Rand Fishkin, founder of Moz and co-founder of SparkToro, has an unrivaled wisdom and candor perfect for podcasting. Over his years at Moz, Rand led marketers to a deeper understanding of SEO, armed with a well-placed whiteboard and an impressive mustache. Now Rand is bringing us SparkToro, a software product that opens up information on your audience you can't see anywhere else. Listen in as Rand candidly discusses what it's really like to go through dark times as a founder, how content marketing has changed in the past ten years, and the type of tech companies he imagines will be founded in the coming years.
LINKS MENTIONED IN THIS EPISODE:
- Rand's marriage proposal commercial and appearance on Oprah with wife Geraldine
- The Whiteboard Friday series on Moz
- James Damore, Google engineer fired for writing manifesto on women's 'neuroticism,' sues company
- Rand's book: Lost and Founder: A Painfully Honest Field Guide to the Startup World
- https://youtu.be/PxZsE5CmmaA WebCertain TV April 11, 2019: Rand Fishkin talks digital marketing trends in 2019
- "When I was young, I admired clever people. Now that I am old, I admire kind people".
- Abraham Joshua Heschel - Interview with Barry Schwartz on rustybrick: Rand Fishkin Of SparkToro On Early Days At Moz, SEO Community, VC Funds & More (Part One) and Part Two
RAND'S BOOK RECOMMENDATIONS:
- April Dunford's "Obviously Awesome"
- Liz Fosslien & Molly West Duffy's "No Hard Feelings"
MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY:
"Humble and Kind" by Tim McGraw
ABOUT THIS PODCAST
Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.
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