June 8, 2023 • 26 mins
Today is a Special Series Chat with Khudania Ajay, my friend and business networking partner joining us from New Delhi, India. Podcast Host of the Global Podcast Show, The Kaj Masterclass Live, Helping People Learn Better, Earn Better! https://youtube.com/@kajmasterclass
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Episode Transcript
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(00:00):
Welcome to Talk to Brazil with TomRiok, the business connector to business in
Brazil, Talcor Brazil's a leading businesspodcast talks with business experts throughout the world.
I'm Tom Riok, an American knownas the King of Networking, connecting
people from my studio in Brazil andtoday my friend and business networking partner Aj
(00:24):
joins us from New Delhi in India. Aj highly experienced media coach, independent
journalist, podcast host with a proventrack record of the global podcast show The
KAJ Masterclass Live helping people learn betterearn better and today's a special chat with
(00:44):
Aj. Aj. Welcome again,thanks for being here. Thank you,
Thank you very much part of theopportunity for coming on to your show.
Well, what I want to chatabout today is a statistics that I shared
with you of where in the worldare people listening? And I see on
your YouTube channel you have thousands ofsubscribers. You have made hundreds, almost
(01:14):
seven hundred videos that are out there. I'm sure you do some tracking and
you know that you reach the world, But were you surprised that the statistics
that I shared with you that showthat India has one of the highest rates
of listening to podcast. Is thatsomething new for you? I am not
(01:34):
surprised at all, Tom, andI will I'm in fact, look if
you want me to say, Iwill say, these numbers have just started
and what will deflect will be hugenumbers in days to come. The reason
is that a lot of Indian population, a lot of people, youngsters,
(01:57):
professionals, especially in the age groupof say twenty three to thirty five,
they want and beyond that, butmajorly this junk is what who wants to
learn. They want solutions for allthe things that they are facing in terms
of careers, work, small business, entrepreneurship or any other problem. And
(02:23):
they want solutions and that is whatthey are searching everywhere and when they are
they are. The biggest search thatthey are doing is looking at YouTube videos
and also now YouTube YouTube podcasts andother places also and podcasts have come up
(02:43):
very big because you get to havedifferent versions, people who are working on
the ground, who have solved thisproblem for themselves. It is the type
of people I get on my showswho have done it. So if they
are seekers, people seek for solutions, seek for learning, and they seek
(03:06):
in podcasts from podcast yes, andwhen they do it, they you know,
they keep on learning about it.That's where I said that you when
you learn better, you start earningbetter. So that population is rising and
it will continue to rise, andthat number will start getting majorly reflected in
(03:29):
all the podcasts, say numbers thatwill keep coming in the future. In
the it is like, you know, it's like a relay race. The
better the relay race started somewhere elsein the US, Canada, you know
other places. The numbers my podcastnumbers or SHO numbers are quite good in
those places US, Canada, Australia, Germany, France, UK, you
(03:55):
know even but if I look atthe numbers on YouTube, then Russia,
Ukraine, Turkey, all these placesand India. Obviously it's not right.
It's my country, so people peoplewho are so million places it is in
India, the numbers in India arebig. Sometimes other places are. You
(04:15):
know, it all depends on episodeto episode. But what I want to
say is that the world is comingtogether and podcast and I agree with that
because I would add to that thatwe reach everywhere and I see that from
my statistics. And if you justmentioned if we put together all of the
listeners from all of these different countries, that's a sizeable marketing itself. That's
(04:38):
a sizable audience, and it justmaybe two or three in each one of
these countries. We're talking over onehundred and seventy different countries and language barriers.
As we mentioned, we're being listenedto. You're being listened to,
so you are generating knowledge and that'swhat people are searching for. Yes,
(04:59):
Yes, and knowledge is being generatedby the masters. That's why I said
my tagline is profit from the Masters. Here. These are the masters who
don't want to be thought leaders.They don't come to podcast to be thought
leaders. They come there to sharetheir you know, unique They share their
knowledge of the problems that they aresought and they want people to know that
(05:23):
this is how you can solve aproblem for yourself. You see. This
is what it is. People whoknow about a skill, they don't need
to be the biggest expert of theuniverse. They just need to explain it
to people. Like the other day, I was I was listening to a
gardening program. I was seeing itand so the person is sharing his knowledge
(05:45):
with the world. How to startgardening means I am not a gardener.
I don't know about whatever I plant. The plants do not last for long,
so that knowledge is useful. WhenI listen to that, I listened
to the usefulness of the knowledge.I don't seek out the biggest expert of
the world. I want to seekout for the person who solves my problem.
