July 24, 2025 • 39 mins
The digital space is saturated with short form video, algorithms, growth hacks, and a never-ending chase for more views. But beneath all the viral trends, there’s a much bigger question content creators need to be asking: Are you building an audience or a real community?
In this episode, I’m joined by Daniel Kading: LinkedIn Top Voice, content creator, mental health advocate, and founder of his own creative studio (but seriously, don’t call it an agency).
Daniel has built a thriving business helping brands and personal creators cut through the noise with authentic content, while balancing creativity, family, and mental well-being.If you’re trying to create consistent content, navigate short form video, or just figure out how to stay sane while building your brand online, this one’s for you.
In this episode, I’m joined by Daniel Kading: LinkedIn Top Voice, content creator, mental health advocate, and founder of his own creative studio (but seriously, don’t call it an agency).
Daniel has built a thriving business helping brands and personal creators cut through the noise with authentic content, while balancing creativity, family, and mental well-being.If you’re trying to create consistent content, navigate short form video, or just figure out how to stay sane while building your brand online, this one’s for you.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
When it comes to digital content. Short form video has
completely changed how brands, creators, and personal brands connect with
their audiences. But with so many platforms, algorithms, and growth
hacks flooding our feeds, how do you actually create video
content that cuts through the noise, builds community, but stays
true to your voice. In today's episode, we're diving into
(00:21):
the realities of content creation, personal brand building, and the
evolving future of video with someone who's built his entire
business around it. Joining me is Daniel, a top LinkedIn
voice content creator and founder of a thriving creative studio.
He has mastered the art of balancing content, business growth,
(00:41):
and staying human in a world full of algorithm chasing creators.
We're talking about what works on short form video, why
LinkedIn video still hasn't figured it out, how AI supports
but doesn't replace, creative work, and how to build long
term content systems that won't burn you out. I'm your
host Niki Ramirez, and this is Talk Digital to Me,
(01:03):
a podcast where we explore digital marketing, tech, AI innovation,
and strategies for personal and professional growth. Hi, everyone, welcome
(01:37):
back to Talk Digital to Me. I'm your host Nicki Ramirez,
and today we're diving into the intersection of creativity, media
and marketing with someone who's not only making waves in
the content space, but is also redefining how personal brands
and businesses connect with their audiences. Joining me is Daniel,
a top voice on LinkedIn and a content partner who
(01:59):
has built a thriving creative studio. Don't call it an agency,
though he hates that. Daniel has been crafting compelling stories
since he was seventeen and has leveraged the power of
digital platforms to grow his brand and business. Today we're
talking about all things short form video, what works, what flops,
and why LinkedIn doesn't seem to get it. Daniel. It's
(02:21):
great to have you on the podcast today.
Speaker 2 (02:23):
Thanks Nicole. I appreciate you giving me access to your
platform and allowing me the chance to come on here
and discuss things and just peek out with you. So
I really.
Speaker 1 (02:30):
Appreciate it, absolutely So diving in. You've built a strong
presence in the digital space, and short form video is
only getting bigger. So what are your top tips for
creating videos that actually engage and convert?
Speaker 2 (02:46):
Yeah? So, I mean the big thing is just not
wasting time right and not putting a whole bunch of
additional I guess barriers of friction point in between what
you're doing and the message that you're trying to create.
I think that there's so much content out there and
the last thing we want to do is say hey, guys,
or talk to your audience as if they're a giant
(03:06):
group of people in a big auditorium. I think it's
always good to have a very personal and one on
one communication style when it comes to your videos and
what you're creating. I mean, you can always go into
the details about like, yeah, you need to have captions,
Yes you need to have visual effects, Yes you need
to have movements. I mean we all can walk into
a McDonald's and see all the moving burgers flying across
(03:28):
the screens when we're trying to order, and it's like, yeah,
all that stuff is obvious. But I think a lot
of those things are sort of gimmicky and really leaning
in hard on the message the community. I think that
the more you create that depth with the people that
you're talking to, like you and me going back and
forth in the comments, I know that you're a big
community builder. That's how we started jiving together, And so
(03:48):
I think that any amount of preparation and stylized, you know,
effects can only go so far if you're not actually
trying to build that depth with your audience. I think
that some of the worst content can be very, very
high performing just if you have a good community attached
to what you're doing and you have people that actually
(04:08):
care about what you're saying. So, yeah, I guess the
long answer would be, or the short answer would be,
create that depth. Don't just focus on the gimmicks and
the moving images and all that stuff. Really try to
go a step further and you'll get a lot more
out of it, a lot more easily.
Speaker 1 (04:23):
I love that. That is such a great point. I'll
go ahead and dive through. So, Daniel, that was really interesting.
You know, not all platforms are created equal when it
comes to short form video though, So what's working on
TikTok versus Instagram reels and then YouTube shorts right now?
And where do you see marketers making the biggest mistakes
going between those platforms?
Speaker 2 (04:45):
First thing I would say, is, like the captions. I
have a client who is big on all these other platforms.
I mostly just focus on LinkedIn with him. But yeah,
he likes to take the images that I create form
on Instagram and then bring them back over to his
platform on ig so he'll or sorry, He'll take what
I've written for him on LinkedIn with the image attached,
(05:06):
and then he'll put that up on Instagram. But a
lot of times he'll take the exact caption that he
has and put it up there as is, and he
won't swap out, you know, hashtags, or just remove hashtags entirely.
And I think that those details in between where we're
saying view the profile, click the bell for to get
notified anytime I post those types of things don't really
(05:27):
apply to Instagram. They might apply to like YouTube, and
so you do have some crossover in that area. But
I think what I see a lot of people do
is they act as if they can just go to
like a platform like repurpose io and they can just
start sending things in different directions. And if we don't
take into account of the fact that, like sometimes I
always notice this with people who are very TikTok for creators,
(05:47):
they will take the same video and put it up
that was on TikTok originally, and they're pointing up to
the top left or the top right of the screen
for you to hit the profile or hit the followup button.
But that button is not there on every platform, where
it's on the left or it's on the right, or
it's just an entirely different setup. So I think trying
to just make slight tweaks between platforms can do a
lot to not necessarily throw off the audience, and I
(06:10):
think it does show a little bit of I guess
showmanship if you will, if that's even the right word,
but just the fact that you're trying to take the
time to make sure that you are orienting what you're
creating for an Instagram audience, a TikTok audience, YouTube shorts,
I mean, the list goes on. I've even been watching
short form on Snapchat recently. It has become like my
tmz like update me on the stars, you know whatever. Else.
(06:35):
I feel like I'm in the line at the grocery
store and I'm flipping through like the tabloids. But anyway,
so I think there's a different approach to every platform
and just sort of realizing the differences and the nuances
and applying that to what you're doing in a very
simple way that makes it easy to scale and not
get too caught up in the details. I think is
one of the big things I've been noticing. But I
could keep.
Speaker 1 (06:53):
Going right, No, I think that's really interesting because I
didn't even think about the fact that, you know, there's
different button in different places on the platforms. So that's
really interesting. And it can come off as like lazy
content creation when you do that, because you used to
be able to just make one video, push it out
across a bunch of different platforms and it would just
(07:15):
see what hit. But you have to be so strategic
now with your content.
Speaker 2 (07:20):
Yeah, I think that's more than more than true, and
also just the idea that, like we should spend a
little bit of time on making sure that the video
itself can just be shared across all platforms. I think
when a TikTok heavy creator is constantly pointing up to
the top right, maybe they shouldn't say that instead just
say a more in general statement of like follow me
(07:42):
if you'd like to learn more, instead of pointing to
the top right. You can now use that tta across
any of the platforms, unless you're talking about YouTube and
you need to say subscribe. But even so, I still
feel like there's a little bit of wiggle room there,
but yeah, just trying to make things universal is also
a good solution too, where instead having it change up
every single video for every single platform, just make them
(08:03):
universal based on the way you design them.
Speaker 1 (08:05):
That makes sense, you know. It's even just like you know,
when I say things at the end of the podcast,
I say, like, subscriber follow on whatever platform you're listening to.
Now there you go. Word, Yeah I love that.
Speaker 2 (08:18):
Yeah, really smart.
Speaker 1 (08:19):
So you know, we're talking about these video platforms like TikTok, Instagram,
reels and YouTube that is their main focus. But let's
talk about LinkedIn. They've tried their hand at short form
video and they seem to be pushing it very hard,
but it really hasn't taken off. And so what do
you think that LinkedIn is missing when it comes to
(08:39):
video content and what advice do you have for marketers
that are trying to make video work on that platform.
It's maybe from a little bit of bias.
Speaker 2 (08:48):
Oh yeah, there's always bias, right. I always try to
respect my own bias when it comes to everything, right, So,
but yeah, this is a two part answer. I think
that we have to kind of go back a little
bit to understand why video is not working on LinkedIn.
And I believe just like with people, when we start
(09:08):
out on a platform, we have our first impressions, right, Like,
let's think about these different setups, right, So we talk
about Twitter, it's a bunch of little birds tweeting at
each other, you know, little thoughts, little ideas, they're all
going around. We look at something like TikTok tick talk.
