March 11, 2024 • 51 mins
Episode Summary: In this comprehensive live in-person/Live Zoom event presentation in New Jersey on Feb 20th titled "Podcasting & Video: The Convergence & What the Future Holds" episode 4, host Rob Greenlee, a seasoned podcasting expert, takes listeners on a deep dive into the dynamic intersection of video and audio in the podcasting landscape. Together with Stacey Sherman from the "Doing It CX Right" podcast, they unpack the critical role of audience engagement and the strategic importance of building a community around your content. Rob shares invaluable insights from his extensive background, touching on the evolution of podcasting from its audio roots to the emerging trend of video integration. The discussion reveals how technological advancements and demographic shifts are reshaping content consumption and creator strategies. Listeners will gain practical advice on starting and growing a podcast, including finding your niche, maintaining passion, and the significance of a multi-platform presence for expanding reach. The episode also explores the nuanced world of live podcasting, addressing its benefits for real-time audience interaction and the considerations needed for seamless execution. Legal aspects concerning guest appearances are examined, highlighting the importance of disclaimers and the ethical side of content creation. Furthermore, Rob and Stacey delve into monetization tactics, providing a roadmap from sponsored content to affiliate marketing and dissecting the nuances of each model to help podcasters navigate revenue generation. The conversation also covers the challenges of content repurposing across different platforms, emphasizing the importance of adaptability in content format and distribution. Lastly, the episode addresses discoverability issues in podcasting, offering SEO tips and strategies to enhance visibility and audience growth. Key Takeaways:
- The merging of video and audio in podcasting and what it means for creators.
- Essential strategies for building and engaging with your podcast community.
- Practical steps for starting and enhancing your podcast, focusing on content and technical aspects.
- The complexities of live podcasting and how to leverage it for audience growth.
- Legal considerations for podcast hosts and guests to ensure smooth collaborations.
- Monetization models and strategies to turn your podcast into a revenue-generating platform.
- Tips for effective content repurposing and overcoming platform-specific challenges.
- SEO practices and discoverability tactics to elevate your podcast's reach and impact.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Spoken Life. This is Rob Greenley. Thank you
for joining me again in this episode. I'm going to
re air a presentation that I made down in New
Jersey back in late February at an event that was
titled Podcasting and Video the Convergence and what the Future Holds.
(00:22):
This was an in person presentation as well as a
group zoom call. So what you're going to hear is
an interactive discussion and presentation from me on this hot
topic of video and audio converging in the podcast and
online media space. So stay with me, and I'm also
(00:43):
joined in this by Stacy Sherman, who actually is the
host of the Doing It c X Write podcast, and
so this was an exciting and interactive experience, so enjoy.
Thank you the.
Speaker 2 (01:00):
Inspiration I've spoken word tech and connection spoken like Spoken.
Speaker 1 (01:06):
My name is Rob Greenley and I'm here to talk
podcasting tonight. So he's so much bigger than that tall but.
Speaker 3 (01:15):
You over Who are you Rob Greenley?
Speaker 1 (01:17):
I am, Like I said, I'm primarily a podcaster, but
I've been involved in podcasting since two thousand and four,
so I've had had many shows over the years. I've
worked in the industry I'm in the podcast Hall of Fame.
I'm doing a lot of live video now for platforms
like a stream Yard, and I've got like four of
my own shows now that I'm doing on YouTube and
also as podcasts. So I used to work for Lipsyn,
(01:41):
I used to work for Microsoft. I were in the
Zoom podcasting platform for Microsoft starting and that was like
two thousand and seven for about seven years, and then
that got rolled into Xbox. And So I used to
live in Seattle and I moved out here to Connecticut
about four and a half years ago, So I'm a
transplant out to the East, so new experience. I'm excited
(02:02):
about being here and talking about this convergence with audio
and video that we're seeing happen in the market and
as being primarily driven by audiences and what they want.
So anyway, I've been really i think focused on creating
content really over many years. I didn't start out doing
this necessarily about podcasting about podcasting, but I've really done
(02:22):
most of my podcasting over the last twenty years, and
stuff has been podcasts about podcasting. So it's one of
those things. I've been living in this meta world for
a long time, and I'm following the trends in the
industry and trying to keep up with where the industry
is going. And I think the big thing, the big takeaway,
and I think Stacy really tapped into this, and that's
(02:43):
building community and building and treating your community and thinking
about their experiences with whatever you're doing it can I
think podcasting is analogous increasingly to starting a business. It
has a lot of the same characteristics. And what we're
seeing right now is so much convergence. And that's why
(03:03):
I use this term because this is one aspect of
the convergence that we're actively seeing today unfold in front
of us, and there's a lot of resistance on both
sides of audio and video about whether or not this
is a good thing. Audio has been primarily seen over
the last especially the last eight years or so, as
(03:24):
the dominant kind of media format for podcasting. But if
you go back to the early days of podcasting I'm
talking about the two thousand and six two thousand and
seven timeframe, video was about forty percent of the podcasting market.
A lot of people don't realize that, but podcasting actually
has been a video medium since pretty much the beginning,
(03:45):
which is a little hard to accept given how much
bandwidth was available to everybody back in the early days
of podcasting. It's not like it is now where we
just take it for granted that we all have fast
internet connections on our phones and our homes and our workplace.
Video really took off because of the ability to be
patient and a download, and it's the same thing with audio.
(04:06):
So now we're like completely different now because the speed
is so fast now that we can get delivered this content,
whether it's audio or video, almost instantaneously. But that doesn't
take away from what we've seen with YouTube in the
early days was the place that video podcasters went because
they didn't want to pay for the bandwidth to deliver
(04:26):
video to their listeners or their viewers back in those days,
because in those days the cost of bandwidth was very high.
So now it's come down so increasingly we're seeing this
interest and this also converges with demographics and the availability
of technology. The younger generation is definitely all about video now,
(04:47):
whether it be short video. We're increasingly seeing pressure into
long form video, which you're seeing really unfold on YouTube today.
But yet we all see the popularity of shorts and
vertical videos and things like that. My presentation really is
about how we need to look at this medium as
an inclusive medium from the standpoint of a lot of
(05:08):
different things going on, a lot of different moving parts,
and it's very difficult to navigate it today. But I
hope to highlight some of the important elements of this.
But just to give you a little bit of background
on me and what I'm doing, because I try and
do podcasting so I can learn about podcasting, so I
don't know it all, and I learn from everybody that
(05:30):
I speak to, and I watch a lot of podcasts
and I listen to a lot of podcasts trying to
learn from people. But I do a spectrum of shows
right now. I do one show called The New Media Show,
which I've been doing for about fourteen years. It's a
live online as well as on demand video and audio podcast,
and I've been doing that show for a long time,
(05:50):
and that show has really changed a lot over the
years too, because my video experience on that show was
in the early days was not a priority, so it
was more like we just did it because it was
cool to do video online. But it was primarily an
audio show. But that's changed now and then now I'm
doing a show for stream Yard Now, which is a
big kind of live streaming platform, and I do that
every Thursday night at seven pm Eastern, and that is
(06:13):
a show called podcast Tips with Me, and I bring
on expert guests to talk about the podcasting medium. But
the real purpose of that show is to demonstrate the
convergence of live, recorded audio and video podcasting, so it's
really taking all the elements and the stream Yard team
helps me out with that too by creating a bunch
of shorts and vertical videos of that show as well.
(06:35):
It does take a lot of work to do all
these things. It's not easy. And I do also a
show called Trust Factor and a show called Spoken Life,
which is my company, and each one of those kind
of has a special place in my interests and my
journey in this and was inducted into the Podcast Hall
of Fame back in twenty seventeen. We just held the
Podcast Hall of Fame down at Podfast for the twenty
(06:57):
twenty four induction. That's an exciting thing happening as well.
So what I wanted to talk about a little bit,
and I've done that a little bit here at the beginning,
because I know during the beginning of this many that
are watching this have an interest in starting a podcast.
Right my presentation wasn't specifically focused on the things you
need to think about the startup podcasts, but some of
(07:19):
the concepts coming out of this will be very helpful
and you actually doing that from a convergence strategy point
of view. So fast forwarding to where we are today
and increasingly and where things are going less than taking
a position I only want to do video or I
only want to do audio, which is where we are
right now. So this really at the core, it's the
(07:41):
decision that you have as a content creator. I'm not
advocating one way or the other here because each one
of you have your own skills, your own preferences, your
own desires, and there's no one model here that works
for everybody. Creating content now is complicated. You have to
be dedicated to it and you also have to be
(08:01):
focused on what you want to do. And I've been
a podcaster that's been focused on what I want a podcast,
not so much thinking about what the audience wants. So
it's a passion for me, and the audience will self
filter itself to get the kind of content that I
have versus trying to contrive my content around trying to
(08:22):
create a topic that focuses on a targeted audience. Now, granted,
branded podcast is a different story here. But if you're
doing a personality driven podcast, you're doing a podcast about
a certain skill that you have that you want to
share with the world. That's where it takes it into
that area.
Speaker 3 (08:38):
Rob One thing I wanted to add a lot of
times people say to me, I don't know what my
passion is. I know I want to show, but I
don't know what my passion is. And I often say
what do people come to you for?
Speaker 1 (08:51):
And they're like, oh, yeah, that's a good point.
Speaker 3 (08:54):
That's true. So if you don't know what your passion is,
to have a voice around that question. What do your
friends call you about? What does your family call you about?
Is it the best cookie recipe?
Speaker 4 (09:06):
Right?
Speaker 3 (09:07):
Is it the skill that you know how to do?
So just give thoughts as a common question.
Speaker 1 (09:11):
Yeah. And also you need to have energy around whatever
your topic it is and passion for it yourself. Also,
you will wind up doing what they call pot fading,
which means that you'll start and you'll stop after about
seven to ten episodes because you either run out of
something to talk about, or you've lost energy in it,
or something else came up that pulled your interest away.
(09:32):
So that's also another element of this too. But podcasting,
and that's what I say on the video podcasting side,
the personal connection and the intimacy is powerful with video,
and I think we all know that seeing people's faces,
being able to see them present themselves, there's body language
that's involved here. The facial connection is extremely powerful. And
(09:53):
as we're seeing more people consume YouTube and video on
their big screen televisions that are coming off of the Internet. Now,
mainstream media is, as far as my view is dead,
So people are transitioning over to getting alternative sources of
information now more and more. And that's just the trend
that is going on here. So doing a combination strategy
(10:15):
of audio and video can really expand your reach, right,
And that's the key thing here is that there's so
much noise. The actual noise level in the market right
now around content is very high and it's only getting higher.
So being in all those places, especially like Stacy said,
you need to identify where you think your audience is
going to be consuming. But being in a lot of
(10:37):
different lifestyle type of places. Right, So when I say lifestyle,
I'm talking about where people are consuming your content, what
is the environment, and being everywhere is my approach, right,
I want to be on all the platforms. I want
to be on all of it, and it's not easy
to do that. Don't take that as a say you've
got to be on every platform, because you may not
(10:57):
have time to be on every platform. So that that's
what you have to walk into and you may have
to grow into that, but you have to start somewhere
and trying to find where you feel comfortable starting and
then build on that, and if you have to eventually
hire a team to help you get everywhere, then that's
what a lot of people do nowadays because people there
are people out there that prefer video and there's people
(11:18):
out there the prefer audio. So that does still exist,
but there's increasing research that's coming out telling us in
the industry now that increasingly, especially younger people like to
consume video and audio, and they like to have the
option of video, but they may primarily consume on audio.
So being in both places, it doesn't have to be
(11:39):
the exact same content, but it can be and I
think that's the key takeaway. So it's all about repurposing.
