Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Talk to Brazil with Tom Riarch, the business
connector to business in Brazil. Talk to Brazil podcast talks
with business experts throughout the world. I'm Tom Riarc, connecting
people from my studio in Brazil. Joining us today from
Iceland is Anna Rosa Parker, an executive coach at nine VD,
(00:22):
a female and BIPOCLD international leadership company. I previously interviewed
Anna on Cafe Networking, one of my other business podcasts.
So Anna, how do you recharge your mind, body and
soul when you go back to Iceland.
Speaker 2 (00:41):
Yeah? Yeah, So last time we spoke, I was in
New York and now coming back to Iceland. So I
have a little bit of different rituals here, like, for example,
I go to the gym or the public pools. I
do that every day. And at the gym, I work out,
and what they have at the gym's here they have
(01:03):
a hot top and a cold plunge and a sauna
and a steam room, so you get you give yourself
a little spot time after your workout. And then at
the public pools open to everyone, very affordable, you can swim,
you can soak, and then you know steam. I love
that and when you are sweating, you are sweating out
(01:26):
your cortisol and your negative sort of stress hormones. So
that's always a good that's very important to me to
do that. I always have a little time in the
morning before I.
Speaker 3 (01:37):
Go to the gym or the pools, and I do,
you know, a little bit language practicing, like I'm studying French,
so that's good for the brain.
Speaker 2 (01:48):
I do a little gratitude gratitude journal, and then I
get to make sure that my heart rate, my heart
coherence is intact, so I do heart mess breathing, so
in and out of the heart, sort of tone the
vagus nerve, balance the nervous system. And if I do
(02:08):
that for a few minutes in the morning, it sort
of a stays with me throughout the day. So I'll
go back to it if if I'm in a stressful situation.
For example, this morning, when I was going to the gym,
there was a woman who was parked in front of
my car and she didn't want to move. She was parked.
She was parked I legally, and I was parked legally.
So I said, well, isn't it easy for you to go?
(02:28):
And you know, and then I can get out of
my parking spot, and this is a moment. She was
a little bit you know, she was a little bit stressful,
and I could have just gone and you know, into
a fight mode or you know, reactive mode. But because
I had just done my rituals, I was so in
tuned off not allowing someone to you know, get me
(02:51):
off my keet me on track or if you will too.
Speaker 1 (02:55):
That's easier said than done, but I admire that it
is right. You get yourself ready for that. That's anywhere
in the world. And what you just mentioned was probably
more New York issu or some ball of people part
of the wrong place and starting to irritate you and
road rage and everything. Right, I agree with you. We
have to have the mindset to be prepared for that
and just not let it get to us.
Speaker 2 (03:17):
Absolutely. And then, you know, because of my work and
the framework that I've designed, being aware of where I
teach people to understand where they came from and where
they're going because that helps with decision making. So knowing
that and having really done all that work, I feel
like I can sort of be comfortable anywhere. You know.
(03:39):
I just came from Paris last week and just had
a fabulous trip. But I'm always aware of sort of
who I.
Speaker 1 (03:46):
Am and.
Speaker 2 (03:50):
What I want in life and how I want to
treat others, and just that awareness is so important, and
that is also connected to the recharging to understand who
we are and being comfortable being alone is really important too.
It's important to me to.
Speaker 1 (04:07):
Not meaning I believe that, I think the important thing
that I feel that first of all, knowing who we are,
but also knowing that we are who we are or
wherever we are, so it's not a locate, it's not
a geo reference to who we are. You are who
you are wherever you go.
Speaker 2 (04:26):
Yeah. Absolutely, and that's really important to remember that and
not to change when you are in a different environment.
You accommodate, you know where you are, but you don't change, you.
Speaker 1 (04:36):
Know well, and too that as an executive coach, you're
you're teaching and discussing and talking with people throughout the
world in a global In a global world that we
live in, executives are reaching out daily to different parts
of the same world, so they have to adapt virtually
(04:57):
to a global environment, right.
Speaker 2 (05:00):
Yeah.
Speaker 4 (05:01):
And it's really whether it's you as a being, it's
your brand, it's your business, Understanding what your story is,
as in how it started, where you came from, and
where you want to go, where you are now, and.
Speaker 2 (05:14):
What you're working towards. Just that sort of awareness is
crucial for any kind of success, whether it's you as
a person, you as a brand, you as your business.
