March 25, 2025 • 23 mins
Challenges as a businesswoman. Priscilla Shumba shares her views as a Connector and Podcast Host. Priscilla Shumba, Founder of Reinventing Perspectives, Communication Strategist for small business owners, coaches and consultants. Podcast Host of Lessons of Entrepreneurship: The Journey of Reinvention Podcast. https://www.reinventingperspectives.com https://www.linkedin.com/in/priscilla-shumba-46204a16a
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Episode Transcript
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Speaker 1 (00:01):
Welcome to Talk to Brazil with Tom Rioch, the business
connector to business in Brazil. Talk to Brazil podcast talks
with business experts throughout the world. I'm Tom Riarc connecting
people from my studio in Brazil. Joining us today from
Lake Cole, Australia. Priscilla shoomba founder of Reinventing Perspectives, communications
(00:24):
strategists for small business owners, coaches and consultants. She's also
a host of Lessons of Entrepreneurship The Journey of Reinvention
podcast with over one hundred and fifty episodes since twenty twenty. So, Priscilla,
you too are a connector, connecting over one hundred and
fifty guests from your studio in Australia. As a businesswoman,
(00:47):
are there challenges to being a connector?
Speaker 2 (00:51):
I think when you you know, when you think about
it at face value, you may think that there are disadvantages,
but those same advantages.
Speaker 3 (01:00):
I like to think of that saying by.
Speaker 2 (01:03):
What's this author who talks about the obstacle is the
way if you turn that around, that is also your advantage.
It's easy to as a woman of color, I can
see so many things that I can say are disadvantages,
but I can also turn those same disadvantages into advantages.
Speaker 3 (01:21):
It's easy to remember me, even if it's for good
or for bad.
Speaker 2 (01:24):
You know, sometimes they say good news or bad news
travels faster than good news.
Speaker 3 (01:29):
But guess what, it's all right, it's all news, And.
Speaker 2 (01:33):
I guess what, you remember me, and you might just
talk about me, So I get word of masth going, which,
you know, everything can be a disadvantage, but we've got
to look at the ways in which we can take
it in a way that's positive. Being a woman of
color that is also a positive thing. And I think
when I was younger, I thought it was more about
(01:54):
talking about how women can be empowered. And the older
you get to realize that representation matters more than talking
about how women can be empowered. For younger women and
even not women, men and women to look up and
see someone right, that's more powerful than any disadvantage that a.
Speaker 1 (02:14):
Role model, being a model, that's.
Speaker 2 (02:16):
True, a model is more important than any disadvantages that
you can face.
Speaker 3 (02:20):
So sometimes you've got to encourage yourself with those things.
Speaker 2 (02:22):
You know what, Let the bad news travel, let it
travel far, Let the word of mouth go, Let it
go far and let representation and people know that you're there.
Speaker 1 (02:33):
For our listeners. I've interviewed you several years ago and
we've been in constant a connection on LinkedIn, following each other,
so we have seen each other's journey and journeys, right.
And I think when the first time I interviewed you
were in Perth. Yes, then you went to Tasmania. Now
(02:54):
you're in another part of so you've been around. And
I think the first time we talked you were we
talked a lot about Africa. A lot of your focus
at that time was helping small business persons in Africa
from Australia. So and are you still doing this? Is
that's still going? Is that ongoing? Because that actually help
(03:16):
people anywhere. It's not geographically focused that anywhere?
Speaker 3 (03:19):
Is it.
Speaker 2 (03:21):
Not geographically focused anymore? I think that was my starting
point because that was what was nearest to where I
was coming from, right, But then I realized that there
are a lot of people who match not maybe that
they're from Africa, but who matched the situation the people
I was trying to help. There are people who don't
have access or who don't have access to information everywhere, right,
(03:42):
So it's more the profile of the person really rather
than the location of the person. Now that's the focus,
Like what does the small business owner need to know?
Wherever there are fields, they need access to this information.
Speaker 1 (03:54):
Yeah, and being a small business person anywhere in the
world is similar challenges. That's not say the same, but
they're pretty close.
Speaker 3 (04:04):
Yeah, pretty close.
Speaker 2 (04:05):
And with technology, now that's a huge delivered that someone
can use from everywhere. And sometimes you know when you
talk to people who are moving fast with technology, like
maybe people in the US or somewhere else, and someone
else can realize, oh, I can do the same thing
from wherever I am if I have an Internet connection
and I can log onto this and I can make
the same use of this thing.
Speaker 1 (04:26):
That's powerful that it's like we're doing right now. Absolutely,
I'm in Brazili, you're in Australia. You've changed time zones
ever because you move from one side of the country
to the other. But you're also reaching from your podcast.
You've already generated one hundred and fifty episodes, You've already
interviewed over one hundred and fifty people. And that's what
(04:49):
I've seen in many different places.
Speaker 3 (04:52):
Yes, and you're like the issues are sort of the same.