I know, I'm like being very literal with this, but
it also speaks to how the platform functions and the
expectation the audience has when they get on the platform.
(09:31):
You get on TikTok, it's going to feel like you're
in a casino and you're at a slot machine and
it's going fast and you don't really have much choice,
and you get addicted really fast. You go on Twitter,
it's a bunch of birds tweeting at each other. You
go on LinkedIn, it's a whole bunch of professionals talking
a lot of big picture stuff, getting into the details,
getting into the weeds. And then if you go even further,
you go to YouTube. People are expecting a big dose
(09:52):
of information and they're happy to sit still for ten
fifteen to twenty minutes. I've watched YouTube clips that are
forty five minutes long throughout an entire day, but I
would never do that on YouTube, or I would never
do that on LinkedIn. Right, So we have to think
about the fact that people come to a platform and
just like people, we create an initial reputation. Sorry I'm
using the wrong word here, but we get used to
(10:14):
what is on the platform, and then as things start
to change and every single site starts trying to do
short form video, it feels very counterintuitive. It's like I
go to TikTok for that, I go to Instagram for that.
Another example too, Instagram Insta Graham. It's literally a square, right,
But now Instagram is doing a vertical style setup that
(10:34):
looks like a rectangle. And I was over here, like,
it's not called insta rectangle, It's called Instagram, Like why
are they walking away from this stuff? And so I
think it creates a lot of whiplash for us as
the audience when we all of a sudden are scrolling
through LinkedIn and it looks just like Instagram. You got
the slide to the right setup that's trying to engage
you to click on these videos. That I don't personally
(10:57):
want to click on, and so I think that So
that sort of answers the first part of the question,
why the expectation is there in sort of a counterintuitive way,
and why people are just like not even interested. I
don't click on those videos. I don't care how insightful
or interesting they are. I just don't. I don't look
at them because my brain is hardwired to read and
click on things in my own way on LinkedIn, as
(11:20):
opposed to like Instagram or TikTok, and so yeah, to
really be able to make video into something better on LinkedIn,
I think one of the best things you can do
is be a little bit conservative with the way you
write your caption. I've noticed that a lot of times
when I post videos for my client that's really good
with video, he's always sharing stuff everywhere else. If I
take the entire transcript from that video and I turn
(11:43):
it into a caption that essentially matches what was said
in the video, a lot of times people won't click
the video. They'll just read that caption. They might comment,
they might not, but either way, that watch time goes
down to almost nothing. And so what I do is
I'll give the first half of the video in the caption,
and then I'll say you want to learn more about this,
I'll tease the info, and then I'll say click on
(12:03):
the video and watch it and then comment below with
your thoughts. And what I've been able to do is
create a lot more engagement on that actual video. And
there's a carousel creator, Sam Brown, I think his name
is out of New Zealand, and he always does this
in his captions where he doesn't give the whole game away.
He says, check out the carousel to learn the details
on this, and essentially you're forcing people to not be lazy.
(12:24):
So that would be one of my first tips of
just like trying to tease the info and the caption,
because I think on LinkedIn we get a little caption heavy,
and so beyond that, like making sure that we force
people to actually watch the video.
Speaker 1 (12:36):
I love this. I'm over here just taking notes from
my own terrible video content on LinkedIn, but you're so right.
I think. Also the big thing is like the algorithm
is so trained on TikTok to serve us the next
thing that makes sense, and on LinkedIn that's just not
a thing like that. I will watch one video about marketing,
and then I'll scroll and it will be like your
(12:57):
finances need to be in order, which I mean, probably
not wrong, but that is not what would be expected
as of next And then the next video will just
be a sales video. And it's just like there's just
no cadence to how content is served in video on LinkedIn.
Speaker 2 (13:14):
I cannot agree more. I mean, you go on TikTok
and it's like I don't know what they're doing. I
don't know if they're scanning my face to figure out
if I'm emotionally responding to something or if I'm like
or it's like recording the audio, and it's like, oh,
Dan is clearly excited about this one, so let's go
ahead and serve up, you know, and.
Speaker 1 (13:31):
Outside the window being like I think he likes that one.
Let's serve it.
Speaker 3 (13:34):
Yeah, you know, yeah, you can go down a pretty
big rabbit hole with that stuff, right, But I think
that the TikTok algorithm is better set to actually serve
stuff that.
Speaker 2 (13:45):
People want to watch. And you're in an environment where
people want to watch it on LinkedIn, it's like, oh great,
I got to sit here and actually listen to this
video or like when people put these long form YouTube clips,
I think you're much better off just putting the link
in the comments and teasing the video information as opposed
to I guess being I guess being arrogant enough to
think people have time to stop and actually watch that
(14:07):
full thing. Right. So, but yeah, there's so much you
could say about that. But the LinkedIn algo has always
been like a dinosaur compared to a lot of the
other ones. Right, so it is owned by Microsoft.
Speaker 1 (14:17):
I'm just thinking the same thing. I'm like, well, if
anyone uses Outlook, that should not surprise you at all. So,
you know, transitioning a little bit from the video on LinkedIn.
You started freelancing on LinkedIn out of necessity, and that
evolved into creative studio minus the agency XT. So how
do you balance building a business while also creating content
(14:40):
that keeps your audience engaged?
Speaker 2 (14:43):
Yeah? Great question. This is kind of a system's question,
So I think that can be a lot of fun.
But yeah, I mean to respond to the other part. Yeah,
I started the freelancing because I couldn't find a job.
You know, I have a marketing degree, I got plenty
of experience. I've worked for several jobs. It taught me
how to build my own pipeline. And so I've not
only worked on the top with the brand and building
interest and stuff like that, but then also the final
(15:04):
step at the acquisition and getting people to actually work
with you. So I feel like I have a good
generalistic knowledge of it. So I at some point was like,
let's do this. Let's start freelancing, and I think I
got my first client within like six days. It blew
my mind. And so from that point forward, I was like,
I think I can do this. And it's been an
up and down battle, and like I had mentioned before,
I just recently got a day job just to help
(15:25):
me out and get through these times. But I'm building
my business and also doing this, and so the flip
side of it, actually being able to create content when
I'm busy writing content for everybody else is really hard,
you know, when I'm putting out triple the amount that
I'm actually creating for myself. I have to have systems
in place that makes sense. And so the one that
I've used a ton over the last year plus is
(15:48):
just executing with otter AI or any AI transcription tool really,
but I like using otter it's got a mobile app,
and so I've been a stay at home dad. I've
been moving my daughter, even driving my wife sometimes because
she our other car has been broken down. So I've
been doing a lot of transporting and moving. And so
when I'm driving, I get an insight. Even if I'm
in my house or I'm anywhere right anywhere I can
(16:10):
use my phone, I'll pull out the auter Ai transcription
tool and I'll just start hammering away into it. I
don't have any specific goal of like creating the perfect transcript.
I just want to get the idea down. And so
if I'm driving or something like that and I'm going someplace,
I don't have to take a note. I can just
start transcribing the information and then later on I come
back into it on my desktop. I put in a
really good prompt on CHATGBT. I copy and paste that
(16:33):
transcript into CHATGBT. It turns it into a post with
a hook, a body, a cta, and usually it's a
little cringe, right, But I can come back in and
then I can edit that information from there, and usually
I will spend I could easily get this part of
the operation done in about twenty to thirty minutes and
then I'll load those up and schedule them and LinkedIn,
and then the night before I'll come in and i'll
(16:54):
tweak it, I'll edit, I'll make sure it looks pretty,
I'll check the time, make sure it's not going to
go out it like nine seventeen pm instead of nine
to seventeen am. And then yeah, So that system has
worked really well for me, using a transcription tool, using
chat GBT and a very quick editing setup as well
as a review process that fits into my daily life.
So really just fitting the content process to what I'm
(17:17):
doing and being very agnostic about how I go about
that operation. Just as long as I get the ideas
out and I don't let those inspiration points be completely lost,
that's really the goal.
Speaker 1 (17:28):
That's really great advice. I think a lot of people
can take a lot of notes from that of how
they can really fit content creation into their life and
use AI as a tool to really help that. I mean,
that's something I definitely do instead of the transcription. I
am a Google keepnotes girl. I mean I have them
in folders and I think of things all the time,
(17:49):
and then I feed that into my chat GBT, like
here's all the things that I'm thinking. Can you organize
my thoughts and then I rewrite it as my own voice.
So I think a lot of people can really benefit
from you know, there's a lot of noise on LinkedIn
where it talks about, oh, this is written by AI
and if you use an m dash, this is AI,
et cetera, et cetera. And it's like, yes, do not
(18:12):
use AI to write all your content, don't edit anything,
and then just push it out. But a lot of
people don't realize, like a lot of us as content creators,
really rely on AI as the strongest tool for time saving.
