Jim Sterne: Speaker, Author, Consultant, Professional Explainer
Jim Sterne is widely considered the godfather of digital marketing analytics. He has not only seen it all, he has been articulating how to prepare for what's coming next since the 90s. This episode delves into just that—in this case, the next big thing he sees coming is Artificial Intelligence and Machine Learning, which he encourages all marketers to embrace as the next tool to use in mastering marketing data.
Jim also gives great advice to young people about how to approach their career, and the one thing he wishes he had known earlier: to ask experts all the tough questions whenever he had the chance. "Experts are put on this earth for you to ask them questions and not to be flummoxed or afraid." Join Melinda and Jim as they reminisce about Silicon Valley when there was zero traffic and get blunt about where we need to be looking for the future.
LINKS MENTIONED IN THIS EPISODE:
- Meet Jim at the Marketing Analytics Summit June 17-20 in Las Vegas
- Jim's latest book: "Artificial Intelligence for Marketing: Practical Applications"
- Director Emeritus of the Digital Analytics Association
- Chris Locke article: "Faster Horses"
- Jim's article: "The Numbers Just Don't Add Up"
- How cookies got their name.
- Podcast pick from Jim: "This Week In Machine Learning & AI"
MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY:
"Statistician's Blues" by Todd Snider
ABOUT THIS PODCAST
Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.
We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.
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