Stayin' Alive in Technology

Stayin' Alive in Technology

The tech industry is great at talking about the future, especially on podcasts. What we're not so great at is taking the time to understand our past. And that's what this podcast is all about. From the Noyce and Fairchild Semiconductor generation through the founding of social media, the history of Silicon Valley has many lessons for us. And we'll be interviewing the people who lived through these experiences to bring their knowledge to you. You'll get explanations for how we got where we are, which can also suggest where the future might be; along with a few laughs and inside stories from those who lived through it. So pull up a seat and listen to the tales of the past, in which may lie seeds for our future. New Episodes twice a month on Thursdays. ... Show More
May 23, 2019 70 min

Jim Sterne: Speaker, Author, Consultant, Professional Explainer

Jim Sterne is widely considered the godfather of digital marketing analytics. He has not only seen it all, he has been articulating how to prepare for what’s coming next since the 90s. This episode delves into just that—in this case, the next big thing he sees coming is Artificial Intelligence and Machine Learning, which he encourages all marketers to embrace as the next tool to use in mastering marketing data.

Jim also gives great advice to young people about how to approach their career, and the one thing he wishes he had known earlier: to ask experts all the tough questions whenever he had the chance. “Experts are put on this earth for you to ask them questions and not to be flummoxed or afraid.” Join Melinda and Jim as they reminisce about Silicon Valley when there was zero traffic and get blunt about where we need to be looking for the future.



  • Meet Jim at the Marketing Analytics Summit June 17-20 in Las Vegas
  • Jim’s latest book: "Artificial Intelligence for Marketing: Practical Applications"
  • Director Emeritus of the Digital Analytics Association
  • Chris Locke article: “Faster Horses”
  • Jim’s article: “The Numbers Just Don't Add Up
  • How cookies got their name.
  • Podcast pick from Jim: "This Week In Machine Learning & AI"

    "Statistician’s Blues" by Todd Snider


    Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.

    We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.


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