How do you achieve both success and longevity in SaaS?
In episode 766, Rob chats with Steli Efti about growing Close.com to over $40 million in ARR. Steli shares insights into the importance of maintaining strong co-founder relationships over 12 years, navigating crises, and the importance of emotional resilience in entrepreneurship. They also dive into Close's recent pricing shift to introduce a lower entry-level plan.
Topics we cover:
- (2:08) – Reflecting on 12 years of SaaS at Close
- (3:50) – Strong co-founder relationships
- (11:24) – Longevity and consistently showing up
- (20:23) – Surviving moments of crisis
- (29:27) – Launching a more affordable pricing tier
- (34:40) – Getting back into the content game
Links from the Show:
- Exit Strategy by Sherry Walling, PhD & Rob Walling
- Close
- Close Sales Guides
- Episode 498 | Selling During a Pandemic with Steli Efti
- The 0 to $30 Million Blueprint
- Steli Efti (@Steli) | X
- Steli Efti | LinkedIn
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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