[Case Study] How to Run an Awareness Marketing Campaign

In this episode, we dive deep into the art of running a successful awareness marketing campaign, inspired by none other than the giants of entertainment, Star Wars, and our very own adventure at the Over Forties Cricket World Cup in South Africa. If you're keen on understanding how to capture and engage your audience, create lasting memories, and leverage your personal experiences to boost your business or brand, this episode is your goldmine.

Timeline Summary:

• [00:00:20] Star Wars Acolyte Campaign
• [00:02:10] Cricket Matters Awareness Strategy
• [00:03:04] Three-Pronged Authority Approach
• [00:04:03] Vlogging for Viral Success
• [00:07:01] The Acolyte's Timeline

Key Takeaways:

1. Leveraging Popular Culture: We kick off with a nod to Star Wars' latest series, "The Acolyte," to illustrate the power of a well-executed awareness campaign.
2. Behind-the-Scenes Vlogging: Learn how personal experiences and vlogging at the Over Forties Cricket World Cup were used to create a buzz and establish authority in the cricket community.
3. Strategic Content Creation: Discover the importance of creating content that resonates with your audience, serves a purpose, and fosters community engagement.
4. Building an Online Presence: Insights into how viral content can significantly increase website traffic and lead to higher engagement rates.
5. Future Plans for Cricket Matters: A sneak peek into upcoming strategies for Cricket Matters, including website redesign and targeted content creation.
6. The Power of Networking: Understanding the impact of networking and how it can lead to new business opportunities and collaborations.
7. Call to Action: Encouragement to think about how you can apply these strategies to your own business or personal brand for increased awareness and growth.

Websites and Links Mentioned:

• Cricket Matters
• Free Strategy Call

Quotes:

"If Star Wars and Disney are doing it, why aren't you?" - James Breese

"Creating authority, expertise, and credibility through a three-pronged approach: player, coach, and content creator." - James Breese

"Over a hundred thousand views on Facebook alone for our vlogs. It's about creating memories and sharing experiences." - James Breese

"What network are you a part of, and how can you embed yourself more into that network as a trusted expert?" - James Breese

"Our purpose is to create memories for these guys to share their memories. That's what I try to do." - James Breese

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