Making this content available in as many different ways and
as many different platforms as you can is really key
to growing Now. And I don't know if all of
you knew this, but YouTube is on the cusp oflating
(12:00):
all of the content on their platform into all languages
on the planet. So that's an opportunity and a little
bit of a curse because that means that content that's
produced in China can be available in the US because
it'll be translated into English or India or any of that.
But that also means that if you're speaking in English,
that'll be translated automatically into all like two hundred languages
(12:25):
on the planet, so your audience potential could go way up.
And then here are all the apps that currently support
true authentic video podcast. Now, when I say true authentic
video podcast, that's different than YouTube. What I'm talking about
here is RSS based distribution of video. When podcasting started,
(12:47):
that's what we were talking about in the early days,
is that instead of an MP three file linked to
from an RSS feed, which is what we see with
audio today, it's an MP four file that's linked from
an RSS feed and these are all that apps that
currently support playback of video in a podcast app, and
Apple is by far the biggest one and they are
(13:07):
the biggest period but a lot of people don't know
that the video is available in your Apple podcast app today.
And you can get in there by working with a
few hosting platforms like Lipsun, Blueberry and Podbean support video podcasting,
so it means that you could upload a video file
and put it out into all these listening apps currently today,
(13:31):
the content repurposing expanding your reach and I had mentioned
here about RSS based distribution as well as non RSS
based distribution which is YouTube and Spotify, and the increasing
use of transcriptions is ever expanding as well. Apple just
announced that they're going to be adding the Podcasting two
(13:51):
point zero spec for transcription capability, which means that you
can generate your transcription through your own process. Right stream
Yard offers the ability to create a transcription of your
content and then you basically link that from your RSS
feed as like a text file and attach that and
Apple will get that and they'll be able to display
(14:15):
like close captioning experiences around your content to reach people
of disabilities.
Speaker 4 (14:20):
Will on stream yard or on Apple, can you take
that file and repurpose it into an AI where you
can get.
Speaker 1 (14:29):
Yeah, you can just export that transcription as a text
file and just cut and paste it into your AI
tool and it'll summarize it. And then I admit mentioned
about the social media clips and shorts and creating other
types of visual experiences too that you can do from
your content and create audiograms which is basically just audio
(14:51):
with a visual element, newsletters and ebooks, and most of
you guys know about all that. I'm a huge fan
of live and that's really or the aspect of doing
engagement with your audience and connecting with your audience in
a real time sense. Now you don't have to do this.
This is something that I would recommend that you probably
start as a pre recorded show and try and work
(15:14):
your way up to doing this. But ultimately, this, I
believe is where you ultimately want to be. But it's
not for everybody. I can't say that everyone is going
to be comfortable being live, and that's okay, there's nothing
wrong with that. Most of the audience is going to
come from the on demand side anyway, You're not going
to be missing a huge munch but it depends on
what kind of show you want to make. This is
(15:35):
really a show format question because taking questions, like through
a stream yard or whatever, changes the dynamic of a show.
It's not the same thing as a pre recorded show
because you're taking questions, you're looking for engagement, and that
takes you down different paths.
Speaker 4 (15:50):
We'll say, as I do live, and if you're a
guest is not used to live, or your podcast partner
is not used to live, it can become a disaster
really quick.
Speaker 1 (16:00):
You can.
Speaker 4 (16:01):
First time we went live, my podcast partner got so
frustrated because it's quick. You have to It's great, but
it's you're not ready. You better hold on.
Speaker 1 (16:09):
Yeah, it's great, but you.
Speaker 3 (16:11):
Have to On page Like what Stacy said, you.
Speaker 5 (16:14):
Have a question about how do you build an audience
for life because they have to tune in when you're on.
Speaker 1 (16:19):
So they well, it's it's an opportunity as well, because
you can create an event, right, you can promote an
event like you did with this thing and this is
I guess there's this to be a live event. So
it's not unlike that. You just have to have your
marketing materials that say when you're live, and get it
out to your community as much as possible. And that's
(16:40):
what I do with stream Yard now. Granted the stream
Yard has one hundred and four thousand people following their channel,
which definitely is a big advantage.
Speaker 3 (16:49):
The same rules apply it like with podcasts. Consistency.
Speaker 1 (16:53):
Yeah, that's the key right there. It's the same time
every week at the same.
Speaker 4 (16:58):
Also, stream yard does it eat job. You can actually
put it on your YouTube and make it an event
so people know so anybody it's just associates and Facebook,
so you can actually create the event so your community
will know about it.
Speaker 6 (17:11):
Yeah, and that's what makes it makes you have so
much easier.
Speaker 3 (17:13):
So how many listeners do you have on your life?
Speaker 4 (17:16):
I usually have a handful, but we get we'll probably
get five hundred downloads or five hundred watches view.
Speaker 1 (17:23):
Yeah, because people are late Aladdin man. People are coming
in and out of the live stream, so your numbers
could be a lot higher. People will watch as long
as they have time for and then they'll drop out,
and then new people will join you.
Speaker 7 (17:35):
So it's a different A thirty minute interview, seven thousand downloads.
Speaker 4 (17:39):
We don't know how to hagly happened because it was
the worst interview ever. Everyone loves this character and it
went from zero to seven thousand and within a year.
Speaker 1 (17:49):
Rhyme or recently, Yeah, it's hard to know.
Speaker 8 (17:54):
Yeah, sorry, sorry.
Speaker 5 (18:00):
Anything You're all sharing and I'm just curious. I come
from the broadcasting world. I'm a news anchor, former reporter, everything,
and so the podcasting area was like the one medium
I hadn't touched until about three and a half years
ago when I was told why are you? But my
question is I do video for my podcast. I do
the full episode and I do put it on YouTube.
Speaker 3 (18:19):
In fact, for a while, a Lipson's been.
Speaker 5 (18:21):
Doing the RSS feed over to the segment image longer
than YouTube just announced the very.
Speaker 1 (18:26):
Yeah, it was a social sharing mechanism.
Speaker 5 (18:28):
Well, I think if you just mentioned something that I'm
not aware of it, I'm a lipsy in girl.
Speaker 3 (18:32):
Are you saying that you can upload your entire video.
Speaker 1 (18:36):
To li that with lipsyn specifically, that takes a special plan,
so you have to basically establish a separate RSS feed
for that, and it does take up more storage because
it's a video file, right, so you wind up paying
a little bit more for that.
Speaker 5 (18:52):
So you can you still do get the forward over
to your YouTube where most people aren't even watching.
Speaker 1 (18:58):
Yeah, exactly, it's not a requirement to do the RSS
bas video stuff by any stretch imagination. You just upload
the YouTube or Spotify or whatever, and you're getting video
out that way, or a lot of people are just
uploading it to like X, or they're uploading it to
LinkedIn or whatever these platforms. You don't have to pay
for the bandwidth. You don't have to create an RSS feed.
But that's also complicating things, right because it's if you
(19:22):
publish to separate, that's all you're going to be doing,
and that's the real challenge here.
Speaker 9 (19:27):
Andy's questions question, Yeah, go ahead, So you had mentioned
I think this gentleman helped answer the question. But the
purpose of the live was it like questions and.
Speaker 1 (19:37):
Answers, that's part of it?
Speaker 3 (19:39):
Yes, right, Well, would it be.
Speaker 9 (19:40):
An interview that you're doing live and people in the
chat or maybe yeah, if you.
Speaker 1 (19:44):
Have an expert there. Yeah, it's exactly what's happening here.
That what we're doing here is a microcosm for what
I do with my show for Streamyard every week. Is
it just happens to happen online. It's not an in
person thing, but I actually prefer this hybrid of in
person and live, so it's actually even better.
Speaker 3 (20:03):
Do you want to take this question online? Mary?
Speaker 1 (20:06):
Yeah? If we want to take an house, fine.
Speaker 3 (20:07):
Figure it out.
Speaker 1 (20:09):
Can we.
Speaker 3 (20:11):
Chat versus chat?
Speaker 8 (20:13):
Go up?
Speaker 1 (20:13):
Up? There, you go, there, you go?
Speaker 4 (20:15):
Oh yeah, ask questions. How long can you upload a
pre recorded on stream yard?
Speaker 1 (20:20):
Is it an hour of pre recorded live? I believe so. Yeah.
So Also on the video side, it's really powerful to
visual elements because you can align any kind of personal brand,
you have, any business brand whatever with video, right, So
you can do that with your audio podcast with some degree,
with your cover art and your website and things like that.
(20:41):
But there's just a dynamic that's different here. Multi cameras
you can create these different kind of experiences. I'm starting
to experiment with multi cameras even for my own show,
but those are advanced concepts here, So I think you
got to take these things in their steps, right. You
can't do everything at once. I wouldn't expect anybody to
(21:02):
be able to do all this stuff optimally to get started,
just build up to it and just realize that the
more professional your show looks, the more well done. It's
put together and whatever, it's going to help grow your
show of the box, well, that is the first happ
First I would just say to extend on that the
microphone doesn't belong in a box. Just as soon as
(21:25):
you get it home, take it out of the box.
Let's dive into this topic. I think as a lot
of people have been thinking about podcasting, especially over the
last two years. It really ramped up a lot when
the economy started to go downhill. It started with COVID.
People lost their jobs and people were thinking about how
can I make side money. So we saw this huge
(21:47):
spike in new podcasters right about twenty twenty twenty twenty one,
where we were picking up about one hundred thousand new
shows a month. Prior to that, it was growing like
maybe ten thousand a month. So you can see what happened.
A lot of people were at home right they had
a lot of extra time, they didn't have to commute,
so start a podcast, build a side hustle business, whatever,
(22:09):
and so these topics started to really bubble up in
the industry and they still are hot topics right now
because as the more people get laid off from their jobs,
they think, how can I make money. So these are
part of your options that there are more than this,
but these are the primary ways, and it's very complicated.
I can't say this enough that these are not always
(22:31):
easy to do, so these are things that some of
them have to build up to. Dynamic advertising is a
complicated subject because usually only big shows really use the
dynamic advertising. But now we have what's called programmatic advertising,
which is basically automated advertising. So a lot of the
platforms like spreaker and lipsyn and a few others out
(22:55):
there are ruling this out where it's automated advertising. So
you set insertion points in your content and you tell
your hosts that they can sell advertising and put it
into your show. You you're not involved in that process,
so it's almost like automatic advertising. That's where we get
into this whole other side. You have a limited ability
(23:16):
to control the type of ads that go into your show,
and you participate in this. You can select a genre
of advertise, like you can check a box, say I
want political ads, or uncheck that box. I don't want
political ads, right, alcohol ads? You can uncheck or check
that or a bunch of different categories of ads. So
that's what a lot of people are gravitating towards now
(23:39):
because it's hard to sell advertising into your show. It's
hard to get sponsors, it's not easy. And if you
have a big show, then you can have somebody else
do that for you, but that's not always, especially when
you're starting out, that's not an option. So a lot
of people when they start out, they basically move towards
what I call kind of sponsored sales of advertising. If
(23:59):
you want to get into everyvertising, that's just one piece
of the puzzle. But you can go to let's say
you have a relationship with a company or a brand
that aligns with your content of your show. You can
just approach them and say, how would you like to
buy a spot in my show for two hundred bucks
per episode, I'd be happy to give you your product
(24:19):
a try, do a demo on air or during this
talk about it on the show. From an authentic standpoint,
I think that's really key to that. And those are
typically what they call host reads, which means that the
host actually vocalizes an endorsement for whatever product or service
that is that you feel good about. And that's where
podcasting started. That's the advertising that built podcasting is this,
(24:41):
we've been moving into dynamic advertising because a lot of
big companies, big media companies, have gotten into podcasting. The
true authentic advertising that builds that built this medium our
host reads, and that's oftentimes baked in content, baked in ads.