Speaker 2 (18:24):
Mm hmm. Yeah, you don't have to do force the
robot to be really creative, right, Yeah, there's a lot
of great stuff inside your own head that and also
the algorithm likes it more, right, Like the algorithm wants
to see an original take by you, a story by you,
you know, and and that stuff can be faked through AI,
but you're probably better off just using that energy to
(18:45):
write it yourself at that point. So yeah, the clerical
stuff just saving time, right, like not not making AI
be do the human part of the operation. AI should
do the part that's labor intensive that would require like
a junior copywriter or a uh, you know, somebody else
to do for you.
Speaker 1 (19:03):
Yeah, for sure. I mean there's so many stories all
of us have, you know, especially the people like us
who've been in our careers for so long. We all
have insights and stories to share. But a lot of
the time, you know, organizing those thoughts can be tough.
So I just write it all out in a keep
note and then I'm like, reorganize this, and then I'll
be like, hey, reward this sentence for the purpose of this.
(19:23):
What's a good CTA for this? And then it gets
your thoughts out and it's your own story, but it's
more organized in a sense where people can absorb that. Yeah.
Speaker 2 (19:32):
I mean, just I learned so much recently about how
much energy is used when we make a bunch of decisions, right,
Like this is why the Zuckerbergs of the world wear
the same shirt over and over again, right, And so
I think that when we make all those decisions, we're
going through improving something. You can do it with your
own brain. And that's how I used to do stuff.
But I would spend like an hour writing content and
I would get way less done Now I spend a
(19:54):
quarter of that, if not less, and I get more
done because my brain is not being fatigued making a
whole bunch of decisions like oh, this comma goes here
or that goes there. AI can do that hard part
for me, and then I come back in with like
that bird's eye perspective and my brain is fresh and
I'm able to do more. Like last night, I was
proving content with my client and he was like, this
is really good. I love the way you said this,
and I was like, I gotta be honest, the AI
(20:15):
did that. It's like the AI came up with that metaphor.
That's a pretty good metaphor, right. I tweaked it ever
so slightly, but that was not my idea. And I'm like,
and in many ways, I almost feel like a proud parent.
Speaker 4 (20:25):
I'm like, yeah, yeah, I'm like my boy did that
or whatever, like that's my girl over there, or like,
you know, I always think of that Snoop Dogg meme.
Speaker 2 (20:32):
It's like, motherfucker, don't miss you know, like.
Speaker 1 (20:37):
Time, No, it's perfect because you know, there's as long
as you're feeding the chat chept the right prompts, it
is feeding you back what you're trying to get out
of it. That's a skill in itself, is feeding the AI,
whichever you're using, whether it's Otter, I use Chatjubet, there's quad.
It's feeding it the correct prompts and what you're trying
to get out of it. And also, I've worked in
(20:58):
my chat GPT for so long that it knows what
I am trying to do because it knows my tone
of voice and knows my intentions. So if I ask
it right now, write me a whole bio about me,
it knows everything I'm doing totally.
Speaker 2 (21:12):
Yeah, you get to know what you're looking for. And
I mean, I use the same prompts over and over again.
But I bet if I came in and I said, hey,
chat you, you remember what we've been doing for the
last few months, do.
Speaker 1 (21:21):
That again, absolutely, and it just it learns and you
get to like use that to kind of have a
personal assistant, like an extension of yourself and your team.
Speaker 2 (21:30):
So it's exciting stuff. I think if you're open minded
to it, you start to feel like Bradley Cooper in
the Limitless movie or whatever, and you're just you're just
doing stuff that you would never expect that is the
ultimate flex right.
Speaker 1 (21:42):
Absolutely, that's a great analogy for that. So pivoting a
little bit to a different topic. You're a strong mental
health advocate, and I love that you openly talk about
therapy and neurodiversity. How do you manage the pressure of
being always on as a content creator while prioritizing your
mental well being?
Speaker 2 (22:00):
Yeah, great question. I love that we can actually talk
about these things. So, yeah, my wife's a therapist. I
got diagnosed with ADHD when I was in the fifth grade.
I was one of those boisterous kids that wouldn't shut up,
and my teacher at Miss Brown, she was retiring. I
did not want to deal with me, So I went
to got my assessment, found out out all that stuff,
and then yeah, so I was in therapy starting out
(22:21):
in that period of my life, and from that point forward,
I just always had a good, good approach to actually
going to therapy, learning from it, gaining those skills and
that feedback. It's been insurmountable to my growth as an individual.
My wife, I really think it's one of those things
that has been ignored for a long time. I don't know.
I believe a lot of it is generational. As time
goes on, we started to realize that our mental health
(22:44):
is a big has a big component in our physical health,
and entrepreneurs are not known for having good mental health
or good mental health practices. It just seems like a
lot of people are going out there and being like,
I'm a hustle bro and I'm doing XYZ and you're not,
and you suck because of it, And I'm just I'm
a big fan of us all taking our time a
little bit more and really trying to meet ourselves halfway
(23:05):
in our own journey. Because it's so easy to just
get pulled towards your phone and feel as if you
have to be responding to comments, you have to be
out there networking. It's so hard to turn off at
a certain point. And so I have rules for my life,
like I don't really go on LinkedIn past eight pm.
I try to stay off of there. If I'm ever
on there, I'm like, I gotta get off of here
(23:25):
and come back the next day. I don't have notifications
turned on for any of my apps except for Snapchat,
just because I don't want to miss any of those
since they disappear. But for all of my social media apps.
I have every notification turned off. I figure my goal
is to jump on there and check it when I can,
and not be pulled towards it over and over again,
because ultimately that's what they want. They want to steal
our attention, and our attention it pulls energy from us, right,
(23:49):
So I think that those are just some of the
small things I've done. But also, yeah, go to therapy.
I'm in therapy like three days a week, do a
whole bunch of different stuff, neurofeedback. I also do AMDR
based therapy. I'm in couples counseling with my wife just
to make sure that we're on top of things together,
not because we have a bunch of problems. I think
a lot of people always assume that, But yeah, I
think we have to put in the work to really
(24:11):
get to know ourselves and our own buttons. And another
side note too, I just got diagnosed with high functioning autism,
and so that's been a big realization for me that
I don't just have ADHD. I have a much a
much bigger neurological condition that I have to learn to
wield and use as a tool, but also communicate that
with my clients. I try to let them know, like, Hey,
(24:33):
I'm a little brash, I'm a little blunt, I'm gonna
be a little annoying sometimes, I'm really detail oriented and
I'm probably gonna drive you nuts sometimes. But the goal
is to help you grow, and I'm going to be
one hundred percent committed to that, unlike some other freelancer
that won't even respond to their emails. I'm going to
be on top of stuff and I'm gonna be there
for you. So I try to use it as a tool,
a feature, not just a bug. Right.
Speaker 1 (24:54):
I love that. That's amazing now that you're really putting
in the work, and I love that, and I love
how open you are about it, and it really does
like there's a lot of people that are scared to
kind of be so open about it and go to
therapy and put in the work. And I like that
we're being more open across platforms about it. I see
(25:15):
a lot of it on LinkedIn, you know, I follow
quite a few people who a lot of their content
is around this, and I really respect that because I
think it's really important. Therapy is really important, our mental
health is really important. And I love what you said
about how you don't have the notifications on with social media,
because I think that is key. Now do I listen
to my own advice? No, but and I need to.
(25:38):
But I think that there are times that you need
to shut off that from your own just life, you know,
as I always put, I need to be touching grass
instead of being chronically online. All Z phrase it is,
I'm really up with the youths.
Speaker 2 (25:58):
Yeah exactly. I feel I'm a millennial. I feel like
I'm gonna be way more down to earth than any
of the boomers that have come before me. So I
think gen Z Jenalpha, they got a good a good
I think they're gonna be a lot less annoyed. What
I'm trying to say.
Speaker 1 (26:13):
Yeah, like the other day I said, oh, just let
me cook, and my husband was like, I'm gonna leave
the room. What are you talking about it? I was like,
I'm trying to be cool.
Speaker 2 (26:24):
Okay, yeah it is cool. I mean, like, those are
those dog whistles, right, It's like, yeah, people hear that
and they're like, oh cool, you are in with the culture. Great,
and that's a big deal. And and yeah, I think
the comment section is a great place to flex those
h those new those new phrases and whatnot.
Speaker 1 (26:41):
Yeah, I mean the TikTok comment section is pretty much
how I learn any new phrases. I'm like, like the
other day, I was like, yeah, they what should I say?
It was like they clocked me immediately and like so
I was like, oh my god, what are you talking about?
I love it. Well. To wrap things up a bit,
where do you see short form video and content heading
(27:04):
in the next few years? Are there any trends or
shifts that marketers should be paying attention to.
Speaker 2 (27:10):
Oh, give me five seconds to think on this one.
Speaker 1 (27:13):
The power of the pause pause.
Speaker 2 (27:18):
Yeah, I mean, it's almost easier to answer the question
in regards to like where things are. Definitely not headed.
I'm so bad at predicting the future on this stuff,
but I think that I think if we're headed anywhere.