Speaker 2 (04:55):
You know, maybe you know the economy may be different,
but now we're talking of a global economy will getting smaller.
So even that in itself, Tommy, you know, you were
telling me about the woman from China and what's going
on over there, and it's all very interesting and everybody
in the world would like to know what is happening
because eventually it reaches everywhere.
Speaker 1 (05:13):
No and and access to information has opened up. That's
opened and sometimes it's been open. We just had to
go out and find or look for it. And even
when we were we talked years ago about Africas, it
wasn't there was information, but you had to want to
find out something about Australia when I said, you know,
(05:35):
where's Perth and then you have to figure out where
that is and then you know and then then that's
really when we got the feeling, and through podcasting we
really get the our arms around how small the world
is and our reach. The other side is that what
is our reach and what is your reach as a woman,
(05:57):
And I think that's changed over the years, hasn't it.
Speaker 2 (06:01):
I think so, you know, also I've grown in confidence,
which you can only get from you know, experience, and
right keeping going. And I also realized that part of
it is, like you said, you have to be curious,
you want to find information, and not only am I
giving access like you are together us together in podcasting,
(06:21):
not only are giving access to information, but the product
also is you know, generating curiosity in another person to
want to know what.
Speaker 3 (06:28):
Is happening in China, to want to know what is.
Speaker 2 (06:31):
Happening in Brazil and in Australia wherever they are. And
that's a really powerful thing in today's age.
Speaker 1 (06:37):
Well, from a business standpoint, we actually need to know
what's happening, because they said that it's just not there's
no more backyard, no. And even you know what we're
considered local businesses, they're not necessarily local anymore. I've probably
I met a gentleman a couple of weeks ago. He's
(06:59):
making bread and he's able to sell that over internet.
He's able to deliver it. So when you think, well,
the bake shop is on the corner, you want fresh bread, yes,
but he's developed the method of not making the bread
but also being able to have it. Package said. It's
still within Brazil, but it's not in the city limits anymore.
(07:22):
So that's something that he said. You know, where he
was before in a smaller city in Brazil, that was
even possible since he changed, he moved just like you did.
Now he's learned something else because the technology is there,
the logistics are there.
Speaker 2 (07:39):
In December, I went back to Zambabwe, the country that
I'm from, and the airbnb I was saying, the host
would every few minutes he'd be packaging coffee because he'd
be getting online sales and running to the post office
from his from his e commerce shop, which was quite
you know, interesting, because I was like, look look at
(07:59):
what the world is today.
Speaker 3 (08:01):
He's online.
Speaker 2 (08:02):
I don't know, maybe someone somewhere out then the world
is buying his organic Africans and bubbling coffee and the
post office.
Speaker 1 (08:08):
Everywhere eund gourmet coffee.
Speaker 2 (08:11):
Gor May Coffee is after the post office every now
and then.
Speaker 3 (08:14):
And I mean it's something that a.
Speaker 2 (08:16):
Few years ago you couldn't even imagine that someone could
be living such a life.
Speaker 3 (08:20):
And that has become sort of like a Norman many places.
Speaker 1 (08:23):
No, that's true. So and that has opened up because
I'm looking at your site, which is reinventing perspective, dug
and what you have there is a coffee cup wake
me up. So that that's very typical of being able
to do things. And it's not only the skill of
making or having the coffee, it's the skill set of
(08:45):
all the logistics order entry. Those are business skills, yes,
and that was something that you were involved in. When
we're talking about small business owners, it's more, it's more
complex and it's easier today, I.
Speaker 3 (08:59):
Think, m M yeah, I think it's more complex than that.
Speaker 2 (09:04):
Like you said, opportunity, you could do just about anything
but understanding what should you do, you know, and then
how to.
Speaker 3 (09:12):
Do that thing that you should do.
Speaker 2 (09:13):
But there's so much exciting things like we were talking
about Deep Sick and AI and how that, you know,
changes the way you work even when you're alone having
that conversation you were talking about the AI.
Speaker 3 (09:27):
You know, even from a thinking standpoint.
Speaker 1 (09:31):
No, what I mentioned before we started, when going like
Deep Sick, you could sit there and chat all day long,
and and they have the patience to listen to you.
Speaker 3 (09:44):
And to tell you what no one else would be
maybe brave enough to tell you. So that's that in
itself is.
Speaker 1 (09:50):
What that's part of the experience that I'm having. They'll
tell you, but in a nice way.
Speaker 2 (09:57):
The other day, I was on my chat GPT and
I put a title in the and I said, tell
me what's wrong with this title?
Speaker 3 (10:02):
And it gave me a whole list of things, And
I said, you are so right.
Speaker 1 (10:09):
I mean, that's an advantage today, that's an advantage in
what you do your communications strategist. For small business owners,
for coaches, consultants, that's a pretty wide variety of persons
who also need communication skills or a strategy in communication,
(10:30):
because as we're talking to before we started communication, it
still is one of the most important skills to have.
