Are you stuck in the cycle of doing more marketing but seeing less return? In this episode, we break down the powerful simplicity of the Rule of 26 — a modern framework that helps you double your revenue by focusing on just three key levers: website traffic, conversion rate, and average revenue per client.
You'll learn:
🔹 What the Rule of 26 is and why it works
🔹 How to apply it with focus, not overwhelm
🔹 Specific strategies to optimize each area of your marketing
🔹 How to align your marketing with what truly fits your goals and audience
If you're ready to grow smarter, simplify your strategy, and finally get marketing that converts, this episode is your next best move.
🎧 Tune in now and discover how focus leads to freedom — and fit drives real growth.
US Air Force veteran Michael "Buzz" Buzinski is a serial entrepreneur, B2B marketing thought leader, international speaker, best-selling author and host of the top 50 marketing podcast in the US, the Buzzworthy Marketing Podcast.
Buzz has built several small businesses (two multi-million dollar ventures), and marketed for over 1200 companies. Dubbed a "marketing visionary" by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty by simplifying marketing strategies for B2B businesses.
INTERESTING TIDBITS ABOUT MICHAEL
- Professional Jazz Trombonist at the age of 13
- Was a minority owner of a professional arena football team in Alaska
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INTERVIEW TOPICS
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Simplifying Website Marketing Strategy with the Rule of 26
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Why relying on word-of-mouth and referrals for marketing is a bad
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marketing plan
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Why most service-centric business websites fail to create revenue
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Ignoring your website marketing is leaving money on the table for
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your competition to grab
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How to best market service-centric businesses this year
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Why search marketing is the best digital marketing tactic in the world
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How to use SEO to drastically increase your podcast's visibility
Links
Rule of 26 (book): https://www.rulof26.com
Buzzworthy Marketing (business): https://www.buzzworthy.biz
Growth-2-Scale Intensive (cohort): https://www.growth2scale.com
You Are Buzzworthy Podcast: https://www.youarebuzzworthy.
Michael Buzinski: https://www.linkedin.com/in/
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