Timestamps:
02:02 — Why Eric quit finance to create instead of comply.
04:20 — Investor Brain as a Founder: 70+ angel deals, stakeholder management, and Switzerland’s funding “missing middle.”
12:50 — Flow > Busywork: How Eric engineers flow states to work efficiently
16:25 — Why Holistic exists: Root-cause care for chronic conditions vs. longevity/prevention hype.
27:40 — A business model that scales, willingness to pay, and going global via telehealth + group programs.
This episode was sponsored by Google Cloud. Join their Founder's Story event on September 24th to hear directly from visionary founders in the transportation industry discussing the seismic shift in mobility, from ownership to on-demand access, and the pivotal role of AI and cloud technologies in driving this transformation.
The cover portrait was edited by www.smartportrait.io.
Episode summary:
Eric Laudet is the CEO and Founder of Holistiq, a medtech startup aiming to establish the gold standard for scalable root-cause medicine and build the world's leading AI-powered holistic health platform, community, and brand. He holds a Masters in Management from ESCP Business School.
In his conversation with Merle, Eric opens up about leaving corporate finance to build, not comply. He shares how his perspective as an investor reshaped his approach to fundraising, why Swiss founders must navigate a “missing middle” between angels and VC, and his system to create real leverage and flow states in his work.
He then goes deep on Holistiq, the online clinic for root-cause care of chronic conditions (gut, metabolic, hormonal, and ADHD). Eric explains why willingness-to-pay concentrates where pain is real (not in shiny longevity products), how Holistiq blends labs, telemedicine, and group programs into their offering, and why focusing narrowly (gut health, menopause, ADHD) beats spraying features across the whole wellness map. It’s a playbook on building scalable healthcare while staying radically customer-centric.
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