EP. 155: MARTIN WILLIAMS, STEAK & STRATEGY WITH CEO OF RARE RESTAURANTS

In this episode of the Supersonic Marketing Podcast, Mark McC talks with Martin Williams, CEO of Rare Restaurants, which includes Gaucho and M Restaurants. They talk about Martin's journey in hospitality, leadership insights, and the transformation of Gaucho. 

The discussion covers important topics such as strong team engagement, innovative marketing strategies, and challenges in the hospitality sector. Additionally, Martin shares his favourite travel destinations, standout dining experiences, and his top restaurant picks, including Trinity by Adam Byatt.

About Guest

Martin Williams is the dynamic CEO of Rare Restaurants, the group behind some of the UK's most renowned dining brands, including Gaucho and M. With over two decades of experience in the hospitality industry, Martin is known for his visionary leadership and passion for creating exceptional dining experiences. 

He began his career at Gaucho, where he quickly rose through the ranks, eventually becoming the Managing Director. In 2014, Martin founded M Restaurants, which earned critical acclaim for its innovative approach to dining. His successful leadership at M led to his return to Gaucho as CEO, where he revitalized the brand and expanded its reach. Martin is deeply committed to sustainability, innovation, and cultivating a strong team culture. Under his guidance, Rare Restaurants has continued to thrive, making a significant impact on the UK’s hospitality scene. Martin’s expertise and dedication have solidified his reputation as a leading figure in the industry.

LinkedIn: https://uk.linkedin.com/in/martin-williams-61093814

Website: https://www.rarerestaurants.co.uk/

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years b