Speaker 2 (10:37):
Yeah, absolutely, I mean you know that you may know something,
but you've got to be able to get your message
out there. You've got to be able to say something
where people can hear you. You know, it's one thing
to say something, that's another thing to be heard. It's
another thing to be repeated for what you said. So
all that really is that skill set of communication, which
(11:00):
I think I could say it's probably the number one
right for business owners, for anyone really a career person
as well, because you might be really good at what
you do, but people can guess that.
Speaker 1 (11:13):
Now. I found that the avenue today is stronger in
the sense that people are searching, and they're searching on Internet,
They're searching on these different platforms that exist. So we
as communicators, what I consider myself today is to be
a voice, a voice searchable content creator. So I mentioned
(11:35):
what we do as podcast host. We're just generating voice
searchable content and people somewhere in the world are searching
for that. They can find us, they can find what
we're talking about, and then eventually we'll find us who
were the person's talking about it. But that's how it's
working today. So years ago, when we first talked, you
(11:55):
were you were you had to focus on younger persons. Yes,
how has that evolved over time?
Speaker 2 (12:04):
I think the focus is still about younger people, but
not necessarily. I wouldn't say young in age, but maybe
new to doing things or you know, new to thinking
about being an entrepreneur or new to starting a business,
and that can be at any age. So removing sort
of that age and sort of saying the newness of something.
(12:26):
And it's interesting that you know when you are talking
about communication, because even you see it, people are looking
for what they're interested in. And even on LinkedIn, you
see really smart people who never share what it is
that they do, who don't even comment, who don't put
anything up there, And this is the world that we're
living in that people are searching for what they're interested in.
(12:48):
If you're not communicating what it is that you're doing right, people.
Speaker 3 (12:53):
Are not going to find you.
Speaker 2 (12:54):
And sometimes I think people are afraid of putting their
thoughts out there, or they're afraid of other people.
Speaker 1 (13:00):
Day well, there is an element to that because years
ago I interviewed a woman in months Is. He was
a LinkedIn specialist, and at that time, this is probably
three years ago, we talked about that and one of
the things that you mentioned was that was fear, and
part of that fear it still exists today. I think
sometimes it's even stronger because unfortunately most of the social
(13:25):
media's become so toxic and people are not afraid, but
they realize that if they do comment on many of
these platforms, instantaneously you will get somebody answering and they're
against whatever you said and some and there's so much
fake out there, so you really don't know what is
(13:46):
right and what's true, and so I think persons have
taken a step back and We're gon't call it fear,
but it's a concern of well, if I do say something,
I haven't seen it to that extent LinkedIn, as you mentioned.
That's why even what I'm doing, I'm concentrating what I
(14:06):
do and share on LinkedIn is it still seems to
be rather neutral put it that way versus other social
media that I just feel they become so toxic. So
that's something that we have to think about in terms
of strategy. So it's not what you say, it's where
(14:30):
you say it today. That's my feeling. And so what
we do is podcast hosts, we still have to say,
and we do say, and the major platforms are picking
it up and repeating it, but it's still in the
same form that we're saying it. So people who hear us,
(14:51):
they're getting the authentic whatever. They can judge if they
like it, if they don't like it, if they agree,
if they don't agree, but it's there, so we wrap
it up and we deliver it and they can listen
and even the robots and bots listen then transcribe an index.
But most people I found unaware that that's happening, so
(15:14):
they still may have that fear as you mentioned of
saying things. Do you find that with guests? Our guests
open to conversations and a challenge for you to get guests.
Speaker 2 (15:27):
Most of the times, if they are more experienced business owners,
you know, you don't have to ask twice. You say
that you're open. They don't care what time, because they
understand the value of that communication. But you find probably
the people who are still early and who are still
starting out, they may not be so sure, and if
they do come on, they don't share what they've done,
(15:48):
and they're a little hesitant to really put themselves out there.
And yeah, but you straight away you know this person
is experience. They know what matters when you interact them.
You know, well, they know the value of communicating, They
know the value. They know the value, and sometimes people
don't quite I'm not quite sure of the value.
Speaker 1 (16:11):
Well, and I think we're believers because we've been in
this for years. You've done this, like I mentioned, one
hundred and fifty episodes, so and even for us, for you,
for me, it's a learning experience. Every time we interview someone,
it's a new learning experience. We gain the experience that
you mentioned.
Speaker 2 (16:29):
Yeah, we've gained the experience and you know, now in
this age, like you said, there's so much social media,
there's so many people saying things.
Speaker 3 (16:36):
A lot of it is toxic, a lot of it
is not helpful.
Speaker 2 (16:38):
That when you have the voices of people who say
things that are authentic and who have a story and
that you can follow, people are looking for those things too.
Speaker 3 (16:47):
So it's also the flip side of like, yes.
