Stop Setting “SMART” Goals—Why the Best Agents Set Stupid Goals (Verl Workman)

Ditch Smart Goals—Set Stupid Ones with Verl Workman

 

Tired of chasing “realistic” growth that never moves the needle? Verl Workman says it’s time to get stupid.

 

In this game-changing episode, Verl—a speaker, author, and the CEO of Workman Success Systems—shares how the most successful agents scale their businesses using “stupid goals,” team specialization, and strategic systems that run without them.

 

🔥 What You’ll Learn:

• Why SMART goals are for losers (and what to set instead)

• The exact commission splits and performance expectations that drive profitability

• How to run a real estate team like a business, not a babysitting club

• Why specialization is the future of real estate (and generalists are dying out)

• How to create referral machines with Verl’s 86/50 strategy

 

💡 Verl’s “STUPID” Goal Formula:

• Strategic

• Transformational

• Unrealistic

• Purpose-driven

• Innovative

• Dynamic

 

📕 Get the Book: Raving Referrals for Real Estate is available now on Amazon.

 

🔗 Connect | Resources:

• Follow Verl: @verlworkman

• Coaching, tools, and more: workmansuccess.com

• Book: Raving Referrals for Real Estate

 

📢 Want more repeat clients and referrals? Download a FREE SAMPLE of ReminderMedia’s personally branded magazine at remindermedia.com/staypaidmarketing