Steve has a Chat with Vahe Torossian

 

I had a chance to sneak up on Vahe Torossian, a Microsoft Corporate Vice President and the man in charge of Sales for Microsoft Business Applications. While Vahe has been with Microsoft for 30 years, many of you may not know him, so I wanted to fix that. Vahe is no ordinary Seller; he’s the “Top” guy who sets the sales strategy and motions for the entire global team. Vahe is also the guy who runs the really big enterprise customer meetings, and he’s super-friendly, as you would expect for the Chief Rainmaker. We covered a lot of ground in this one, so enjoy!

Transcript Below:

Vahe: Hey, Vahe Torossian speaking.

Steve: Vahe, Steve Mordue, how are you?

Vahe: Hey Steve. In fairness let’s say Charles mentioned that somehow you were going to call me. I didn’t know when, but it’s great to talk to you.

Steve: After I interviewed him, I asked him who would be a good person to talk to? And he dropped your name. So it doesn’t surprise me that he gave you a little heads up. Have you got a few minutes to chat?

Vahe: Yeah, of course. Thanks Steve.

Steve: Oh, perfect, perfect. So before we get into it, maybe we can tell the listeners a little bit about what your role is. I know you’ve been at Microsoft forever, I think like 30 years or something like that, and you’ve held a lot of different positions. But now you’re in the business application space and that’s been fairly recent. So there’s probably a lot of folks that might not be familiar with you, who should be.

Vahe: Oh yeah, thanks Steve. You’re right. I’ve been celebrating my 30 years anniversary at Microsoft in April in 2022. I actually took the helm of the Biz Apps sales organization globally in late 2020. So basically I took my one way ticket to Redmond in December 2020. And the plane was almost empty, it was during the pandemic. And it was kind of a strange feeling for someone who has been traveling so much in the past. And of course, let’s say I came with the lens of the business application, of course. Having led let’s say Western Europe in my past role, having all the businesses of Microsoft. And I think Western Europe was quite successful on Biz Apps, our trajectory growth. And I guess that was also in fact the good match to some degree to try to take it at the global level.

Steve: So is it a little easier to think about a smaller segment of the product mix, now really being able to focus like a business application? So I think before you were looking over all sorts of different things, weren’t you?

Vahe: Yeah, actually it’s a great question. Because I think it’s very different way of looking at the business. When you are, let’s say almost you are the CEO of Microsoft in the countries that you are, let’s say leading. You have all the levers to engage customers, partners, government, in different circumstances. And you try to leverage as much as you can the portfolio that you have to maximize the value. In the context of let’s say the business application. I think it was, the interesting bet to some degree Steve, was to say, Hey, this has been a portfolio at Microsoft, whether you call it Dynamics 365 or Dynamics only as a brand in the past. And if you go back 20 years, let’s say almost, with the Navision and Axapta, and Solomon Software and Great Plains. All these stories, all these product came together. And 20 years later, I think it has been part of a portfolio somewhere.

Vahe: And you had almost what I will call the strong, let’s say, portfolio of Microsoft, the platform, the modern workplace and environment. And I felt the work that James Phillips in the past, and with Alyssa, and Charles, and Amy here now on the marketing side. Have been a strong inflection point to bring together both the technology in the cloud environment. But at the same time, a market environment that requires very different, let’s say tools to make the most of this transformation. And I felt that there’s one piece at Microsoft that requires a huge catalyst leveraging the innovation. But responding as much as we can to what the customer need or even don’t know yet what they need. And I think that’s what I think to me was almost a bet. It’s almost like all of a sudden you move to the little dog, if I may say. But with a huge potential of transforming something with great asset for Microsoft, and the customers and partners.

Steve: Well I have to say, having been involved with Microsoft for a while, we have a phrase over here called redheaded stepchild, which is kind of what Dynamics was for many, many years. It was off campus, it was just this thing out there and under Satya, when Satya came in, he’s the first one that I think came into the position that recognized this should be another leg on the stool, not some remote thing out there. And I think that’s made a huge. Difference because I was involved in th