Strategy Hour | Online Marketing for Business Growth

Strategy Hour | Online Marketing for Business Growth

Join our twice-weekly show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simple, effective sales funnels & automations that sell for you ✔ Design sustainable marketing systems that actually work—without burnout No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact. 📌 Grab free resources & show notes at bossproject.com/podcast

Episodes

978: How I’m Prepping My Business to Run Without Me (For 7 Days)

August 7, 2025 • 30 mins
You’re not going to bring your entire wardrobe on a trip, you’re just going to bring what you need! I am leaving the country very soon and I thought I’d show you how I’m preparing my business to run without me while I’m gone. I am headed to the UK for seven days, and I am so excited because I haven’t left the USA in 13 years!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠...
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977: Showing Up Mid-Shift & Getting Consistent with Your Content

August 5, 2025 • 58 mins
Are you evolving in your business but struggling to show up and bring your audience along for the ride? In this live coaching session, I sit down with Latoya Shanell, CEO and Principal Event Strategist of L’ Shanell + Co., to tackle the visibility challenges that come with shifting from corporate clients to serving small businesses.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Inst...
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976: Doing Less Than You’re Capable Of – A Conversation with Jo Espejo on the Branded Impact Podcast

July 31, 2025 • 50 mins
What is it that you’re ultimately trying to do? What is the legacy you’re trying to create? Considering these things is so important when building your personal brand. Today’s episode is a little bit different. We are flipping the tables as we rerun an interview I had on the Branded Impact Podcast, hosted by Jo Espejo. ⁠⁠⁠The conversation was so good, I want to have it on the Strategy Hour too! Join The Co-op – The Membership for ...
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975: Behind the Build: Why I Started 100 Day Visibility School

July 29, 2025 • 38 mins
I am posting for 100 days in a row on social media, and I am putting out content that is meant to help people grow their visibility, their followers, their email subscribers, or their buyers. I specifically wanted to put this out into the world so that I could also grow my own list, with the goal of adding 10,000 subscribers in 100 days. Now, this episode is the full behind-the-scenes, why I decided to do it, how it’s different fro...
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974: Why Dreaming Small is the New Power Move

July 24, 2025 • 32 mins
I’m sure you’ve heard “go big or go home” before. But what if the real flex was going small and staying home on purpose? I used to chase more because I thought that more was always better, and it almost completely broke me. Today, I’m going to help you reframe success and show you why dreaming smaller might actually lead to more money, more impact, and a life you can’t wait to wake up to! ⁠⁠⁠Join The Co-op – The Membership for Onl...
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973: I’m Writing a Book—and It Might Be the Dumbest Smart Thing I’ve Ever Done

July 22, 2025 • 48 mins
For as long as I can remember, I have always wanted to write a book! It feels weird to say out loud, but I know that by sharing this with you, I will also hold myself accountable and publish this thing. I’ve had a few books stewing around in my brain for a few years now. But, after taking a swing at a partnered brand deal a few years ago and deciding it wasn’t the right fit for my first book, I’ve been a bit deflated. But people li...
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972: The Future of Search: SEO vs LLM Optimization with Sam Dunning

July 17, 2025 • 40 mins
Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search features is changing the rules, you’re not alone! That’s why I brought in Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast, to help us decode what’s happening and how you can adapt.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠...
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971: My 100-Day LinkedIn Experiment: My Growth Strategy

July 15, 2025 • 46 mins
I’m 28 days into a 100-working-day LinkedIn experiment, and I’ve already learned so much! In this episode, I break down exactly what I’ve done so far: how I updated my profile to attract the right audience, how I’m structuring my posts for engagement, what type of content is actually landing, and how I’m coming up with fresh ideas daily without burning out or overthinking.  I also share the unexpected wins that came from simply sh...
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970: Part 4 - The Exit Ramp to Your Scaleable Offer Suite™

July 10, 2025 • 16 mins
In the final installment of The Accelerator Series, we talk through the Sustainability Stack a practical, repeatable system for building a business that generates income without burning you out. If you’ve been craving structure, alignment, and breathing room in your business, this episode is your exit ramp from the hustle-fueled Cycle of Doom™. You’ll learn how to align your strategy, sales, and systems so your business can scale w...
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969: Part 3 - How I Stopped Being the Product

July 9, 2025 • 14 mins
In Part 3 of The Accelerator Series, we unpack the most powerful shift a business owner can make: detaching their identity from their work and finally stopping being the product. If your business relies on you to function, deliver, and earn then this episode will help you reclaim your time, redefine your value, and restructure your offers. ⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠⁠⁠  Connect with Abagail⁠⁠⁠⁠⁠⁠⁠ ⁠...
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968: Part 2 - What If You’re Building the Wrong Business?

