January 26, 2024 • 20 mins
What is Anti-Marketing? Tiago Faria, Business Mentor shares his insight, helps online entrepreneurs turn small audiences into high profits, without complex marketing strategies. Tiago spent 8 years as an international Growth Consultant at Google, Dublin. www.linkedin.com/in/tiagofaria https://tiagofaria.pt
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Episode Transcript
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(00:01):
Welcome to Talk to Brazil with TomRioch, the business connector to business in
Brazil. Talk to Brazil is aleading business podcast talks with business experts throughout
the world. I'm Tom Rioch andAmerican known as the King of Networking,
connecting people from my studio in Brazil. Today's guest joining us from Lisbon,
Portugal is Chiciago for Rea. He'sa business mentor and anti marketer. He
(00:26):
helps online interpreneurs turn small audiences intohigh profits without complex marketing strategies. Jiago
also spent almost eight years as aninternational growth consultant at Google in Dublin.
So, Chiago, what is youranti marketing method? Thank you, Tom,
the true honor to be here.Thank you for the lovely introduction.
(00:48):
Yes, so, my anti marketingapproach is not that I'm an anti marketer
per se. I love marketing.It's my life, my i'b bey and
my everything. I'm just anti whatI was before became what I am today.
I meant to the you know,the complex strategies people fall into in
this area of going you know,to funnels, to ads and very complicated
(01:10):
and confusing strategies that keep us youknow, a bit hunting down for shiny
objects, trying to find a fasterway to grow, et cetera. But
I believe that that is a trapthat we fall into if if we go
into that area. And I've beensimplifying my approach to the to its core,
(01:30):
you know, all the marketing andall the business strategies to its core.
And I truly believe that most ofus, all of us, have
everything we need right now at thismoment to start growth and a very fun
and sustainable business by just simply tappinginto our established relationships. Okay, So
we all have a customer list thatpeople we've worked before in the past,
(01:52):
or leads lists people we've had salescalled with. We all have our contacts
like family, friends, colleagues,LinkedIn connections, and we all have an
audience of some sort either LinkedIn audience, Facebook, or maybe it's even an
email list of subscribers. And sowe have these potential networking partners and the
(02:15):
potential clients around us that we mostof us tend to forget about them and
try to hunt always new audiences,new else, somebody else around us,
and we forget to Okay, let'slet's look at it more in a strategic
way about who is surrounding us,right, because maybe there's not They're not
(02:37):
going to be the people that giveus exactly the money for our offers for
our program or services, but theycan also help us get the money in
other ways. I'm a very bigproponent and fan of referrals, right,
So, leveraging referrals in a proactiveway, very inspired by mister j Abraham.
Actually, I'm going to show thebook that inspired me for this specific
(02:59):
approaches. So it's getting everything youcan out of all You've Got by Jay
Abraham. So I focus a loton this last sentence, all You've Got
for this. It was the basisof my current approach. And so for
me, the first thing to askis, Okay, do I have something
that my target audience actually needs?Does my offer give something that people actually
want to desperately solve right now?And that's buy right now? Right So,
(03:21):
and if not, that's exactly wherewe should start. And what I
love to do is, Okay,tap it into our own established network and
interview people that we believe are inour niche. So we can interview past
clients, past leads, even followers, and simply ask them questions something like
where are your main frustrations, howdo your day to day going by,
(03:42):
how does it make you feel whatyou want to achieve, because then we
can extract that emotional language, youknow, those what people actually want to
solve right now, and then wecan create an offer around that much more
targeted, much more reflecting what peopleactually want to buy, instead of being
in our own heads and trying toinvent every I want to agree with it.
Here you made me think of reallywhat real life is all about.
(04:05):
Generally speaking, when we have abusiness. We start a business, everybody's
out looking for the client they wantto find that you know, who's going
to pay, who's going to buy. But for me as a networker,
and I consider the essence of networkingis what you said. I I'm out
there to create allies because not everybodythat I know, and my extensive list
(04:28):
of persons that I know, they'renot going to buy. If I were
to sell anything, they wouldn't buyit. But what they all need to
know is what is it that Ido and what is it that I sell
or what is it the service thatI offer? Because back to the referrals
what you mentioned, that's really Thestrongest part is if somebody knows what you
do and what you offer, andthen they mentioned because you know, almost
(04:53):
on a daily basis, I get, do you know somebody who? Yes?
