March 6, 2025 • 21 mins
Do women dominate social media use in China? Eva Hsu shares her insight. Eva Hsu is Founder and Senior Marketer at Ripplr, a boutique digital marketing and advertising agency in China, making your brand stick, empowering customers. https://ripplrdigital.com https://www.linkedin.com/in/evainshanghai
Find more Business Experts at https://talk2brazil.blogspot.com
Find more Business Experts at https://talk2brazil.blogspot.com
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Talk to Brazil with Tom Riok, the business
connector to business in Brazil.
Speaker 2 (00:08):
Talk to Brazil podcast talks with business experts throughout the world.
I'm Tom Real connecting people from my studio in Brazil.
Joining us today from Shanghai, China is Eva too. She's
founder and senior marketer at Rippler, a boutique digital marketing
and advertising agency. So we have a first I want
(00:31):
to say, Happy International Women's Day. That's to you, your
team and your clients. So happy to have you here today.
And you really do represent one of the women that
I have interviewed before and then I followed your success,
so I think that's what I congratulate you right off.
Speaker 3 (00:53):
Thank you, Tom. I'm honored to be on our podcast.
Speaker 2 (00:57):
But the question I wanted to bring with you today
and listeners and talking about Chinese social media all right,
I saw on your LinkedIn page you say everyone in
China is on social media apps like we Chat. My
question today on Women's Day is do women in China
dominate the use of social media in China?
Speaker 3 (01:19):
Yeah, so that is a question I don't have a
clear answer to because you would have to take the
user data of every app and make an average out
of it. Right, So right now, what is most commonly
known throughout like news articles is red note. Right, that
(01:43):
red note has about seventy percent women users and thirty
percent men users. But for like the Chinese version of TikTok,
which is doeing, the mill users is higher and probably
higher than women. So I don't have the overall average
(02:04):
at hand, but I can follow up on this.
Speaker 2 (02:08):
But to the point though you have, it's important that
women tend to be in many parts of the world.
They're influencers in consumption all right, from whatever way, shape
or form. They tend to be more oriented to research,
finding things out, asking questions, getting answers. And that's for
(02:30):
anything that's from the daily home making routines to companies
and corporations. So it's just a different way of looking
at the same thing.
Speaker 3 (02:39):
Sure, sure, I mean, if we look at women in
communications right in the role of communications to the marketing,
the percentage of women professionals and communications pr even in
digital marketing is higher than men. And I think even
for like chit chats amongst friends, the amount of time
(03:05):
women spend on chatting is much higher than men. And
if we look at shopping behaviors. I think a lot
of articles would mention, and you know from personal experience,
just seeing how my brother shops, how my dad shops. Men,
when men are shopping, it's more goal oriented, right, Whereas
(03:30):
it's very easy for like even for me as a
woman to just be window shopping and looking at what
the latest trends are or like what my female friends
are interested in. And it's also relevant to my.
Speaker 2 (03:46):
Work as well and to your work. So really you
have to have a grasp because China is not one
culture out here. We may have the impression, you know,
it's one thing, like many people think Brazil is one thing.
It isn't.
Speaker 3 (04:00):
Yeah, yeah, yeah, it's interesting if you look at China
on a global map, just like as you look at
Brazil on a global map, you see it as a
country with one culture. But I was at a conference
session in Singapore back in I think it was twenty
(04:20):
thirteen if I'm not mistaken, and it was actually a
Singaporean Korean professor of Indian heritage who stood up and
spoke to the whole audience that about his knowledge of China,
which is a lot of there's diversity, there's different ethnic groups,
(04:42):
and even amongst if we talk about the majority which
comes from han right ethnic group, the way people speak,
accents are different. For a simple parison between Beijing and
(05:02):
Shanghai and shin Jin, the accent, the way people speak
is different. It's like I have a better understanding of
the US. Right, It's like having a Californian speaking to
a Midwesterner, right, and a New york The three three
of them would have three different accents, right, they.
Speaker 2 (05:22):
Can have three different word usages.
Speaker 3 (05:25):
Yes, exactly.