And I may be biased about this because I take
a pretty I'd take a pretty simple content approach in
my own life. I think that we've had a very
(27:39):
strong focus on growth marketing as opposed to brand building
or in depth marketing, and so a lot of times
you'll go on these sites and you'll start seeing all
these people like I remember, like in the heyday of
like when TikTok was just getting started, there were all
these videos of like, here's this trending sound, use it
in this specific.
Speaker 4 (27:57):
Way, and then your video will blow up and you
will go VI or whatever the heck are You're very
likely to go viral, and so like, I feel like
those different grifts or whatever within the algorithm show up
in the beginning, and then we get completely oversaturated with
that kind of stuff, and then everybody starts trying to
do it.
Speaker 2 (28:13):
A ton of people burn out and unfortunately fall off,
but that's just the nature of the game. And I
think we're moving into an era where people and creators
focus a lot less on growth hacks and you know,
the hashtags and all the other individual things. And I
think that we're you know, we're not like, oh I
got to post a picture just because I have to
(28:33):
the algorithm wants it, or I think that people are
going to break the rules more and so, like even
on YouTube, right, like I used to think everybody had
to be Johnny Harris, everybody had to have the most
highly produced their own audio studio, But I don't think
that that's going to be the case moving forward. Not
only are the AI tools going to make it easier.
But I also think the perception from the audience will
(28:53):
find it to be refreshing, because you know, like there's
this guy Todd Klauser or Todd Klaus struggling to remember
his last name, the worst marketer on LinkedIn or something,
the worst marketer in the world. But he does these
really long takes on TikTok and I used to talk
shit to him and I'm like, dude, these are way
too long. How are you going to get people to
watch this? And he's like, my audience expects long videos,
and so therefore I give them long videos. And then
(29:15):
people will comment be like, why is this video so long?
Get to the point. He's like, I am getting to
the point. Watch the full video. And so I think
that there's an aspect where it's like, we're going to
be less likely to shape our own narrative and the
way that we present our content for an algorithm, and
we're going to be more focused on how would people
perceive us in real life and how can I make
(29:35):
my content match up with that same exact perception and
that vibe, Because if you look at my content, you
look at my videos, you look at my podcast, appearances,
I am the exact same person, and I think those
consistencies really help with building trust and just showing people
that you're the real deal and you're not just out here,
you know, like a dancing bear trying to make the
audience feel entertained, when in fact there's a lot more
(29:58):
depth that could be exposed. And if we in on that,
I think life is a lot better and our content
is way easier to make. It's more fun and people
enjoy it more.
Speaker 1 (30:06):
That's so interesting. I love the consistency part of that,
Like you're consistent with your audience. Your audience has these
expectations of what to expect from you, and you deliver that.
And I think moving in a direction of this is
what my audience expects and not what the algorithm wants
makes us all so unique and keeps that independence of
(30:27):
us just being robots on an algorithm.
Speaker 2 (30:30):
Yeah, there's so much of that, right. I feel like
the best way to stand out nowadays is to just
zig when everybody else is zagging, and just and really
focus on, like, how can I do this week after
week after week? How can I build a system that
I can do for the next year, As opposed to
doing this for the next three weeks, seeing how I feel,
and then becoming disappointed and going from there.
Speaker 1 (30:52):
And turn out so fast doing that.
Speaker 2 (30:55):
Yeah, if you know your voice is on point and
you're talking about the same sort of stuff you would
share with your friend ends or colleagues, you know it's
true to yourself. I know that I always feel a
certain like a part of myself dies, or it used
to when I was doing TikTok videos and I'm like,
jump cut, jump cut, jump cut, and I'm like, this
is what they want from me. I gotta be fast,
I gotta do the movement, you know. And it's like,
(31:16):
if I just sit there and tell a good story,
I'm in a much better place and I don't have
to do all the weird, gimmicky stuff that no one
really wants to do. I don't want to look like
a car salesman, right, you know, Like I don't want
to be out there with my flashy tie trying to
get people's attention. I would rather have them approach me
because they want to look at something that's valuable, see
things that matter to them, as opposed to me just
enticing them with a bunch of moving images.
Speaker 1 (31:39):
No I'm with you because I don't like to sit
on video and watch myself and do all this stuff.
And I tried it for a little bit for the algorithm,
and then I was like, why am I doing this
if I hate it? And you can tell I hate it.
And I love doing long content for you know, being
on podcasts and things like that. When you lean into
(31:59):
what you really love, it shows through in the content.
Speaker 2 (32:03):
Yeah. Absolutely, I mean kind of trying to.
Speaker 1 (32:06):
Just make something happen that you know you're supposed to
be doing because of the algorithm.
Speaker 2 (32:10):
Yeah, I mean, no great artists who sat down and said,
I wonder if this will work in the algorithm, right, Like,
and I tell this story a lot. When you were
a kid, or at least when I was a kid,
I've always been very artistic, but like when my daughter
was born, I was watching her learn how to become artistic.
I was so just like my mind was blown just
watching the level of the lack of judgment a child
(32:32):
has when they first start doing anything artistic. They're not
sitting there thinking like, I hope my audience likes it.
I hope that the algorithm is fair to this. No,
they just start flinging things onto the paper, seeing what
feels right, being super intuitive about it, and not judging
themselves if it doesn't. You know, look a certain way.
There's a creative aspect that's very playful, and I think
(32:53):
if you can bring that into what you're doing, people
will pick up on that. Just like watching a kids
learn how to do art for the first time, they'll
also witness that with your content, and they'll also feel
bought in, you know. Like there's this guy on YouTube,
Foresty Forest. I watched him originally because he was doing
the band life thing, and then he stopped building out
his van, he started doing more adventures, and like, I'm
(33:13):
not even watching him for the band life anymore. I'm
just invested in his journey. He's like a friend of
mine almost, and I like to hear what's going on
in his life. And that transcends the level of like, oh,
are you generating value? No, I'm not getting much value
from any of what I'm watching with Forest Forest. I
just feel connected to him, and just like a good friend,
I want to hear what's going on in his life
(33:35):
consistently because there's that depth and that relationship that he's
built with me and hundreds of thousands of other people.
Speaker 1 (33:41):
Yeah, and I think that that's how as a content
creator you can pivot into other things. If you take
your audience on that journey with you, they might have
come in. I make the joke all the time that
I'm a marketing expert, but I do a lot of
funny content and personal stories. So I say like, like,
come for the vibes, stay for the insights.
Speaker 2 (34:01):
A nice I've set something very similar.
Speaker 1 (34:04):
It's just like that's like I pull people in with
humor and personal stories, but then I just do you
know my content? That's like, oh, and I'm a marketing
expert if you need that, and you can take people
on those journeys with you. And if I'm pivoting into
other things where I'm starting to get into personal branding
content and things like that, I'm taking those people with
me because they already have this expectation of I still
(34:26):
do the humor, I still do the personal growth. So
if I start sprinkling in other things, they're coming with me. Yeah.
Speaker 2 (34:33):
Absolutely, Yeah. I Mean people used to come on LinkedIn
and say, oh, I'm the website guy, so all I
talk about is websites, and I'm like, you're so boring,
you know, like, do you have a life? Do you
have you have kids? Right, Like talk about your kids? Yeah,
talk about what they taught you.
Speaker 1 (34:48):
You know, Like I just came and sat out expertise
in marketing all day. No one would listen to me.
Speaker 2 (34:54):
It's so boring. I mean like at a certain point,
you just you can't post about that stuff every sing
and it's like, you know, your life starts trickling in
and you want to share things that have absolutely nothing
to do with your niche. And it's like, hey, let
me knock on the door and remind you that I'm
also a human and I'm not just out here trying
to grow a business, but I'm also trying to be
(35:15):
a global citizen, you know, like I like being an
ambassador for American culture and showing people that there are
really down to earth people, especially in the state of Colorado,
and just beyond that, and you know, like I love
connecting with people with like India and parts of Europe
and just having them be like wow, like this is
what I hoped was the case for a lot of Americans.
(35:35):
And you stand against a lot of the status quo
that were presented for the rest of the world, and
I like doing that in the opposite direction where I
meet someone from some random country in southern Africa and
I start asking them about all the different natural beauties
they're in that local area, and they're like, I didn't
even know you knew about Victoria Falls, and I'm like, yeah,
I did, what's it like? So on and so forth.
(35:56):
So for me, it goes way further. It's not just
about building a business, about this right here, having conversations
getting to know people, because my world is really small
in real life, and LinkedIn makes it a hell of
a lot bigger, and it makes it a lot more
rich and vibrant, and I'm able to learn so much
stuff about the world itself. So I think when we
really go beyond just like trying to generate leads and
(36:17):
talk marketing, it gets a lot more exciting, And in
my opinion, that's a dream come true. I always wanted
to have pentpals all over the world, and now I do.
Speaker 1 (36:25):
That's such a cool way to look at it because
it's so true. I mean, I work completely remote, have
been since COVID, and the LinkedIn community has made me
feel so much more connected to colleagues and people I've
never even met, and there are people I look for
in my comment sections every single day that I've never
met that we have literally connected on LinkedIn that I
(36:48):
consider friends even though we don't really know each other
on this personal level. And it does it gives you
this connection to the rest of the world that you
would never have.
