What’s it take to bootstrap a niche SaaS to $90M without raising a dime?
In this episode, Kevin Wagstaff joins Rob Walling to share how he and his brother bootstrapped Spectora from a scrappy MVP to a $90M valuation. It’s a masterclass in finding traction in unsexy markets, building with empathy, and making smart bets like embedded payments.
Topics we cover:
- (4:39) – The surreal moment Kevin and his brother became multimillionaires
- (9:14) – Why a mobile-first approach won in an outdated, overlooked niche
- (17:39) – How adding payments created a second revenue stream and bigger valuation
- (20:36) – The early hustle: trade shows, 6 AM demos, and Facebook group tactics
Links from the Show:
- SaaS Launchpad Course
- MicroConf
- Kevin Wagstaff | LinkedIn
- Kevin Wagstaff (@KevinWagstaff3) | X
- Spectora
- Kevin’s Built to Sell Radio Episode
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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