Speaker 2 (05:27):
So throughout China, That's that's it. You really need to
You really need to understand that things vary from north
to southeast to west. So a person like you and
your company like yours, you help that cultural adaptation for
foreign companies or persons wanting to do business in China.
Speaker 3 (05:49):
Yes, I actually do that. Yes, it's not stated as
a service on my agency's website, it's not really stated anywhere.
But I think I was probably born into this role
for cross culture communication. I was three years old when
(06:11):
my family was in the US and we spoke maner
in Chinese in the household, but whenever we go out,
we would have to switch to English. Right now, at
the age of forty one. You know, switching from English
to Chinese and vice versa on a daily basis is
the norm for me. It's how my mind works. I
(06:33):
was talking to this guy who works out at English
magazine and he said that just the two sentences I
told him, one would be speaking English about Chinese culture,
and its second sentence is using a Chinese saying to
(06:56):
under explain a situation something like that.
Speaker 2 (07:03):
Now I've been using and I mentioned that to you
before we got on. I started using Red Note about
six weeks ago and what it has helped me in
this short time have a different view of really the
cultural nuances in China because obviously I'm able to see
(07:25):
on bread note the different persons in different locations, seeing
some of their habits, all right, some of their the gourmets,
and then what everybody's eating, how they make it, how
they cook, what they do, farming lifestyle, so and it
seems to be the Red Note is sort of a
lifestyle platform to start with. So it's just been a
(07:49):
great education for me as a person into communications, Say,
how do we commute, communicamate, how can we communicate with
people if we don't understand their culture? Because what we
can say and I'm saying is I learned that here
in Brazil to not in the fact that I could
speak Portuguese, but if we don't understand the culture and
(08:10):
the Brazilian way of doing things, the Brazilian word usage,
and that varies too from north to south. Here there
are different It's not it's one country with one language,
but it's so many different states and locations that you
really have to travel through the country to understand.
Speaker 3 (08:29):
Yeah, for sure. And it's surprising how the Red Note
phenomenon kind of took off after the TikTok refugee. I
think it's a campaign because I have professional friends talking
about this in our professional communities in Shahai, So I'm
more or less updated about this one. And Red Note
(08:51):
to begin with, it was meant to be a Chinese app.
They never had global expansion ambitions. So what you just
said is basically how people in China use the app.
They see it as a platform to share their lifestyle. Right. Yeah,
(09:14):
the app when you're downloaded, I mean, the logo is
in Chinese, right, and then the slogan is also in Chinese,
and the slogan says to mark your lifestyle that basically
incorporates what people post about on the app. It's their lifestyle,
(09:38):
it's their interests, it's their hobbies. It could be their
living room because they're so proud of how they decorated
their living room. There are like red Note accounts that
share only about their living room on a daily basis.
Speaker 2 (09:54):
Oh yeah, I watched that. I see though. I'm following
some of those and it's really interesting. Well, there's a
lot of anything that I've seen there obviously is interesting.
One of the things I found out right from the
beginning that there's a huge likening for cats, so having
a cat or showing cats or pictures of cats. I
(10:18):
don't have a cat, but I went out and got
some cats and cat pictures really to try to have
an understanding, and I was surprised that some of those,
you know, they were well received. So my cat pictures
were liked as other things. Recently, we're going through the
just gone through Carnival here in Brazil, which is a
(10:39):
lot of dancing and singing in the streets and what
have you, and obviously falling the lifestyle because most people
are interested in how things are wherever you live, and
what you do and what you eat and the price
of eggs and all kinds of different things. So I
started posting some very simple things of what I was
doing during carnival where I was, and then again short
(11:03):
form videos and it really went well, a receptive some
likes and some nice comments, and what I have noticed,
comparing to other social media's, it doesn't seem to be
any toxicity. It's it's very it's a very friendly platform.
Speaker 3 (11:23):
Yeah. So to that point, the whole model of Shashu,
you know, when it was created, developed as an app,
is for community sharing, like the if you want to
(11:43):
talk about on a professional level, digital marketing, the way
to gain like more followers and readers and comments is
not only by the conventional way of social media marketing,
but a lot of it also comes from authenticity, right
(12:04):
posting about authentic content, speaking of authentic happenings, and then
having other people resonate to what you're doing, like happening
in Shanghai. Other people resonate to to your saying to
your posts, to your content, and we share it or
(12:24):
tag you in their posts saying that hey, two of
us think alike, so and this is this is a
topic that of our interests or how we think alike
is because of this.
