All Episodes

August 14, 2023 19 mins
Veronica Kirin, Founder of AsteriskDAO, revolutionaizing women´s non-reproductive health through research and femtech funding. A DAO, Decentralizaed Autinimous Organization, building a group of experts and advocates to advance women´s health initiatives wordlwide. www.linkedin.com/in/vmkirin https://asteriskdao.xyz
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Welcome to Talk to Brazil with TomRiach, the business connector to business in
Brazil. Talk to Brazil's a leadingbusiness podcast talks with business experts throughout the
world. I'm Tom Rioch, anAmerican known as the King of Networking,
connecting people from my studio in Brazil. Today's guest is Veronika Kieran and she's

(00:21):
joining us from Berlin in Germany.Veronica has has been a guest on my
other podcast, Cafe Networking, andis here today to talk about her new
initiative called Asterisk, so named afterthe convention that women's health is niche despite
women comprising fifty one percent of theworld's population. So Veronica, welcome.

(00:46):
Tell our listeners why you started Asterisk. Hi, Tom, thanks for having
me. Yeah. Asterisk is foundedon that premises that women's health not only
needs to be, but deserves tobe just as comprehensive as male health,
and so many women are left behind, not simply in a way of reproduction,

(01:10):
but also in the way that weare using the wrong symptoms or the
wrong data to support women. Therewas an amazing you know, we were
just talking about TikTok. There wasan amazing TikTok video that I just saw
where a woman explained how difficult itis to be diagnosed late in life,
where you think that you are,for example, driving the same car that

(01:30):
everyone else is driving, and thatyour car is breaking down as often as
everyone else's car, and yet youconstantly feel behind until you discover you're driving
an old GM Grandam from nineteen ninetynine. And it turns out everyone else
is in a Tesla, So that'swhy everyone else is so far ahead,

(01:51):
and they can give Tesla shops thecar and it's fixed in moments. Right,
So it's not to me just aboutquality, quality of life, or
even human rights. It's also aboutlost potential around the world from women of
every single culture, country and placenow and well, that is glow.
Why I feel that I see thathere in Brazil and other places that I've

(02:15):
been, and generally speaking even Isaw that in the States with my mother.
Women as women are basic caregivers,natural caregivers. Right, you're an
anthropologist, you know how that allstarted women sort of sacrifice their own health
or understanding of their own health,or cover their own symptoms for the family

(02:38):
because it's you know, taking careof the family. More than taking care
of yourself. And to that point, going most of their interaction where they're
going to health environments here in Brazil'sthat they're taking children, they're taking other
persons. There may be taking anelderly person. They're rarely taking themselves.

(02:58):
They're taken when something happen. Sothey need to see they need to be
more proactive. But not only theproactivity, the information, the data needs
to be updated from the health standpoint. I actually would argue to that point
as well that a lot of timeswomen aren't going to the doctor because it
feels safer or even more comfortable tosimply suffer. That going to the doctor

(03:23):
is so confusing that oftentimes there's gaslighting, dismissal, being told that you're
crazy, that the symptoms don't actuallyexist. For example, my friend went
to the emergency room in terrible painin her abdomen and she was told over
and over it's an ovarian cyst,just go home, and thank god she
persisted because she was in she wasexperiencing appendicisis and would have died had she

(03:47):
not gone back to the ear thenext day and fought to the nail for
proper imaging. Right. So weget these right offs from doctors where it's
more comfortable just to stay home andjust to deal with and oftentimes with U
you know, socio cultural medicine.You talk to your friends, your neighbors,
your family members and say have youever felt this before? What do

(04:10):
I do? And that's how alot of women struggle through and why they
don't take care of you know,according to the medical data, don't take
care of themselves. But to thepoint of women's health is not an asterisk.
What do you hope to do withthis? Yeah, so we are
founding a DOW. So we're goingto do a little bit of lingo here

(04:32):
just to invite everyone in the worldinto this new paradigm. So, a
DOW is a decentralized autonomous organization.What that means is you can think of
it like a foundation. Okay,so there is a treasury that we are
managing. What is different about itis that it is founded on the blockchain.

(04:53):
So we hear a lot about blockchain, cryptocurrency, web three, all
this lingo. All you need toknow is that the block chain provides completely
transparent ownership due to tokens. Right, So in this case, yes,
technically cryptocurrency. However, the tokenconfers voting rights within the organization as well
as ownership within the organization, andnobody has to manage it because the blockchain

(05:17):
is transparent and managing it so there'sthousands of computers confirming who is involved.
What this means is is that ratherthan going to the government and getting paper
signed and then we have to signcontracts with every single member and you can
only have a foundation with maybe twentypeople. Otherwise there's no way you can
have all that voting happening. Nowwe can have people around the world,

(05:40):
thousands of people involved in one organizationvoting to where we're going to fund women's
health research, femtech startups, maybetech transfer, so the IP ownership.
We're really looking to innovate within thisspace in order to level the playing field
and shift the paradigm completely around theworld. I'm adamant about that, and