Speaker 2 (36:56):
Yeah, the platform may be fictitious and maybe on my phone,
but the people on the other end or absolutely real.
And even if I haven't met yourself for many others
in the real world, I feel impacted. I feel my
life changing. I feel like I can remember certain posts
that I've read and it legitimately changed my viewpoint on
certain things. If you're someone who's opened a feedback and
learning that's you just cannot understate how valuable that is.
Speaker 1 (37:20):
Yeah, I completely agree. Well, this was so insightful, Daniel.
I really appreciate it, and I love your approach on
just content creation and everything that you're doing and keeping
it so real for anyone who wants to learn more
from you or maybe hire you, or just you know,
maybe be a pen pal. Where that's place to find you.
Speaker 2 (37:41):
Yeah, I mean, the LinkedIn's the mothership, right, That's where
I have most of my activity. I also you can
find me pretty much anywhere else on YouTube, Twitter or
sorry x ig threats, blue Sky under at brand with
Dan so all lowercase, no special spelling on that. But yeah,
if you want to connect, ask me any questions, mention
(38:03):
the podcast, I'll get super excited and I'll happily let
you pick my brain or whatever else. Just vib out
and if you need me help with any of the
stuff that I'm doing, I have a document in my
featured section. Just click on that check it out. I
got a really awesome offer for people who want to
get scheduled on podcasts and turn that into content that
they can scale across many different platforms. So I really
do appreciate you having me. This has been a lovely conversation.
(38:25):
I know, I just hit you up with a random
DM and here we are. So thank you for.
Speaker 1 (38:29):
Giving me beauty of LinkedIn and the community, and I
really appreciate it.
Speaker 2 (38:33):
Yeah, thank you so much. I really appreciate it's been
great conversation.
Speaker 1 (38:37):
Thanks Daniel, Thank you. That wraps up another episode of
Talk Digital Me, where we explore the latest in digital marketing, tech,
AI innovation, and personal and professional growth. I hope. Daniel's
insights around content creation, short form video, mental health, and
building a creative business sparked new ideas for your own approach.
(38:57):
If you enjoyed this episode, leave review on Apple Podcasts,
Share it with a friend or colleague who could benefit,
and subscribe on whatever platform you're listening to Now. Until
next time, keep telling stories, building communities, and staying true
to your voice. See you soon.
When it comes to digital content. Short form video has
completely changed how brands, creators, and personal brands connect with
their audiences. But with so many platforms, algorithms, and growth
hacks flooding our feeds, how do you actually create video
content that cuts through the noise, builds community, but stays
true to your voice. In today's episode, we're diving into
(00:21):
the realities of content creation, personal brand building, and the
evolving future of video with someone who's built his entire
business around it. Joining me is Daniel, a top LinkedIn
voice content creator and founder of a thriving creative studio.
He has mastered the art of balancing content, business growth,
(00:41):
and staying human in a world full of algorithm chasing creators.
We're talking about what works on short form video, why
LinkedIn video still hasn't figured it out, how AI supports
but doesn't replace, creative work, and how to build long
term content systems that won't burn you out. I'm your
host Niki Ramirez, and this is Talk Digital to Me,
(01:03):
a podcast where we explore digital marketing, tech, AI innovation,
and strategies for personal and professional growth. Hi, everyone, welcome
(01:37):
back to Talk Digital to Me. I'm your host Nicki Ramirez,
and today we're diving into the intersection of creativity, media
and marketing with someone who's not only making waves in
the content space, but is also redefining how personal brands
and businesses connect with their audiences. Joining me is Daniel,
a top voice on LinkedIn and a content partner who
(01:59):
has built a thriving creative studio. Don't call it an agency,
though he hates that. Daniel has been crafting compelling stories
since he was seventeen and has leveraged the power of
digital platforms to grow his brand and business. Today we're
talking about all things short form video, what works, what flops,
and why LinkedIn doesn't seem to get it. Daniel. It's
(02:21):
great to have you on the podcast today.
Speaker 2 (02:23):
Thanks Nicole. I appreciate you giving me access to your
platform and allowing me the chance to come on here
and discuss things and just peek out with you. So
I really.
Speaker 1 (02:30):
Appreciate it, absolutely So diving in. You've built a strong
presence in the digital space, and short form video is
only getting bigger. So what are your top tips for
creating videos that actually engage and convert?
Speaker 2 (02:46):
Yeah? So, I mean the big thing is just not
wasting time right and not putting a whole bunch of
additional I guess barriers of friction point in between what
you're doing and the message that you're trying to create.
I think that there's so much content out there and
the last thing we want to do is say hey, guys,
or talk to your audience as if they're a giant
(03:06):
group of people in a big auditorium. I think it's
always good to have a very personal and one on
one communication style when it comes to your videos and
what you're creating. I mean, you can always go into
the details about like, yeah, you need to have captions,
Yes you need to have visual effects, Yes you need
to have movements. I mean we all can walk into
a McDonald's and see all the moving burgers flying across
(03:28):
the screens when we're trying to order, and it's like, yeah,
all that stuff is obvious. But I think a lot
of those things are sort of gimmicky and really leaning
in hard on the message the community. I think that
the more you create that depth with the people that
you're talking to, like you and me going back and
forth in the comments, I know that you're a big
community builder. That's how we started jiving together, And so
(03:48):
I think that any amount of preparation and stylized, you know,
effects can only go so far if you're not actually
trying to build that depth with your audience. I think
that some of the worst content can be very, very
high performing just if you have a good community attached
to what you're doing and you have people that actually
(04:08):
care about what you're saying. So, yeah, I guess the
long answer would be, or the short answer would be,
create that depth. Don't just focus on the gimmicks and
the moving images and all that stuff. Really try to
go a step further and you'll get a lot more
out of it, a lot more easily.
Speaker 1 (04:23):
I love that. That is such a great point. I'll
go ahead and dive through. So, Daniel, that was really interesting.
You know, not all platforms are created equal when it
comes to short form video though, So what's working on
TikTok versus Instagram reels and then YouTube shorts right now?
And where do you see marketers making the biggest mistakes
going between those platforms?
Speaker 2 (04:45):
First thing I would say, is, like the captions. I
have a client who is big on all these other platforms.
I mostly just focus on LinkedIn with him. But yeah,
he likes to take the images that I create form
on Instagram and then bring them back over to his
platform on ig so he'll or sorry, He'll take what
I've written for him on LinkedIn with the image attached,
(05:06):
and then he'll put that up on Instagram. But a
lot of times he'll take the exact caption that he
has and put it up there as is, and he
won't swap out, you know, hashtags, or just remove hashtags entirely.
And I think that those details in between where we're
saying view the profile, click the bell for to get
notified anytime I post those types of things don't really
(05:27):
apply to Instagram. They might apply to like YouTube, and
so you do have some crossover in that area. But
I think what I see a lot of people do
is they act as if they can just go to
like a platform like repurpose io and they can just
start sending things in different directions. And if we don't
take into account of the fact that, like sometimes I
always notice this with people who are very TikTok for creators,
(05:47):
they will take the same video and put it up
that was on TikTok originally, and they're pointing up to
the top left or the top right of the screen
for you to hit the profile or hit the followup button.
But that button is not there on every platform, where
it's on the left or it's on the right, or
it's just an entirely different setup. So I think trying
to just make slight tweaks between platforms can do a
lot to not necessarily throw off the audience, and I
(06:10):
think it does show a little bit of I guess
showmanship if you will, if that's even the right word,
but just the fact that you're trying to take the
time to make sure that you are orienting what you're
creating for an Instagram audience, a TikTok audience, YouTube shorts,
I mean, the list goes on. I've even been watching
short form on Snapchat recently. It has become like my
tmz like update me on the stars, you know whatever. Else.
(06:35):
I feel like I'm in the line at the grocery
store and I'm flipping through like the tabloids. But anyway,
so I think there's a different approach to every platform
and just sort of realizing the differences and the nuances
and applying that to what you're doing in a very
simple way that makes it easy to scale and not
get too caught up in the details. I think is
one of the big things I've been noticing. But I
could keep.
Speaker 1 (06:53):
Going right, No, I think that's really interesting because I
didn't even think about the fact that, you know, there's
different button in different places on the platforms. So that's
really interesting. And it can come off as like lazy
content creation when you do that, because you used to
be able to just make one video, push it out
across a bunch of different platforms and it would just
(07:15):
see what hit. But you have to be so strategic
now with your content.
Speaker 2 (07:20):
Yeah, I think that's more than more than true, and
also just the idea that, like we should spend a
little bit of time on making sure that the video
itself can just be shared across all platforms. I think
when a TikTok heavy creator is constantly pointing up to
the top right, maybe they shouldn't say that instead just
say a more in general statement of like follow me
(07:42):
if you'd like to learn more, instead of pointing to
the top right. You can now use that tta across
any of the platforms, unless you're talking about YouTube and
you need to say subscribe. But even so, I still
feel like there's a little bit of wiggle room there,
but yeah, just trying to make things universal is also
a good solution too, where instead having it change up
every single video for every single platform, just make them
(08:03):
universal based on the way you design them.