And yes I do know somebody whoIf I don't know somebody who,
I know somebody who knows exactly.And that's where the referrals come from.
But most people I tend to feelthat they sort of underestimate that they undervalue
that because it's like you said,from when people come in and buy stuff.
(05:16):
Yeah, yeah, absolutely true.So to that, and then it's
just what you're saying is use whoyou have, use what you got,
but use it because many times wehaven't. We don't use it. We
don't make calls to people, youknow, just run an idea. Like
you said, maybe if my networkingperson, I could just run ideas by
(05:40):
them and think about this. Whatdo you think? Everybody loves to give
opinions, right, opinions, Opinionsfightback. So it's an amazing place to
start. Good at the reference then, because it's an amazing habit to just
create every day. I even loveto track everything, so I put everything
in a spreadsheet. So if Iacted at least five people today, did
(06:01):
I ask for their opinion? DidI ask if they know someone who knows
someone? But at least lose thisfear. It's it's an incredible skill to
acquire, to lose the fear ofsimply asking you know not and asking more
often. Right, that we shouldnot be afraid of showing what we have
to offer to the world. Andwe never know who knows who. Everyone
(06:21):
is usually wanting to help you.People want to help us my nature,
right, and we have to allowthem to do that. Right. We
should not just be hiding all thetime. And if you don't expose yourself,
you don't. If you don't putyourself out there and what you do,
it's going to be hard to doany kind of business. Right.
So the incredible old day, itwas as simple as you just answering your
phone. And today you know,where do we do we get phone calls
(06:46):
anymore? But pet can tap ina message or could be a mayn or
it could be anything. It couldbe a connection on LinkedIn that you mentioned.
But do we respond to that?What do we do? We're an
example and for our I never metJiago. Jiago never met me. But
what I found was that you apply. I see you apply. What you
(07:10):
say. You were out there searching, you were looking for something and I
really don't know what, but youfound something or something found you that attracted
us together, all right, yes, and through that then sent me information.
You made a request. We backand forth with information very quickly.
(07:30):
Right, no big deal, marriedbig castle. And here we are in
a podcast interview and we're generating informationfor the world exactly. And it's to
that point and back to say yourtime at Google today, everything people are
(07:50):
searching, people want, and sowhat we do is business persons. We
can't be passive. We need tobe able to attract because there's someone else
there looking. And I guess youfound that at Google, people were looking.
And that's what Google's all about.It is trying to put people together.
(08:11):
Absolutely. I found it very early. I actually started in my path
and solo as a solopreneur through myblog. So creating content that answers questions
that I know people are asking onlineon Google, so matching that, Okay,
knowing what people actually want, creatingsomething that they want, right,
And that's again it goes again tothe point I mentioned before about okay,
(08:35):
creating something that people want to solveright now, the problems they're feeling right
now, the objectives they have,and it's it's you know, creating business
is all a matter of doing that, like knowing what people want to buy
and giving it to them, right, and then being very proactive about sharing
it to the world, and yeah, publishing content on your blog on social
(08:56):
media, but also reaching out toyour network. Again, have we go
right, telling everything everyone around you. You never know, it's so true.
This like even a person you've talkedto like years ago in your university,
if you just mentioned it to thatperson, Oh, that's true,
I actually know someone that would liketo do that specific goal. Right.
And if you're proactive about this,you can even leverage the like having your
(09:18):
own referral program where you incentivize thosepeople to you know, send you send
over potential clients and you can givethem a potential like a referral commission for
that right. And you'll find thatmany people won't even want that commission.