(06:03):
we can finally do it because we'renot talking about the conventional structure of an
organization. That can be quite different. In today's real world. Almost everybody,
I don't say everybody, but almosta high percentage of persons have a
handheld device and would be through thathandheld device and through some access to the

(06:24):
internet, they can participate. That'sexactly right, doesn't matter whether nationality or
anything. They just have to beright there. The government at this time
is not involved. It's about amember to member, community oriented organization that
can pool funds as well as takeaction and take actions so much faster because,

(06:47):
as you probably know, right ifI'm a researcher and I want to
conduct a study that is perhaps moreunconventional, it's not product oriented, it's
not prestige oriented. It's really focusedon discovery, which we need. And
now I have to apply for agrant from an organization oftentimes either a foundation,

(07:09):
a typical foundation, or the governmentor a big pharma things like that,
and this takes a year at leastin order to get that application through
and then get funded. Whereas whenyou have, yes, thousands of people
who are part of this membership.But because we can put take the grants
application in and review it and makesure it's compliant with the needs of you

(07:32):
know, the qualifications necessary in orderto prove that they can accomplish the research,
we can put it to a votewithin a month and all of a
sudden release funds in a month insteadof a year or two. Makes the
money right, yeah, yes,and funding research not just in the global
north where it tends to be done. So so we're moving faster. We

(07:54):
can snowball research, including research thatisn't resulting in some sort of massive paradigm
shift. It's research that gave usmore knowledge which then we can build off
of instead. And so we're creatingthis transparency in addition to the speed and
nimbility, as well as cross cultural, worldwide work. I don't know if

(08:16):
the war would be you're creating ittransparency. Transparency should have been there forever,
right, It sort of started backthere, Adam, and even when
they know somebody ate an apple andthen they start telling people about it or
not. But you're applying modern daytechnology to a complex process, which from

(08:39):
my point of view, it's notthat it's lack of transparency, but because
of the complexity, because of theregionalisms, because of the government controls,
the legality involved, major interests fromcorporations, things just haven't gotten started.
And some of that information that researchis out there, nobody even knows where

(09:01):
it is well, and it's keptcloistered. So that's one of the things
that we're really interested in. Itis not to demonize and not to blame,
but to really look at what thecurrent system is where a lot of
times a researcher at university will haveresults and those results will be of interest,
but the university by default owns thoseresults, right, and so if
the university doesn't release those in atech transfer, then that research never sees

(09:24):
the light of day. And youmay have similar results across several different universities
or several different areas of the worldand we don't know it. So there's
a level the world saw that inthe recent pandemic. Yeah, difficulty of
trying to get you know, anarm around information and the challenge the velocity

(09:50):
of the proliferation of a virus wasabove and beyond any other communication and transfer
knowledge that existed until now. Sotoday I think people were aware that information
has to flow at least as fastas a virus does. No, literally,

(10:11):
when I'm talking about viral communication ourbenchmark, right, yep, yes,
you're absolutely right. And so yeah, you know, that's a great
point that coronavirus really set the stagefor the paradigm shift to be ready,
right, for people around the worldto be ready for this type of organization
and this type of action using technologyremotely in order to further research and further

(10:35):
women's health. All right to thepoint you're you're ready to kick off asterisks?
What does that mean? Who areyou going to kick and where are
you going to kick it to?Yes, And as you were just saying,
you're one of the football centrals ofthe world. Here we are in
Germany as well, very passionate aboutkicking. So we have our kickoff event

(10:56):
on August twenty second. It's opento the public. Anyone who here's this
is welcome to join and that kicksoff the membership development. So over the
next year, what our job isis to really consider what the best business
model is. We have the basicsbased on what has already existed within the

(11:18):
DAO space, within this structure andDAO spathing is decentralized autonomous organization exactly.
Yep, so organizations built on theblockchain. They are only five years old.
The first one was founded in twentyeighteen, so we have precedence,
but we also want to see wherewe could innovate because for me, innovation

(11:39):
and paradigm shifting is it is actuallythe baseline of my work as an anthropologist,
I study paradigm shifts, So howdo we take this one step further,
not to just shift the paradigm forwomen's nonreproductive health, but also shift
the paradigm within web three and withinDAOs these organizations. So that's our work
over the next year, and we'relooking for members who want to help be

(12:01):
the deciders in that direction, whofeel so passionate that they've been looking for
an outlet, for a way toactually drive forward and maybe solve this problem.
And then we're also looking for memberswho maybe aren't so interested in creating
the direction, but they want tohave a vote when voting finally comes.

(12:22):
So the right to be part ofa community absolutely And if you if you
look at our social media right now, we're doing the I Am Not an
Asterisk campaign, So if you feelexcited about this, we're looking for people
to send their photo and tell theirstories. So storytelling is a huge component
in changing a paradigm. So there'sa lot of different ways to get involved.

