[Case Study] How To Launch a New Website

Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond. Join us as we unravel two distinct case studies—Frizzo and Cricket Matters—and share expert insights to elevate your online presence!

Timeline Summary:

• [00:00:42] Frizzo Website Launch
• [00:01:21] Staging and Testing
• [00:04:28] SEO and Google Rankings 
• [00:06:34] Cricket Matters Revamp 
• [00:07:55] Website Health and Speed 

Key Takeaways:

1. Pre-Launch Testing: Before going live, it's crucial to conduct a thorough staging process, which includes testing links and functionality to ensure no errors that could impact user experience.
2. SEO Essentials: Integrating tools like Google Analytics and Search Console right from the start is vital for tracking and improving your website's search engine performance.
3. Optimization for Mobile and Desktop: Confirm that the site works flawlessly across all devices to cater to a broader audience.
4. Feedback Loop: Utilize initial user testing with a small group to gather valuable feedback and make necessary adjustments.
5. Content Must-Haves: Ensure your site includes essential pages like About Us, Contact Us, and Privacy Policies to meet user expectations and legal requirements.
6. Post-Launch Monitoring: After the site goes live, continuous monitoring and tweaking based on user interaction and site performance are necessary.
7. Platform Considerations: While platforms like Wix or Squarespace might be good starting points, WordPress is recommended for scaling, optimizing, and customizing your website extensively.

Websites and Links Mentioned:

• Strength Matters
• Website Audit
• Free Strategy Call

Quotes:

"Launching a new website involves more than just going live; it’s about creating a fully functional, error-free environment." — James Breese

"Ensure every aspect of your site works perfectly on both mobile and desktop to provide a seamless user experience." — James Breese

"SEO isn’t just an add-on; it’s a crucial foundation for your website’s visibility and success." — James Breese

"Feedback is invaluable—use it to refine and perfect your site post-launch." — Josh Kennedy

"First impressions online are crucial; optimize your site to make a powerful impact from the first click." — Andrew Wallis

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