(06:08):
Podcasts are now trying to do that. And that we is getting also
reflected in the searches. You seethe whole with the AI coming in the
search from the SEO, we havemoved into the second level of searches.
Now the search engines will start lookingat and you know, and why my
understanding is that in the days tocome, the searches will now start earlier
(06:32):
to us only from the websites,but searches will start looking out, bringing
you out the lines you know,and the transcripts out of the out of
the podcasts themselves that Okay, thisis the psychle thing you're looking for.
Here is that answer. It willcome in snimbets, it will come to
Google and all other search engines,perhaps in the days to come will start
(06:56):
bringing out the solutions from hidden didn'tanywate those in those audio biased video biased
anyway, And this is where theworld will change. And there's another point
to that the I see and yousee two things. First, what we
generate is content stays there. Itdoesn't evaporate. Even though your show is
(07:19):
live and it's now live on LinkedInand you're going to YouTube, but those
files will be there. You alsoupload that to other platforms and my podcast
they're out there. Another thing thatI find for my statistics that somebody is
listening not to the same interview orepisode that we've generated, They're listening to
(07:44):
different ones at different times. Andwhy is that Because they're being found at
different times. So the knowledge forsomebody in India or in Ukraine or Russia
or Germany, they maybe they're lookingfor something different each day, and it
doesn't have to be something we saidyesterday, because most of them, back
to your point about them the masterclass those verses, they're not. They're
(08:09):
not looking to become the master thereon your show or my show. But
they know that what we do wegenerate a loyalty within the web. Those
files will be there, they willbe found, so they know the value
of having their content shared. AndI think that's part of the mechanism the
(08:31):
learning. If you look at LinkedIn, what does LinkedIn become It's a learning
platform. More and more people.Obviously they first went because they wanted a
job or they wanted the client,but now they're going for knowledge. They
want to know who knows. Theywant to hear, they want to know
(08:52):
what you're sharing. Who is thisperson talking about whatever. It could be
gardening, it could be a seEO forum all right, it could be
failure in business, it would besuccess in business, it would be how
did I start up whatever. Sothese are things that people are looking for
and they're concentrated being on LinkedIn,even being on YouTube today you help.
(09:16):
YouTube has become a search engine.People go there to search. LinkedIn,
professionals go there to search, andso those mechanisms of being we say,
we're searching. We need to befindable. If somebody's out there searching,
we as persons need to be found. And my success and your success comes
(09:39):
from exactly that being found. Andit's every day. It's sort of like
you know, you put out thebird seed, the birds come. What
we do and how you do it, you're putting out bird seed constantly.
The second thing, I want tojust compare Brazil back to what you just
said. The the the yearn tolearn the Brazilians are very similar in what
(10:07):
you mentioned about the world, buthere here in Brazil, most Brazilians as
out in the world. They're they'reaccessing knowledge on what some people call us
phone. The phone is not aphone anymore, it's a mobile computer.
It's a mobile Internet access and that'swhere most Brazilians are listening. We're talking
(10:30):
about podcasts specifically. That's where mostBrazilians have their Internet access. They may
not have internet at home, theymay not have a computer at home,
but wherever they are, they couldbe riding the bus to work, and
the buses here will have internet,intercity buses, inter municipality buses, they
(10:52):
have internet everything. If you gointo a coffee during some you have to
have internet. There's supermarket internet.So people are act sessing Internet in many
ways, and they're accessing the podcastin your case, your YouTube, even
the LinkedIn as we're doing. That'show they're accessing it. Let may be
sitting at work right now watching us. We don't know. They could be
(11:15):
riding the bus, they could beout to lunch, they could be having
breakfast because of the time differences.But they're they're doing their act. They're
looking they're looking and in Brazil,again the language is a challenge, but
Brazilians are also learning English in whateverthey do. So many of my podcast,
(11:37):
my English language podcast are used byBrazilians to learn English. That's out
in the world. There are otherpeople out in the world listen to us
our podcast for the learning of thecontent, but also to hear the language.