(12:46):
The easiest thing to do is tocome on August twenty seconds and the
next easiest thing is to simply jointhe discord or follow us on social media.
We will be having more and moremeetings and events that you can come
to. But even before the kickoffof the site is open, it's up
and running right. Sites open,the membership application is up, social media
is out. There are many waysto get involved. We would take a

(13:07):
look at the site, see whatit's all about, have a better understanding
of some of these concepts. WouldI have to be honest with you,
the daoh, I am new tome, all right. DECI or decentralized
science is another interesting point to beunderstood. So for late persons like myself,

(13:28):
it's exciting because it's new. Yeah, And I do my best to
start to explain some of this lingoon the site because I don't believe that
we should have closed doors, especiallyif we're going to do something that benefits
so many people. It can't itcan't be behind cloister walls anymore. I've
seen, you know, my lifehas shown me there's there's just a mountain

(13:52):
of grass root knowledge and information.I mean, when do your point?
It's just sharing your story, yeah, sharing stories that may be unknown to
researchers. Things are starting or havebeen happening. We're not talking in Berlin
or even in some polls. Idon't think to be anywhere in the world.
I mean in the interior of ourcountry. There are places that people

(14:15):
haven't set foot yet. Yeah,so there's a lot of stories are everywhere.
Yeah, women are everywhere. Thusour stories are everywhere. Thus the
need is everywhere. Very good.So to the point, what is the
site where should people go to findthis? You can find us at asterisk
dow So asterisk d ao, dotx y z and x y z is

(14:39):
a common blockchain web free ending,so you might hear that a lot as
you start to get curious about thisspace asterisk dot x y z. You
can find everything you need there.But your focus is not let let say
nights or not. I don't knowwhat your focus is. Are we talking
to young people, to middle agedpeople, to elderly people, persons who

(15:01):
have had an infirmity, persons whohave knowledge and vote health Who are you
looking for at this stage? We'refirst and foremost looking for people who are
within the medical sphere who wants todrive forward the business of the dow Right,
so really exploring where we want totake action. But as far as
membershippers, people who can vote,think about this for a second, for

(15:24):
the first time in history, wehave the opportunity for patients to vote on
research that that benefit them enormous paradigmshift. Or we talk to doctors.
The best doctors are the ones whoare most frustrated with the system, and
so we're creating an opportunity for controlwhere control has not been had ever.

(15:45):
Right, So anyone interested in changingthis paradigm can become a member, young,
old, male, female, doctors, lay persons, everyone. I
think it's very important. But weare in particular looking for people who are
within the medical sphere to help withthe direction of the organization. Become a
founding me really what the need isfrom that point, And obviously I think

(16:08):
most of the medical persons they havefirst, second, or third hand information
of what's really happening out there.I'm saying that out there is out here
in the world. Yeah, yeah, unfortunately. Right, And back to
the anthropological point, we've seen inthe world today massive points of migration.

(16:33):
So the world, the world's populationis continually becoming I'm gonna say homogenized.
So certain symptoms may be transferred literally, certain information is being transferred, and
that has to be updated. Andback to your point, and we've seen
that even here in Brazil, doctorshave to have an understanding of what's happening

(16:56):
elsewhere, because people can literally stepoff a plane here zone could be bringing
something as resilience, could be steppingoff a plane somewhere else and be taking
something. Yeah, and even toexpand that point, we know that certain
people, certain ethnicities have predispositions towardscertain illnesses, right, and so if

(17:18):
a doctor doesn't understand that or realizethat, they may completely miss the symptoms
significance, right, and thus createa misdiagnosis. So yeah, wider expansion
of knowledge across the board is verycritical, and we're hoping to do that
from from the very root of youknow, what I would say is the
issue, which is research and creatingthe tools to help change this paradigm.

(17:45):
Very good, Veronica, I wantto thank you again for being here.
Again. I want to command youfor what you're doing. It's sort of
mind blowing. It's sort of whenI first saw your first post about that,
it really interested me. Bee.It's so new, it's so the
world's in need of this. Yeah, yeah, yes, it's it's I'm
sure what I've seen you have donedoes not seem to be easy in any

(18:11):
sense. Well, thank you,I thank you for taking the time to
share what we're doing, because youknow, as you know, we cannot
do it alone. I certainly cannotdo it alone, and I can only
do it from a white European woman'sperspective, and that is not worldwide women's
health. So thank you for takingthe time to share it so we might

(18:33):
be able to expand our boards.Well, a change of paradigms, you
may, it's step by step,person by person. Yes, it is
place by place right and the onlywe've can only hope to change the world
taking the first step. So yeah, so here we are, so thanks
again for being here, and we'llbe talking in the future. As I
mentioned before, we went on asthis steps and goes forward, we certainly

(18:56):
will be interested in updating and following. Thank you, thank you so much,
and again to our listeners. Youcan find more about Veronica Kieran on
LinkedIn. It's v E r ON I c A and her last name
is k I R I N andyou can get the Asterix newsletter as well
as more information of becoming a memberat Asterix dow dot x y Z that's

(19:21):
a s T E r I,s K d A O dot x y
z. So thanks again to ourlisteners and our responsor, Focus m my
Market Intelligence Focus am I specializes inmarket research for the Brazilian agricultural market.
More about them on their site FOCUSMIdot com. Remember when you talk to

(19:45):
Tim, you talk to the world. Goodbye and thanks for listening. Thanks
for listening to Tom Riach on Talkto Brazil, the Business Connector to Brazil.
Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.