They just want to help you out. But there are some people that value
you know, you know, havingan extra income or whatever. And also
(09:39):
add add to that the fact thatthey're helping you out. So it's all
these conjunctions of actions that if youdo daily consistently, it's it's inevitable that
you will have results, you know, for yourself, because you'll have a
community of people helping you grow.Right. It's different than trying to do
everything on your own. That's whyI so much love this an time marketing
(10:01):
approach, which it's not anti marketing, it's just we need to keep nurturing
and increase in our community. It'snot fixed fixed boundaries to the gaity,
yes exactly. So what I'm talkingabout is leveraging first what you have.
You cannot forget about that, right. Even people are established, have established
the business, so they forget todo that, and it could be a
(10:22):
great cash injection if they need tohire someone new or starting new projects.
You will be surprised by how manyhow much extra money you could extract if
you just tap into your established relationship. But then of course you need to
keep working on growing your network,right, and that's where for me,
I love this approach of using podcasting, either with your own podcasts like you
have. I also have my ownpodcast being guests on other podcasts because it's
(10:46):
an amazing way to create relationships withhighly influential, well established and well connected
people, right, and then youcan keep multiplying your network and of course
you tap into new audiences, rightlike, because we're talking eight billion people
in the world, eight billion peopleendless, so as the boundaries to community
(11:13):
are really endless. And what youjust said, well, you have to
nurture, keep what you have,contact who you have, but allow others
to enter leave, leave the dooropen. Right absolutely, Now your mentorship.
I see on your your your LinkedInprofile you offer free diagnostic call.
(11:33):
Uh so what you do is remote, it's you're not knocking up, We're
sitting down with people. Everything isuhs right, okay, So really you
you look you have and looking forclients throughout the world exactly exactly. I
(11:54):
was focused in Portugal for five years, my home country, because I had
this kind of belief that you know, part of I'm more familiar with it.
It's less competition here. But lastyear one of my coaches told me
Thiago Portugal ten million people. Againto what you said, eight billion people
at one point eight billion English speakersin the world, and you speak perfect
English? What are you doing?Right? I agree with you because what
(12:18):
I've done my podcast I have BBNwhich is in Portuguese. Both my podcasts,
they're in English centric, they're notcountry centric. And if we look
out again at the numbers, thereare more people out in this world that
speak English and second language then thereare native English speakers. Yes you're you're
(12:43):
an example of that exactly, butthere are just more people out there.
So what I found my success hascome from just generating content that's reachable,
that's accessible. So it's not specificfick to any country. And when we're
(13:03):
talking about business right in a businesssense, everybody says, well, you
know, it's always different here herein Brazil. People are now Brazil is
different. Well, every place certainlyis different. But there are concepts what
you just mentioned of working on thecommunity that you have, nurturing that's the
(13:26):
same end, that's the same anywhere. It can be sitting down having a
coffee or a tea or a glassof water, talking to somebody, just
roaming around and up and down thestreet. But we can do we can
roam around on the web exactly,and I think that's something that we have
to nurture. Because the business isit's local, but growth is not necessarily
(13:50):
local. So when we talk aboutwanting to scale up. It's the world
out there that way that it's notwe need to reach. We have to
who open ourselves up for the worldto reach us. Because today says,
well, do you know anybody inPortugal? I know several people, but
you know anybody who is a marketer, who's an anti marketing mentor Well,
(14:15):
yes, now I do, sowho could I recommend Chicago? And from
a Brazilian stand from a business standpoint, from Brazilians, you are in a
unique location. You're in Portugal.The Brazilians obviously because they don't speak English,
but they want to get out inthe world. And that's one of
(14:37):
the biggest challenges that many persons,not in Brazil, but persons who don't
speak the language. They need help. They need help, they need the
mentorship, they need to you know, how does it work? And I
think that's where like again you're internationalgrowth consulting at Google, you probably learn
(14:58):
the whole boatloads stuff there. Yeah, there were eight years of like an
NBA in practice, right, likeinteracting with some of the biggest corporations in
the world. And I actually actuallyalso worked with so I was an international
growth consulting UH consulting big operations toexport basically their business to other countries and
(15:20):
to advertise on Google in different countries. And I have worked with Brazil for
like advising companies to go online toBrazil, and I remember that there are
some nuances, like in terms ofthe payment methods. It's very very specific
in Brazil. But yeah, asyou say, the business at its core
is the same everywhere. There arejust some nuances. You have to be
(15:41):
be more they pay more attention to. But but yeah, in the end,
it's all the same thing. Onyou're eight years there, you've already
seen too how the business and Googlehas changed, you know, you know,
it evolves businesses in general, evenGoogle as a business evolves on a
daily basis. Yeah, it's likea month there corresponds to a year,
(16:06):
you know, because it's constantly changing, constantly trying to try to innovate or
seeing other competitors growing like crazy.And when I was there, Facebook ads
were you know, growing insanely andit was a very turmoil environment. And
yes, absolutely, absolutely right.It's very fast paced and I gained a
lot of skill that I still tothis day I use to my own business,
(16:26):
especially the planning, the you know, plan the year, being very
very mathematical of how you plan yourquarters, your goals, et cetera.