Because we know there are more secondlanguage English speakers in the world than
(11:58):
there are native English speakers. Sothe more we can reach and help people
understand. Not because I defend Englishbecause I'm an American, now, I
defend it because it has become acommon intersection for learning. Absolutely, absolutely
(12:18):
a language breaks barriers in fact,and people learn different languages. Many people
learn Hindi, they come to learnHindi. In fact, I don't know
Sanskrit. I know only a fewwords share in there. But a lot
of people from outside they come tolearn Sanskrit in India. So learning,
(12:39):
learning continues and people and this iswhat you know as you say that this
breaks down barriers, just the Internethas done, Podcasting has done. Learning
breaks the largest, the biggest ofbarriers. And then you find that we
are so similar from a distance.From the distance somebody standing atop a hill,
(13:01):
hiding behind a hill, maybe theplane you find them threatening, but
actually the person is afraid of you. And that's why. So when you
meet, when you see, whenyou talk, then you learn, and
when you learn, all the allthe misconceptions are gone. And that is
where humanity can you know, comescloser to each other, and people come
(13:26):
closer to each other, and ashuman beings we need to find those fresh
things that can bring us together again. We have lost empathy. Maybe these
sort of communication will bring all ofus together, you know, just like
when we are communicating right now,your podcast is going live there, so
(13:50):
we are communicating. Some people willalso listen to me. They will understand,
Okay, it's it's this guy isalso like us, and a lot
of people who are like okay,Tom from Brazil. What's the difference.
Everything is the same, maybe justjust a few things here and there,
and he's talking the same language,he's talking about the same things that we
(14:11):
are talking what we want to hear, and that is where, you know,
it brings that commonality that we areall one, and that's in and
then you start when you meet,when you greet, when you talk,
you not only understand each other,you also do business each other to each
other. And then and business businesssuccess comes from learning from constant learning.
(14:33):
When I say lifetime learning, whatare we doing? What have we done?
We keep learning. Obviously we're purveying, we're offering content, but both
you and I are users of content. I know you you learned from each
one of your guests. I learnedfrom each one of my guests. I
(14:54):
consider my podcasting as an MBA.It's an on line freshly regenerate an NBA,
and I've learned from each one ofmy guests. I've the same interviewed
hundreds of people in English and Portuguese. I learned either about what they're doing,
how they're doing it, where they'refrom, in terms of geography,
(15:18):
of understand of interviewed people again throughmany parts of the world. And so
that's the connectivity. But we aspodcasts those to make what we do better,
we have to learn what we're doingright now, creating a chat,
creating a something that unites to differentcountries Indian Brazil. How can and that
(15:41):
was our chat before, how canwe generate? How can we use what
we do in another fashion? Sothat's learning, that's searching for answers with
people that's next to us. Allright, say Indian's next to Brazil,
but we're next to each other,and we're next to each other here on
your new video on the YouTube,and what you said is important. Authenticity.
(16:04):
I think it's really important what wedo as podcast hosts because people want
to see real things. That wantto see real people. We don't have
to sit here and dance or getup and do anything or sing, but
they need to know. I feelthey need to know that we're authentic,
that we're real. We're not fake. We're not a voice that has been
(16:30):
generated, a visual aspect in termsof YouTube that has been generated. We
want to talk to real people.They want to They want to understand that
we have blood flowing in our veins. So and what we're doing, we're
learning, We're teaching and learning.The more you teach, the more you
learn, the more you learn,the more you teach. Absolutely, absolutely,
(16:52):
and that's the way two rods,that's the way you vice and you
also along with you, everybody doesexcided to be our success. My success
has been through people, always beenthrough people. You have your followers,
you have your subscribers. I havemy followers and listeners, they believe they
(17:19):
found us, they valued the contentoffered. I'm sure you know that.
Have they listened to all your sixhundred and seventy videos, probably not.
Have they listened to my hundreds ofinterviews, probably not. And I don't
have that as an objective. WhatI do have as objective is to,
as you do, promote each oneof them, keep them out there because
(17:42):
they will be found and they canbe repurposed. And I've done that.
You've done that. When I comeacross someone that says, well, do
you know somebody? Do you knowsomething about whatever? I can send them
an interview, I says, Wi, I've interviewed a person, so cont
what about India? I'll share,Hey, I know aj Aj has YouTube
(18:04):
channel masterclass. Send them your LinkedInlink. Say this is the first I
think you got to connect to.That's it, and that's how networking works,
That's how what we do work.So we both know thousands of people
throughout the world that are successful,and so what we do say, well,
(18:29):
is it philanthropic? Is that aspiritual thing you're doing now? I
just think it's a personal requirement.The more I share, as you do,
the more you share, the moreyou learn, the more you learn,
the more you teach, The moreyou teach, the more you learn.
Absolutely, absolutely, it's all acollaboration all the time. It is
(18:53):
never can never be an individual thing. Growth is collaboration, Learning is collaboration,
and earning is also through collaboration.Because you cannot create anything yourself.