Speaker 1 (08:05):
That makes sense, you know. It's even just like you know,
when I say things at the end of the podcast,
I say, like, subscriber follow on whatever platform you're listening to.
Now there you go. Word, Yeah I love that.
Speaker 2 (08:18):
Yeah, really smart.
Speaker 1 (08:19):
So you know, we're talking about these video platforms like TikTok, Instagram,
reels and YouTube that is their main focus. But let's
talk about LinkedIn. They've tried their hand at short form
video and they seem to be pushing it very hard,
but it really hasn't taken off. And so what do
you think that LinkedIn is missing when it comes to
(08:39):
video content and what advice do you have for marketers
that are trying to make video work on that platform.
It's maybe from a little bit of bias.
Speaker 2 (08:48):
Oh yeah, there's always bias, right. I always try to
respect my own bias when it comes to everything, right, So,
but yeah, this is a two part answer. I think
that we have to kind of go back a little
bit to understand why video is not working on LinkedIn.
And I believe just like with people, when we start
(09:08):
out on a platform, we have our first impressions, right, Like,
let's think about these different setups, right, So we talk
about Twitter, it's a bunch of little birds tweeting at
each other, you know, little thoughts, little ideas, they're all
going around. We look at something like TikTok tick talk.
I know, I'm like being very literal with this, but
it also speaks to how the platform functions and the
expectation the audience has when they get on the platform.
(09:31):
You get on TikTok, it's going to feel like you're
in a casino and you're at a slot machine and
it's going fast and you don't really have much choice,
and you get addicted really fast. You go on Twitter,
it's a bunch of birds tweeting at each other. You
go on LinkedIn, it's a whole bunch of professionals talking
a lot of big picture stuff, getting into the details,
getting into the weeds. And then if you go even further,
you go to YouTube. People are expecting a big dose
(09:52):
of information and they're happy to sit still for ten
fifteen to twenty minutes. I've watched YouTube clips that are
forty five minutes long throughout an entire day, but I
would never do that on YouTube, or I would never
do that on LinkedIn. Right, So we have to think
about the fact that people come to a platform and
just like people, we create an initial reputation. Sorry I'm
using the wrong word here, but we get used to
(10:14):
what is on the platform, and then as things start
to change and every single site starts trying to do
short form video, it feels very counterintuitive. It's like I
go to TikTok for that, I go to Instagram for that.
Another example too, Instagram Insta Graham. It's literally a square, right,
But now Instagram is doing a vertical style setup that
(10:34):
looks like a rectangle. And I was over here, like,
it's not called insta rectangle, It's called Instagram, Like why
are they walking away from this stuff? And so I
think it creates a lot of whiplash for us as
the audience when we all of a sudden are scrolling
through LinkedIn and it looks just like Instagram. You got
the slide to the right setup that's trying to engage
you to click on these videos. That I don't personally
(10:57):
want to click on, and so I think that So
that sort of answers the first part of the question,
why the expectation is there in sort of a counterintuitive way,
and why people are just like not even interested. I
don't click on those videos. I don't care how insightful
or interesting they are. I just don't. I don't look
at them because my brain is hardwired to read and
click on things in my own way on LinkedIn, as
(11:20):
opposed to like Instagram or TikTok, and so yeah, to
really be able to make video into something better on LinkedIn,
I think one of the best things you can do
is be a little bit conservative with the way you
write your caption. I've noticed that a lot of times
when I post videos for my client that's really good
with video, he's always sharing stuff everywhere else. If I
take the entire transcript from that video and I turn
(11:43):
it into a caption that essentially matches what was said
in the video, a lot of times people won't click
the video. They'll just read that caption. They might comment,
they might not, but either way, that watch time goes
down to almost nothing. And so what I do is
I'll give the first half of the video in the caption,
and then I'll say you want to learn more about this,
I'll tease the info, and then I'll say click on
(12:03):
the video and watch it and then comment below with
your thoughts. And what I've been able to do is
create a lot more engagement on that actual video. And
there's a carousel creator, Sam Brown, I think his name
is out of New Zealand, and he always does this
in his captions where he doesn't give the whole game away.
He says, check out the carousel to learn the details
on this, and essentially you're forcing people to not be lazy.
(12:24):
So that would be one of my first tips of
just like trying to tease the info and the caption,
because I think on LinkedIn we get a little caption heavy,
and so beyond that, like making sure that we force
people to actually watch the video.
Speaker 1 (12:36):
I love this. I'm over here just taking notes from
my own terrible video content on LinkedIn, but you're so right.
I think. Also the big thing is like the algorithm
is so trained on TikTok to serve us the next
thing that makes sense, and on LinkedIn that's just not
a thing like that. I will watch one video about marketing,
and then I'll scroll and it will be like your
(12:57):
finances need to be in order, which I mean, probably
not wrong, but that is not what would be expected
as of next And then the next video will just
be a sales video. And it's just like there's just
no cadence to how content is served in video on LinkedIn.
Speaker 2 (13:14):
I cannot agree more. I mean, you go on TikTok
and it's like I don't know what they're doing. I
don't know if they're scanning my face to figure out
if I'm emotionally responding to something or if I'm like
or it's like recording the audio, and it's like, oh,
Dan is clearly excited about this one, so let's go
ahead and serve up, you know, and.
Speaker 1 (13:31):
Outside the window being like I think he likes that one.
Let's serve it.
Speaker 3 (13:34):
Yeah, you know, yeah, you can go down a pretty
big rabbit hole with that stuff, right, But I think
that the TikTok algorithm is better set to actually serve
stuff that.
Speaker 2 (13:45):
People want to watch. And you're in an environment where
people want to watch it on LinkedIn, it's like, oh great,
I got to sit here and actually listen to this
video or like when people put these long form YouTube clips,
I think you're much better off just putting the link
in the comments and teasing the video information as opposed
to I guess being I guess being arrogant enough to
think people have time to stop and actually watch that
(14:07):
full thing. Right. So, but yeah, there's so much you
could say about that. But the LinkedIn algo has always
been like a dinosaur compared to a lot of the
other ones. Right, so it is owned by Microsoft.
Speaker 1 (14:17):
I'm just thinking the same thing. I'm like, well, if
anyone uses Outlook, that should not surprise you at all. So,
you know, transitioning a little bit from the video on LinkedIn.
You started freelancing on LinkedIn out of necessity, and that
evolved into creative studio minus the agency XT. So how
do you balance building a business while also creating content
(14:40):
that keeps your audience engaged?
Speaker 2 (14:43):
Yeah? Great question. This is kind of a system's question,
So I think that can be a lot of fun.
But yeah, I mean to respond to the other part. Yeah,
I started the freelancing because I couldn't find a job.
You know, I have a marketing degree, I got plenty
of experience. I've worked for several jobs. It taught me
how to build my own pipeline. And so I've not
only worked on the top with the brand and building
interest and stuff like that, but then also the final
(15:04):
step at the acquisition and getting people to actually work
with you. So I feel like I have a good
generalistic knowledge of it. So I at some point was like,
let's do this. Let's start freelancing, and I think I
got my first client within like six days. It blew
my mind. And so from that point forward, I was like,
I think I can do this. And it's been an
up and down battle, and like I had mentioned before,
I just recently got a day job just to help
(15:25):
me out and get through these times. But I'm building
my business and also doing this, and so the flip
side of it, actually being able to create content when
I'm busy writing content for everybody else is really hard,
you know, when I'm putting out triple the amount that
I'm actually creating for myself. I have to have systems
in place that makes sense. And so the one that
I've used a ton over the last year plus is
(15:48):
just executing with otter AI or any AI transcription tool really,
but I like using otter it's got a mobile app,
and so I've been a stay at home dad. I've
been moving my daughter, even driving my wife sometimes because
she our other car has been broken down. So I've
been doing a lot of transporting and moving. And so
when I'm driving, I get an insight. Even if I'm
in my house or I'm anywhere right anywhere I can
(16:10):
use my phone, I'll pull out the auter Ai transcription
tool and I'll just start hammering away into it. I
don't have any specific goal of like creating the perfect transcript.
I just want to get the idea down. And so
if I'm driving or something like that and I'm going someplace,
I don't have to take a note. I can just
start transcribing the information and then later on I come
back into it on my desktop. I put in a
really good prompt on CHATGBT. I copy and paste that
(16:33):
transcript into CHATGBT. It turns it into a post with
a hook, a body, a cta, and usually it's a
little cringe, right, But I can come back in and
then I can edit that information from there, and usually
I will spend I could easily get this part of
the operation done in about twenty to thirty minutes and
then I'll load those up and schedule them and LinkedIn,
and then the night before I'll come in and i'll
(16:54):
tweak it, I'll edit, I'll make sure it looks pretty,
I'll check the time, make sure it's not going to
go out it like nine seventeen pm instead of nine
to seventeen am. And then yeah, So that system has
worked really well for me, using a transcription tool, using
chat GBT and a very quick editing setup as well
as a review process that fits into my daily life.