Yes, I learned, I learneda ton. It was just that I
got very fast stared of the corporateworld, in the very fast paced the
corporate world, and I felt verylimited there to to the only one specific
(16:51):
product. I felt my creativity wasa bit locked. And you know,
I felt quickly that I was psychologicallyunemployable. So I needed to start looking
for my own power. We needto change ourselves even as business persons.
I want to ask you another question, because on the information you sent me,
you consider yourself a digital business mentorin the help industry. How do
(17:11):
you define what is the help industry? Yes, I define it help industry
as so businesses that have the goalof helping others or either people or companies
to solve specific problems or reach specificgoals. So for example, coaches or
mentors or some sort of consultants,even even service providers. So anyone that
(17:36):
helps others solve problems. That's basicallymy main focus that I left to helping
this It is a very specific industrywhich which uses their own knowledge, right
their own experience to help other people, and I focused mostly on those that
have higher ticket offers. High ticketoffers because I do believe that this strategy
(17:57):
that we talked about here Dan marketingis much more efficient if you have high
ticket offers because the math just simplyworks, right. You don't need to
have a ton of clients to reachyour goals. You you could have just
two, two to five clients andyou can reach fastly your monthly goals.
But yeah, that's my specific niche, and I focus mostly on those that
(18:18):
I've been trying, you know,different strategies to get clients consistently, Like
like they try and been trying tomake reels on Instagram every day and it
kind of makes them feel uncomfortable.I don't want to do that every day.
Or they wasted money on ads thatjust keep eating their budgets and that's
the only way they know how todo it. So that's exactly when I
come in with the anti marketing approach. Okay, you don't need to do
(18:40):
any of that. You can tapinto your own worlds. You have everything
you need in your own world,and if you don't have, you can
leverage other people's audiences and start creatingnetwork with true podcasting. That's good,
very basically use what you have first. Very good. Well, Jack,
I want to thank you for sharingyour time and expertise today. But how
can our audience find you? Yeah, so they can uh send me an
(19:06):
email? First of all, ifyou have any questions about what A discussed
today at Thiago at Thiago Faria dotp T, I can you can probably
put the links below or like youmentioned, I have a free diagnostics call
if you want to talk with meand check with your if you have everything
you need in your world or ifnot, what could you do to you
know, start leveraging your current networkat Thiago firey dot put for a slash
(19:27):
call. And I also have mywebsite. Of course you've gave me great
tips about that that I definitely needto localize. Its translated to English.
It's still in Portuguese, but youcan if you speak only English, you
can use Google Translate. At thispoint, well, it's not fully translated
Thiago fire dot p T And yeah, that's where. Oh you can find
(19:48):
me on LinkedIn. It's easy toif you start for Thiago Faria, I
think I will be one of thefirst that shows up on Google. Very
good. Well, thanks again forbeing here. Thanks so much. Tom
was a true honor. Thank youokay and our listeners again again. Find
more about Jiagopharia and it's t IA g O the last name f A
r I A. Find him onLinkedIn and his site which is Thiago Faria
(20:14):
dot p T Chiago Faria dot pT. Talk to Brazil is brought to
us by Focus My Market Intelligence specializesin market research for the Brazilian agricultural market.