Speaker 2 (12:39):
No, I think that's important because my view of the
social media in a general way, and with the advent
of artificial intelligence, we're not really sure what we're seeing.
We're not back to the authenticity. We don't know what's
real anymore, and so having I think that's a higher
(13:01):
valued statement when you do see something that's real, that's
authentic and very spontaneous, and almost everything that I've seen,
the explanations from persons that are showing, you know, their
leaving room or where they live, and what they're making
and what they had for breakfast, it's very friendly, very open,
(13:24):
very educational. Yeah, and that's the part that really attracted me.
They want to share, they want to help persons understand
and see. And I'm guessing that's the same thing amongst Chinese,
not only for foreigners, because there are a few foreigners.
I think we're all sort of invaders right now. But
from what I see, that's been a very friendly platform
(13:47):
amongst yourselves, right yeah, Yeah.
Speaker 3 (13:51):
And I would say the shame mentality is not only
for educating others. I don't think that would be the
core intention of posting, but from what I understand, from
living in Shanghai for eleven years, from my own experience
(14:13):
interacting with my Chinese friends, is that China is one
of the largest countries in the world. It's one of
the largest developing countries. And people's lifestyles, I mean, technology
and innovation is happening in leaps and bounds, right. Everybody
(14:34):
is onto Wi Fi before some of the landlin lines
are built in certain remote areas in China. That's this
country is evolving, but people's lifestyles aren't improving as fast
as the technology is advancing. If that makes sense, No.
Speaker 2 (14:56):
It doesn't. It seems to me there's people are sharing
in the technological and the economical advancements.
Speaker 3 (15:05):
Yeah. So by sharing their lifestyle, one factor is they're
proud right of how they can live their life in
this day and time. And then by sharing it, you're
not only gain followers, but you also improve over time
(15:27):
of your lifestyle. Yeah.
Speaker 2 (15:30):
Now, another thing that really struck me in some of
the videos and the city tours, because many people are
just you know, like what, showing their daily tour, their
daily commute to work. Like you mentioned you came on
your bike today just before we started talking, and people
would show that you stopping getting the coffee or getting
(15:50):
tea or having a dumpling or whatever, but just sharing.
You know, just what impressed me is the absolute organization
and cleanliness of everything that's being shown all right, parks,
visits to parks and the elderlies. You know, in a
(16:11):
bright sunny day, not even necessarily a bright sunday, they
could be raining, but persons are out there socializing in
a very beautiful way, i'd say, And you don't see
that in other places.
Speaker 3 (16:26):
Oh okay, Yeah, I've lived Shahaia for eleven years and
that has become a very common scene, so I'm happy
that you pointed it out. Yeah, it's very common for
elderlies to gather at public spaces like parks or just
(16:47):
a social corner on the pedestrian walk, and that has
been I think the main way for them to socialize.
Like you would see not only people talking at the park,
but even they have like different weekend sessions for dancing
for music. I see that every weekend at Ginn Park,
(17:13):
which is not too far from my office. And yeah,
it's become part of the elderly use lifestyle and.
Speaker 2 (17:25):
They all seem happy. I mean, we have to keep active,
you have to keep moving. But what I do want
to say, since we've been connected since like twenty and ten,
I've been following you mostly on LinkedIn, where you both
quite often. But I do want to commend you on
that because even on LinkedIn, you've shared some I think
(17:47):
I commented that to you once you've shared some very
authentic and very personal situations, and I would I would
say scenes all, right, of your daily activities which were invigorating,
they were different, okay, And so I took that and
once I saw some of the similar things, I would
(18:09):
say on red note, I said, well, it's cultural. That's
just the way people are. They like to do that,
and they're happy, and it's just so refreshing from someone
watching and seeing that. That's what I want to say.