So then there's also a product placement and shoppable video,
which are really another form of host endorsement. Endorsement content
(25:04):
right that drives transactions and sales, So that's also a
piece of this too. Then there's affiliate advertising, which is
more performance based advertising where you go like Amazon, and
you talk about a product that you can pick up
on Amazon, and you share how to get that product,
and you get a commission off the sale of that.
There's a website you can go to called CJ dot
(25:25):
com that basically has thousands of affiliate companies and brands
that you can align with your podcast and you just
talk about whatever brand or a company you want to
talk about, and then offer a path for that listener
to be able to transact on that product and you
get a commission on that.
Speaker 4 (25:43):
In your opinion, how many is too many? Because you
can when you hear some of these podcasts, it's like
the first x amount of minutes look at this, look
at that, look at that, and now when your opinions
that you've been doing.
Speaker 1 (25:55):
Yeah, that's a I could talk for an hour just
on that topic alone, But I have a personal preference.
I like, if you're going to run advertising, it's probably
in an hour long program, maybe three to four spots max.
Once you get beyond that, you're getting into the realm
of kind of oversaturation.
Speaker 4 (26:13):
Is that dynamic or sponsored in your own.
Speaker 1 (26:15):
It doesn't matter, It doesn't matter. Many podcast hosts will
encourage you to do two pre rolls and four mid
rolls and two post roles, which is like eight spots,
and those could be run through dynamic advertising. But I
think that's too much for what most people are willing
to accept with their show, So you could be doing
damage to your audience.
Speaker 3 (26:36):
One thing, rob that a sponsor asked me to do
is besides the read in the show, they asked me
to put their logo in the image that was on
my website and social media.
Speaker 1 (26:49):
Yeah, you can do all those things.
Speaker 3 (26:50):
So there's other creative things to give them exposure that
they pay for.
Speaker 1 (26:54):
Yeah. I think that's really key, is that if you're
going to share, like especially an affiliate program. You're going
to need to have pathways to share links to things, right,
whether it's on your website or in your social media
or but also in your show notes, especially on YouTube,
put a link to things in there that you want
to transact with to support your sponsors. So I think
(27:17):
it's all about trying to offer pathways for your audience
to engage in whatever call to action that you're asking
them to do. And then exclusive sponsored content. This is
where you produce and this is what I'm doing for
stream Yard too, is that it's basically they're sponsoring me
to create content for them. And this is oftentimes done
for branded podcasts too, so that this is a little
(27:39):
bit of an area that if you have an expertise
and a reputation, you can parlay that into a relationship
with a brand. And then premium content, which I think
everybody knows what that is. It's basically pay for watch,
pay for listen type of content that you can create
a transaction around that, maybe in addition to your free content.
So that whole freemium model is a big part two.
(28:00):
And then there's obviously merchandise and super chats, which is
a way for people that offer comments can also offer
like a donation to your show while you're doing it live. Yeah,
so that's my I went through that really fast. And
there's a lot of concepts in there that need about
an hour or each one of them. But that's who
(28:21):
I am. Thank you, And I'm open to questions if
we have time.
Speaker 3 (28:28):
Yeah, I don't be open to chat and see, I
have a question.
Speaker 9 (28:31):
So what if I have an idea for a podcast, right,
and I know what I want to my niches and
what I want to do, and I want to interview,
and I have an online store, and I've been on
your show thanks to God a few times.
Speaker 3 (28:43):
But what if I'm not good at like all this
other stuff? Right?
Speaker 1 (28:46):
What if I'm not good at you have to just
start somewhere.
Speaker 3 (28:49):
If you don't know how to start, we come here.
Speaker 9 (28:56):
If you don't know anything about.
Speaker 1 (28:58):
This stuff, I would say that there's lots of resources
that are out there that are free. The thing that
to think about, unfortunately with that, is that sometimes they're
not really all that great of advice. I would probably
go to let's say, a hosting platform like a buzz
brout or a lipsyn and watch some of their how
to start a podcast videos that they do because those
(29:21):
people really know what they're talking about. So that would
be the easiest way that I can think of. Or
send me an email, I'll give you some advice to offer.
Speaker 3 (29:34):
Is such a good Oh yeah.
Speaker 1 (29:37):
And Rob Walsh, Yeah, I used to work for Whipson.
Speaker 3 (29:40):
They know their stuff.
Speaker 1 (29:41):
Yeah, exactly.
Speaker 5 (29:44):
It's called The Themes podcast.
Speaker 1 (29:47):
And Rob Walsh great and great. Yeah, I was there
for four years, so I was with them for four years.
Speaker 3 (30:00):
Just so helpful. Else I think could help to is
if you go on somebody else's podcast if you've never
been online, because I think see how they do it.
Speaker 1 (30:09):
Yeah, I think I agree. Being a guest is a
great way to learn about podcasting because you're getting used
to how to use a mic, you're used to, you
get used to being interviewed, which is a great experience
base to then get into hosting a podcast because then
you know what it's like, especially if it's an interview program,
so you know what it's like to be a guest.
But then you have to learn how to be a host,
(30:31):
and that's a whole other schedule.
Speaker 3 (30:32):
It's hard.
Speaker 1 (30:33):
Yeah, that's not easy.
Speaker 3 (30:34):
Yeah, but it's suable, right, Yeah.
Speaker 1 (30:37):
There any many other questions it can I help us.
Speaker 3 (30:39):
There anything that we haven't talked about.
Speaker 1 (30:41):
I'm sure for your podcast, which is best for your
podcast or brand? I'm not sure. The question on that,
which ad is.
Speaker 5 (30:51):
Best phasically targets in this fonsors in terms of how
it relates to what you're talking about, me a podcast.
Speaker 10 (30:59):
The question stuck here.
Speaker 5 (31:01):
Sean, Yeah, you can tie explain.
Speaker 11 (31:08):
So what I was asking was, as he was talking
about the CJ right dot com right, and so all
those the CJ dot com is all is a part
of ads, the part of right about how to monetize
that type of thing.
Speaker 1 (31:20):
Yeah, it's one way. It's more of a performance based
way of getting AD revenue.
Speaker 11 (31:26):
But what I was asking about that is how do
you know which one is best for your brand?
Speaker 1 (31:30):
I think it's your gut right. It's also it's very
important for you to be comfortable with the product or
the service yourself. Do you trust it? Because you're putting
your reputation on the line with that, because if you
recommend it and somebody goes and uses it and they
don't like it, then that can reflect on you. So
whatever that is, you need to be passionate about it
(31:52):
and feel good about it.
Speaker 3 (31:53):
Same thing with a guest.
Speaker 11 (31:55):
The other question that I had was earlier and you were.
Speaker 1 (31:58):
Talking about yeah.
Speaker 12 (32:01):
Now, now, was there other platforms other than stream Yard
that you would recommend that would do the same type
of you can clip a little bit faster or anything
that work a little bit clicker Yeah, okay, stream Yard,
I know it could be glitchy at sometimes, but at
the same time, there's also OBS. Yeah, correct, the other
(32:21):
other platforms you recommend.
Speaker 1 (32:23):
There are a few others. There's one called Riverside, and
then there's another one called Squadcast, which is now part
of Descript, So if you're a Descript user, you get
a free subscription to Squadcasts, which is a very similar
type of video production platform. But there's I would just
do a search for live video. There's also a restream.
(32:44):
There's another one. There's a few others that are popping
up too, But I would say the stream Yard is
probably the biggest right now. But a lot of people
do use the OBS platform, especially it's free, so there's
no charge for it, but it also requires some technical
ability on your part and it's got a little bit
of learning curve to it. All.
Speaker 3 (33:01):
Right, when don't we move around and thank you for
everyone being online and thank you.
Speaker 1 (33:09):
It's allably great questions. Speaking of geek stuff, I've been
using a new technology out of Norway that basically is
an audio recording platform called no Mono and there's eight
microphones around this little recorder unit and it attaches to
a wavelier type of a microphone. So this whole presentation
(33:31):
is being recorded through this platform that they will take
the audio uploaded to the cloud and do a bunch
of audio optimization on it and it will make it
sound like I did this in the studio.
Speaker 8 (33:41):
Yeah.
Speaker 1 (33:41):
Yeah, Plus it also has an app that you can
has has four microphones, so you can see. It's about right.
It's about two thousand dollars for the unit.
Speaker 4 (34:00):
Yeah, I do have a question about the different platforms.
Stream Yard does a vertical, You've got YouTube that does.
Speaker 1 (34:07):
There's Zoom too, which is another option.
Speaker 4 (34:10):
It's the biggest problem is when you're trying to repurpose content, right,
you get it off a stream yard and this isn't
a stream yard problem. This is just a recording problem. Yeah,
it's it's horizontal and then you.
Speaker 7 (34:21):
Put it into opus clubs, you put it into a
whole bunch of different programs to make it so it
goes into the other content. Is there anything with stream
Yard or any of the other platforms that you've seen
where it's going to change in any way where you
can make that content easier to repurpose?
Speaker 1 (34:37):
You know what I'm saying.
Speaker 4 (34:38):
It's just I have a great piece of content and
I've got something like right.
Speaker 1 (34:42):
Across, and oh, it's going to get easier. There's no
question AI is transforming all this stuff actively right now.
The other big thing you're going to see with AI
is that what we've seen happen is a bunch of
standalone companies right that have started up with AI technologies.
What we're going to see is the big platforms are
going to integrate all this stuff. And so it's that's
(35:06):
the transition that we're going to see play out over
the next two years, is all these big platforms are
going to integrate all this stuff, and all these startups
are going to go out of business.
Speaker 6 (35:16):
It's just so frustrating as a content creator. You have
something on YouTube and they want you to push it
on YouTube chorts, but to put it on YouTube shorts,
I don't even care about the time rewirement making sure
it looks right and totally.
Speaker 3 (35:29):
It's just that it's it makes you.
Speaker 1 (35:31):
Have to have a team that I don't have exactly.
Speaker 3 (35:35):
Have you tried to yeah, because I like the way
Camber resize.
Speaker 4 (35:39):
It's not so much. It's not so much.
Speaker 3 (35:42):
Yes, I have these candidate that doesn't work for what
you do.
Speaker 4 (35:45):
It's a long process, it is, and I'm sorry I
have to actually make money for right. My dicy is
just really upset and I don't think I got one more.
Speaker 1 (35:58):
Yeah, yeah, go ahead.
Speaker 11 (36:00):
The lady that was on before I was, I wanted
to know about her QR code.
Speaker 3 (36:05):
I thought that was pretty neat because oh yeah, hi, okay,
So yeah, QR codes is such a great way to engage.
I see some headnots to engage with people. So the
QR code. I use a couple of them. It's really easy.
So basically you could use taka Dot is one. I
(36:28):
can send these to you if you email me. But
basically they have different functions and you can have a
dot Dot is like a QR code and has all
my contact information my social media. So it's one code
gives you and it goes right into your phone. So
it's very helpful. There's Canva, I believe. Do you know Canva?
(36:49):
Have you used Gamba? Okay, good, it's good anybody in
this room. So Canva does one hundred things, create more
creative people. But it also has a QR capability, so
you can create a QR code, give it to anybody
and it will get you to your website, your show,
your anything. So those are just some tools to help.
(37:10):
Can I have question after you're finished for that question? Sure? Hello, yes, yeah, okay.
Speaker 10 (37:16):
I worked on a podcast where my boss was in
Germany and she asked people to sign a legal disclaimer
before guests would go on the show. So I was
wondering do you use legal disclaimers?
Speaker 3 (37:27):
And also, because we are in the.
Speaker 10 (37:29):
Space industry, which can be niche, do you have any
advice on finding a niche audience since the social media
space can be crowded.