More about Focus m I on theirsite f O c U S m
I dot com. Remember when youtalk to Tom, you talk to the
world. Goodbye and thanks for listening. Thanks for listening to Tom Riok on
(20:40):
Talk to Brazil, the business connectorto Brazil.
Welcome to Talk to Brazil with TomRioch, the business connector to business in
Brazil. Talk to Brazil is aleading business podcast talks with business experts throughout
the world. I'm Tom Rioch andAmerican known as the King of Networking,
connecting people from my studio in Brazil. Today's guest joining us from Lisbon,
Portugal is Chiciago for Rea. He'sa business mentor and anti marketer. He
(00:26):
helps online interpreneurs turn small audiences intohigh profits without complex marketing strategies. Jiago
also spent almost eight years as aninternational growth consultant at Google in Dublin.
So, Chiago, what is youranti marketing method? Thank you, Tom,
the true honor to be here.Thank you for the lovely introduction.
(00:48):
Yes, so, my anti marketingapproach is not that I'm an anti marketer
per se. I love marketing.It's my life, my i'b bey and
my everything. I'm just anti whatI was before became what I am today.
I meant to the you know,the complex strategies people fall into in
this area of going you know,to funnels, to ads and very complicated
(01:10):
and confusing strategies that keep us youknow, a bit hunting down for shiny
objects, trying to find a fasterway to grow, et cetera. But
I believe that that is a trapthat we fall into if if we go
into that area. And I've beensimplifying my approach to the to its core,
(01:30):
you know, all the marketing andall the business strategies to its core.
And I truly believe that most ofus, all of us, have
everything we need right now at thismoment to start growth and a very fun
and sustainable business by just simply tappinginto our established relationships. Okay, So
we all have a customer list thatpeople we've worked before in the past,
(01:52):
or leads lists people we've had salescalled with. We all have our contacts
like family, friends, colleagues,LinkedIn connections, and we all have an
audience of some sort either LinkedIn audience, Facebook, or maybe it's even an
email list of subscribers. And sowe have these potential networking partners and the
(02:15):
potential clients around us that we mostof us tend to forget about them and
try to hunt always new audiences,new else, somebody else around us,
and we forget to Okay, let'slet's look at it more in a strategic
way about who is surrounding us,right, because maybe there's not They're not
(02:37):
going to be the people that giveus exactly the money for our offers for
our program or services, but theycan also help us get the money in
other ways. I'm a very bigproponent and fan of referrals, right,
So, leveraging referrals in a proactiveway, very inspired by mister j Abraham.
Actually, I'm going to show thebook that inspired me for this specific
(02:59):
approaches. So it's getting everything youcan out of all You've Got by Jay
Abraham. So I focus a loton this last sentence, all You've Got
for this. It was the basisof my current approach. And so for
me, the first thing to askis, Okay, do I have something
that my target audience actually needs?Does my offer give something that people actually
want to desperately solve right now?And that's buy right now? Right So,
(03:21):
and if not, that's exactly wherewe should start. And what I
love to do is, Okay,tap it into our own established network and
interview people that we believe are inour niche. So we can interview past
clients, past leads, even followers, and simply ask them questions something like
where are your main frustrations, howdo your day to day going by,
(03:42):
how does it make you feel whatyou want to achieve, because then we
can extract that emotional language, youknow, those what people actually want to
solve right now, and then wecan create an offer around that much more
targeted, much more reflecting what peopleactually want to buy, instead of being
in our own heads and trying toinvent every I want to agree with it.
Here you made me think of reallywhat real life is all about.
(04:05):
Generally speaking, when we have abusiness. We start a business, everybody's
out looking for the client they wantto find that you know, who's going
to pay, who's going to buy. But for me as a networker,
and I consider the essence of networkingis what you said. I I'm out
there to create allies because not everybodythat I know, and my extensive list
(04:28):
of persons that I know, they'renot going to buy. If I were
to sell anything, they wouldn't buyit. But what they all need to
know is what is it that Ido and what is it that I sell
or what is it the service thatI offer? Because back to the referrals
what you mentioned, that's really Thestrongest part is if somebody knows what you
do and what you offer, andthen they mentioned because you know, almost
(04:53):
on a daily basis, I get, do you know somebody who? Yes?