Speaker 3 (18:23):
Okay, it's good to know. But I would say I
think a lot of it, the way I post a
lot of it comes from I did a master's out
of business school. I Business school in Madrid, So I
think I have hundreds of contacts that are from my
(18:46):
school and on LinkedIn and from a business school. Mentality
is that if you're posting on LinkedIn, it needs to
be proper, it needs to be polished to be like
high definition photography things like that, and I don't think
(19:07):
that portrays the real world, especially in this era where
AI is such a huge topic. Right again, people want
to see more authenticity, and you know, me being based
in Shanghai and China, if your post is not authentic,
I think it loses credibility in a way, right.
Speaker 2 (19:32):
And and then that authenticity and credibility they go hand
in hand. Yeah, for sure, very good. If I want
to thank you, we're coming to the end of our time,
but I want to congratulate you again for what you're
doing with your team focus and as a successful business
woman right in a not only a country, but in
(19:55):
a planet. You've been around quite a bit, so I
just wanted to keep helping you share it again. Wish
you a happy International Women's Day.
Speaker 3 (20:07):
Thank you, Tom. I enjoyed this podcast session.
Speaker 2 (20:10):
And how can our listeners find you? What's the best place.
Speaker 3 (20:15):
Find me? If it's work related. LinkedIn is a pretty
good platform for like a work updates, conversations, dialogues, happenings
in Shanghai. And then I'm also on Instagram, Like there
have been women entrepreneurs who tend to want to see
(20:38):
how I work and live. So I've been on Instagram
as a woman founder, a woman in business. There are those.
Speaker 2 (20:47):
Two and your company side and.
Speaker 3 (20:52):
My company side, TRIPLEW dot Ripplerdigital dot com.
Speaker 2 (20:56):
Very good, well, thanks again for being here. Thank you Tom,
and again for our listeners. It's Eva Su. It's e
v A. The last name h s U. Find her
on LinkedIn and there she is Eva in Shanghai and
her website Ripplerdigital dot com. That's r I P P
l R Digital dot com. Talk to Brazil is brought
(21:19):
to us by Focus at my Market Intelligence, specializing in
market research for the Brazilian agricultural market. More about them
at their site f O c U S M I
dot com. Remember when you talk to Tom, you talk
to the world. Goodbye and thanks for listening.
Speaker 1 (21:37):
Thanks for listening to Tom Riok on Talk to Brazil,
the Business Connector to Brazil.
Welcome to Talk to Brazil with Tom Riok, the business
connector to business in Brazil.
Speaker 2 (00:08):
Talk to Brazil podcast talks with business experts throughout the world.
I'm Tom Real connecting people from my studio in Brazil.
Joining us today from Shanghai, China is Eva too. She's
founder and senior marketer at Rippler, a boutique digital marketing
and advertising agency. So we have a first I want
(00:31):
to say, Happy International Women's Day. That's to you, your
team and your clients. So happy to have you here today.
And you really do represent one of the women that
I have interviewed before and then I followed your success,
so I think that's what I congratulate you right off.
Speaker 3 (00:53):
Thank you, Tom. I'm honored to be on our podcast.
Speaker 2 (00:57):
But the question I wanted to bring with you today
and listeners and talking about Chinese social media all right,
I saw on your LinkedIn page you say everyone in
China is on social media apps like we Chat. My
question today on Women's Day is do women in China
dominate the use of social media in China?
Speaker 3 (01:19):
Yeah, so that is a question I don't have a
clear answer to because you would have to take the
user data of every app and make an average out
of it. Right, So right now, what is most commonly
known throughout like news articles is red note. Right, that
(01:43):
red note has about seventy percent women users and thirty
percent men users. But for like the Chinese version of TikTok,
which is doeing, the mill users is higher and probably
higher than women. So I don't have the overall average
(02:04):
at hand, but I can follow up on this.
Speaker 2 (02:08):
But to the point though you have, it's important that
women tend to be in many parts of the world.
They're influencers in consumption all right, from whatever way, shape
or form. They tend to be more oriented to research,
finding things out, asking questions, getting answers. And that's for
(02:30):
anything that's from the daily home making routines to companies
and corporations. So it's just a different way of looking
at the same thing.