Speaker 1 (37:36):
Yeah, about the guests waiver clearance document. There there are
a lot of podcast attorneys in the space that will
recommend that every show do that. One of the reasons
that sometimes guests will will want their show taken down
or polled or edited, or all sorts of requirements and
(37:57):
demands can be imposed even when the guests maybe says
something in their podcast that they said that they should
be responsible for, but ultimately they maybe get in trouble
with their employer or whatever. So there are things that
can happen that you might want to have a legal
document to protect you from. So that is an advice
(38:17):
that is commonly given out there about guests scenarios, right,
because there can be legal problems with just about everything
you do in this world, unfortunately.
Speaker 3 (38:27):
And just to add to that something to really streamline
your process. Rather than send somebody the form after and
have to chase it, what I do is I put
it in my calendar invite, and so when they're filling
out information about their to come on my show, it's
your name, your information, and then there's a checkbox with
(38:48):
the information that they're acknowledging right then and there, So
I don't have to go chase them. It's just a
way to streamline that.
Speaker 1 (38:55):
Yeah, and they should know as.
Speaker 4 (38:56):
Soon as they go on the podcast it's getting recorded.
That's the biggest thing you're going to get.
Speaker 1 (39:01):
Recorded, right, So be careful what you say exactly.
Speaker 13 (39:05):
Like, I've found so many forms that look like like
agreement litigious file pages and like now it's a podcast
sharing my extrue expertise.
Speaker 3 (39:15):
But it's the same thing.
Speaker 5 (39:16):
Like, all you really need is that one box that
says I release all rights all materials. It doesn't happen
because you can scare guests that way too.
Speaker 3 (39:24):
Yeah, just letting them know I'm doing you so and
you're doing me. You're sharing your expectation. But with the
intellectual property.
Speaker 8 (39:30):
Lawyer in the Yeah, as an attorney, I would definitely
recommend it you get some sort of release. I agree
that there's a balance between protecting your rights and also
chasing away perspective guests. I think five pages is a
lot plenty of that ones that are single pane and right,
and there are a lot of things that can go wrong.
(39:53):
If somebody uses makes LIBELSS statements or slanderous statements, you
could be respon for that too. So you want something
that would protect you as much as possible under the circumstances.
And as they ask for a lot of edits on
passage to profit. If somebody says something that they later regret,
(40:14):
we always try to accommodate them. We don't want to
put something out there that they don't are uncomfortable with.
But if somebody. We did have somebody once who wanted
to cancel the show after we had we did a
full show, We had a production. He had religious issues
with one of the guests, and so that turned out
(40:36):
to be a little bit of a To go through
a whole production and just cancel it because somebody didn't
like it is also a burden on you, the host. Right,
there's a lot of different sides, and I'm happy to
help anybody who is looking for a release. We can
find one that's appropriate for your podcast. Again, as comfortable
(40:57):
for you and one that you feel like you're your
guests will feel comfortable signing and stuff.
Speaker 3 (41:02):
So scary.
Speaker 1 (41:03):
Yeah.
Speaker 10 (41:03):
The other thing we do is we do talk to
each guest before we have them on the show, and
we would recommend that to anybody that has guests on
their show.
Speaker 3 (41:11):
Talk to them ahead of time, so you know you're
on the same wavelength.
Speaker 10 (41:14):
If somebody comes on and they say I hate this politician,
I'm going to cuss them out every chance I get
on your show.
Speaker 5 (41:19):
We're a non political show, We're gonna say, sorry, you're
just not a good fit.
Speaker 3 (41:23):
And we had to tell somebody they weren't a good
fit because that stuff like that.
Speaker 5 (41:26):
Another thing on that point, which I love that you're
mentioning that is just say to your guests and look,
I deal with trauma.
Speaker 3 (41:32):
I'm a trauma podcast. Is there anything that's off topic?
Speaker 5 (41:35):
So anything you do want to talk about that's like
just to be transparent.
Speaker 3 (41:40):
Yeah, that's really good suggestion. Yeah, just create a safe
space for them.
Speaker 4 (41:45):
To your point, I had an issue with we had
a celebrity guest on and I say that now every
single time because it was it was an issue where
she wanted to take something out which we had no
problem thinking out. But you know what, she's a guest
for life now, all right because we did the right there.
And that's what you have to do. I mean, is
there anything off limits? Because early trying to promote something,
(42:05):
so we get them a chase to promote it.
Speaker 3 (42:06):
But easier reinload in RSS. And well so one more
thing with my old corporate hat on when I was
a guest on fifty shows, I also had to tell
the post that corporate had to approve it. So there's
that angle too. So think about when you have a
(42:28):
guest in there in corporate there's a slow delay time
in that we just don't do that. You look on
the other side now, it's just it's too scary, it's
but that is fact. Yeah.
Speaker 1 (42:42):
Do we want to talk about the top two items there?
Really quick? Okay, what's the first?
Speaker 3 (42:46):
Someone talked about how do you track listeners?
Speaker 1 (42:49):
Yeah?
Speaker 3 (42:50):
Online and then podcasts relevantly.
Speaker 1 (42:55):
I think that was also about discovery, right, being able
to be found and build an audience. That's a challenge
in podcasting right now because there is and a lot
of people don't realize this, but there is about between
four and five million podcasts that are out there right now,
of which only about three or four hundred thousand of
(43:15):
them are actually actively being updated. So your pool of
competition is not as big as you think now. Granted,
a lot of these catalogs, like even Apple and Spotify
or whatever they have, there's just a lot of clutter
in there. There's a lot of archive shows that are
intermingled with active shows, and these platforms haven't done a
(43:35):
very good job of separating the two. Right, if you're
an archive show, it should be not promoted, it should
be pushed down, right. The active show should be in
the pool for discovery. But the platforms haven't done a
good job of that. The same thing with indexing descriptions,
things like that most of the platforms just index your title.
(43:58):
Currently Apple is doing a little bit better job, but
not much better. So there's a long way to go
on the podcasting side, worse so far behind how YouTube
surfaces content that is getting ridiculous. Actually, I hope that
the industry can work on that go ahead.
Speaker 5 (44:13):
One thing I've also noticed since I started doing this,
and I wish I did this a long time ago,
mainly for eighty eight reasons as well from incusubity, yeah,
is that when we transcribe, we're also transcribing for communities
that might not be listening or whatnot.
Speaker 3 (44:28):
But also that gets seo it does.
Speaker 1 (44:31):
You can use that in all sorts of different.
Speaker 3 (44:33):
Ways from all the entire transcript being.
Speaker 1 (44:37):
Yeah, I think the transcripts are like the universal conversion
of your content into all sorts of new forms as
you look to the future. Right, you can generate AI
generated outlines, you can use it to better target advertising
in your show. There's just so many uses for transcriptions.
Speaker 3 (44:56):
So I learned a tip at podfast Hey that I
was doing around transcripts. If you have a show and
you have a website. You put the show on your website,
the show notes, all that. But the part I didn't
know is you take the transcript, the time stamp transcript,
and you put that on another page on your website. Right,
(45:21):
So I don't advertise that, but I link it from
the landing page of my guests, right, that has the
show and that has the show notes in the bio,
and it's a link that goes to that the time
stamped summary. Because there's so much SEO, so most people
are not going to that, you have a link to it.
So when I market the show, I bring them to
(45:43):
the landing page, not the transcript page. One thing that
is SEO value for that you said.
Speaker 10 (45:50):
Too, if they're really only indexing the titles, then you
need your keywords in your title.
Speaker 1 (45:55):
Yeah, how you do? Yeah?
Speaker 3 (45:56):
Yes you can't.
Speaker 5 (45:57):
Like YouTube, you can put your keywords in the description,
but for podcasts you have to put them in the Yeah.
Speaker 1 (46:02):
And it's a delicate line to walk because you can't
overstuff your titles because they get truncated so you're not
even going to see them anyway. But you have to
really use titles that attract people to want to watch
your episode. Right, what's your.
Speaker 3 (46:15):
Favorite tool for identifying the good SEO title? AI is
not a SEO tool.
Speaker 1 (46:21):
It's this one for now right.
Speaker 3 (46:23):
There are some like se Russian others that do you
have a favorite?
Speaker 1 (46:27):
No, I don't because I actually do it off the
top of my head.
Speaker 3 (46:29):
I don't use a tool. I don't know the heart.
Speaker 1 (46:33):
But it's a little old school.
Speaker 3 (46:34):
You, but it basically gives me I come up with
my titles. You can use chat gipizza titles, and then
I put it in the tool for ranking.
Speaker 8 (46:43):
So answer to the public is pretty good? Answer public
pretty good.
Speaker 3 (46:48):
That gives you an SEO ranking.
Speaker 8 (46:50):
Yeah, it gives you a lot of information. It's mostly
for keyword people who are like selling keywords, and I
answer the public is good And it's going to be
a free trial on it because it's worth it. But
you can see, for a given topic, what are the
most popular searches. What is the syntax that people are using,
(47:11):
whether it's how do I start a business? Or can
I start a business? Or should I start a business?
You can see which ones are the most popular. You
can see how many searches per month each one of
those phrases is getting.
Speaker 14 (47:23):
The podcast people did say the first word of your podcast.
The second podcast is extremely important. So someone had the
something coach. So then like we're thinking about, oh, okay,
is it the midlife coach or whatever it might be
to change it around. And the second thing I wanted
to add is I was in digital media in nineteen
ninety eight. This is like digital media all over again,
(47:44):
and I worked for Discovery where we had twelve different
TV shows and eleven different websites. When you want to
generate revenue, you don't want to go on a car
you talk to this, you don't want to.
Speaker 4 (47:55):
Go on a cost for a thousand.
Speaker 3 (47:57):
What you want to do is you want to a niche.
Speaker 4 (47:58):
You want you maybe even.
Speaker 14 (48:00):
Partner with other podcasts that are out there, and you
want to go after brands that all align okay, and
maybe use that brand and then sponsorship dollar and brand
deals they can sponsor. Don't think bit you can go
after you can sponsor my entire podcast for two months
or three months or for a year.
Speaker 3 (48:19):
They said you can put your logo on there.
Speaker 14 (48:21):
So when you're presenting a proposal, you go big, and
then you can go.
Speaker 1 (48:25):
A little bit smaller than that.
Speaker 8 (48:27):
And if you really believe that there's another letter.
Speaker 14 (48:30):
It's Mazda, or there's another kind of brand out there
that's really good, or do search on Google. Go after that,
because all these companies are looking for a niche audience,
and you can show your audience and the demographics and
the cycho graphics that they reach the thirty minutes at
a time or one hour at a time. Where else
are they going to go and get that? There is
(48:51):
no more TV, there's only streaming video. Podcast becoming video
is the U cable. So think of your brand and
your podcast as a TV show. I mean, you think
that lay just to the generating rudens.
Speaker 5 (49:04):
There's a lot of people that I know that I've
had conversations with that have smaller podcasts. Maybe they're doing
like one hundred and fifty downloads, still one hundred big downs.
Speaker 1 (49:13):
It's still one hundred and fifty people, and.
Speaker 5 (49:14):
They think that they can't get advertising and flouncers, and like,
you have no idea how people would like that the
CPMs of just twenty five bucks an episode or just
making a couple of dollars back and cover your quick yeah,
and then you build the brand one. But I think
there's a lot of intimidation with those with the smaller
downloads that they think they can get a front us.
Speaker 4 (49:35):
Right, an old guy you had four episodes in you
go to major spots or he was a fishing pope.
Speaker 7 (49:41):
Yeah, that's like niche he got it because he also.
Speaker 3 (49:45):
But there's a problem in universally about more and more. Right,
social media like on my LinkedIn has the biggest. Fine,
my Instagram maybe two thousand, Twitter two three thousand, Right,
that's nothing. Yes, my place is LinkedIn, but it's such
an engaged group that matters. The problem is that everybody's
(50:07):
about fake famous great HBO movie, by the way, big famous,
where numbers seem to be like, oh, they're big, So
we've got to change the story and educate. The more
is not more, it's the audience. They're more than your numbers.