And yes I do know somebody whoIf I don't know somebody who,
I know somebody who knows exactly.And that's where the referrals come from.
But most people I tend to feelthat they sort of underestimate that they undervalue
that because it's like you said,from when people come in and buy stuff.
(05:16):
Yeah, yeah, absolutely true.So to that, and then it's
just what you're saying is use whoyou have, use what you got,
but use it because many times wehaven't. We don't use it. We
don't make calls to people, youknow, just run an idea. Like
you said, maybe if my networkingperson, I could just run ideas by
(05:40):
them and think about this. Whatdo you think? Everybody loves to give
opinions, right, opinions, Opinionsfightback. So it's an amazing place to
start. Good at the reference then, because it's an amazing habit to just
create every day. I even loveto track everything, so I put everything
in a spreadsheet. So if Iacted at least five people today, did
(06:01):
I ask for their opinion? DidI ask if they know someone who knows
someone? But at least lose thisfear. It's it's an incredible skill to
acquire, to lose the fear ofsimply asking you know not and asking more
often. Right, that we shouldnot be afraid of showing what we have
to offer to the world. Andwe never know who knows who. Everyone
(06:21):
is usually wanting to help you.People want to help us my nature,
right, and we have to allowthem to do that. Right. We
should not just be hiding all thetime. And if you don't expose yourself,
you don't. If you don't putyourself out there and what you do,
it's going to be hard to doany kind of business. Right.
So the incredible old day, itwas as simple as you just answering your
phone. And today you know,where do we do we get phone calls
(06:46):
anymore? But pet can tap ina message or could be a mayn or
it could be anything. It couldbe a connection on LinkedIn that you mentioned.
But do we respond to that?What do we do? We're an
example and for our I never metJiago. Jiago never met me. But
what I found was that you apply. I see you apply. What you
(07:10):
say. You were out there searching, you were looking for something and I
really don't know what, but youfound something or something found you that attracted
us together, all right, yes, and through that then sent me information.
You made a request. We backand forth with information very quickly.
(07:30):
Right, no big deal, marriedbig castle. And here we are in
a podcast interview and we're generating informationfor the world exactly. And it's to
that point and back to say yourtime at Google today, everything people are
(07:50):
searching, people want, and sowhat we do is business persons. We
can't be passive. We need tobe able to attract because there's someone else
there looking. And I guess youfound that at Google, people were looking.
And that's what Google's all about.It is trying to put people together.
(08:11):
Absolutely. I found it very early. I actually started in my path
and solo as a solopreneur through myblog. So creating content that answers questions
that I know people are asking onlineon Google, so matching that, Okay,
knowing what people actually want, creatingsomething that they want, right,
And that's again it goes again tothe point I mentioned before about okay,
(08:35):
creating something that people want to solveright now, the problems they're feeling right
now, the objectives they have,and it's it's you know, creating business
is all a matter of doing that, like knowing what people want to buy
and giving it to them, right, and then being very proactive about sharing
it to the world, and yeah, publishing content on your blog on social
(08:56):
media, but also reaching out toyour network. Again, have we go
right, telling everything everyone around you. You never know, it's so true.
This like even a person you've talkedto like years ago in your university,
if you just mentioned it to thatperson, Oh, that's true,
I actually know someone that would liketo do that specific goal. Right.
And if you're proactive about this,you can even leverage the like having your
(09:18):
own referral program where you incentivize thosepeople to you know, send you send
over potential clients and you can givethem a potential like a referral commission for
that right. And you'll find thatmany people won't even want that commission.
They just want to help you out. But there are some people that value
you know, you know, havingan extra income or whatever. And also
(09:39):
add add to that the fact thatthey're helping you out. So it's all
these conjunctions of actions that if youdo daily consistently, it's it's inevitable that
you will have results, you know, for yourself, because you'll have a
community of people helping you grow.Right. It's different than trying to do
everything on your own. That's whyI so much love this an time marketing
(10:01):
approach, which it's not anti marketing, it's just we need to keep nurturing
and increase in our community. It'snot fixed fixed boundaries to the gaity,
yes exactly. So what I'm talkingabout is leveraging first what you have.