Speaker 3 (02:39):
Sure, sure, I mean, if we look at women in
communications right in the role of communications to the marketing,
the percentage of women professionals and communications pr even in
digital marketing is higher than men. And I think even
for like chit chats amongst friends, the amount of time
(03:05):
women spend on chatting is much higher than men. And
if we look at shopping behaviors. I think a lot
of articles would mention, and you know from personal experience,
just seeing how my brother shops, how my dad shops. Men,
when men are shopping, it's more goal oriented, right, Whereas
(03:30):
it's very easy for like even for me as a
woman to just be window shopping and looking at what
the latest trends are or like what my female friends
are interested in. And it's also relevant to my.
Speaker 2 (03:46):
Work as well and to your work. So really you
have to have a grasp because China is not one
culture out here. We may have the impression, you know,
it's one thing, like many people think Brazil is one thing.
It isn't.
Speaker 3 (04:00):
Yeah, yeah, yeah, it's interesting if you look at China
on a global map, just like as you look at
Brazil on a global map, you see it as a
country with one culture. But I was at a conference
session in Singapore back in I think it was twenty
(04:20):
thirteen if I'm not mistaken, and it was actually a
Singaporean Korean professor of Indian heritage who stood up and
spoke to the whole audience that about his knowledge of China,
which is a lot of there's diversity, there's different ethnic groups,
(04:42):
and even amongst if we talk about the majority which
comes from han right ethnic group, the way people speak,
accents are different. For a simple parison between Beijing and
(05:02):
Shanghai and shin Jin, the accent, the way people speak
is different. It's like I have a better understanding of
the US. Right, It's like having a Californian speaking to
a Midwesterner, right, and a New york The three three
of them would have three different accents, right, they.
Speaker 2 (05:22):
Can have three different word usages.
Speaker 3 (05:25):
Yes, exactly.
Speaker 2 (05:27):
So throughout China, That's that's it. You really need to
You really need to understand that things vary from north
to southeast to west. So a person like you and
your company like yours, you help that cultural adaptation for
foreign companies or persons wanting to do business in China.
Speaker 3 (05:49):
Yes, I actually do that. Yes, it's not stated as
a service on my agency's website, it's not really stated anywhere.
But I think I was probably born into this role
for cross culture communication. I was three years old when
(06:11):
my family was in the US and we spoke maner
in Chinese in the household, but whenever we go out,
we would have to switch to English. Right now, at
the age of forty one. You know, switching from English
to Chinese and vice versa on a daily basis is
the norm for me. It's how my mind works. I
(06:33):
was talking to this guy who works out at English
magazine and he said that just the two sentences I
told him, one would be speaking English about Chinese culture,
and its second sentence is using a Chinese saying to
(06:56):
under explain a situation something like that.
Speaker 2 (07:03):
Now I've been using and I mentioned that to you
before we got on. I started using Red Note about
six weeks ago and what it has helped me in
this short time have a different view of really the
cultural nuances in China because obviously I'm able to see
(07:25):
on bread note the different persons in different locations, seeing
some of their habits, all right, some of their the gourmets,
and then what everybody's eating, how they make it, how
they cook, what they do, farming lifestyle, so and it
seems to be the Red Note is sort of a
lifestyle platform to start with. So it's just been a
(07:49):
great education for me as a person into communications, Say,
how do we commute, communicamate, how can we communicate with
people if we don't understand their culture? Because what we
can say and I'm saying is I learned that here
in Brazil to not in the fact that I could
speak Portuguese, but if we don't understand the culture and
(08:10):
the Brazilian way of doing things, the Brazilian word usage,
and that varies too from north to south. Here there
are different It's not it's one country with one language,
but it's so many different states and locations that you
really have to travel through the country to understand.
Speaker 3 (08:29):
Yeah, for sure. And it's surprising how the Red Note
phenomenon kind of took off after the TikTok refugee. I
think it's a campaign because I have professional friends talking
about this in our professional communities in Shahai, So I'm
more or less updated about this one. And Red Note
(08:51):
to begin with, it was meant to be a Chinese app.
They never had global expansion ambitions. So what you just
said is basically how people in China use the app.