Speaker 2 (16:50):
There is all that toxicity, but this is your opportunity
to not be that and to be found. And like
you know, I think now in this time, if you
don't have something that people can listen to, you get
to know what you're about, read what you wrote, you know,
somehow get into your world and what it is that
you think.
Speaker 3 (17:09):
It's a huge missed opportunity.
Speaker 1 (17:12):
And the world's changing every day and even you know
what we thought three years ago, four years ago, quick
change has changed. Yeah, and everything in the in the middle.
So we do have we as persons, as professionals, we
have to keep step with what is happening. The tendencies
are there. I'm a believer of tendencies, So follow what
(17:35):
is happening. And even in the communication because small business
owners like you mentioned and your coaches and consultants. None
of those are the same as they worked two years
ago or a year ago, or maybe even a month ago.
So and they all need back to what you do
as a communication strategist. You have to follow the tendencies,
(17:56):
and they're changing, say daily, but rapidly.
Speaker 3 (18:01):
Oh rapidly.
Speaker 2 (18:02):
I think last time when you came on my podcast,
we were talking about personal branding, right and now in
this age of AI, I'm interested to sort of like,
what are you seeing as sort of the tendencies because
this is very, very interesting to say that AI has
the knowledge. So if it was about knowledge, now it's
about the person or more or so I think anyway,
(18:23):
I'd like to know what you think too, Tom.
Speaker 1 (18:26):
Well, part of that is exactly what I've done, and
I think most people should do. We said the years ago,
you know, do a Google search of yourself, but that's
sort of old fashion. Many people still haven't done that.
But today you should do not only a Google search,
you should do the same search about yourself. With all
(18:47):
of these different platforms that are out there, and what
I believe, I'm not sure how it happens, but all
of these platforms are they have an ability to bring
information together that's out there. Right, If there's no information
out there about us, they won't find anything. And sometimes
(19:11):
the search comes up empty. For as massive of their
ability to find things, they can come back and say,
I haven't found anything about you. I think that's worse
than finding too much. And when we're talking about persons
(19:32):
starting up or changing changing in the and I agree
with you many it's not an age thing. In today's world.
Many persons, middle aged persons are changing professions, changing countries,
changing companies, changing everything, and they have to reboot and
whatever was out there. But I had this problem, you know,
(19:52):
whatever I was when I was fifty two sort of,
you know, I have to had to race all that
because I wasn't that person anymore. I had to back
to the personal branding. I had to brand myself. And
today that's still relevant. I think of hollow we change it.
But part of that is we need to get information
(20:15):
out there on the web about ourselves. Like you mentioned
on LinkedIn. If you're not posting, if you're not there,
you're not there, You're not anywhere. And that's the challenge
in today's global environment, economy, whatever.
Speaker 3 (20:34):
Yeah, you've got to make yourself findable. You know, it's
got to be easy for people to find you.
Speaker 2 (20:39):
And like you said, that personal brand is really important.
People want to know who you are and to be
able to trust that you are. They're looking for that
digital footprint, right And I remember I got a message
from a young man I can't remember what country was in,
and he was looking for investors for his project that
he's doing in one of these I think West African countries.
(21:01):
And then immediately I went to his profile and I said,
but there's nothing there. You know, you're you're saying that
you're doing this project and it's got on this far.
Speaker 3 (21:10):
But why aren't you showing people?
Speaker 2 (21:13):
Because there are investors on LinkedIn? And why why are
we not seeing.
Speaker 3 (21:17):
The content of the progress that you're making.
Speaker 2 (21:20):
So that when you do talk to someone, they don't
immediately think, well if there's nothing there, I've given you
the courtesy of asking you, well, why isn't there anything there?
But another person will say, oh, well, this is a
scammer or that's it.
Speaker 1 (21:32):
That's what most people will think today.
Speaker 2 (21:34):
Most people think it's a scammer and they won't respond
to you. But you, if you have show people what
you're doing. That's that's the communication. Show people what you're
doing communication at scale online that people find you and
find what you're about.
Speaker 1 (21:50):
Well finding you to our audience. How can our audience
find you?
Speaker 3 (21:55):
Oh, thank you so much. Tom.
Speaker 2 (21:57):
You can find me on LinkedIn, Priscilla SHOUMP. You'll see
you found a Reinventing Perspective. So you can go to
my website ww dot Reinventing Perspectives dot com and you'll
find out about the podcast as well if you'd like
to listen in.
Speaker 1 (22:12):
And I you suggest that everybody listen in and find
you on LinkedIn. So thanks again for sharing your know,
your time, with your expertise with us.
Speaker 3 (22:22):
Thanks for having me Tom.
Speaker 1 (22:23):
And again for our listeners, it is Priscilla Shumba. It's
p r I s c I l l A and
the last name s h U M b A Priscilla Shoomba.