Speaker 8 (50:25):
People are return on investments, right. They spend only a
little bit on advertising, but they get a few leads
out of it. It's worth it.
Speaker 9 (50:37):
Right.
Speaker 3 (50:38):
I'm sorry this is the inn of this conversation. But
I see Chris has his code. Chris is coming next month.
That doesn't mean you guys have.
Speaker 1 (50:44):
To leave it.
Speaker 3 (50:45):
Yeah, no, I'm just texting my wife.
Speaker 10 (50:46):
Feeling Yeah, Chris and Stacey and I and Mike Hamon
has the Jersey Jersey three.
Speaker 3 (50:52):
Days from the Garden State. Thank You, Greetings for the
Garden State.
Speaker 2 (51:00):
Inspiration, Spoken Word, Tech and Connection. Spoken spoken, spoken Light,
Spoken Light, Spoken Light with Rob Greenley with Rob Greenley,
with Rock Green m HM
Welcome to Spoken Life. This is Rob Greenley. Thank you
for joining me again in this episode. I'm going to
re air a presentation that I made down in New
Jersey back in late February at an event that was
titled Podcasting and Video the Convergence and what the Future Holds.
(00:22):
This was an in person presentation as well as a
group zoom call. So what you're going to hear is
an interactive discussion and presentation from me on this hot
topic of video and audio converging in the podcast and
online media space. So stay with me, and I'm also
(00:43):
joined in this by Stacy Sherman, who actually is the
host of the Doing It c X Write podcast, and
so this was an exciting and interactive experience, so enjoy.
Thank you the.
Speaker 2 (01:00):
Inspiration I've spoken word tech and connection spoken like Spoken.
Speaker 1 (01:06):
My name is Rob Greenley and I'm here to talk
podcasting tonight. So he's so much bigger than that tall but.
Speaker 3 (01:15):
You over Who are you Rob Greenley?
Speaker 1 (01:17):
I am, Like I said, I'm primarily a podcaster, but
I've been involved in podcasting since two thousand and four,
so I've had had many shows over the years. I've
worked in the industry I'm in the podcast Hall of Fame.
I'm doing a lot of live video now for platforms
like a stream Yard, and I've got like four of
my own shows now that I'm doing on YouTube and
also as podcasts. So I used to work for Lipsyn,
(01:41):
I used to work for Microsoft. I were in the
Zoom podcasting platform for Microsoft starting and that was like
two thousand and seven for about seven years, and then
that got rolled into Xbox. And So I used to
live in Seattle and I moved out here to Connecticut
about four and a half years ago, So I'm a
transplant out to the East, so new experience. I'm excited
(02:02):
about being here and talking about this convergence with audio
and video that we're seeing happen in the market and
as being primarily driven by audiences and what they want.
So anyway, I've been really i think focused on creating
content really over many years. I didn't start out doing
this necessarily about podcasting about podcasting, but I've really done
(02:22):
most of my podcasting over the last twenty years, and
stuff has been podcasts about podcasting. So it's one of
those things. I've been living in this meta world for
a long time, and I'm following the trends in the
industry and trying to keep up with where the industry
is going. And I think the big thing, the big takeaway,
and I think Stacy really tapped into this, and that's
(02:43):
building community and building and treating your community and thinking
about their experiences with whatever you're doing it can I
think podcasting is analogous increasingly to starting a business. It
has a lot of the same characteristics. And what we're
seeing right now is so much convergence. And that's why
(03:03):
I use this term because this is one aspect of
the convergence that we're actively seeing today unfold in front
of us, and there's a lot of resistance on both
sides of audio and video about whether or not this
is a good thing. Audio has been primarily seen over
the last especially the last eight years or so, as
(03:24):
the dominant kind of media format for podcasting. But if
you go back to the early days of podcasting I'm
talking about the two thousand and six two thousand and
seven timeframe, video was about forty percent of the podcasting market.
A lot of people don't realize that, but podcasting actually
has been a video medium since pretty much the beginning,
(03:45):
which is a little hard to accept given how much
bandwidth was available to everybody back in the early days
of podcasting. It's not like it is now where we
just take it for granted that we all have fast
internet connections on our phones and our homes and our workplace.
Video really took off because of the ability to be
patient and a download, and it's the same thing with audio.
(04:06):
So now we're like completely different now because the speed
is so fast now that we can get delivered this content,
whether it's audio or video, almost instantaneously. But that doesn't
take away from what we've seen with YouTube in the
early days was the place that video podcasters went because
they didn't want to pay for the bandwidth to deliver
(04:26):
video to their listeners or their viewers back in those days,
because in those days the cost of bandwidth was very high.
So now it's come down so increasingly we're seeing this
interest and this also converges with demographics and the availability
of technology. The younger generation is definitely all about video now,
(04:47):
whether it be short video. We're increasingly seeing pressure into
long form video, which you're seeing really unfold on YouTube today.
But yet we all see the popularity of shorts and
vertical videos and things like that. My presentation really is
about how we need to look at this medium as
an inclusive medium from the standpoint of a lot of
(05:08):
different things going on, a lot of different moving parts,
and it's very difficult to navigate it today. But I
hope to highlight some of the important elements of this.
But just to give you a little bit of background
on me and what I'm doing, because I try and
do podcasting so I can learn about podcasting, so I
don't know it all, and I learn from everybody that
(05:30):
I speak to, and I watch a lot of podcasts
and I listen to a lot of podcasts trying to
learn from people. But I do a spectrum of shows
right now. I do one show called The New Media Show,
which I've been doing for about fourteen years. It's a
live online as well as on demand video and audio podcast,
and I've been doing that show for a long time,
(05:50):
and that show has really changed a lot over the
years too, because my video experience on that show was
in the early days was not a priority, so it
was more like we just did it because it was
cool to do video online. But it was primarily an
audio show. But that's changed now and then now I'm
doing a show for stream Yard Now, which is a
big kind of live streaming platform, and I do that
every Thursday night at seven pm Eastern, and that is
(06:13):
a show called podcast Tips with Me, and I bring
on expert guests to talk about the podcasting medium. But
the real purpose of that show is to demonstrate the
convergence of live, recorded audio and video podcasting, so it's
really taking all the elements and the stream Yard team
helps me out with that too by creating a bunch
of shorts and vertical videos of that show as well.
(06:35):
It does take a lot of work to do all
these things. It's not easy. And I do also a
show called Trust Factor and a show called Spoken Life,
which is my company, and each one of those kind
of has a special place in my interests and my
journey in this and was inducted into the Podcast Hall
of Fame back in twenty seventeen. We just held the
Podcast Hall of Fame down at Podfast for the twenty
(06:57):
twenty four induction. That's an exciting thing happening as well.
So what I wanted to talk about a little bit,
and I've done that a little bit here at the beginning,
because I know during the beginning of this many that
are watching this have an interest in starting a podcast.
Right my presentation wasn't specifically focused on the things you
need to think about the startup podcasts, but some of
(07:19):
the concepts coming out of this will be very helpful
and you actually doing that from a convergence strategy point
of view. So fast forwarding to where we are today
and increasingly and where things are going less than taking
a position I only want to do video or I
only want to do audio, which is where we are
right now. So this really at the core, it's the
(07:41):
decision that you have as a content creator. I'm not
advocating one way or the other here because each one
of you have your own skills, your own preferences, your
own desires, and there's no one model here that works
for everybody. Creating content now is complicated. You have to
be dedicated to it and you also have to be
(08:01):
focused on what you want to do. And I've been
a podcaster that's been focused on what I want a podcast,
not so much thinking about what the audience wants. So
it's a passion for me, and the audience will self
filter itself to get the kind of content that I
have versus trying to contrive my content around trying to
(08:22):
create a topic that focuses on a targeted audience. Now, granted,
branded podcast is a different story here. But if you're
doing a personality driven podcast, you're doing a podcast about
a certain skill that you have that you want to
share with the world. That's where it takes it into
that area.
Speaker 3 (08:38):
Rob One thing I wanted to add a lot of
times people say to me, I don't know what my
passion is. I know I want to show, but I
don't know what my passion is. And I often say
what do people come to you for?
Speaker 1 (08:51):
And they're like, oh, yeah, that's a good point.
Speaker 3 (08:54):
That's true. So if you don't know what your passion is,
to have a voice around that question. What do your
friends call you about? What does your family call you about?
Is it the best cookie recipe?
Speaker 4 (09:06):
Right?
Speaker 3 (09:07):
Is it the skill that you know how to do?
So just give thoughts as a common question.
Speaker 1 (09:11):
Yeah. And also you need to have energy around whatever
your topic it is and passion for it yourself. Also,
you will wind up doing what they call pot fading,
which means that you'll start and you'll stop after about
seven to ten episodes because you either run out of
something to talk about, or you've lost energy in it,
or something else came up that pulled your interest away.
(09:32):
So that's also another element of this too. But podcasting,
and that's what I say on the video podcasting side,
the personal connection and the intimacy is powerful with video,
and I think we all know that seeing people's faces,
being able to see them present themselves, there's body language
that's involved here. The facial connection is extremely powerful. And
(09:53):
as we're seeing more people consume YouTube and video on
their big screen televisions that are coming off of the Internet. Now,
mainstream media is, as far as my view is dead,
So people are transitioning over to getting alternative sources of
information now more and more. And that's just the trend
that is going on here. So doing a combination strategy
(10:15):
of audio and video can really expand your reach, right,
And that's the key thing here is that there's so
much noise. The actual noise level in the market right
now around content is very high and it's only getting higher.
So being in all those places, especially like Stacy said,
you need to identify where you think your audience is
going to be consuming. But being in a lot of
(10:37):
different lifestyle type of places. Right, So when I say lifestyle,
I'm talking about where people are consuming your content, what
is the environment, and being everywhere is my approach, right,
I want to be on all the platforms. I want
to be on all of it, and it's not easy
to do that. Don't take that as a say you've
got to be on every platform, because you may not
(10:57):
have time to be on every platform. So that that's
what you have to walk into and you may have
to grow into that, but you have to start somewhere
and trying to find where you feel comfortable starting and
then build on that, and if you have to eventually
hire a team to help you get everywhere, then that's
what a lot of people do nowadays because people there
are people out there that prefer video and there's people
(11:18):
out there the prefer audio. So that does still exist,
but there's increasing research that's coming out telling us in
the industry now that increasingly, especially younger people like to
consume video and audio, and they like to have the
option of video, but they may primarily consume on audio.
So being in both places, it doesn't have to be
(11:39):
the exact same content, but it can be and I
think that's the key takeaway. So it's all about repurposing.
Making this content available in as many different ways and
as many different platforms as you can is really key
to growing Now. And I don't know if all of
you knew this, but YouTube is on the cusp oflating
(12:00):
all of the content on their platform into all languages
on the planet. So that's an opportunity and a little
bit of a curse because that means that content that's
produced in China can be available in the US because
it'll be translated into English or India or any of that.
But that also means that if you're speaking in English,
that'll be translated automatically into all like two hundred languages
(12:25):
on the planet, so your audience potential could go way up.
And then here are all the apps that currently support
true authentic video podcast. Now, when I say true authentic
video podcast, that's different than YouTube. What I'm talking about
here is RSS based distribution of video. When podcasting started,
(12:47):
that's what we were talking about in the early days,
is that instead of an MP three file linked to
from an RSS feed, which is what we see with
audio today, it's an MP four file that's linked from
an RSS feed and these are all that apps that
currently support playback of video in a podcast app, and
Apple is by far the biggest one and they are
(13:07):
the biggest period but a lot of people don't know
that the video is available in your Apple podcast app today.