They see it as a platform to share their lifestyle. Right. Yeah,
(09:14):
the app when you're downloaded, I mean, the logo is
in Chinese, right, and then the slogan is also in Chinese,
and the slogan says to mark your lifestyle that basically
incorporates what people post about on the app. It's their lifestyle,
(09:38):
it's their interests, it's their hobbies. It could be their
living room because they're so proud of how they decorated
their living room. There are like red Note accounts that
share only about their living room on a daily basis.
Speaker 2 (09:54):
Oh yeah, I watched that. I see though. I'm following
some of those and it's really interesting. Well, there's a
lot of anything that I've seen there obviously is interesting.
One of the things I found out right from the
beginning that there's a huge likening for cats, so having
a cat or showing cats or pictures of cats. I
(10:18):
don't have a cat, but I went out and got
some cats and cat pictures really to try to have
an understanding, and I was surprised that some of those,
you know, they were well received. So my cat pictures
were liked as other things. Recently, we're going through the
just gone through Carnival here in Brazil, which is a
(10:39):
lot of dancing and singing in the streets and what
have you, and obviously falling the lifestyle because most people
are interested in how things are wherever you live, and
what you do and what you eat and the price
of eggs and all kinds of different things. So I
started posting some very simple things of what I was
doing during carnival where I was, and then again short
(11:03):
form videos and it really went well, a receptive some
likes and some nice comments, and what I have noticed,
comparing to other social media's, it doesn't seem to be
any toxicity. It's it's very it's a very friendly platform.
Speaker 3 (11:23):
Yeah. So to that point, the whole model of Shashu,
you know, when it was created, developed as an app,
is for community sharing, like the if you want to
(11:43):
talk about on a professional level, digital marketing, the way
to gain like more followers and readers and comments is
not only by the conventional way of social media marketing,
but a lot of it also comes from authenticity, right
(12:04):
posting about authentic content, speaking of authentic happenings, and then
having other people resonate to what you're doing, like happening
in Shanghai. Other people resonate to to your saying to
your posts, to your content, and we share it or
(12:24):
tag you in their posts saying that hey, two of
us think alike, so and this is this is a
topic that of our interests or how we think alike
is because of this.
Speaker 2 (12:39):
No, I think that's important because my view of the
social media in a general way, and with the advent
of artificial intelligence, we're not really sure what we're seeing.
We're not back to the authenticity. We don't know what's
real anymore, and so having I think that's a higher
(13:01):
valued statement when you do see something that's real, that's
authentic and very spontaneous, and almost everything that I've seen,
the explanations from persons that are showing, you know, their
leaving room or where they live, and what they're making
and what they had for breakfast, it's very friendly, very open,
(13:24):
very educational. Yeah, and that's the part that really attracted me.
They want to share, they want to help persons understand
and see. And I'm guessing that's the same thing amongst Chinese,
not only for foreigners, because there are a few foreigners.
I think we're all sort of invaders right now. But
from what I see, that's been a very friendly platform
(13:47):
amongst yourselves, right yeah, Yeah.
Speaker 3 (13:51):
And I would say the shame mentality is not only
for educating others. I don't think that would be the
core intention of posting, but from what I understand, from
living in Shanghai for eleven years, from my own experience
(14:13):
interacting with my Chinese friends, is that China is one
of the largest countries in the world. It's one of
the largest developing countries. And people's lifestyles, I mean, technology
and innovation is happening in leaps and bounds, right. Everybody
(14:34):
is onto Wi Fi before some of the landlin lines
are built in certain remote areas in China. That's this
country is evolving, but people's lifestyles aren't improving as fast
as the technology is advancing. If that makes sense, No.
Speaker 2 (14:56):
It doesn't. It seems to me there's people are sharing
in the technological and the economical advancements.
Speaker 3 (15:05):
Yeah. So by sharing their lifestyle, one factor is they're
proud right of how they can live their life in
this day and time. And then by sharing it, you're
not only gain followers, but you also improve over time
(15:27):
of your lifestyle. Yeah.
Speaker 2 (15:30):
Now, another thing that really struck me in some of
the videos and the city tours, because many people are
just you know, like what, showing their daily tour, their
daily commute to work. Like you mentioned you came on
your bike today just before we started talking, and people
would show that you stopping getting the coffee or getting
(15:50):
tea or having a dumpling or whatever, but just sharing.