You will find her on LinkedIn and her Reinventing Perspectives
dot com. Talk to Brazil is brought to us by
Focus am My Market Intelligence specializing in market research for
(22:45):
the Brazilian agricultural market. More about them at f O
c U S m I dot com. Remember when you
talk to Tom, you talk to the world. Goodbye and
thanks for listening. Thanks for listening to Tom Reo on
Talk to Brazil, the Business Connector to Brazil.
Welcome to Talk to Brazil with Tom Rioch, the business
connector to business in Brazil. Talk to Brazil podcast talks
with business experts throughout the world. I'm Tom Riarc connecting
people from my studio in Brazil. Joining us today from
Lake Cole, Australia. Priscilla shoomba founder of Reinventing Perspectives, communications
(00:24):
strategists for small business owners, coaches and consultants. She's also
a host of Lessons of Entrepreneurship The Journey of Reinvention
podcast with over one hundred and fifty episodes since twenty twenty. So, Priscilla,
you too are a connector, connecting over one hundred and
fifty guests from your studio in Australia. As a businesswoman,
(00:47):
are there challenges to being a connector?
Speaker 2 (00:51):
I think when you you know, when you think about
it at face value, you may think that there are disadvantages,
but those same advantages.
Speaker 3 (01:00):
I like to think of that saying by.
Speaker 2 (01:03):
What's this author who talks about the obstacle is the
way if you turn that around, that is also your advantage.
It's easy to as a woman of color, I can
see so many things that I can say are disadvantages,
but I can also turn those same disadvantages into advantages.
Speaker 3 (01:21):
It's easy to remember me, even if it's for good
or for bad.
Speaker 2 (01:24):
You know, sometimes they say good news or bad news
travels faster than good news.
Speaker 3 (01:29):
But guess what, it's all right, it's all news, And.
Speaker 2 (01:33):
I guess what, you remember me, and you might just
talk about me, So I get word of masth going, which,
you know, everything can be a disadvantage, but we've got
to look at the ways in which we can take
it in a way that's positive. Being a woman of
color that is also a positive thing. And I think
when I was younger, I thought it was more about
(01:54):
talking about how women can be empowered. And the older
you get to realize that representation matters more than talking
about how women can be empowered. For younger women and
even not women, men and women to look up and
see someone right, that's more powerful than any disadvantage that a.
Speaker 1 (02:14):
Role model, being a model, that's.
Speaker 2 (02:16):
True, a model is more important than any disadvantages that
you can face.
Speaker 3 (02:20):
So sometimes you've got to encourage yourself with those things.
Speaker 2 (02:22):
You know what, Let the bad news travel, let it
travel far, Let the word of mouth go, Let it
go far and let representation and people know that you're there.
Speaker 1 (02:33):
For our listeners. I've interviewed you several years ago and
we've been in constant a connection on LinkedIn, following each other,
so we have seen each other's journey and journeys, right.
And I think when the first time I interviewed you
were in Perth. Yes, then you went to Tasmania. Now
(02:54):
you're in another part of so you've been around. And
I think the first time we talked you were we
talked a lot about Africa. A lot of your focus
at that time was helping small business persons in Africa
from Australia. So and are you still doing this? Is
that's still going? Is that ongoing? Because that actually help
(03:16):
people anywhere. It's not geographically focused that anywhere?
Speaker 3 (03:19):
Is it.
Speaker 2 (03:21):
Not geographically focused anymore? I think that was my starting
point because that was what was nearest to where I
was coming from, right, But then I realized that there
are a lot of people who match not maybe that
they're from Africa, but who matched the situation the people
I was trying to help. There are people who don't
have access or who don't have access to information everywhere, right,
(03:42):
So it's more the profile of the person really rather
than the location of the person. Now that's the focus,
Like what does the small business owner need to know?
Wherever there are fields, they need access to this information.
Speaker 1 (03:54):
Yeah, and being a small business person anywhere in the
world is similar challenges. That's not say the same, but
they're pretty close.
Speaker 3 (04:04):
Yeah, pretty close.
Speaker 2 (04:05):
And with technology, now that's a huge delivered that someone
can use from everywhere. And sometimes you know when you
talk to people who are moving fast with technology, like
maybe people in the US or somewhere else, and someone
else can realize, oh, I can do the same thing
from wherever I am if I have an Internet connection
and I can log onto this and I can make
the same use of this thing.
Speaker 1 (04:26):
That's powerful that it's like we're doing right now. Absolutely,
I'm in Brazili, you're in Australia. You've changed time zones
ever because you move from one side of the country
to the other. But you're also reaching from your podcast.
You've already generated one hundred and fifty episodes, You've already
interviewed over one hundred and fifty people. And that's what
(04:49):
I've seen in many different places.
Speaker 3 (04:52):
Yes, and you're like the issues are sort of the same.
Speaker 2 (04:55):
You know, maybe you know the economy may be different,
but now we're talking of a global economy will getting smaller.
So even that in itself, Tommy, you know, you were
telling me about the woman from China and what's going
on over there, and it's all very interesting and everybody
in the world would like to know what is happening
because eventually it reaches everywhere.