So really just fitting the content process to what I'm
(17:17):
doing and being very agnostic about how I go about
that operation. Just as long as I get the ideas
out and I don't let those inspiration points be completely lost,
that's really the goal.
Speaker 1 (17:28):
That's really great advice. I think a lot of people
can take a lot of notes from that of how
they can really fit content creation into their life and
use AI as a tool to really help that. I mean,
that's something I definitely do instead of the transcription. I
am a Google keepnotes girl. I mean I have them
in folders and I think of things all the time,
(17:49):
and then I feed that into my chat GBT, like
here's all the things that I'm thinking. Can you organize
my thoughts and then I rewrite it as my own voice.
So I think a lot of people can really benefit
from you know, there's a lot of noise on LinkedIn
where it talks about, oh, this is written by AI
and if you use an m dash, this is AI,
et cetera, et cetera. And it's like, yes, do not
(18:12):
use AI to write all your content, don't edit anything,
and then just push it out. But a lot of
people don't realize, like a lot of us as content creators,
really rely on AI as the strongest tool for time saving.
Speaker 2 (18:24):
Mm hmm. Yeah, you don't have to do force the
robot to be really creative, right, Yeah, there's a lot
of great stuff inside your own head that and also
the algorithm likes it more, right, Like the algorithm wants
to see an original take by you, a story by you,
you know, and and that stuff can be faked through AI,
but you're probably better off just using that energy to
(18:45):
write it yourself at that point. So yeah, the clerical
stuff just saving time, right, like not not making AI
be do the human part of the operation. AI should
do the part that's labor intensive that would require like
a junior copywriter or a uh, you know, somebody else
to do for you.
Speaker 1 (19:03):
Yeah, for sure. I mean there's so many stories all
of us have, you know, especially the people like us
who've been in our careers for so long. We all
have insights and stories to share. But a lot of
the time, you know, organizing those thoughts can be tough.
So I just write it all out in a keep
note and then I'm like, reorganize this, and then I'll
be like, hey, reward this sentence for the purpose of this.
(19:23):
What's a good CTA for this? And then it gets
your thoughts out and it's your own story, but it's
more organized in a sense where people can absorb that. Yeah.
Speaker 2 (19:32):
I mean, just I learned so much recently about how
much energy is used when we make a bunch of decisions, right,
Like this is why the Zuckerbergs of the world wear
the same shirt over and over again, right, And so
I think that when we make all those decisions, we're
going through improving something. You can do it with your
own brain. And that's how I used to do stuff.
But I would spend like an hour writing content and
I would get way less done Now I spend a
(19:54):
quarter of that, if not less, and I get more
done because my brain is not being fatigued making a
whole bunch of decisions like oh, this comma goes here
or that goes there. AI can do that hard part
for me, and then I come back in with like
that bird's eye perspective and my brain is fresh and
I'm able to do more. Like last night, I was
proving content with my client and he was like, this
is really good. I love the way you said this,
and I was like, I gotta be honest, the AI
(20:15):
did that. It's like the AI came up with that metaphor.
That's a pretty good metaphor, right. I tweaked it ever
so slightly, but that was not my idea. And I'm like,
and in many ways, I almost feel like a proud parent.
Speaker 4 (20:25):
I'm like, yeah, yeah, I'm like my boy did that
or whatever, like that's my girl over there, or like,
you know, I always think of that Snoop Dogg meme.
Speaker 2 (20:32):
It's like, motherfucker, don't miss you know, like.
Speaker 1 (20:37):
Time, No, it's perfect because you know, there's as long
as you're feeding the chat chept the right prompts, it
is feeding you back what you're trying to get out
of it. That's a skill in itself, is feeding the AI,
whichever you're using, whether it's Otter, I use Chatjubet, there's quad.
It's feeding it the correct prompts and what you're trying
to get out of it. And also, I've worked in
(20:58):
my chat GPT for so long that it knows what
I am trying to do because it knows my tone
of voice and knows my intentions. So if I ask
it right now, write me a whole bio about me,
it knows everything I'm doing totally.
Speaker 2 (21:12):
Yeah, you get to know what you're looking for. And
I mean, I use the same prompts over and over again.
But I bet if I came in and I said, hey,
chat you, you remember what we've been doing for the
last few months, do.
Speaker 1 (21:21):
That again, absolutely, and it just it learns and you
get to like use that to kind of have a
personal assistant, like an extension of yourself and your team.
Speaker 2 (21:30):
So it's exciting stuff. I think if you're open minded
to it, you start to feel like Bradley Cooper in
the Limitless movie or whatever, and you're just you're just
doing stuff that you would never expect that is the
ultimate flex right.
Speaker 1 (21:42):
Absolutely, that's a great analogy for that. So pivoting a
little bit to a different topic. You're a strong mental
health advocate, and I love that you openly talk about
therapy and neurodiversity. How do you manage the pressure of
being always on as a content creator while prioritizing your
mental well being?
Speaker 2 (22:00):
Yeah, great question. I love that we can actually talk
about these things. So, yeah, my wife's a therapist. I
got diagnosed with ADHD when I was in the fifth grade.
I was one of those boisterous kids that wouldn't shut up,
and my teacher at Miss Brown, she was retiring. I
did not want to deal with me, So I went
to got my assessment, found out out all that stuff,
and then yeah, so I was in therapy starting out
(22:21):
in that period of my life, and from that point forward,
I just always had a good, good approach to actually
going to therapy, learning from it, gaining those skills and
that feedback. It's been insurmountable to my growth as an individual.
My wife, I really think it's one of those things
that has been ignored for a long time. I don't know.
I believe a lot of it is generational. As time
goes on, we started to realize that our mental health
(22:44):
is a big has a big component in our physical health,
and entrepreneurs are not known for having good mental health
or good mental health practices. It just seems like a
lot of people are going out there and being like,
I'm a hustle bro and I'm doing XYZ and you're not,
and you suck because of it, And I'm just I'm
a big fan of us all taking our time a
little bit more and really trying to meet ourselves halfway
(23:05):
in our own journey. Because it's so easy to just
get pulled towards your phone and feel as if you
have to be responding to comments, you have to be
out there networking. It's so hard to turn off at
a certain point. And so I have rules for my life,
like I don't really go on LinkedIn past eight pm.
I try to stay off of there. If I'm ever
on there, I'm like, I gotta get off of here
(23:25):
and come back the next day. I don't have notifications
turned on for any of my apps except for Snapchat,
just because I don't want to miss any of those
since they disappear. But for all of my social media apps.
I have every notification turned off. I figure my goal
is to jump on there and check it when I can,
and not be pulled towards it over and over again,
because ultimately that's what they want. They want to steal
our attention, and our attention it pulls energy from us, right,
(23:49):
So I think that those are just some of the
small things I've done. But also, yeah, go to therapy.
I'm in therapy like three days a week, do a
whole bunch of different stuff, neurofeedback. I also do AMDR
based therapy. I'm in couples counseling with my wife just
to make sure that we're on top of things together,
not because we have a bunch of problems. I think
a lot of people always assume that, But yeah, I
think we have to put in the work to really
(24:11):
get to know ourselves and our own buttons. And another
side note too, I just got diagnosed with high functioning autism,
and so that's been a big realization for me that
I don't just have ADHD. I have a much a
much bigger neurological condition that I have to learn to
wield and use as a tool, but also communicate that
with my clients. I try to let them know, like, Hey,
(24:33):
I'm a little brash, I'm a little blunt, I'm gonna
be a little annoying sometimes, I'm really detail oriented and
I'm probably gonna drive you nuts sometimes. But the goal
is to help you grow, and I'm going to be
one hundred percent committed to that, unlike some other freelancer
that won't even respond to their emails. I'm going to
be on top of stuff and I'm gonna be there
for you. So I try to use it as a tool,
a feature, not just a bug. Right.
Speaker 1 (24:54):
I love that. That's amazing now that you're really putting
in the work, and I love that, and I love
how open you are about it, and it really does
like there's a lot of people that are scared to
kind of be so open about it and go to
therapy and put in the work. And I like that
we're being more open across platforms about it. I see
(25:15):
a lot of it on LinkedIn, you know, I follow
quite a few people who a lot of their content
is around this, and I really respect that because I
think it's really important. Therapy is really important, our mental
health is really important. And I love what you said
about how you don't have the notifications on with social media,
because I think that is key. Now do I listen
to my own advice? No, but and I need to.
(25:38):
But I think that there are times that you need
to shut off that from your own just life, you know,
as I always put, I need to be touching grass
instead of being chronically online. All Z phrase it is,
I'm really up with the youths.
Speaker 2 (25:58):
Yeah exactly. I feel I'm a millennial. I feel like
I'm gonna be way more down to earth than any
of the boomers that have come before me. So I
think gen Z Jenalpha, they got a good a good
I think they're gonna be a lot less annoyed. What
I'm trying to say.
