SportsPro Podcast

SportsPro's Head of Editorial Sam Carp explores the evolving business of stadium naming rights with Al Guido, president of the San Francisco 49ers and chairman and CEO of Elevate.
The pair unpack why venue sponsorships have historically been a harder sell in Europe than in North America and consider whether attitudes are softening amid landmark deals for the likes of Everton. 

Guido offers insight on the nuances of identifyi...

The SportsPro Podcast goes on the road to London Stadium for SportsPro AI 2025, where Sam Carp, Ed Dixon, Steve McCaskill and Josh Sim take the pulse of a rapidly shifting tech landscape. From the battle for AI leadership to the challenges of stitching together multi-technology partnerships with major leagues, the team reflect on the biggest talking points from the day. 

Recorded on-site, the episode also features perspectives from...

The SportsPro Podcast is back, and this time Ed Dixon, Steve McCaskill and Sam Carp dive into the boom – and possible bust – of sports documentaries. From the pandemic-era surge that delivered global hits like The Last Dance and Drive to Survive, to the wave of imitators that followed, the team debate whether the magic of sports docs is starting to fade.

So, is it the end? Not quite but the golden boom has definitely passed. Sports...

The SportsPro Podcast returns with a motorsport special as resident expert Cian Brittle breaks down the key narratives shaping the 2025 Formula 1 season.

From the sport’s rapidly evolving commercial landscape and a surge in global sponsorships to McLaren’s impressive resurgence and the budding Norris-Piastri rivalry, there’s no shortage of storylines to explore.

The team also explore the shifting dynamics under Liberty Media’s lead...

The SportsPro Podcast returns, and this time the team takes a deep dive into SportsPro’s inaugural Investment Summit, held in Central London last month.

Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim reflect on a landmark event that brought together more than 200 industry leaders, investors and key stakeholders to explore where new capital is flowing into sport.

Alongside their highlights from the day – including the £500 ...

The SportsPro Podcast is back - and it's back with a fresh new look. 

As a landmark summer of women’s sport continues, Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim get behind the mic to reflect on Women’s Euro 2025 and preview the upcoming Women’s Rugby World Cup.

Steve kicks off proceedings by reminiscing about his trip to Basel for the Women's Euro final before the panel discuss the potential commercial impact of England’s se...

Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport.

Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led conte...

The Covid hiatus led to promises of major reforms in the sports industry, but has anything really changed?

Five (and a bit) years on from the coronavirus pandemic, SportsPro's Cian Brittle, Elena Kouyoufa, Michael Long and Sam Carp reflect on how the sports industry has (and hasn’t) transformed since. 

From the rising tide of private equity and the emergence of newfangled fan engagement tools like NFTs to bubble tournaments and f...

With the 2025 Indian Premier League (IPL) season in full swing, Subhayu Roy, director of CricViz in India, joins the podcast to lift the lid on how the Ellipse Data-owned cricket data and analytics provider is powering teams to success, delivering insights across everything from fan engagement to performance analysis.

Talking points:

• Why the IPL is a commercial juggernaut
• The work CricViz does with the IPL and the difference it ma...

Zimbabwean Kirsty Coventry is the first woman and first African to be elected as president of the International Olympic Committee in its 130-year history. At 41, the former swimmer turned politician is also set to become the youngest person ever to hold perhaps the most influential position in global sport.
In this episode, SportsPro’s Michael Long, Sam Carp and Ed Dixon reflect on the vote that saw Coventry, a former Olympic go...

To mark International Women's Day and shine a light on the barriers facing young girls in sport, SportsPro's Katie Preston and Elena Kouyoufa – co-hosts of the newly launched NEW ERA podcast – sit down with Stacie June, Global Head of Education & Advocacy at Dove, to explore how the personal care brand is tackling the dropout crisis.

Last year, Dove was among 11 brands inducted into the Laureus Sport for Good Index, recognised f...

One year ahead of the 2026 Fifa World Cup and in what could be Lionel Messi’s final year in the league, the 2025 MLS season is now underway.

As the competition celebrates its 30th year, Michael Long, Sam Carp and Josh Sim assess the commercial growth of the league, including its sponsorship portfolio, global following and broadcast partnership with Apple.

Then, the trio reflect on the success of the NHL’s inaugural 4 Nations Face-Off...

On this special episode recorded for SportsPro’s Impact Week, editorial director Michael Long is joined by Wayne Mumford, sports and leisure director at RSK Group.

As one of the world’s leading sustainable engineering companies, RSK has built its sprawling business implementing sustainable solutions across a range of sectors, from water to energy - and now it’s turning its attention to sport.

Mumford, a former commercial director in ...

SportsPro’s annual 20 ideas to invest in now spotlights the most noteworthy sports technology startups in the industry. In this tech special Sam Carp, Ed Dixon and Steve McCaskill break down this year’s list, discuss the findings from the tech investor roundtable, and there’s another quiz.

The team also discuss why Football Manager 2025 has been cancelled and how the soccer management game is now directly influencing on-field perfor...

As anticipation builds for Super Bowl LIX, Sam Carp, Steve McCaskill and Josh Sim discuss what they’ll be looking out for when the Philadelphia Eagles take on the Kansas City Chiefs in New Orleans this weekend.

After a quickfire quiz to determine which of the two teams is winning the commercial battle off the field, the trio talk through the big business around the NFL’s championship game, what to expect from the broadcast on Fox, ...

With the Six Nations back on our screens this weekend, Ed Dixon, Michael Long and Sam Carp sit down to preview the tournament.

The trio discuss the rumours around the tournament potentially switching to a pay-TV broadcaster in the UK, if a culture shift in rugby would mean more growth, and whether the sport can really crack the US market.

There’s also time to unpick the latest goings on at Ineos amid continued unrest at Mancheste...

After seeing Donald Trump sworn in for a second term as president of the United States, Sam Carp, Michael Long and Ed Dixon consider what impact his return to the White House will have on sport.

The trio reflect on the role team owners and other sporting personalities played in helping the 78-year-old win November's election before looking ahead to some of the major events set to take place under his watch, including the 2026 F...

New year, new leagues... Reviewing the TGL's debut and what to expect from Unrivaled

There have barely been three weeks of 2025 but several new sports leagues have already been making their debut. 

In this episode, Sam Carp, Ed Dixon and Josh Sim discuss what they liked and what they didn't about the TGL's inaugural match and look ahead to the highly anticipated tip-off of three-on-three women's basketball league Un...

Michael Long, Sam Carp and Ed Dixon kick off 2025 by reviewing SportsPro’s list of Ten Influencers for the year ahead.

With representatives from the worlds of sports media, women’s soccer, major events and more all featuring in the list, the trio discuss why these individuals are going to be shaping the sporting agenda in the coming months and how their influence will be felt across the industry.  

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