In this episode of TinySeed Tales, Rob Walling speaks with Colleen Schnettler, co-founder of Hello Query, as she shares her latest startup journey pivot.
After reigniting her “shipping muscle” while briefly dabbling in an AI-based project, Colleen refocuses on her newest pivot of Hello Query. She shares the challenges of determining the market viability of an AI-assisted SQL report builder. She stands at a crossroads, torn between catering to internal BI teams or exploring marketing analytics.
Topics we cover:
- (1:25) – Reflecting on the co-founder breakup
- (2:42) – Trying a scratch-your-own-itch project
- (6:27) – Unfair advantages inform another pivot
- (15:07) – Respecting the “emotional runway”
- (19:23) – Marketing insights vs. an internal BI tool
- (23:01) – The curse of the audience
Links from the Show:
- Applications for TinySeed are Open Through Feb 23rd
- Colleen Schnettler (@leenyburger) | X
- Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
- Hello Query
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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