And you can get in there by working with a
few hosting platforms like Lipsun, Blueberry and Podbean support video podcasting,
so it means that you could upload a video file
and put it out into all these listening apps currently today,
(13:31):
the content repurposing expanding your reach and I had mentioned
here about RSS based distribution as well as non RSS
based distribution which is YouTube and Spotify, and the increasing
use of transcriptions is ever expanding as well. Apple just
announced that they're going to be adding the Podcasting two
(13:51):
point zero spec for transcription capability, which means that you
can generate your transcription through your own process. Right stream
Yard offers the ability to create a transcription of your
content and then you basically link that from your RSS
feed as like a text file and attach that and
Apple will get that and they'll be able to display
(14:15):
like close captioning experiences around your content to reach people
of disabilities.
Speaker 4 (14:20):
Will on stream yard or on Apple, can you take
that file and repurpose it into an AI where you
can get.
Speaker 1 (14:29):
Yeah, you can just export that transcription as a text
file and just cut and paste it into your AI
tool and it'll summarize it. And then I admit mentioned
about the social media clips and shorts and creating other
types of visual experiences too that you can do from
your content and create audiograms which is basically just audio
(14:51):
with a visual element, newsletters and ebooks, and most of
you guys know about all that. I'm a huge fan
of live and that's really or the aspect of doing
engagement with your audience and connecting with your audience in
a real time sense. Now you don't have to do this.
This is something that I would recommend that you probably
start as a pre recorded show and try and work
(15:14):
your way up to doing this. But ultimately, this, I
believe is where you ultimately want to be. But it's
not for everybody. I can't say that everyone is going
to be comfortable being live, and that's okay, there's nothing
wrong with that. Most of the audience is going to
come from the on demand side anyway, You're not going
to be missing a huge munch but it depends on
what kind of show you want to make. This is
(15:35):
really a show format question because taking questions, like through
a stream yard or whatever, changes the dynamic of a show.
It's not the same thing as a pre recorded show
because you're taking questions, you're looking for engagement, and that
takes you down different paths.
Speaker 4 (15:50):
We'll say, as I do live, and if you're a
guest is not used to live, or your podcast partner
is not used to live, it can become a disaster
really quick.
Speaker 1 (16:00):
You can.
Speaker 4 (16:01):
First time we went live, my podcast partner got so
frustrated because it's quick. You have to It's great, but
it's you're not ready. You better hold on.
Speaker 1 (16:09):
Yeah, it's great, but you.
Speaker 3 (16:11):
Have to On page Like what Stacy said, you.
Speaker 5 (16:14):
Have a question about how do you build an audience
for life because they have to tune in when you're on.
Speaker 1 (16:19):
So they well, it's it's an opportunity as well, because
you can create an event, right, you can promote an
event like you did with this thing and this is
I guess there's this to be a live event. So
it's not unlike that. You just have to have your
marketing materials that say when you're live, and get it
out to your community as much as possible. And that's
(16:40):
what I do with stream Yard now. Granted the stream
Yard has one hundred and four thousand people following their channel,
which definitely is a big advantage.
Speaker 3 (16:49):
The same rules apply it like with podcasts. Consistency.
Speaker 1 (16:53):
Yeah, that's the key right there. It's the same time
every week at the same.
Speaker 4 (16:58):
Also, stream yard does it eat job. You can actually
put it on your YouTube and make it an event
so people know so anybody it's just associates and Facebook,
so you can actually create the event so your community
will know about it.
Speaker 6 (17:11):
Yeah, and that's what makes it makes you have so
much easier.
Speaker 3 (17:13):
So how many listeners do you have on your life?
Speaker 4 (17:16):
I usually have a handful, but we get we'll probably
get five hundred downloads or five hundred watches view.
Speaker 1 (17:23):
Yeah, because people are late Aladdin man. People are coming
in and out of the live stream, so your numbers
could be a lot higher. People will watch as long
as they have time for and then they'll drop out,
and then new people will join you.
Speaker 7 (17:35):
So it's a different A thirty minute interview, seven thousand downloads.
Speaker 4 (17:39):
We don't know how to hagly happened because it was
the worst interview ever. Everyone loves this character and it
went from zero to seven thousand and within a year.
Speaker 1 (17:49):
Rhyme or recently, Yeah, it's hard to know.
Speaker 8 (17:54):
Yeah, sorry, sorry.
Speaker 5 (18:00):
Anything You're all sharing and I'm just curious. I come
from the broadcasting world. I'm a news anchor, former reporter, everything,
and so the podcasting area was like the one medium
I hadn't touched until about three and a half years
ago when I was told why are you? But my
question is I do video for my podcast. I do
the full episode and I do put it on YouTube.
Speaker 3 (18:19):
In fact, for a while, a Lipson's been.
Speaker 5 (18:21):
Doing the RSS feed over to the segment image longer
than YouTube just announced the very.
Speaker 1 (18:26):
Yeah, it was a social sharing mechanism.
Speaker 5 (18:28):
Well, I think if you just mentioned something that I'm
not aware of it, I'm a lipsy in girl.
Speaker 3 (18:32):
Are you saying that you can upload your entire video.
Speaker 1 (18:36):
To li that with lipsyn specifically, that takes a special plan,
so you have to basically establish a separate RSS feed
for that, and it does take up more storage because
it's a video file, right, so you wind up paying
a little bit more for that.
Speaker 5 (18:52):
So you can you still do get the forward over
to your YouTube where most people aren't even watching.
Speaker 1 (18:58):
Yeah, exactly, it's not a requirement to do the RSS
bas video stuff by any stretch imagination. You just upload
the YouTube or Spotify or whatever, and you're getting video
out that way, or a lot of people are just
uploading it to like X, or they're uploading it to
LinkedIn or whatever these platforms. You don't have to pay
for the bandwidth. You don't have to create an RSS feed.
But that's also complicating things, right because it's if you
(19:22):
publish to separate, that's all you're going to be doing,
and that's the real challenge here.
Speaker 9 (19:27):
Andy's questions question, Yeah, go ahead, So you had mentioned
I think this gentleman helped answer the question. But the
purpose of the live was it like questions and.
Speaker 1 (19:37):
Answers, that's part of it?
Speaker 3 (19:39):
Yes, right, Well, would it be.
Speaker 9 (19:40):
An interview that you're doing live and people in the
chat or maybe yeah, if you.
Speaker 1 (19:44):
Have an expert there. Yeah, it's exactly what's happening here.
That what we're doing here is a microcosm for what
I do with my show for Streamyard every week. Is
it just happens to happen online. It's not an in
person thing, but I actually prefer this hybrid of in
person and live, so it's actually even better.
Speaker 3 (20:03):
Do you want to take this question online? Mary?
Speaker 1 (20:06):
Yeah? If we want to take an house, fine.
Speaker 3 (20:07):
Figure it out.
Speaker 1 (20:09):
Can we.
Speaker 3 (20:11):
Chat versus chat?
Speaker 8 (20:13):
Go up?
Speaker 1 (20:13):
Up? There, you go, there, you go?
Speaker 4 (20:15):
Oh yeah, ask questions. How long can you upload a
pre recorded on stream yard?
Speaker 1 (20:20):
Is it an hour of pre recorded live? I believe so. Yeah.
So Also on the video side, it's really powerful to
visual elements because you can align any kind of personal brand,
you have, any business brand whatever with video, right, So
you can do that with your audio podcast with some degree,
with your cover art and your website and things like that.
(20:41):
But there's just a dynamic that's different here. Multi cameras
you can create these different kind of experiences. I'm starting
to experiment with multi cameras even for my own show,
but those are advanced concepts here, So I think you
got to take these things in their steps, right. You
can't do everything at once. I wouldn't expect anybody to
(21:02):
be able to do all this stuff optimally to get started,
just build up to it and just realize that the
more professional your show looks, the more well done. It's
put together and whatever, it's going to help grow your
show of the box, well, that is the first happ
First I would just say to extend on that the
microphone doesn't belong in a box. Just as soon as
(21:25):
you get it home, take it out of the box.
Let's dive into this topic. I think as a lot
of people have been thinking about podcasting, especially over the
last two years. It really ramped up a lot when
the economy started to go downhill. It started with COVID.
People lost their jobs and people were thinking about how
can I make side money. So we saw this huge
(21:47):
spike in new podcasters right about twenty twenty twenty twenty one,
where we were picking up about one hundred thousand new
shows a month. Prior to that, it was growing like
maybe ten thousand a month. So you can see what happened.
A lot of people were at home right they had
a lot of extra time, they didn't have to commute,
so start a podcast, build a side hustle business, whatever,
(22:09):
and so these topics started to really bubble up in
the industry and they still are hot topics right now
because as the more people get laid off from their jobs,
they think, how can I make money. So these are
part of your options that there are more than this,
but these are the primary ways, and it's very complicated.
I can't say this enough that these are not always
(22:31):
easy to do, so these are things that some of
them have to build up to. Dynamic advertising is a
complicated subject because usually only big shows really use the
dynamic advertising. But now we have what's called programmatic advertising,
which is basically automated advertising. So a lot of the
platforms like spreaker and lipsyn and a few others out
(22:55):
there are ruling this out where it's automated advertising. So
you set insertion points in your content and you tell
your hosts that they can sell advertising and put it
into your show. You you're not involved in that process,
so it's almost like automatic advertising. That's where we get
into this whole other side. You have a limited ability
(23:16):
to control the type of ads that go into your show,
and you participate in this. You can select a genre
of advertise, like you can check a box, say I
want political ads, or uncheck that box. I don't want
political ads, right, alcohol ads? You can uncheck or check
that or a bunch of different categories of ads. So
that's what a lot of people are gravitating towards now
(23:39):
because it's hard to sell advertising into your show. It's
hard to get sponsors, it's not easy. And if you
have a big show, then you can have somebody else
do that for you, but that's not always, especially when
you're starting out, that's not an option. So a lot
of people when they start out, they basically move towards
what I call kind of sponsored sales of advertising. If
(23:59):
you want to get into everyvertising, that's just one piece
of the puzzle. But you can go to let's say
you have a relationship with a company or a brand
that aligns with your content of your show. You can
just approach them and say, how would you like to
buy a spot in my show for two hundred bucks
per episode, I'd be happy to give you your product
(24:19):
a try, do a demo on air or during this
talk about it on the show. From an authentic standpoint,
I think that's really key to that. And those are
typically what they call host reads, which means that the
host actually vocalizes an endorsement for whatever product or service
that is that you feel good about. And that's where
podcasting started. That's the advertising that built podcasting is this,
(24:41):
we've been moving into dynamic advertising because a lot of
big companies, big media companies, have gotten into podcasting. The
true authentic advertising that builds that built this medium our
host reads, and that's oftentimes baked in content, baked in ads.
So then there's also a product placement and shoppable video,
which are really another form of host endorsement. Endorsement content
(25:04):
right that drives transactions and sales, So that's also a
piece of this too. Then there's affiliate advertising, which is
more performance based advertising where you go like Amazon, and
you talk about a product that you can pick up
on Amazon, and you share how to get that product,
and you get a commission off the sale of that.
There's a website you can go to called CJ dot
(25:25):
com that basically has thousands of affiliate companies and brands
that you can align with your podcast and you just
talk about whatever brand or a company you want to
talk about, and then offer a path for that listener
to be able to transact on that product and you
get a commission on that.
Speaker 4 (25:43):
In your opinion, how many is too many? Because you
can when you hear some of these podcasts, it's like
the first x amount of minutes look at this, look
at that, look at that, and now when your opinions
that you've been doing.
Speaker 1 (25:55):
Yeah, that's a I could talk for an hour just
on that topic alone, But I have a personal preference.
I like, if you're going to run advertising, it's probably
in an hour long program, maybe three to four spots max.
Once you get beyond that, you're getting into the realm
of kind of oversaturation.
