(Re-run) This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.