And it's so easy in this crowded world and kind
of a chaotic we're all online and you see so much,
(05:34):
it's very easy to sort of just see what other
people are doing and make decisions based on that. If
you're not doing this kind of a work, but if
you're doing that work, if you understand where you want
to go, what your goals is, it helps you make
authentic decisions to you and your business, which is very
different than reacting to life or reacting with your decision
(05:56):
making based on what's around you. So having this sort
of a whore at all times via travel in work
is crucial for success.
Speaker 1 (06:07):
I'm looking at your website now and they're right front
and center. You mentioned the framework of evoke. Yeah, it
gets to that point, the catalyst that unlocks your authentic
power right and crystallizes your identity. So that's part of
what you've just said Yeah, authentic we have if we
(06:28):
know who we are, and if we can transmit who
we are, that's the authenticity.
Speaker 2 (06:32):
That's it. Yeah, And you know, I work with people
when they work with individuals like that, and then also
with executives and teams. But what I do find is
when people are starting to really understand their story or
the story of their business and they start to make
different decisions, there's more confidence in all of this. And
(06:53):
what also happens is that the people around them are
threatened by authenticity, which I find very fascinating. They see
a change and they don't know what it is, so
they're like, hmm, what's going on here? A little poking.
Speaker 1 (07:06):
Well I see that. Because today there's so much fake
out there, I think it's really hard to identify authenticity anymore.
Speaker 2 (07:14):
I think it's very easy to identify authenticity. Actually, the
sort of a posing. I think we can see through
that and sense through that and listen to the energy.
Whether it's online, you can sort of sense the energy
around it. You know. There's a lot of yeah, a
lot of posing and and sort of a forced storytelling.
(07:38):
But if you just tell your story and you understand
how your business started or where you came from. And
the more authentic and real that is, people are more
attracted to that sort of truth, authentic storytelling versus when
something is just put on stage, you know, sort of
a forced or not authentic.
Speaker 1 (08:01):
Yeah, and how important, how important for your recharging then
is going back to Iceland.
Speaker 2 (08:08):
Oh It's very important, Yes, absolutely, especially living in New
York City. You know, this is a very busy city
and people everywhere. When I'm here, I always go to
nature as well, So that's I didn't mention that earlier,
but I try to get a hike and at least
once a week, if not twice, take like a two hours,
(08:29):
just hike the mountains. And the luxury here, which I
find pure luxury, is the pure nature. And you're often
alone or with your partner or a couple of friends
in a mountain and there's no one else around, just
a couple of cheap little nobody, literally nobody, and that
you cannot charge any any more than that. You know,
(08:50):
when you're completely connected to nature and you don't send
any energy of other people around you, that's where we
get a little bit sometimes confused, because it's almost as
we grab ideas and energy around us. But going to nature.
It just sort of a reinforces who you are and
(09:11):
what your your thoughts are and your decision making and
just your pattern as a human being.
Speaker 1 (09:18):
And what I've seen and looking in and not only
for this podcast, but just curiosity of trying to learn
more about Iceland. Everything that I do say is just beautiful.
There's so much. It's not one thing that just so
many things you know that you can see and do
in Iceland.
Speaker 2 (09:35):
Yeah, absolutely, And it's it's kind of like two different
countries almost in two different seasons. So I tend to
be here for a lengthier time and summer and then
also in winter, and so now it's like we have
the midnight sun. You can do all them, you know,
a lot of hiking and exploring then the nature baths
and the tubs and steamy that's all day, I mean,
(10:00):
day of the year. But the hiking is is more
accessible in summer. And and like I said, there's the
midnight sun. People tend to be lighter and spirit here.
We love nothing but good weather and being able to
sit outside and dine and have a class of wine outside.
That's very like praised here. People love that kind of
(10:20):
you know. Then we feel like we're in a different
country because we really are just sort of a country.
Folks or Vikings. We didn't have culture, so to speak
of until much later.
Speaker 1 (10:31):
You know, you had culture.
Speaker 2 (10:33):
It's yeah, that's right, that's right. Yeah, the Vikings definitely
had their own culture for sure.
Speaker 1 (10:42):
And part of that was exploring, going out and finding things.
I think in today's world sometimes we have to get
up and go and find other things in other places.