Speaker 4 (26:13):
Is that dynamic or sponsored in your own.
Speaker 1 (26:15):
It doesn't matter, It doesn't matter. Many podcast hosts will
encourage you to do two pre rolls and four mid
rolls and two post roles, which is like eight spots,
and those could be run through dynamic advertising. But I
think that's too much for what most people are willing
to accept with their show, So you could be doing
damage to your audience.
Speaker 3 (26:36):
One thing, rob that a sponsor asked me to do
is besides the read in the show, they asked me
to put their logo in the image that was on
my website and social media.
Speaker 1 (26:49):
Yeah, you can do all those things.
Speaker 3 (26:50):
So there's other creative things to give them exposure that
they pay for.
Speaker 1 (26:54):
Yeah. I think that's really key, is that if you're
going to share, like especially an affiliate program. You're going
to need to have pathways to share links to things, right,
whether it's on your website or in your social media
or but also in your show notes, especially on YouTube,
put a link to things in there that you want
to transact with to support your sponsors. So I think
(27:17):
it's all about trying to offer pathways for your audience
to engage in whatever call to action that you're asking
them to do. And then exclusive sponsored content. This is
where you produce and this is what I'm doing for
stream Yard too, is that it's basically they're sponsoring me
to create content for them. And this is oftentimes done
for branded podcasts too, so that this is a little
(27:39):
bit of an area that if you have an expertise
and a reputation, you can parlay that into a relationship
with a brand. And then premium content, which I think
everybody knows what that is. It's basically pay for watch,
pay for listen type of content that you can create
a transaction around that, maybe in addition to your free content.
So that whole freemium model is a big part two.
(28:00):
And then there's obviously merchandise and super chats, which is
a way for people that offer comments can also offer
like a donation to your show while you're doing it live. Yeah,
so that's my I went through that really fast. And
there's a lot of concepts in there that need about
an hour or each one of them. But that's who
(28:21):
I am. Thank you, And I'm open to questions if
we have time.
Speaker 3 (28:28):
Yeah, I don't be open to chat and see, I
have a question.
Speaker 9 (28:31):
So what if I have an idea for a podcast, right,
and I know what I want to my niches and
what I want to do, and I want to interview,
and I have an online store, and I've been on
your show thanks to God a few times.
Speaker 3 (28:43):
But what if I'm not good at like all this
other stuff? Right?
Speaker 1 (28:46):
What if I'm not good at you have to just
start somewhere.
Speaker 3 (28:49):
If you don't know how to start, we come here.
Speaker 9 (28:56):
If you don't know anything about.
Speaker 1 (28:58):
This stuff, I would say that there's lots of resources
that are out there that are free. The thing that
to think about, unfortunately with that, is that sometimes they're
not really all that great of advice. I would probably
go to let's say, a hosting platform like a buzz
brout or a lipsyn and watch some of their how
to start a podcast videos that they do because those
(29:21):
people really know what they're talking about. So that would
be the easiest way that I can think of. Or
send me an email, I'll give you some advice to offer.
Speaker 3 (29:34):
Is such a good Oh yeah.
Speaker 1 (29:37):
And Rob Walsh, Yeah, I used to work for Whipson.
Speaker 3 (29:40):
They know their stuff.
Speaker 1 (29:41):
Yeah, exactly.
Speaker 5 (29:44):
It's called The Themes podcast.
Speaker 1 (29:47):
And Rob Walsh great and great. Yeah, I was there
for four years, so I was with them for four years.
Speaker 3 (30:00):
Just so helpful. Else I think could help to is
if you go on somebody else's podcast if you've never
been online, because I think see how they do it.
Speaker 1 (30:09):
Yeah, I think I agree. Being a guest is a
great way to learn about podcasting because you're getting used
to how to use a mic, you're used to, you
get used to being interviewed, which is a great experience
base to then get into hosting a podcast because then
you know what it's like, especially if it's an interview program,
so you know what it's like to be a guest.
But then you have to learn how to be a host,
(30:31):
and that's a whole other schedule.
Speaker 3 (30:32):
It's hard.
Speaker 1 (30:33):
Yeah, that's not easy.
Speaker 3 (30:34):
Yeah, but it's suable, right, Yeah.
Speaker 1 (30:37):
There any many other questions it can I help us.
Speaker 3 (30:39):
There anything that we haven't talked about.
Speaker 1 (30:41):
I'm sure for your podcast, which is best for your
podcast or brand? I'm not sure. The question on that,
which ad is.
Speaker 5 (30:51):
Best phasically targets in this fonsors in terms of how
it relates to what you're talking about, me a podcast.
Speaker 10 (30:59):
The question stuck here.
Speaker 5 (31:01):
Sean, Yeah, you can tie explain.
Speaker 11 (31:08):
So what I was asking was, as he was talking
about the CJ right dot com right, and so all
those the CJ dot com is all is a part
of ads, the part of right about how to monetize
that type of thing.
Speaker 1 (31:20):
Yeah, it's one way. It's more of a performance based
way of getting AD revenue.
Speaker 11 (31:26):
But what I was asking about that is how do
you know which one is best for your brand?
Speaker 1 (31:30):
I think it's your gut right. It's also it's very
important for you to be comfortable with the product or
the service yourself. Do you trust it? Because you're putting
your reputation on the line with that, because if you
recommend it and somebody goes and uses it and they
don't like it, then that can reflect on you. So
whatever that is, you need to be passionate about it
(31:52):
and feel good about it.
Speaker 3 (31:53):
Same thing with a guest.
Speaker 11 (31:55):
The other question that I had was earlier and you were.
Speaker 1 (31:58):
Talking about yeah.
Speaker 12 (32:01):
Now, now, was there other platforms other than stream Yard
that you would recommend that would do the same type
of you can clip a little bit faster or anything
that work a little bit clicker Yeah, okay, stream Yard,
I know it could be glitchy at sometimes, but at
the same time, there's also OBS. Yeah, correct, the other
(32:21):
other platforms you recommend.
Speaker 1 (32:23):
There are a few others. There's one called Riverside, and
then there's another one called Squadcast, which is now part
of Descript, So if you're a Descript user, you get
a free subscription to Squadcasts, which is a very similar
type of video production platform. But there's I would just
do a search for live video. There's also a restream.
(32:44):
There's another one. There's a few others that are popping
up too, But I would say the stream Yard is
probably the biggest right now. But a lot of people
do use the OBS platform, especially it's free, so there's
no charge for it, but it also requires some technical
ability on your part and it's got a little bit
of learning curve to it. All.
Speaker 3 (33:01):
Right, when don't we move around and thank you for
everyone being online and thank you.
Speaker 1 (33:09):
It's allably great questions. Speaking of geek stuff, I've been
using a new technology out of Norway that basically is
an audio recording platform called no Mono and there's eight
microphones around this little recorder unit and it attaches to
a wavelier type of a microphone. So this whole presentation
(33:31):
is being recorded through this platform that they will take
the audio uploaded to the cloud and do a bunch
of audio optimization on it and it will make it
sound like I did this in the studio.
Speaker 8 (33:41):
Yeah.
Speaker 1 (33:41):
Yeah, Plus it also has an app that you can
has has four microphones, so you can see. It's about right.
It's about two thousand dollars for the unit.
Speaker 4 (34:00):
Yeah, I do have a question about the different platforms.
Stream Yard does a vertical, You've got YouTube that does.
Speaker 1 (34:07):
There's Zoom too, which is another option.
Speaker 4 (34:10):
It's the biggest problem is when you're trying to repurpose content, right,
you get it off a stream yard and this isn't
a stream yard problem. This is just a recording problem. Yeah,
it's it's horizontal and then you.
Speaker 7 (34:21):
Put it into opus clubs, you put it into a
whole bunch of different programs to make it so it
goes into the other content. Is there anything with stream
Yard or any of the other platforms that you've seen
where it's going to change in any way where you
can make that content easier to repurpose?
Speaker 1 (34:37):
You know what I'm saying.
Speaker 4 (34:38):
It's just I have a great piece of content and
I've got something like right.
Speaker 1 (34:42):
Across, and oh, it's going to get easier. There's no
question AI is transforming all this stuff actively right now.
The other big thing you're going to see with AI
is that what we've seen happen is a bunch of
standalone companies right that have started up with AI technologies.
What we're going to see is the big platforms are
going to integrate all this stuff. And so it's that's
(35:06):
the transition that we're going to see play out over
the next two years, is all these big platforms are
going to integrate all this stuff, and all these startups
are going to go out of business.
Speaker 6 (35:16):
It's just so frustrating as a content creator. You have
something on YouTube and they want you to push it
on YouTube chorts, but to put it on YouTube shorts,
I don't even care about the time rewirement making sure
it looks right and totally.
Speaker 3 (35:29):
It's just that it's it makes you.
Speaker 1 (35:31):
Have to have a team that I don't have exactly.
Speaker 3 (35:35):
Have you tried to yeah, because I like the way
Camber resize.
Speaker 4 (35:39):
It's not so much. It's not so much.
Speaker 3 (35:42):
Yes, I have these candidate that doesn't work for what
you do.
Speaker 4 (35:45):
It's a long process, it is, and I'm sorry I
have to actually make money for right. My dicy is
just really upset and I don't think I got one more.
Speaker 1 (35:58):
Yeah, yeah, go ahead.
Speaker 11 (36:00):
The lady that was on before I was, I wanted
to know about her QR code.
Speaker 3 (36:05):
I thought that was pretty neat because oh yeah, hi, okay,
So yeah, QR codes is such a great way to engage.
I see some headnots to engage with people. So the
QR code. I use a couple of them. It's really easy.
So basically you could use taka Dot is one. I
(36:28):
can send these to you if you email me. But
basically they have different functions and you can have a
dot Dot is like a QR code and has all
my contact information my social media. So it's one code
gives you and it goes right into your phone. So
it's very helpful. There's Canva, I believe. Do you know Canva?
(36:49):
Have you used Gamba? Okay, good, it's good anybody in
this room. So Canva does one hundred things, create more
creative people. But it also has a QR capability, so
you can create a QR code, give it to anybody
and it will get you to your website, your show,
your anything. So those are just some tools to help.
(37:10):
Can I have question after you're finished for that question? Sure? Hello, yes, yeah, okay.
Speaker 10 (37:16):
I worked on a podcast where my boss was in
Germany and she asked people to sign a legal disclaimer
before guests would go on the show. So I was
wondering do you use legal disclaimers?
Speaker 3 (37:27):
And also, because we are in the.
Speaker 10 (37:29):
Space industry, which can be niche, do you have any
advice on finding a niche audience since the social media
space can be crowded.
Speaker 1 (37:36):
Yeah, about the guests waiver clearance document. There there are
a lot of podcast attorneys in the space that will
recommend that every show do that. One of the reasons
that sometimes guests will will want their show taken down
or polled or edited, or all sorts of requirements and
(37:57):
demands can be imposed even when the guests maybe says
something in their podcast that they said that they should
be responsible for, but ultimately they maybe get in trouble
with their employer or whatever. So there are things that
can happen that you might want to have a legal
document to protect you from. So that is an advice
(38:17):
that is commonly given out there about guests scenarios, right,
because there can be legal problems with just about everything
you do in this world, unfortunately.
Speaker 3 (38:27):
And just to add to that something to really streamline
your process. Rather than send somebody the form after and
have to chase it, what I do is I put
it in my calendar invite, and so when they're filling
out information about their to come on my show, it's
your name, your information, and then there's a checkbox with
(38:48):
the information that they're acknowledging right then and there, So
I don't have to go chase them. It's just a
way to streamline that.
Speaker 1 (38:55):
Yeah, and they should know as.
Speaker 4 (38:56):
Soon as they go on the podcast it's getting recorded.
That's the biggest thing you're going to get.
