Stayin' Alive in Technology

Stayin' Alive in Technology

The tech industry is great at talking about the future, especially on podcasts. What we're not so great at is taking the time to understand our past. And that's what this podcast is all about. From the Noyce and Fairchild Semiconductor generation through the founding of social media, the history of Silicon Valley has many lessons for us. And we'll be interviewing the people who lived through these experiences to bring their knowledge to you. You'll get explanations for how we got where we are, which can also suggest where the future might be; along with a few laughs and inside stories from those who lived through it. So pull up a seat and listen to the tales of the past, in which may lie seeds for our future. New Episodes twice a month on Thursdays. ... Show More
November 1, 2018 51 min

Our guest Sian Morson has always followed that nagging idea that keeps her up at night, and this persistence has allowed her to dive into mobile before most people saw its potential, bootstrap her own mobile app business, Kollective Mobile, launch her own beauty app, and now serve as an LP for Backstage Capital. Coming from a background in film and design, Sian can speak to everything from the history of emojis to how to lead a bespoke app-creation company without an engineering background.

Sian leads us through her career journey while sharing her perspectives on being a black female entrepreneur, what makes a good founder, and when to tackle a big idea.

For listeners who are startup founders or are thinking about a startup, this is another guest whose advice you would otherwise be paying to hear. Sian explains how the challenge of finding a technical co-founder shouldn’t stop any potential entrepreneur in their tracks, and hear one of the more surprising traits she looks for when hearing pitches.



  • Sian is the CEO of Kollective Mobile, a mobile development agency in Oakland, CA.
  • Mentor at Backstage Capital
  • Arlan Hamilton on “VC Arlan Hamilton: The Qualities I Look For in a Founder”
  • The first book written on Sketch, Sian’s Designing for iOS with Sketch
  • Learn Design for iOS Development
  • Ebony magazine and the Cast Beauty App: "Black-owned App Helps Users Stay Beautiful No Matter the Weather"


    "The Story" by Brandi Carlile


    Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.

    We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.

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