Dancing with the Elephants: How Startups and Corporates Collaborate

The buzz: “There is a fierce war for talent and a startup has a feeling of newness” [James Canton). In search of elusive growth, Campbell Soup Co. invested $125M in a venture fund to help finance food startups. The lion’s share of the U.S. grocery store food and beverage category growth since 2013 has come from 20,000 small companies outside the top 100. Moral: startups and established companies should collaborate, not compete. The experts speak. Sanchita Sur, Emplay: “Don’t only practice your art, but force your way into its secrets, for it and knowledge can raise men to the divine” Beethoven). Sami AlSayyed, ShortPoint: “If you are not embarrassed by the first version of your product, you’ve launched too late” (Reid Hoffman). Dave Katona, SAP: “An awful lot of successful technology companies ended up being in a slightly different market than they started out in” (Marc Andreessen). Join us for Dancing with the Elephants: How Startups and Corporates Collaborate.