It has to be even for theMustard class, like I cannot keep on
talking to myself from the books.It has to come from people, you
(19:15):
know, from people who have doneit, who have learned it the hard
way, and now making it easyfor everybody else somebody. These are the
people who make that depict difference andwho are ready to come out and share
it with the world. Well,I think that's the personal touch. Willing
(19:36):
and wanting to share what I foundin my life. There are people who
don't want to share. They feelthat that knowledge, whatever it is,
is theirs. I don't think knowledgeis ours. We have our knowledge,
but we need to share it ifwe expect to have a better world out
(19:56):
there. For looking out into thesestatistics, and there's still a large part
of the world that doesn't even showup in the statistics. They're not podcast
listeners. So that just shows me, it shows you the potential for growth.
There's still a lot of places totalk to or to show to,
(20:17):
and that's what our secret is goingto be. How can we learn to
reach that the inclusion and I thinkthat's that's the secret of our success.
Absolutely. So going forward, yousee, as we as we keep on
talking, we keep on chatting,we continue to learn about how we are
(20:41):
learning, whether we are learning betterabout the show it set, like,
how do we try and make itbetter? And that is where the feedback
comes in and learning. We keepon asking the people that Okay, we
are going both this is how isit? Is it going? Is it
good? We are trying to makeit better? So we expect feedback,
(21:03):
better, more feedback from people.We will continue to seek feedback from people.
We will continue to seek learning frompeople and making those changes to this
discussion, this communication, this superchat between two of us, you know,
but actually we are just individuals.We represent much much bigger and you
(21:26):
know, we talked about two countriestogether. We are just one of you
know, one person from these countries. But when when when people start looking
at you from learning point of view, then you you gain that trust,
and it becomes your bigger responsibility tomanture that you find you keep that sacred
(21:48):
trust sacred and make sure that yourepresent that sacredness that trust in the best
way possible. And that is whatmakes you not because of yourself, but
because of the type of what youcan the same. I couldn't agree more
because I mentioned an authenticity, buttrust and credibility also are part of that
(22:14):
tripod for sustainability for anybody. WhatI want to do, since this is
the teaching learning experience, we arenot going to close this episode and we
will continue speaking afterwards so that wewill close out the Talk to Brazil episode.
Now, okay, right, andI do want to go back to
(22:37):
thank you within Talk to Brazil forsharing your knowledge your experience with our guest.
Okay, thank you, thank you. Where can our listeners find you?
The listeners can find me on theinternet. It will become easy for
them just to type either mining orkJ masterclass light because it will throw up
(23:02):
a lot of results, which mightyou know, be those platforms that they
prefer. It's goes to, butmajorly if they ask, then it's the
YouTube, then it's the is thepodcasts or the Apple and Spotify and MSN
and Google podcast all these places.Uh this kJ masterclass light that goes and
(23:25):
also I put it out in textwhen it becomes possible. Each podcast in
the form of a blog, weput it out on subsect and medium so
that you know, people who wantto read there they can they can do
that. So many people liked reading. They want to take their time.
They don't need to take two rootsfrom them then there, right, they
(23:48):
can just least because the podcast wetry to put out a blog and article
in the form of you know easythat is, in the form of pointers.
People are able to, you know, take note of the expertise that
the guest has shared in the episodeyou know, and that is what where
people can make the best use ofrepurpose everything right, yes, but you
(24:14):
see knowledge knowledge It is like youknow in physics that the larger physics is
always the rules of physics. Right, but what makes a common man's life
easier is the applied physics that whenyou apply that knowledge to make your life,
your simple days of life easy foreverybody. Same is with the knowledge
(24:36):
is said that repurposing should not befor the sake of expurposing, but in
terms of making it easy to consumethat knowledge. Some people like it in
the longer format, some people likeit in audio format, some people like
it in a text format, andthat is what you try to do with
it. The limited means that beinga podcast podcaster yourself as we, I
(25:00):
hope that I can gain more strengthand then we can perhaps find more ways
of putting it out for more numberof people reaching out. Like right now,
this whole attempt is that we areable to reach out to people.
I am able to reach out topeople in Brazil. You are also you
are able to reach out more peoplein India. Though your podcast is already
(25:22):
coming down to India. Ten percentof your podcast listeners are from India.
Well, thanks again, Aj,thank you and for our listeners. Again,
you can find more about Danya ajIt's k h U d A n
I A the last name A JA Y. Find him on LinkedIn and
again YouTube, which is the YouTubedot com. KAJ Masterclass KAJ Masterclass.
(25:51):
Thanks to you, our listeners andour sponsor. Focus on my market intelligence,
focus on my specializes in market researchfor the Brazilian agricultural market and more
about them at their sight. FO c U S mi dot com,
talk to Tom, talk to theworld. Good Bye and thanks for listening.