Speaker 1 (05:13):
No and and access to information has opened up. That's
opened and sometimes it's been open. We just had to
go out and find or look for it. And even
when we were we talked years ago about Africas, it
wasn't there was information, but you had to want to
find out something about Australia when I said, you know,
(05:35):
where's Perth and then you have to figure out where
that is and then you know and then then that's
really when we got the feeling, and through podcasting we
really get the our arms around how small the world
is and our reach. The other side is that what
is our reach and what is your reach as a woman,
(05:57):
And I think that's changed over the years, hasn't it.
Speaker 2 (06:01):
I think so, you know, also I've grown in confidence,
which you can only get from you know, experience, and
right keeping going. And I also realized that part of
it is, like you said, you have to be curious,
you want to find information, and not only am I
giving access like you are together us together in podcasting,
(06:21):
not only are giving access to information, but the product
also is you know, generating curiosity in another person to
want to know what.
Speaker 3 (06:28):
Is happening in China, to want to know what is.
Speaker 2 (06:31):
Happening in Brazil and in Australia wherever they are. And
that's a really powerful thing in today's age.
Speaker 1 (06:37):
Well, from a business standpoint, we actually need to know
what's happening, because they said that it's just not there's
no more backyard, no. And even you know what we're
considered local businesses, they're not necessarily local anymore. I've probably
I met a gentleman a couple of weeks ago. He's
(06:59):
making bread and he's able to sell that over internet.
He's able to deliver it. So when you think, well,
the bake shop is on the corner, you want fresh bread, yes,
but he's developed the method of not making the bread
but also being able to have it. Package said. It's
still within Brazil, but it's not in the city limits anymore.
(07:22):
So that's something that he said. You know, where he
was before in a smaller city in Brazil, that was
even possible since he changed, he moved just like you did.
Now he's learned something else because the technology is there,
the logistics are there.
Speaker 2 (07:39):
In December, I went back to Zambabwe, the country that
I'm from, and the airbnb I was saying, the host
would every few minutes he'd be packaging coffee because he'd
be getting online sales and running to the post office
from his from his e commerce shop, which was quite
you know, interesting, because I was like, look look at
(07:59):
what the world is today.
Speaker 3 (08:01):
He's online.
Speaker 2 (08:02):
I don't know, maybe someone somewhere out then the world
is buying his organic Africans and bubbling coffee and the
post office.
Speaker 1 (08:08):
Everywhere eund gourmet coffee.
Speaker 2 (08:11):
Gor May Coffee is after the post office every now
and then.
Speaker 3 (08:14):
And I mean it's something that a.
Speaker 2 (08:16):
Few years ago you couldn't even imagine that someone could
be living such a life.
Speaker 3 (08:20):
And that has become sort of like a Norman many places.
Speaker 1 (08:23):
No, that's true. So and that has opened up because
I'm looking at your site, which is reinventing perspective, dug
and what you have there is a coffee cup wake
me up. So that that's very typical of being able
to do things. And it's not only the skill of
making or having the coffee, it's the skill set of
(08:45):
all the logistics order entry. Those are business skills, yes,
and that was something that you were involved in. When
we're talking about small business owners, it's more, it's more
complex and it's easier today, I.
Speaker 3 (08:59):
Think, m M yeah, I think it's more complex than that.
Speaker 2 (09:04):
Like you said, opportunity, you could do just about anything
but understanding what should you do, you know, and then
how to.
Speaker 3 (09:12):
Do that thing that you should do.
Speaker 2 (09:13):
But there's so much exciting things like we were talking
about Deep Sick and AI and how that, you know,
changes the way you work even when you're alone having
that conversation you were talking about the AI.
Speaker 3 (09:27):
You know, even from a thinking standpoint.
Speaker 1 (09:31):
No, what I mentioned before we started, when going like
Deep Sick, you could sit there and chat all day long,
and and they have the patience to listen to you.
Speaker 3 (09:44):
And to tell you what no one else would be
maybe brave enough to tell you. So that's that in
itself is.
Speaker 1 (09:50):
What that's part of the experience that I'm having. They'll
tell you, but in a nice way.
Speaker 2 (09:57):
The other day, I was on my chat GPT and
I put a title in the and I said, tell
me what's wrong with this title?
Speaker 3 (10:02):
And it gave me a whole list of things, And
I said, you are so right.
Speaker 1 (10:09):
I mean, that's an advantage today, that's an advantage in
what you do your communications strategist. For small business owners,
for coaches, consultants, that's a pretty wide variety of persons
who also need communication skills or a strategy in communication,
(10:30):
because as we're talking to before we started communication, it
still is one of the most important skills to have.