You cannot forget about that, right. Even people are established, have established
the business, so they forget todo that, and it could be a
(10:22):
great cash injection if they need tohire someone new or starting new projects.
You will be surprised by how manyhow much extra money you could extract if
you just tap into your established relationship. But then of course you need to
keep working on growing your network,right, and that's where for me,
I love this approach of using podcasting, either with your own podcasts like you
have. I also have my ownpodcast being guests on other podcasts because it's
(10:46):
an amazing way to create relationships withhighly influential, well established and well connected
people, right, and then youcan keep multiplying your network and of course
you tap into new audiences, rightlike, because we're talking eight billion people
in the world, eight billion peopleendless, so as the boundaries to community
(11:13):
are really endless. And what youjust said, well, you have to
nurture, keep what you have,contact who you have, but allow others
to enter leave, leave the dooropen. Right absolutely, Now your mentorship.
I see on your your your LinkedInprofile you offer free diagnostic call.
(11:33):
Uh so what you do is remote, it's you're not knocking up, We're
sitting down with people. Everything isuhs right, okay, So really you
you look you have and looking forclients throughout the world exactly exactly. I
(11:54):
was focused in Portugal for five years, my home country, because I had
this kind of belief that you know, part of I'm more familiar with it.
It's less competition here. But lastyear one of my coaches told me
Thiago Portugal ten million people. Againto what you said, eight billion people
at one point eight billion English speakersin the world, and you speak perfect
English? What are you doing?Right? I agree with you because what
(12:18):
I've done my podcast I have BBNwhich is in Portuguese. Both my podcasts,
they're in English centric, they're notcountry centric. And if we look
out again at the numbers, thereare more people out in this world that
speak English and second language then thereare native English speakers. Yes you're you're
(12:43):
an example of that exactly, butthere are just more people out there.
So what I found my success hascome from just generating content that's reachable,
that's accessible. So it's not specificfick to any country. And when we're
(13:03):
talking about business right in a businesssense, everybody says, well, you
know, it's always different here herein Brazil. People are now Brazil is
different. Well, every place certainlyis different. But there are concepts what
you just mentioned of working on thecommunity that you have, nurturing that's the
(13:26):
same end, that's the same anywhere. It can be sitting down having a
coffee or a tea or a glassof water, talking to somebody, just
roaming around and up and down thestreet. But we can do we can
roam around on the web exactly,and I think that's something that we have
to nurture. Because the business isit's local, but growth is not necessarily
(13:50):
local. So when we talk aboutwanting to scale up. It's the world
out there that way that it's notwe need to reach. We have to
who open ourselves up for the worldto reach us. Because today says,
well, do you know anybody inPortugal? I know several people, but
you know anybody who is a marketer, who's an anti marketing mentor Well,
(14:15):
yes, now I do, sowho could I recommend Chicago? And from
a Brazilian stand from a business standpoint, from Brazilians, you are in a
unique location. You're in Portugal.The Brazilians obviously because they don't speak English,
but they want to get out inthe world. And that's one of
(14:37):
the biggest challenges that many persons,not in Brazil, but persons who don't
speak the language. They need help. They need help, they need the
mentorship, they need to you know, how does it work? And I
think that's where like again you're internationalgrowth consulting at Google, you probably learn
(14:58):
the whole boatloads stuff there. Yeah, there were eight years of like an
NBA in practice, right, likeinteracting with some of the biggest corporations in
the world. And I actually actuallyalso worked with so I was an international
growth consulting UH consulting big operations toexport basically their business to other countries and
(15:20):
to advertise on Google in different countries. And I have worked with Brazil for
like advising companies to go online toBrazil, and I remember that there are
some nuances, like in terms ofthe payment methods. It's very very specific
in Brazil. But yeah, asyou say, the business at its core
is the same everywhere. There arejust some nuances. You have to be
(15:41):
be more they pay more attention to. But but yeah, in the end,
it's all the same thing. Onyou're eight years there, you've already
seen too how the business and Googlehas changed, you know, you know,
it evolves businesses in general, evenGoogle as a business evolves on a
daily basis. Yeah, it's likea month there corresponds to a year,
(16:06):
you know, because it's constantly changing, constantly trying to try to innovate or
seeing other competitors growing like crazy.And when I was there, Facebook ads
were you know, growing insanely andit was a very turmoil environment. And
yes, absolutely, absolutely right.It's very fast paced and I gained a
lot of skill that I still tothis day I use to my own business,
(16:26):
especially the planning, the you know, plan the year, being very
very mathematical of how you plan yourquarters, your goals, et cetera.