Thanks for listening to Tom Rioch onTalk to Brazil, the Business Connector
(26:15):
to Brazil.
Welcome to Talk to Brazil with TomRiok, the business connector to business in
Brazil, Talcor Brazil's a leading businesspodcast talks with business experts throughout the world.
I'm Tom Riok, an American knownas the King of Networking, connecting
people from my studio in Brazil andtoday my friend and business networking partner Aj
(00:24):
joins us from New Delhi in India. Aj highly experienced media coach, independent
journalist, podcast host with a proventrack record of the global podcast show The
KAJ Masterclass Live helping people learn betterearn better and today's a special chat with
(00:44):
Aj. Aj. Welcome again,thanks for being here. Thank you,
Thank you very much part of theopportunity for coming on to your show.
Well, what I want to chatabout today is a statistics that I shared
with you of where in the worldare people listening? And I see on
your YouTube channel you have thousands ofsubscribers. You have made hundreds, almost
(01:14):
seven hundred videos that are out there. I'm sure you do some tracking and
you know that you reach the world, But were you surprised that the statistics
that I shared with you that showthat India has one of the highest rates
of listening to podcast. Is thatsomething new for you? I am not
(01:34):
surprised at all, Tom, andI will I'm in fact, look if
you want me to say, Iwill say, these numbers have just started
and what will deflect will be hugenumbers in days to come. The reason
is that a lot of Indian population, a lot of people, youngsters,
(01:57):
professionals, especially in the age groupof say twenty three to thirty five,
they want and beyond that, butmajorly this junk is what who wants to
learn. They want solutions for allthe things that they are facing in terms
of careers, work, small business, entrepreneurship or any other problem. And
(02:23):
they want solutions and that is whatthey are searching everywhere and when they are
they are. The biggest search thatthey are doing is looking at YouTube videos
and also now YouTube YouTube podcasts andother places also and podcasts have come up
(02:43):
very big because you get to havedifferent versions, people who are working on
the ground, who have solved thisproblem for themselves. It is the type
of people I get on my showswho have done it. So if they
are seekers, people seek for solutions, seek for learning, and they seek
(03:06):
in podcasts from podcast yes, andwhen they do it, they you know,
they keep on learning about it.That's where I said that you when
you learn better, you start earningbetter. So that population is rising and
it will continue to rise, andthat number will start getting majorly reflected in
(03:29):
all the podcasts, say numbers thatwill keep coming in the future. In
the it is like, you know, it's like a relay race. The
better the relay race started somewhere elsein the US, Canada, you know
other places. The numbers my podcastnumbers or SHO numbers are quite good in
those places US, Canada, Australia, Germany, France, UK, you
(03:55):
know even but if I look atthe numbers on YouTube, then Russia,
Ukraine, Turkey, all these placesand India. Obviously it's not right.
It's my country, so people peoplewho are so million places it is in
India, the numbers in India arebig. Sometimes other places are. You
(04:15):
know, it all depends on episodeto episode. But what I want to
say is that the world is comingtogether and podcast and I agree with that
because I would add to that thatwe reach everywhere and I see that from
my statistics. And if you justmentioned if we put together all of the
listeners from all of these different countries, that's a sizeable marketing itself. That's
(04:38):
a sizable audience, and it justmaybe two or three in each one of
these countries. We're talking over onehundred and seventy different countries and language barriers.
As we mentioned, we're being listenedto. You're being listened to,
so you are generating knowledge and that'swhat people are searching for. Yes,
(04:59):
Yes, and knowledge is being generatedby the masters. That's why I said
my tagline is profit from the Masters. Here. These are the masters who
don't want to be thought leaders.They don't come to podcast to be thought
leaders. They come there to sharetheir you know, unique They share their
knowledge of the problems that they aresought and they want people to know that
(05:23):
this is how you can solve aproblem for yourself. You see. This
is what it is. People whoknow about a skill, they don't need
to be the biggest expert of theuniverse. They just need to explain it
to people. Like the other day, I was I was listening to a
gardening program. I was seeing itand so the person is sharing his knowledge
(05:45):
with the world. How to startgardening means I am not a gardener.
I don't know about whatever I plant. The plants do not last for long,
so that knowledge is useful. WhenI listen to that, I listened
to the usefulness of the knowledge.I don't seek out the biggest expert of
the world. I want to seekout for the person who solves my problem.
(06:08):
Podcasts are now trying to do that. And that we is getting also
reflected in the searches. You seethe whole with the AI coming in the
search from the SEO, we havemoved into the second level of searches.
