce really high quality audio and video podcasts, and I've
been adding those to the Zoom podcast area and I've
been seeing those and they're they're actually really really good.
So it's really interesting. You know, You've got a country
(26:46):
that have has one point three billion people, that has
and and actually the other big thing that I saw too,
was that a research report about saying that China leads
the US in mobile now and time spent on the
Internet as opposed to TV. So the people in China
(27:11):
are actually spending more time with the internet and mobile
as opposed to TV than we even spend in the US.
Speaker 2 (27:21):
And yes, there is an iTunes store in Chinese. I
cannot make sense of it when I open it by
but I can.
Speaker 1 (27:28):
See I can't at the same boat. But it's just
it's really it's real fascinating.
Speaker 2 (27:34):
I've been running down through it and I couldn't even
see where where it said podcast normally, you know, so
you can have a look at the podcast. But I
did click some and I can hear a podcaster speaking Chinese.
So I'd say on a on a producer level, it's
also growing in China. I know that we are very
active when podcasting first came out, and it's interesting to
(27:57):
see if we can in such a big as China
and also Japan and Korea. They're very big country countries
and they're all mobile, as you say, so they there
is a big, big consumer base, so competition there for
all you Americans who think that you are the only
people in the world.
Speaker 3 (28:17):
And I know I hear.
Speaker 2 (28:20):
Americans who find out when they check the stats. Oh,
I have listeners in Switzerland and Sweden and Korea and Australia,
and you you know, yes you do because we all
understand English. It's for me, it's my second language. I
don't speak it. I speak it as good as you know.
We learn in school. So I'd say in any country
(28:43):
in Europe they would be able to understand English. But
I mean so, when you, as Americans have such a
big listener base outside of US, you just have to.
Speaker 3 (28:55):
Think more globally.
Speaker 2 (28:57):
You have to be less American if you, if.
Speaker 1 (29:00):
I may say so, that is a real struggle here,
you I.
Speaker 2 (29:03):
Know, try not to talk so yeah, yeah about all
your say Thanksgivings, or your Black Friday or your sports
games and all that. Because we have no clue or well,
we know, but we feel a little bit left out.
So if you want to include your listeners, your global listeners,
(29:26):
you have to think about that.
Speaker 1 (29:27):
Yeah, and it's hard to Yeah, I was thinking about
this too. It's really hard to produce a podcast that
is going to be kind of what would be kind
of specialized to every country that could potentially listen to it,
because every country kind of has their own holidays, their
own events, their own activities, you know, in those countries.
So you're probably better off not even talking about holidays
(29:50):
or local events or things going on in your community
or things like that on your podcast. If you want
to reach a global audience. Now, if you're trying to
reach a local audience, then you know have.
Speaker 2 (30:00):
But yeah, or what you could do is so if
you get a comment on your blog from a listener
in say Denmark, do include that person. Do look up
in Bigidians where is Denmark? And be a little bit
curious about it. Be a bit open to your listeners
outside include them somehow. It's you know, all the podcasters
(30:23):
who do that, you know it. We really like that,
you know, it's being included that way, that that our culture,
which is quite different is it's kind of yeah, noticed
for what it is.
Speaker 1 (30:36):
And I still see that Europe has about eight countries
that are in the top twenty list. So I would
say Europe, as far as multi country is by far
the biggest contributor to podcast consumption from a continent perspective.
You know, I'm sure that the population of if you
combine all the population of all those countries, it's a number.
(31:00):
Now granted, you know, you look at China and even
like other Asian countries, there's actually six Asian countries in
the top twenty. So and even lonely Saudi Arabia is
number sixteen. Wow.
Speaker 2 (31:15):
But I must say in Denmark we don't have at
the moment any podcast podcasting in English. They're all podcasting
in Danish.
Speaker 3 (31:24):
And interesting that it is.
Speaker 2 (31:26):
And because you have to be really confident, you have
to be really comfortable speaking another language than your own.
Speaker 3 (31:34):
I think maybe Americans can can relate to that.
Speaker 2 (31:37):
So, but even though we speak very good English and
we learn in school, it's it's not our first language.
So so, but the people who do, who are comfortable
we speak in English and who decide to podcast in English,
will be much more successful. They will be able to
like Chris Mark what has done at Father Rodrgus done
(31:59):
at Done that a lot of great podcasters are actually
it's their second language, you know, English is their second language.
So yeah, really, what I wanted to tell you is
that my dream is, or my goal is actually to
set up a panel one day of podcasters at the
New Media Expo, which has say four panelists where they're very,
(32:20):
very even more successful podcasters in their own country in
their own language, say in Japanese, in Chinese, in Spanish,
and what French. So to show Americans that you can
actually have grow a huge audience in your own country,
in your own it doesn't have to be English because
these countries are huge. I mean there's more Spanish speaking
(32:44):
people in US than there is Spanish than there is American.
Speaker 1 (32:48):
Oh sure right, oh yeah, well I'm sure that that
would be true, and I'm sure Chinese is quite a
large language I would imagine.
Speaker 2 (32:57):
So one day maybe an American would have to learn
to speak Chinese to podcast in Chinese to be successful.
Speaker 1 (33:04):
Yeah. No, that's what a novel idea, right, Yeah, that's
its twist. Yeah, it's it's really going to be interesting.
I know that English is the language of business, but
is English going to be the language of podcasting? And
it sounds like that may not necessarily be the case.