Speaker 1 (39:01):
Recorded, right, So be careful what you say exactly.
Speaker 13 (39:05):
Like, I've found so many forms that look like like
agreement litigious file pages and like now it's a podcast
sharing my extrue expertise.
Speaker 3 (39:15):
But it's the same thing.
Speaker 5 (39:16):
Like, all you really need is that one box that
says I release all rights all materials. It doesn't happen
because you can scare guests that way too.
Speaker 3 (39:24):
Yeah, just letting them know I'm doing you so and
you're doing me. You're sharing your expectation. But with the
intellectual property.
Speaker 8 (39:30):
Lawyer in the Yeah, as an attorney, I would definitely
recommend it you get some sort of release. I agree
that there's a balance between protecting your rights and also
chasing away perspective guests. I think five pages is a
lot plenty of that ones that are single pane and right,
and there are a lot of things that can go wrong.
(39:53):
If somebody uses makes LIBELSS statements or slanderous statements, you
could be respon for that too. So you want something
that would protect you as much as possible under the circumstances.
And as they ask for a lot of edits on
passage to profit. If somebody says something that they later regret,
(40:14):
we always try to accommodate them. We don't want to
put something out there that they don't are uncomfortable with.
But if somebody. We did have somebody once who wanted
to cancel the show after we had we did a
full show, We had a production. He had religious issues
with one of the guests, and so that turned out
(40:36):
to be a little bit of a To go through
a whole production and just cancel it because somebody didn't
like it is also a burden on you, the host. Right,
there's a lot of different sides, and I'm happy to
help anybody who is looking for a release. We can
find one that's appropriate for your podcast. Again, as comfortable
(40:57):
for you and one that you feel like you're your
guests will feel comfortable signing and stuff.
Speaker 3 (41:02):
So scary.
Speaker 1 (41:03):
Yeah.
Speaker 10 (41:03):
The other thing we do is we do talk to
each guest before we have them on the show, and
we would recommend that to anybody that has guests on
their show.
Speaker 3 (41:11):
Talk to them ahead of time, so you know you're
on the same wavelength.
Speaker 10 (41:14):
If somebody comes on and they say I hate this politician,
I'm going to cuss them out every chance I get
on your show.
Speaker 5 (41:19):
We're a non political show, We're gonna say, sorry, you're
just not a good fit.
Speaker 3 (41:23):
And we had to tell somebody they weren't a good
fit because that stuff like that.
Speaker 5 (41:26):
Another thing on that point, which I love that you're
mentioning that is just say to your guests and look,
I deal with trauma.
Speaker 3 (41:32):
I'm a trauma podcast. Is there anything that's off topic?
Speaker 5 (41:35):
So anything you do want to talk about that's like
just to be transparent.
Speaker 3 (41:40):
Yeah, that's really good suggestion. Yeah, just create a safe
space for them.
Speaker 4 (41:45):
To your point, I had an issue with we had
a celebrity guest on and I say that now every
single time because it was it was an issue where
she wanted to take something out which we had no
problem thinking out. But you know what, she's a guest
for life now, all right because we did the right there.
And that's what you have to do. I mean, is
there anything off limits? Because early trying to promote something,
(42:05):
so we get them a chase to promote it.
Speaker 3 (42:06):
But easier reinload in RSS. And well so one more
thing with my old corporate hat on when I was
a guest on fifty shows, I also had to tell
the post that corporate had to approve it. So there's
that angle too. So think about when you have a
(42:28):
guest in there in corporate there's a slow delay time
in that we just don't do that. You look on
the other side now, it's just it's too scary, it's
but that is fact. Yeah.
Speaker 1 (42:42):
Do we want to talk about the top two items there?
Really quick? Okay, what's the first?
Speaker 3 (42:46):
Someone talked about how do you track listeners?
Speaker 1 (42:49):
Yeah?
Speaker 3 (42:50):
Online and then podcasts relevantly.
Speaker 1 (42:55):
I think that was also about discovery, right, being able
to be found and build an audience. That's a challenge
in podcasting right now because there is and a lot
of people don't realize this, but there is about between
four and five million podcasts that are out there right now,
of which only about three or four hundred thousand of
(43:15):
them are actually actively being updated. So your pool of
competition is not as big as you think now. Granted,
a lot of these catalogs, like even Apple and Spotify
or whatever they have, there's just a lot of clutter
in there. There's a lot of archive shows that are
intermingled with active shows, and these platforms haven't done a
(43:35):
very good job of separating the two. Right, if you're
an archive show, it should be not promoted, it should
be pushed down, right. The active show should be in
the pool for discovery. But the platforms haven't done a
good job of that. The same thing with indexing descriptions,
things like that most of the platforms just index your title.
(43:58):
Currently Apple is doing a little bit better job, but
not much better. So there's a long way to go
on the podcasting side, worse so far behind how YouTube
surfaces content that is getting ridiculous. Actually, I hope that
the industry can work on that go ahead.
Speaker 5 (44:13):
One thing I've also noticed since I started doing this,
and I wish I did this a long time ago,
mainly for eighty eight reasons as well from incusubity, yeah,
is that when we transcribe, we're also transcribing for communities
that might not be listening or whatnot.
Speaker 3 (44:28):
But also that gets seo it does.
Speaker 1 (44:31):
You can use that in all sorts of different.
Speaker 3 (44:33):
Ways from all the entire transcript being.
Speaker 1 (44:37):
Yeah, I think the transcripts are like the universal conversion
of your content into all sorts of new forms as
you look to the future. Right, you can generate AI
generated outlines, you can use it to better target advertising
in your show. There's just so many uses for transcriptions.
Speaker 3 (44:56):
So I learned a tip at podfast Hey that I
was doing around transcripts. If you have a show and
you have a website. You put the show on your website,
the show notes, all that. But the part I didn't
know is you take the transcript, the time stamp transcript,
and you put that on another page on your website. Right,
(45:21):
So I don't advertise that, but I link it from
the landing page of my guests, right, that has the
show and that has the show notes in the bio,
and it's a link that goes to that the time
stamped summary. Because there's so much SEO, so most people
are not going to that, you have a link to it.
So when I market the show, I bring them to
(45:43):
the landing page, not the transcript page. One thing that
is SEO value for that you said.
Speaker 10 (45:50):
Too, if they're really only indexing the titles, then you
need your keywords in your title.
Speaker 1 (45:55):
Yeah, how you do? Yeah?
Speaker 3 (45:56):
Yes you can't.
Speaker 5 (45:57):
Like YouTube, you can put your keywords in the description,
but for podcasts you have to put them in the Yeah.
Speaker 1 (46:02):
And it's a delicate line to walk because you can't
overstuff your titles because they get truncated so you're not
even going to see them anyway. But you have to
really use titles that attract people to want to watch
your episode. Right, what's your.
Speaker 3 (46:15):
Favorite tool for identifying the good SEO title? AI is
not a SEO tool.
Speaker 1 (46:21):
It's this one for now right.
Speaker 3 (46:23):
There are some like se Russian others that do you
have a favorite?
Speaker 1 (46:27):
No, I don't because I actually do it off the
top of my head.
Speaker 3 (46:29):
I don't use a tool. I don't know the heart.
Speaker 1 (46:33):
But it's a little old school.
Speaker 3 (46:34):
You, but it basically gives me I come up with
my titles. You can use chat gipizza titles, and then
I put it in the tool for ranking.
Speaker 8 (46:43):
So answer to the public is pretty good? Answer public
pretty good.
Speaker 3 (46:48):
That gives you an SEO ranking.
Speaker 8 (46:50):
Yeah, it gives you a lot of information. It's mostly
for keyword people who are like selling keywords, and I
answer the public is good And it's going to be
a free trial on it because it's worth it. But
you can see, for a given topic, what are the
most popular searches. What is the syntax that people are using,
(47:11):
whether it's how do I start a business? Or can
I start a business? Or should I start a business?
You can see which ones are the most popular. You
can see how many searches per month each one of
those phrases is getting.
Speaker 14 (47:23):
The podcast people did say the first word of your podcast.
The second podcast is extremely important. So someone had the
something coach. So then like we're thinking about, oh, okay,
is it the midlife coach or whatever it might be
to change it around. And the second thing I wanted
to add is I was in digital media in nineteen
ninety eight. This is like digital media all over again,
(47:44):
and I worked for Discovery where we had twelve different
TV shows and eleven different websites. When you want to
generate revenue, you don't want to go on a car
you talk to this, you don't want to.
Speaker 4 (47:55):
Go on a cost for a thousand.
Speaker 3 (47:57):
What you want to do is you want to a niche.
Speaker 4 (47:58):
You want you maybe even.
Speaker 14 (48:00):
Partner with other podcasts that are out there, and you
want to go after brands that all align okay, and
maybe use that brand and then sponsorship dollar and brand
deals they can sponsor. Don't think bit you can go
after you can sponsor my entire podcast for two months
or three months or for a year.
Speaker 3 (48:19):
They said you can put your logo on there.
Speaker 14 (48:21):
So when you're presenting a proposal, you go big, and
then you can go.
Speaker 1 (48:25):
A little bit smaller than that.
Speaker 8 (48:27):
And if you really believe that there's another letter.
Speaker 14 (48:30):
It's Mazda, or there's another kind of brand out there
that's really good, or do search on Google. Go after that,
because all these companies are looking for a niche audience,
and you can show your audience and the demographics and
the cycho graphics that they reach the thirty minutes at
a time or one hour at a time. Where else
are they going to go and get that? There is
(48:51):
no more TV, there's only streaming video. Podcast becoming video
is the U cable. So think of your brand and
your podcast as a TV show. I mean, you think
that lay just to the generating rudens.
Speaker 5 (49:04):
There's a lot of people that I know that I've
had conversations with that have smaller podcasts. Maybe they're doing
like one hundred and fifty downloads, still one hundred big downs.
Speaker 1 (49:13):
It's still one hundred and fifty people, and.
Speaker 5 (49:14):
They think that they can't get advertising and flouncers, and like,
you have no idea how people would like that the
CPMs of just twenty five bucks an episode or just
making a couple of dollars back and cover your quick yeah,
and then you build the brand one. But I think
there's a lot of intimidation with those with the smaller
downloads that they think they can get a front us.
Speaker 4 (49:35):
Right, an old guy you had four episodes in you
go to major spots or he was a fishing pope.
Speaker 7 (49:41):
Yeah, that's like niche he got it because he also.
Speaker 3 (49:45):
But there's a problem in universally about more and more. Right,
social media like on my LinkedIn has the biggest. Fine,
my Instagram maybe two thousand, Twitter two three thousand, Right,
that's nothing. Yes, my place is LinkedIn, but it's such
an engaged group that matters. The problem is that everybody's
(50:07):
about fake famous great HBO movie, by the way, big famous,
where numbers seem to be like, oh, they're big, So
we've got to change the story and educate. The more
is not more, it's the audience. They're more than your numbers.
Speaker 8 (50:25):
People are return on investments, right. They spend only a
little bit on advertising, but they get a few leads
out of it. It's worth it.
Speaker 9 (50:37):
Right.
Speaker 3 (50:38):
I'm sorry this is the inn of this conversation. But
I see Chris has his code. Chris is coming next month.
That doesn't mean you guys have.
Speaker 1 (50:44):
To leave it.
Speaker 3 (50:45):
Yeah, no, I'm just texting my wife.
Speaker 10 (50:46):
Feeling Yeah, Chris and Stacey and I and Mike Hamon
has the Jersey Jersey three.
Speaker 3 (50:52):
Days from the Garden State. Thank You, Greetings for the
Garden State.
Speaker 2 (51:00):
Inspiration, Spoken Word, Tech and Connection. Spoken spoken, spoken Light,
Spoken Light, Spoken Light with Rob Greenley with Rob Greenley,
with Rock Green m HM
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