Now the search engines will start lookingat and you know, and why my
understanding is that in the days tocome, the searches will now start earlier
(06:32):
to us only from the websites,but searches will start looking out, bringing
you out the lines you know,and the transcripts out of the out of
the podcasts themselves that Okay, thisis the psychle thing you're looking for.
Here is that answer. It willcome in snimbets, it will come to
Google and all other search engines,perhaps in the days to come will start
(06:56):
bringing out the solutions from hidden didn'tanywate those in those audio biased video biased
anyway, And this is where theworld will change. And there's another point
to that the I see and yousee two things. First, what we
generate is content stays there. Itdoesn't evaporate. Even though your show is
(07:19):
live and it's now live on LinkedInand you're going to YouTube, but those
files will be there. You alsoupload that to other platforms and my podcast
they're out there. Another thing thatI find for my statistics that somebody is
listening not to the same interview orepisode that we've generated, They're listening to
(07:44):
different ones at different times. Andwhy is that Because they're being found at
different times. So the knowledge forsomebody in India or in Ukraine or Russia
or Germany, they maybe they're lookingfor something different each day, and it
doesn't have to be something we saidyesterday, because most of them, back
to your point about them the masterclass those verses, they're not. They're
(08:09):
not looking to become the master thereon your show or my show. But
they know that what we do wegenerate a loyalty within the web. Those
files will be there, they willbe found, so they know the value
of having their content shared. AndI think that's part of the mechanism the
(08:31):
learning. If you look at LinkedIn, what does LinkedIn become It's a learning
platform. More and more people.Obviously they first went because they wanted a
job or they wanted the client,but now they're going for knowledge. They
want to know who knows. Theywant to hear, they want to know
(08:52):
what you're sharing. Who is thisperson talking about whatever. It could be
gardening, it could be a seEO forum all right, it could be
failure in business, it would besuccess in business, it would be how
did I start up whatever. Sothese are things that people are looking for
and they're concentrated being on LinkedIn,even being on YouTube today you help.
(09:16):
YouTube has become a search engine.People go there to search. LinkedIn,
professionals go there to search, andso those mechanisms of being we say,
we're searching. We need to befindable. If somebody's out there searching,
we as persons need to be found. And my success and your success comes
(09:39):
from exactly that being found. Andit's every day. It's sort of like
you know, you put out thebird seed, the birds come. What
we do and how you do it, you're putting out bird seed constantly.
The second thing, I want tojust compare Brazil back to what you just
said. The the the yearn tolearn the Brazilians are very similar in what
(10:07):
you mentioned about the world, buthere here in Brazil, most Brazilians as
out in the world. They're they'reaccessing knowledge on what some people call us
phone. The phone is not aphone anymore, it's a mobile computer.
It's a mobile Internet access and that'swhere most Brazilians are listening. We're talking
(10:30):
about podcasts specifically. That's where mostBrazilians have their Internet access. They may
not have internet at home, theymay not have a computer at home,
but wherever they are, they couldbe riding the bus to work, and
the buses here will have internet,intercity buses, inter municipality buses, they
(10:52):
have internet everything. If you gointo a coffee during some you have to
have internet. There's supermarket internet.So people are act sessing Internet in many
ways, and they're accessing the podcastin your case, your YouTube, even
the LinkedIn as we're doing. That'show they're accessing it. Let may be
sitting at work right now watching us. We don't know. They could be
(11:15):
riding the bus, they could beout to lunch, they could be having
breakfast because of the time differences.But they're they're doing their act. They're
looking they're looking and in Brazil,again the language is a challenge, but
Brazilians are also learning English in whateverthey do. So many of my podcast,
(11:37):
my English language podcast are used byBrazilians to learn English. That's out
in the world. There are otherpeople out in the world listen to us
our podcast for the learning of thecontent, but also to hear the language.
Because we know there are more secondlanguage English speakers in the world than
(11:58):
there are native English speakers. Sothe more we can reach and help people
understand. Not because I defend Englishbecause I'm an American, now, I
defend it because it has become acommon intersection for learning. Absolutely, absolutely
(12:18):
a language breaks barriers in fact,and people learn different languages. Many people
learn Hindi, they come to learnHindi. In fact, I don't know
Sanskrit. I know only a fewwords share in there. But a lot
of people from outside they come tolearn Sanskrit in India. So learning,
(12:39):
learning continues and people and this iswhat you know as you say that this
breaks down barriers, just the Internethas done, Podcasting has done. Learning
breaks the largest, the biggest ofbarriers. And then you find that we
are so similar from a distance.From the distance somebody standing atop a hill,
(13:01):
hiding behind a hill, maybe theplane you find them threatening, but
actually the person is afraid of you. And that's why. So when you
meet, when you see, whenyou talk, then you learn, and
when you learn, all the allthe misconceptions are gone. And that is
where humanity can you know, comescloser to each other, and people come
(13:26):
closer to each other, and ashuman beings we need to find those fresh
things that can bring us together again. We have lost empathy. Maybe these
sort of communication will bring all ofus together, you know, just like
when we are communicating right now,your podcast is going live there, so
(13:50):
we are communicating. Some people willalso listen to me. They will understand,
Okay, it's it's this guy isalso like us, and a lot
of people who are like okay,Tom from Brazil. What's the difference.