Speaker 2 (10:37):
Yeah, absolutely, I mean you know that you may know something,
but you've got to be able to get your message
out there. You've got to be able to say something
where people can hear you. You know, it's one thing
to say something, that's another thing to be heard. It's
another thing to be repeated for what you said. So
all that really is that skill set of communication, which
(11:00):
I think I could say it's probably the number one
right for business owners, for anyone really a career person
as well, because you might be really good at what
you do, but people can guess that.
Speaker 1 (11:13):
Now. I found that the avenue today is stronger in
the sense that people are searching, and they're searching on Internet,
They're searching on these different platforms that exist. So we
as communicators, what I consider myself today is to be
a voice, a voice searchable content creator. So I mentioned
(11:35):
what we do as podcast host. We're just generating voice
searchable content and people somewhere in the world are searching
for that. They can find us, they can find what
we're talking about, and then eventually we'll find us who
were the person's talking about it. But that's how it's
working today. So years ago, when we first talked, you
(11:55):
were you were you had to focus on younger persons. Yes,
how has that evolved over time?
Speaker 2 (12:04):
I think the focus is still about younger people, but
not necessarily. I wouldn't say young in age, but maybe
new to doing things or you know, new to thinking
about being an entrepreneur or new to starting a business,
and that can be at any age. So removing sort
of that age and sort of saying the newness of something.
(12:26):
And it's interesting that you know when you are talking
about communication, because even you see it, people are looking
for what they're interested in. And even on LinkedIn, you
see really smart people who never share what it is
that they do, who don't even comment, who don't put
anything up there, And this is the world that we're
living in that people are searching for what they're interested in.
(12:48):
If you're not communicating what it is that you're doing right, people.
Speaker 3 (12:53):
Are not going to find you.
Speaker 2 (12:54):
And sometimes I think people are afraid of putting their
thoughts out there, or they're afraid of other people.
Speaker 1 (13:00):
Day well, there is an element to that because years
ago I interviewed a woman in months Is. He was
a LinkedIn specialist, and at that time, this is probably
three years ago, we talked about that and one of
the things that you mentioned was that was fear, and
part of that fear it still exists today. I think
sometimes it's even stronger because unfortunately most of the social
(13:25):
media's become so toxic and people are not afraid, but
they realize that if they do comment on many of
these platforms, instantaneously you will get somebody answering and they're
against whatever you said and some and there's so much
fake out there, so you really don't know what is
(13:46):
right and what's true, and so I think persons have
taken a step back and We're gon't call it fear,
but it's a concern of well, if I do say something,
I haven't seen it to that extent LinkedIn, as you mentioned.
That's why even what I'm doing, I'm concentrating what I
(14:06):
do and share on LinkedIn is it still seems to
be rather neutral put it that way versus other social
media that I just feel they become so toxic. So
that's something that we have to think about in terms
of strategy. So it's not what you say, it's where
(14:30):
you say it today. That's my feeling. And so what
we do is podcast hosts, we still have to say,
and we do say, and the major platforms are picking
it up and repeating it, but it's still in the
same form that we're saying it. So people who hear us,
(14:51):
they're getting the authentic whatever. They can judge if they
like it, if they don't like it, if they agree,
if they don't agree, but it's there, so we wrap
it up and we deliver it and they can listen
and even the robots and bots listen then transcribe an index.
But most people I found unaware that that's happening, so
(15:14):
they still may have that fear as you mentioned of
saying things. Do you find that with guests? Our guests
open to conversations and a challenge for you to get guests.
Speaker 2 (15:27):
Most of the times, if they are more experienced business owners,
you know, you don't have to ask twice. You say
that you're open. They don't care what time, because they
understand the value of that communication. But you find probably
the people who are still early and who are still
starting out, they may not be so sure, and if
they do come on, they don't share what they've done,
(15:48):
and they're a little hesitant to really put themselves out there.
And yeah, but you straight away you know this person
is experience. They know what matters when you interact them.
You know, well, they know the value of communicating, They
know the value. They know the value, and sometimes people
don't quite I'm not quite sure of the value.
Speaker 1 (16:11):
Well, and I think we're believers because we've been in
this for years. You've done this, like I mentioned, one
hundred and fifty episodes, so and even for us, for you,
for me, it's a learning experience. Every time we interview someone,
it's a new learning experience. We gain the experience that
you mentioned.
Speaker 2 (16:29):
Yeah, we've gained the experience and you know, now in
this age, like you said, there's so much social media,
there's so many people saying things.
Speaker 3 (16:36):
A lot of it is toxic, a lot of it
is not helpful.
Speaker 2 (16:38):
That when you have the voices of people who say
things that are authentic and who have a story and
that you can follow, people are looking for those things too.
Speaker 3 (16:47):
So it's also the flip side of like, yes.
Speaker 2 (16:50):
There is all that toxicity, but this is your opportunity
to not be that and to be found. And like
you know, I think now in this time, if you
don't have something that people can listen to, you get
to know what you're about, read what you wrote, you know,
somehow get into your world and what it is that
you think.
Speaker 3 (17:09):
It's a huge missed opportunity.