Speaker 2 (33:23):
So I think if it is and English is the language, definitely,
and if the Chinese and in Asia and in say
Africa start podcasting in English, it will definitely bridge. It
would create a bridge and we would learn to understand
each other a lot more on a completely different level
than we have before. I think that would be that
(33:45):
would be a great thing.
Speaker 1 (33:46):
Yeah, yeah, that's great. Well, Karen, thank you for joining
me and talking about global podcasting. It's a it's a
it's a very fascinating subject, especially for those here in
the US that maybe don't think about it as much
as they should. So yeah, So we've been speaking to
Karen Hoague who's a consultant and founder of Podconsult at
(34:10):
podconsult dot DK. So go check out our site. She's
got some great tips on microphones and what's going on
in Denmark when it comes to podcasts. So take care, Karen,
you too, Rob. Thanks, that was a great conversation with Karen.
Is definitely great to have her on the show. I'll
also add links to her website and more topics related
(34:35):
to the conversation that I just had with Karen, and
those will be available at my website at Rob Greenley
dot com. I also wanted to share a audio comment
that came in from a listener who listened to episode
three of the podcast The Top thirteen Things that Really
build a podcast audience, and this comment came from Robert Kemi,
(34:58):
who commented on that episod. So I misunderstood whose show
Robert was on. I guess it was not his show,
the actual show that I commented on where he was
talking about my show. I know this gets really kind
of meta. Is Scott will Say who is the host
and owner of the Speaking of That podcast? So let's
(35:20):
play his comment here.
Speaker 4 (35:22):
Greetings, Rob Greenley, this is Robert came. I was listening
to your podcast today. A friend of mine, Scott will Say,
was listening to you before, and one of the things
that he had come up we had actually talked about
on his podcast, The Speaking of That just wanted to
give you a heads up. I know we said my
name quite a bit, so that's that might have been
(35:42):
a little confusing. It's actually his podcast. I wanted to
give you heads up on that one. He wrote me
a funny boxer. You sent it over to me and said, hey,
Rob Greenley just gave you my podcast, please take care
of it or something like that. It was really funny.
In the podcast that we had done, we had a
little bit on why I don't listen to podcasts. I
(36:04):
know they're good for me and I should listen to them,
and I subscribe to yours. By the way, excellent information.
The thirteen tips that you gave not just for new podcasters,
but the pros, the people that have been doing it
for a long time probably need it more so. And
I'm raising my hand right now kudos on those thirteen
(36:25):
tips because I'm starting to incorporate those now I can
see and I'm making it. My podcast is kind of
a comeback podcast. I took a hiatus for you know, one,
two maybe seven years, and I'm trying to get back
into the things. So I apologize for this long message
and just wanted to give you a personal feedback and
(36:47):
let you know, love it. I think you got a
great show. Keep it up, wonderful content, which is keen
after all. Thank you, free time, This is the Kimi
and I'll be listening.
Speaker 1 (36:58):
Thank you very much. Robert, and I apologize again fors
misidentifying who the owner of the podcast was of the
speaking of that show with Scott will Say, and sorry
for that, Scott, and thanks for the comment though, Robert,
I really appreciate it's true that mostly existing podcasters would
(37:21):
benefit from my top thirteen tips in episode three. You're
right many podcasters don't take the time to listen to
other podcasts, and I think that is a mistake. I
think you can learn a lot from other podcasts, and
as you can hear from this kind of conversation, is
you know, I was listening to other podcasts, and I
(37:41):
listen to podcasts all day long essentially, and this is
a great way to give feedback to this show as
well as to send in an MP three file and
you can send that to Rob at Rob Greenley dot
com and would be happy to play on the show,
just like I just did here with Robert's audio. Well
that's it for this week. I'm Rob Greenley and I'm
(38:03):
the podcast guy at Windows Phone and thanks again for
listening to my thoughts here. I am also the co
host of the New Media show every Saturday morning at
nine am Pacific Standard time and noon Eastern Time with
Todd Cochran, who's the CEO of Raw Voice, Blueberry and
the power Press plug in for WordPress. Catch it all
live on video at Live dot Geeknewcentral dot com, and
(38:29):
next week I'm going to focus on my two years
experience with my Nissan Leaf and my thoughts tips to
living with an electric car, and will also be reviewing
a few interesting podcasts each week as well. I definitely
want to hear your thoughts on this topic and any
other topics that you think are important to let me
(38:49):
know about via Twitter at Rob Greenley or in the
comments of my Rob Greenley dot com comment area, And
like I said earlier, we'd love to get an audio
comment from you as well. And definitely go check out
my blog post on this topic at my blog that
(39:09):
will be coming out in a day or so. And
if you're a podcaster and you want to get your
podcast into Windows Phone Podcast Directory, send me an email
to podcasts at Microsoft dot com. I'm also on Google Plus, LinkedIn,
and Facebook, or just email me to Rob at Rob
Greenley dot com and thank you very much for listening.
Talk to you next week.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The Charlie Kirk Show
Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on behind the headlines. The founder of Turning Point USA and one of social media's most engaged personalities, Charlie is on the front lines of America’s culture war, mobilizing hundreds of thousands of students on over 3,500 college and high school campuses across the country, bringing you your daily dose of clarity in a sea of chaos all from his signature no-holds-barred, unapologetically conservative, freedom-loving point of view. You can also watch Charlie Kirk on Salem News Channel