July 8, 2025 • 18 mins
Part 2 of The Accelerator Series, we reveal the Clarity Filter™ as the exact method to help entrepreneurs make decisions from alignment, not pressure. If you’ve ever felt stuck, burnt out, or tempted to burn it all down, this episode is your lifeline. Learn how to evaluate your offers, set sustainable boundaries, and build a business that actually works for you. No more guessing. No more overcommitting. Just simple, aligned, strate...
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967: Part 1-Why Working Harder Isn’t Working

July 7, 2025 • 25 mins
Working harder isn’t working and deep down, you already know it. In this raw and honest episode, Abagail Pumphrey pulls back the curtain on the hidden costs of hustle culture and why the “do more to earn more” mindset is breaking your business (and your body). If you’re stuck in the Cycle of Doom, constantly launching, grinding, and barely keeping up this is your wake-up call. Learn why burnout isn’t your fault, how the current bus...
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966: Can I Really Replace My 1:1 Income with Courses or Digital Products?

July 3, 2025 • 37 mins
Can you really replace your one-on-one income with courses or digital products? It’s a question that many creators have been contending with for a while now, and if you ask the wrong people, they might just try to sell you on a false vision. So, today, I dig into this topic and separate fact from fiction!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the...
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965: How to Build a Magnetic Personal Brand on LinkedIn (a.k.a. The Briefcase App) with Jayde I. Powell

July 1, 2025 • 47 mins
Forget everything you thought you knew about LinkedIn. Jayde I. Powell is here to flip the script and blow your mind! A powerhouse creator and the brilliant mind behind standout campaigns for global brands like Netflix, Timberland, and Coca-Cola, you might know her as the vibrant voice behind Creator Tea Talk, or from her refreshingly real, fun, and magnetic presence on LinkedIn, the app she affectionately renamed The Briefcase App...
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964: Create for Who You’re Becoming & Tap into the Money That’s Everywhere with Gabby Beckford

June 26, 2025 • 51 mins
Imagine a world where money isn’t something you have to chase, but something you effortlessly attract. That’s exactly what today’s guest, Gabby Beckford, has created, and she’s here to show you how to do the same. With over 800,000 followers, multiple successful businesses, and a bold, unapologetic approach to money and opportunity, Gabby believes that money is everywhere. She doesn’t just create content that sells, she creates con...
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963: Behind Gymshark’s 1.5M to 20M Follower Explosion: A Masterclass in Community Growth with Marketing Mastermind Elfried Samba

June 24, 2025 • 52 mins
What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I’m talking with Elfried Samba, the marketing mastermind behind Gymshark’s rise from 1.5 million to over 20 million followers. He is the CEO and Co-Founder of Butterfly Effect, the go-to agency behind powerhouse campaigns for Netflix, Bumble, McDonald’s, Square, and so many more. With a proven track record ...
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962: Exactly How I’d Grow Your Podcast as a Host with 4.5M+ Downloads

June 19, 2025 • 58 mins
I’m trying a whole new format, and I cannot wait for you to listen to this one! It’s part life coaching, part podcast strategy, and I’m dishing the tea on pretty much everything I think about when it comes to having a successful podcast!  Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I’m giving her a real-time coaching session on how she can grow her show, deepen her impact, and le...
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961: How to Land Celebrity-Level Press Without Being Famous (Yet)

June 17, 2025 • 50 mins
You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away al...
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960: What No One Told My Husband About Marrying an Ambitious Woman

June 12, 2025 • 55 mins
Today’s episode is a little bit different. It’s a vulnerable, intimate conversation that I just happen to be letting you in on. I’m having my husband Jared on the show today, to talk about something I see more people than you might imagine, navigating. We’re talking about what it really looks like to be married to a strong, ambitious woman, but more than that, I hope we can have an honest conversation about confronting cultural n...
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959: Build for Your Bandwidth

June 10, 2025 • 37 mins
Your business needs to be designed with your bandwidth in mind so that you’re capable of doing it in every season! You have other priorities outside of business, and I want to help you design a business with your capacity in mind. I want you to ignore society and other business gurus when they tell you how much bandwidth you need to have for your business, and instead, I want you to design it around you! I think there’s a misconcep...
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