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April 29, 2025 34 mins

Ryan and Will discuss the psychological challenges founders face by constantly looking ahead and rarely celebrating their achievements. They explore how important it is for founders to practice gratitude and recognize their progress, even if their ultimate goals haven't been reached. The conversation delves into personal experiences, including Ryan's move to Guatemala and Will's time in Beverly Hills, highlighting how perspective and gratitude can significantly impact one’s satisfaction and motivation in their entrepreneurial journey.

Resources:
Startup Therapy Podcast 
https://www.startups.com/community/startup-therapy
Website
https://www.startups.com/begin
LinkedIn 
https://www.linkedin.com/company/startups-co/

Join our Network of Top Founders 
Wil Schroter
https://www.linkedin.com/in/wilschroter/
Ryan Rutan
https://www.linkedin.com/in/ryan-rutan/

What to listen for:
00:29 The Psychological Cost of Milestones
00:58 The 1% of Startups
02:01 Celebrating Small Wins
02:38 The Comparison Trap
03:45 Balancing Credit and Complacency
04:33 Contrasting Success Stories
09:14 Perspective on Startup Success
16:26 The Olympic Mindset and Startup Mentality
17:39 The Power of Perspective and Gratitude
19:35 Balancing Ambition and Gratitude
21:16 Family Traditions and Simple Joys
22:47 Reinforcing Self-Worth and Capability
28:19 The Curse of the Exited Founder
31:02 Changing Perspectives for Greater Happiness

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