Speaker 1 (17:12):
And the world's changing every day and even you know
what we thought three years ago, four years ago, quick
change has changed. Yeah, and everything in the in the middle.
So we do have we as persons, as professionals, we
have to keep step with what is happening. The tendencies
are there. I'm a believer of tendencies, So follow what
(17:35):
is happening. And even in the communication because small business
owners like you mentioned and your coaches and consultants. None
of those are the same as they worked two years
ago or a year ago, or maybe even a month ago.
So and they all need back to what you do
as a communication strategist. You have to follow the tendencies,
(17:56):
and they're changing, say daily, but rapidly.
Speaker 3 (18:01):
Oh rapidly.
Speaker 2 (18:02):
I think last time when you came on my podcast,
we were talking about personal branding, right and now in
this age of AI, I'm interested to sort of like,
what are you seeing as sort of the tendencies because
this is very, very interesting to say that AI has
the knowledge. So if it was about knowledge, now it's
about the person or more or so I think anyway,
(18:23):
I'd like to know what you think too, Tom.
Speaker 1 (18:26):
Well, part of that is exactly what I've done, and
I think most people should do. We said the years ago,
you know, do a Google search of yourself, but that's
sort of old fashion. Many people still haven't done that.
But today you should do not only a Google search,
you should do the same search about yourself. With all
(18:47):
of these different platforms that are out there, and what
I believe, I'm not sure how it happens, but all
of these platforms are they have an ability to bring
information together that's out there. Right, If there's no information
out there about us, they won't find anything. And sometimes
(19:11):
the search comes up empty. For as massive of their
ability to find things, they can come back and say,
I haven't found anything about you. I think that's worse
than finding too much. And when we're talking about persons
(19:32):
starting up or changing changing in the and I agree
with you many it's not an age thing. In today's world.
Many persons, middle aged persons are changing professions, changing countries,
changing companies, changing everything, and they have to reboot and
whatever was out there. But I had this problem, you know,
(19:52):
whatever I was when I was fifty two sort of,
you know, I have to had to race all that
because I wasn't that person anymore. I had to back
to the personal branding. I had to brand myself. And
today that's still relevant. I think of hollow we change it.
But part of that is we need to get information
(20:15):
out there on the web about ourselves. Like you mentioned
on LinkedIn. If you're not posting, if you're not there,
you're not there, You're not anywhere. And that's the challenge
in today's global environment, economy, whatever.
Speaker 3 (20:34):
Yeah, you've got to make yourself findable. You know, it's
got to be easy for people to find you.
Speaker 2 (20:39):
And like you said, that personal brand is really important.
People want to know who you are and to be
able to trust that you are. They're looking for that
digital footprint, right And I remember I got a message
from a young man I can't remember what country was in,
and he was looking for investors for his project that
he's doing in one of these I think West African countries.
(21:01):
And then immediately I went to his profile and I said,
but there's nothing there. You know, you're you're saying that
you're doing this project and it's got on this far.
Speaker 3 (21:10):
But why aren't you showing people?
Speaker 2 (21:13):
Because there are investors on LinkedIn? And why why are
we not seeing.
Speaker 3 (21:17):
The content of the progress that you're making.
Speaker 2 (21:20):
So that when you do talk to someone, they don't
immediately think, well if there's nothing there, I've given you
the courtesy of asking you, well, why isn't there anything there?
But another person will say, oh, well, this is a
scammer or that's it.
Speaker 1 (21:32):
That's what most people will think today.
Speaker 2 (21:34):
Most people think it's a scammer and they won't respond
to you. But you, if you have show people what
you're doing. That's that's the communication. Show people what you're
doing communication at scale online that people find you and
find what you're about.
Speaker 1 (21:50):
Well finding you to our audience. How can our audience
find you?
Speaker 3 (21:55):
Oh, thank you so much. Tom.
Speaker 2 (21:57):
You can find me on LinkedIn, Priscilla SHOUMP. You'll see
you found a Reinventing Perspective. So you can go to
my website ww dot Reinventing Perspectives dot com and you'll
find out about the podcast as well if you'd like
to listen in.
Speaker 1 (22:12):
And I you suggest that everybody listen in and find
you on LinkedIn. So thanks again for sharing your know,
your time, with your expertise with us.
Speaker 3 (22:22):
Thanks for having me Tom.
Speaker 1 (22:23):
And again for our listeners, it is Priscilla Shumba. It's
p r I s c I l l A and
the last name s h U M b A Priscilla Shoomba.
You will find her on LinkedIn and her Reinventing Perspectives
dot com. Talk to Brazil is brought to us by
Focus am My Market Intelligence specializing in market research for
(22:45):
the Brazilian agricultural market. More about them at f O
c U S m I dot com. Remember when you
talk to Tom, you talk to the world. Goodbye and
thanks for listening. Thanks for listening to Tom Reo on
Talk to Brazil, the Business Connector to Brazil.
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