Yes, I learned, I learneda ton. It was just that I
got very fast stared of the corporateworld, in the very fast paced the
corporate world, and I felt verylimited there to to the only one specific
(16:51):
product. I felt my creativity wasa bit locked. And you know,
I felt quickly that I was psychologicallyunemployable. So I needed to start looking
for my own power. We needto change ourselves even as business persons.
I want to ask you another question, because on the information you sent me,
you consider yourself a digital business mentorin the help industry. How do
(17:11):
you define what is the help industry? Yes, I define it help industry
as so businesses that have the goalof helping others or either people or companies
to solve specific problems or reach specificgoals. So for example, coaches or
mentors or some sort of consultants,even even service providers. So anyone that
(17:36):
helps others solve problems. That's basicallymy main focus that I left to helping
this It is a very specific industrywhich which uses their own knowledge, right
their own experience to help other people, and I focused mostly on those that
have higher ticket offers. High ticketoffers because I do believe that this strategy
(17:57):
that we talked about here Dan marketingis much more efficient if you have high
ticket offers because the math just simplyworks, right. You don't need to
have a ton of clients to reachyour goals. You you could have just
two, two to five clients andyou can reach fastly your monthly goals.
But yeah, that's my specific niche, and I focus mostly on those that
(18:18):
I've been trying, you know,different strategies to get clients consistently, Like
like they try and been trying tomake reels on Instagram every day and it
kind of makes them feel uncomfortable.I don't want to do that every day.
Or they wasted money on ads thatjust keep eating their budgets and that's
the only way they know how todo it. So that's exactly when I
come in with the anti marketing approach. Okay, you don't need to do
(18:40):
any of that. You can tapinto your own worlds. You have everything
you need in your own world,and if you don't have, you can
leverage other people's audiences and start creatingnetwork with true podcasting. That's good,
very basically use what you have first. Very good. Well, Jack,
I want to thank you for sharingyour time and expertise today. But how
can our audience find you? Yeah, so they can uh send me an
(19:06):
email? First of all, ifyou have any questions about what A discussed
today at Thiago at Thiago Faria dotp T, I can you can probably
put the links below or like youmentioned, I have a free diagnostics call
if you want to talk with meand check with your if you have everything
you need in your world or ifnot, what could you do to you
know, start leveraging your current networkat Thiago firey dot put for a slash
(19:27):
call. And I also have mywebsite. Of course you've gave me great
tips about that that I definitely needto localize. Its translated to English.
It's still in Portuguese, but youcan if you speak only English, you
can use Google Translate. At thispoint, well, it's not fully translated
Thiago fire dot p T And yeah, that's where. Oh you can find
(19:48):
me on LinkedIn. It's easy toif you start for Thiago Faria, I
think I will be one of thefirst that shows up on Google. Very
good. Well, thanks again forbeing here. Thanks so much. Tom
was a true honor. Thank youokay and our listeners again again. Find
more about Jiagopharia and it's t IA g O the last name f A
r I A. Find him onLinkedIn and his site which is Thiago Faria
(20:14):
dot p T Chiago Faria dot pT. Talk to Brazil is brought to
us by Focus My Market Intelligence specializesin market research for the Brazilian agricultural market.
More about Focus m I on theirsite f O c U S m
I dot com. Remember when youtalk to Tom, you talk to the
world. Goodbye and thanks for listening. Thanks for listening to Tom Riok on
(20:40):
Talk to Brazil, the business connectorto Brazil.
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