Speaker 2 (10:52):
And it's in business, right, Yeah, Yeah, it was so
very Yeah, exploring and serve diving was just on their agenda.
Speaker 1 (11:03):
I guess the surviving has become even more important business atmosphere. Yeah,
really said the strong survive. But I think many times
we see those that are ready, that know themselves as
a company. Back to your original point of who you are,
who you are, yeah, help you.
Speaker 2 (11:23):
Survive, absolutely. And then the form of storytelling, that's one
of the first sort of skills we had. And you know,
our netflix of the olden days was you know, people
lived and slept in the same room, you know, at
the farms, and there will be one person reading stories
at night before people were going to bed.
Speaker 1 (11:43):
Right.
Speaker 2 (11:43):
So yeah, and now when I take I don't teach
only the storytelling of yourself, how to create your own
story or live your story actively and authentically. I also
teach executives how to use storytelling as delivery in meetings,
to start meetings with a storytelling to deliver new information
(12:06):
in a narrative versus just piling on a bunch of information.
Because our brains are more adapted, they receive narrative in
a much more successful way, and our memories connect with
narrative telling. So it's a good way for business leaders,
a good tool to use.
Speaker 1 (12:26):
I agree with you. I'm that type of person in
many business meetings when anybody opens up and starts out
with a spreadsheet, my mind is bogged down. I really
can't understand what I'm looking at, and we need something
I need personally, something to help you get my brain
to kick in and change gears.
Speaker 2 (12:48):
Yeah, to connect with information, to connect with a person speaking,
and then yeah, it's it's very simple form. And I
believe we should practice this more.
Speaker 5 (13:00):
And also in schools, you know, I agree, But in
many meetings I've been in, you know, everybody has five
minutes to make a presentation, so they just dive right
into the the data.
Speaker 2 (13:11):
Yeah, but you can tell data in a storytelling form.
Speaker 1 (13:14):
No, I agree with you, but the majority of persons
don't do that right, right, So and to that for me,
just to start understanding with all the data is the
five minutes is up and you're not really sure what
you've even heard. So yeah, that's the point. Now to
leadership also, and what you do you say you're obviously
your focus is in leadership towards women the biplock as
(13:39):
well to anybody. Yeah, anywhere.
Speaker 2 (13:42):
It really is if it's a good fit. You know,
I was going to work you know, more with women
or you know, smaller businesses, but it's really what the
business is to meet them where they are and what
they need. And sometimes it's just not a good fit,
and then it's okay. But there's always a discovery call
and sort of a you know, it's almost like an
(14:03):
interview or like a first date to see if it's
a good fit. I never take anyone on except until
we have had spend a lot of time, just like
how you and I are doing right now, just to
sort of see where they are, what they need, what
they're looking for, and then we go from there and.
Speaker 1 (14:21):
Learn and tell the story.
Speaker 2 (14:22):
Right, Yeah, exactly, and see what the what kind of
story they want to want to tell? What their what
what the problems is We always you know, you're always
solving a problem and elevating and just taking things to
the next level. Those two things are important.
Speaker 1 (14:41):
Very good. Well, how can our listeners find you to
share their story and to learn more about you?
Speaker 2 (14:47):
Yeah, my website and Rosa Parker dot com. And then
I'm on LinkedIn under my full name as well, and
then I have a little Instagram account. I'm just trying
out evoke method. Look at that as well, and yeah,
just reach out through those platforms.
Speaker 1 (15:04):
Very tell. Well, Anna, thanks again for being pired here
and sharing with us on Talk to Brazil.
Speaker 2 (15:11):
Thank you for having me. Tom, good to see you again.
Speaker 1 (15:13):
Good seeing you, and again to our listeners. Find more
about Anna. It's A N N A Rosa r O
s A the last name Parker p A R K
E R. Find her on LinkedIn and her site which
is Anna Rosa Parker dot com. That's Anna with two ends.
Talk to Brazil is brought to us by FOCUSMI Market Intelligence,
(15:34):
specializing in market research for the Brazilian agricultural market. More
about them at f O c U S M I
dot com. It's focus m I dot com. Remember when
you talk to Tom, you talk to the world. Goodbye and
thanks for listening. Thanks for listening to Tom Riok on
(15:54):
Talk to Brazil, The Business Connector to Brazil.