You know, just what impressed me is the absolute organization
and cleanliness of everything that's being shown all right, parks,
visits to parks and the elderlies. You know, in a
(16:11):
bright sunny day, not even necessarily a bright sunday, they
could be raining, but persons are out there socializing in
a very beautiful way, i'd say, And you don't see
that in other places.
Speaker 3 (16:26):
Oh okay, Yeah, I've lived Shahaia for eleven years and
that has become a very common scene, so I'm happy
that you pointed it out. Yeah, it's very common for
elderlies to gather at public spaces like parks or just
(16:47):
a social corner on the pedestrian walk, and that has
been I think the main way for them to socialize.
Like you would see not only people talking at the park,
but even they have like different weekend sessions for dancing
for music. I see that every weekend at Ginn Park,
(17:13):
which is not too far from my office. And yeah,
it's become part of the elderly use lifestyle and.
Speaker 2 (17:25):
They all seem happy. I mean, we have to keep active,
you have to keep moving. But what I do want
to say, since we've been connected since like twenty and ten,
I've been following you mostly on LinkedIn, where you both
quite often. But I do want to commend you on
that because even on LinkedIn, you've shared some I think
(17:47):
I commented that to you once you've shared some very
authentic and very personal situations, and I would I would
say scenes all, right, of your daily activities which were invigorating,
they were different, okay, And so I took that and
once I saw some of the similar things, I would
(18:09):
say on red note, I said, well, it's cultural. That's
just the way people are. They like to do that,
and they're happy, and it's just so refreshing from someone
watching and seeing that. That's what I want to say.
Speaker 3 (18:23):
Okay, it's good to know. But I would say I
think a lot of it, the way I post a
lot of it comes from I did a master's out
of business school. I Business school in Madrid, So I
think I have hundreds of contacts that are from my
(18:46):
school and on LinkedIn and from a business school. Mentality
is that if you're posting on LinkedIn, it needs to
be proper, it needs to be polished to be like
high definition photography things like that, and I don't think
(19:07):
that portrays the real world, especially in this era where
AI is such a huge topic. Right again, people want
to see more authenticity, and you know, me being based
in Shanghai and China, if your post is not authentic,
I think it loses credibility in a way, right.
Speaker 2 (19:32):
And and then that authenticity and credibility they go hand
in hand. Yeah, for sure, very good. If I want
to thank you, we're coming to the end of our time,
but I want to congratulate you again for what you're
doing with your team focus and as a successful business
woman right in a not only a country, but in
(19:55):
a planet. You've been around quite a bit, so I
just wanted to keep helping you share it again. Wish
you a happy International Women's Day.
Speaker 3 (20:07):
Thank you, Tom. I enjoyed this podcast session.
Speaker 2 (20:10):
And how can our listeners find you? What's the best place.
Speaker 3 (20:15):
Find me? If it's work related. LinkedIn is a pretty
good platform for like a work updates, conversations, dialogues, happenings
in Shanghai. And then I'm also on Instagram, Like there
have been women entrepreneurs who tend to want to see
(20:38):
how I work and live. So I've been on Instagram
as a woman founder, a woman in business. There are those.
Speaker 2 (20:47):
Two and your company side and.
Speaker 3 (20:52):
My company side, TRIPLEW dot Ripplerdigital dot com.
Speaker 2 (20:56):
Very good, well, thanks again for being here. Thank you Tom,
and again for our listeners. It's Eva Su. It's e
v A. The last name h s U. Find her
on LinkedIn and there she is Eva in Shanghai and
her website Ripplerdigital dot com. That's r I P P
l R Digital dot com. Talk to Brazil is brought
(21:19):
to us by Focus at my Market Intelligence, specializing in
market research for the Brazilian agricultural market. More about them
at their site f O c U S M I
dot com. Remember when you talk to Tom, you talk
to the world. Goodbye and thanks for listening.
Speaker 1 (21:37):
Thanks for listening to Tom Riok on Talk to Brazil,
the Business Connector to Brazil.
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