Can churn ever be good in SaaS?
In this episode, Rob Walling is joined by fan favorite Derrick Reimer for a listener Q&A. They break down what it takes to compete with well-funded incumbents, how to decide whether to pivot or push forward, when a technical co-founder is truly necessary, the right time to think about trademarks, and the difference between “good churn” and “bad churn” especially when customers fall outside your ICP.
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Topics we cover:
- (3:35) – Competing with well-funded incumbents
- (12:47) – Should you focus on competitors or customers?
- (20:20) – Pivot, press on, or move on: how to decide
- (29:09) – Finding and vetting a technical co-founder or partner
- (39:04) – When should you pursue trademarks?
- (44:24) – Is churn ever good for a startup?
Links from the Show:
- MicroConf US 2026 - Portland, Oregon - Use Promo Code ROB50 for $50 off.
- MicroConf Connect
- BIMI (Brand Indicators for Message Identification)
- SavvyCal
- Derrick Reimer | LinkedIn
- Derrick Reimer (@derrickreimer) | X
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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