Everything is the same, maybe justjust a few things here and there,
and he's talking the same language,he's talking about the same things that we
(14:11):
are talking what we want to hear, and that is where, you know,
it brings that commonality that we areall one, and that's in and
then you start when you meet,when you greet, when you talk,
you not only understand each other,you also do business each other to each
other. And then and business businesssuccess comes from learning from constant learning.
(14:33):
When I say lifetime learning, whatare we doing? What have we done?
We keep learning. Obviously we're purveying, we're offering content, but both
you and I are users of content. I know you you learned from each
one of your guests. I learnedfrom each one of my guests. I
(14:54):
consider my podcasting as an MBA.It's an on line freshly regenerate an NBA,
and I've learned from each one ofmy guests. I've the same interviewed
hundreds of people in English and Portuguese. I learned either about what they're doing,
how they're doing it, where they'refrom, in terms of geography,
(15:18):
of understand of interviewed people again throughmany parts of the world. And so
that's the connectivity. But we aspodcasts those to make what we do better,
we have to learn what we're doingright now, creating a chat,
creating a something that unites to differentcountries Indian Brazil. How can and that
(15:41):
was our chat before, how canwe generate? How can we use what
we do in another fashion? Sothat's learning, that's searching for answers with
people that's next to us. Allright, say Indian's next to Brazil,
but we're next to each other,and we're next to each other here on
your new video on the YouTube,and what you said is important. Authenticity.
(16:04):
I think it's really important what wedo as podcast hosts because people want
to see real things. That wantto see real people. We don't have
to sit here and dance or getup and do anything or sing, but
they need to know. I feelthey need to know that we're authentic,
that we're real. We're not fake. We're not a voice that has been
(16:30):
generated, a visual aspect in termsof YouTube that has been generated. We
want to talk to real people.They want to They want to understand that
we have blood flowing in our veins. So and what we're doing, we're
learning, We're teaching and learning.The more you teach, the more you
learn, the more you learn,the more you teach. Absolutely, absolutely,
(16:52):
and that's the way two rods,that's the way you vice and you
also along with you, everybody doesexcided to be our success. My success
has been through people, always beenthrough people. You have your followers,
you have your subscribers. I havemy followers and listeners, they believe they
(17:19):
found us, they valued the contentoffered. I'm sure you know that.
Have they listened to all your sixhundred and seventy videos, probably not.
Have they listened to my hundreds ofinterviews, probably not. And I don't
have that as an objective. WhatI do have as objective is to,
as you do, promote each oneof them, keep them out there because
(17:42):
they will be found and they canbe repurposed. And I've done that.
You've done that. When I comeacross someone that says, well, do
you know somebody? Do you knowsomething about whatever? I can send them
an interview, I says, Wi, I've interviewed a person, so cont
what about India? I'll share,Hey, I know aj Aj has YouTube
(18:04):
channel masterclass. Send them your LinkedInlink. Say this is the first I
think you got to connect to.That's it, and that's how networking works,
That's how what we do work.So we both know thousands of people
throughout the world that are successful,and so what we do say, well,
(18:29):
is it philanthropic? Is that aspiritual thing you're doing now? I
just think it's a personal requirement.The more I share, as you do,
the more you share, the moreyou learn, the more you learn,
the more you teach, The moreyou teach, the more you learn.
Absolutely, absolutely, it's all acollaboration all the time. It is
(18:53):
never can never be an individual thing. Growth is collaboration, Learning is collaboration,
and earning is also through collaboration.Because you cannot create anything yourself.
It has to be even for theMustard class, like I cannot keep on
talking to myself from the books.It has to come from people, you
(19:15):
know, from people who have doneit, who have learned it the hard
way, and now making it easyfor everybody else somebody. These are the
people who make that depict difference andwho are ready to come out and share
it with the world. Well,I think that's the personal touch. Willing
(19:36):
and wanting to share what I foundin my life. There are people who
don't want to share. They feelthat that knowledge, whatever it is,
is theirs. I don't think knowledgeis ours. We have our knowledge,
but we need to share it ifwe expect to have a better world out
(19:56):
there. For looking out into thesestatistics, and there's still a large part
of the world that doesn't even showup in the statistics. They're not podcast
listeners. So that just shows me, it shows you the potential for growth.
There's still a lot of places totalk to or to show to,
(20:17):
and that's what our secret is goingto be. How can we learn to
reach that the inclusion and I thinkthat's that's the secret of our success.
Absolutely. So going forward, yousee, as we as we keep on
talking, we keep on chatting,we continue to learn about how we are
(20:41):
learning, whether we are learning betterabout the show it set, like,
how do we try and make itbetter? And that is where the feedback
comes in and learning. We keepon asking the people that Okay, we
are going both this is how isit? Is it going? Is it
good? We are trying to makeit better? So we expect feedback,
(21:03):
better, more feedback from people.We will continue to seek feedback from people.
We will continue to seek learning frompeople and making those changes to this
discussion, this communication, this superchat between two of us, you know,
but actually we are just individuals.We represent much much bigger and you
(21:26):
know, we talked about two countriestogether. We are just one of you
know, one person from these countries. But when when when people start looking
at you from learning point of view, then you you gain that trust,
and it becomes your bigger responsibility tomanture that you find you keep that sacred
(21:48):
trust sacred and make sure that yourepresent that sacredness that trust in the best
way possible. And that is whatmakes you not because of yourself, but
because of the type of what youcan the same. I couldn't agree more
because I mentioned an authenticity, buttrust and credibility also are part of that
(22:14):
tripod for sustainability for anybody. WhatI want to do, since this is
the teaching learning experience, we arenot going to close this episode and we
will continue speaking afterwards so that wewill close out the Talk to Brazil episode.
Now, okay, right, andI do want to go back to
(22:37):
thank you within Talk to Brazil forsharing your knowledge your experience with our guest.
Okay, thank you, thank you. Where can our listeners find you?
The listeners can find me on theinternet. It will become easy for
them just to type either mining orkJ masterclass light because it will throw up
(23:02):
a lot of results, which mightyou know, be those platforms that they
prefer. It's goes to, butmajorly if they ask, then it's the
YouTube, then it's the is thepodcasts or the Apple and Spotify and MSN
and Google podcast all these places.Uh this kJ masterclass light that goes and
(23:25):
also I put it out in textwhen it becomes possible. Each podcast in
the form of a blog, weput it out on subsect and medium so
that you know, people who wantto read there they can they can do
that. So many people liked reading. They want to take their time.
They don't need to take two rootsfrom them then there, right, they
(23:48):
can just least because the podcast wetry to put out a blog and article
in the form of you know easythat is, in the form of pointers.
People are able to, you know, take note of the expertise that
the guest has shared in the episodeyou know, and that is what where
people can make the best use ofrepurpose everything right, yes, but you
(24:14):
see knowledge knowledge It is like youknow in physics that the larger physics is
always the rules of physics. Right, but what makes a common man's life
easier is the applied physics that whenyou apply that knowledge to make your life,
your simple days of life easy foreverybody. Same is with the knowledge
(24:36):
is said that repurposing should not befor the sake of expurposing, but in
terms of making it easy to consumethat knowledge. Some people like it in
the longer format, some people likeit in audio format, some people like
it in a text format, andthat is what you try to do with
it. The limited means that beinga podcast podcaster yourself as we, I
(25:00):
hope that I can gain more strengthand then we can perhaps find more ways
of putting it out for more numberof people reaching out. Like right now,
this whole attempt is that we areable to reach out to people.
I am able to reach out topeople in Brazil. You are also you
are able to reach out more peoplein India. Though your podcast is already
(25:22):
coming down to India. Ten percentof your podcast listeners are from India.
Well, thanks again, Aj,thank you and for our listeners. Again,
you can find more about Danya ajIt's k h U d A n
I A the last name A JA Y. Find him on LinkedIn and
again YouTube, which is the YouTubedot com. KAJ Masterclass KAJ Masterclass.
(25:51):
Thanks to you, our listeners andour sponsor. Focus on my market intelligence,
focus on my specializes in market researchfor the Brazilian agricultural market and more
about them at their sight. FO c U S mi dot com,
talk to Tom, talk to theworld. Good Bye and thanks for listening.
Thanks for listening to Tom Rioch onTalk to Brazil, the Business Connector
(26:15):
to Brazil.
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