Speaker 1 (26:13):
Yeah, like the other day I said, oh, just let
me cook, and my husband was like, I'm gonna leave
the room. What are you talking about it? I was like,
I'm trying to be cool.
Speaker 2 (26:24):
Okay, yeah it is cool. I mean, like, those are
those dog whistles, right, It's like, yeah, people hear that
and they're like, oh cool, you are in with the culture. Great,
and that's a big deal. And and yeah, I think
the comment section is a great place to flex those
h those new those new phrases and whatnot.
Speaker 1 (26:41):
Yeah, I mean the TikTok comment section is pretty much
how I learn any new phrases. I'm like, like the
other day, I was like, yeah, they what should I say?
It was like they clocked me immediately and like so
I was like, oh my god, what are you talking about?
I love it. Well. To wrap things up a bit,
where do you see short form video and content heading
(27:04):
in the next few years? Are there any trends or
shifts that marketers should be paying attention to.
Speaker 2 (27:10):
Oh, give me five seconds to think on this one.
Speaker 1 (27:13):
The power of the pause pause.
Speaker 2 (27:18):
Yeah, I mean, it's almost easier to answer the question
in regards to like where things are. Definitely not headed.
I'm so bad at predicting the future on this stuff,
but I think that I think if we're headed anywhere.
And I may be biased about this because I take
a pretty I'd take a pretty simple content approach in
my own life. I think that we've had a very
(27:39):
strong focus on growth marketing as opposed to brand building
or in depth marketing, and so a lot of times
you'll go on these sites and you'll start seeing all
these people like I remember, like in the heyday of
like when TikTok was just getting started, there were all
these videos of like, here's this trending sound, use it
in this specific.
Speaker 4 (27:57):
Way, and then your video will blow up and you
will go VI or whatever the heck are You're very
likely to go viral, and so like, I feel like
those different grifts or whatever within the algorithm show up
in the beginning, and then we get completely oversaturated with
that kind of stuff, and then everybody starts trying to
do it.
Speaker 2 (28:13):
A ton of people burn out and unfortunately fall off,
but that's just the nature of the game. And I
think we're moving into an era where people and creators
focus a lot less on growth hacks and you know,
the hashtags and all the other individual things. And I
think that we're you know, we're not like, oh I
got to post a picture just because I have to
(28:33):
the algorithm wants it, or I think that people are
going to break the rules more and so, like even
on YouTube, right, like I used to think everybody had
to be Johnny Harris, everybody had to have the most
highly produced their own audio studio, But I don't think
that that's going to be the case moving forward. Not
only are the AI tools going to make it easier.
But I also think the perception from the audience will
(28:53):
find it to be refreshing, because you know, like there's
this guy Todd Klauser or Todd Klaus struggling to remember
his last name, the worst marketer on LinkedIn or something,
the worst marketer in the world. But he does these
really long takes on TikTok and I used to talk
shit to him and I'm like, dude, these are way
too long. How are you going to get people to
watch this? And he's like, my audience expects long videos,
and so therefore I give them long videos. And then
(29:15):
people will comment be like, why is this video so long?
Get to the point. He's like, I am getting to
the point. Watch the full video. And so I think
that there's an aspect where it's like, we're going to
be less likely to shape our own narrative and the
way that we present our content for an algorithm, and
we're going to be more focused on how would people
perceive us in real life and how can I make
(29:35):
my content match up with that same exact perception and
that vibe, Because if you look at my content, you
look at my videos, you look at my podcast, appearances,
I am the exact same person, and I think those
consistencies really help with building trust and just showing people
that you're the real deal and you're not just out here,
you know, like a dancing bear trying to make the
audience feel entertained, when in fact there's a lot more
(29:58):
depth that could be exposed. And if we in on that,
I think life is a lot better and our content
is way easier to make. It's more fun and people
enjoy it more.
Speaker 1 (30:06):
That's so interesting. I love the consistency part of that,
Like you're consistent with your audience. Your audience has these
expectations of what to expect from you, and you deliver that.
And I think moving in a direction of this is
what my audience expects and not what the algorithm wants
makes us all so unique and keeps that independence of
(30:27):
us just being robots on an algorithm.
Speaker 2 (30:30):
Yeah, there's so much of that, right. I feel like
the best way to stand out nowadays is to just
zig when everybody else is zagging, and just and really
focus on, like, how can I do this week after
week after week? How can I build a system that
I can do for the next year, As opposed to
doing this for the next three weeks, seeing how I feel,
and then becoming disappointed and going from there.
Speaker 1 (30:52):
And turn out so fast doing that.
Speaker 2 (30:55):
Yeah, if you know your voice is on point and
you're talking about the same sort of stuff you would
share with your friend ends or colleagues, you know it's
true to yourself. I know that I always feel a
certain like a part of myself dies, or it used
to when I was doing TikTok videos and I'm like,
jump cut, jump cut, jump cut, and I'm like, this
is what they want from me. I gotta be fast,
I gotta do the movement, you know. And it's like,
(31:16):
if I just sit there and tell a good story,
I'm in a much better place and I don't have
to do all the weird, gimmicky stuff that no one
really wants to do. I don't want to look like
a car salesman, right, you know, Like I don't want
to be out there with my flashy tie trying to
get people's attention. I would rather have them approach me
because they want to look at something that's valuable, see
things that matter to them, as opposed to me just
enticing them with a bunch of moving images.
Speaker 1 (31:39):
No I'm with you because I don't like to sit
on video and watch myself and do all this stuff.
And I tried it for a little bit for the algorithm,
and then I was like, why am I doing this
if I hate it? And you can tell I hate it.
And I love doing long content for you know, being
on podcasts and things like that. When you lean into
(31:59):
what you really love, it shows through in the content.
Speaker 2 (32:03):
Yeah. Absolutely, I mean kind of trying to.
Speaker 1 (32:06):
Just make something happen that you know you're supposed to
be doing because of the algorithm.
Speaker 2 (32:10):
Yeah, I mean, no great artists who sat down and said,
I wonder if this will work in the algorithm, right, Like,
and I tell this story a lot. When you were
a kid, or at least when I was a kid,
I've always been very artistic, but like when my daughter
was born, I was watching her learn how to become artistic.
I was so just like my mind was blown just
watching the level of the lack of judgment a child
(32:32):
has when they first start doing anything artistic. They're not
sitting there thinking like, I hope my audience likes it.
I hope that the algorithm is fair to this. No,
they just start flinging things onto the paper, seeing what
feels right, being super intuitive about it, and not judging
themselves if it doesn't. You know, look a certain way.
There's a creative aspect that's very playful, and I think
(32:53):
if you can bring that into what you're doing, people
will pick up on that. Just like watching a kids
learn how to do art for the first time, they'll
also witness that with your content, and they'll also feel
bought in, you know. Like there's this guy on YouTube,
Foresty Forest. I watched him originally because he was doing
the band life thing, and then he stopped building out
his van, he started doing more adventures, and like, I'm
(33:13):
not even watching him for the band life anymore. I'm
just invested in his journey. He's like a friend of
mine almost, and I like to hear what's going on
in his life. And that transcends the level of like, oh,
are you generating value? No, I'm not getting much value
from any of what I'm watching with Forest Forest. I
just feel connected to him, and just like a good friend,
I want to hear what's going on in his life
(33:35):
consistently because there's that depth and that relationship that he's
built with me and hundreds of thousands of other people.
Speaker 1 (33:41):
Yeah, and I think that that's how as a content
creator you can pivot into other things. If you take
your audience on that journey with you, they might have
come in. I make the joke all the time that
I'm a marketing expert, but I do a lot of
funny content and personal stories. So I say like, like,
come for the vibes, stay for the insights.
Speaker 2 (34:01):
A nice I've set something very similar.
Speaker 1 (34:04):
It's just like that's like I pull people in with
humor and personal stories, but then I just do you
know my content? That's like, oh, and I'm a marketing
expert if you need that, and you can take people
on those journeys with you. And if I'm pivoting into
other things where I'm starting to get into personal branding
content and things like that, I'm taking those people with
me because they already have this expectation of I still
(34:26):
do the humor, I still do the personal growth. So
if I start sprinkling in other things, they're coming with me. Yeah.
Speaker 2 (34:33):
Absolutely, Yeah. I Mean people used to come on LinkedIn
and say, oh, I'm the website guy, so all I
talk about is websites, and I'm like, you're so boring,
you know, like, do you have a life? Do you
have you have kids? Right, Like talk about your kids? Yeah,
talk about what they taught you.
Speaker 1 (34:48):
You know, Like I just came and sat out expertise
in marketing all day. No one would listen to me.
Speaker 2 (34:54):
It's so boring. I mean like at a certain point,
you just you can't post about that stuff every sing
and it's like, you know, your life starts trickling in
and you want to share things that have absolutely nothing
to do with your niche. And it's like, hey, let
me knock on the door and remind you that I'm
also a human and I'm not just out here trying
to grow a business, but I'm also trying to be
(35:15):
a global citizen, you know, like I like being an
ambassador for American culture and showing people that there are
really down to earth people, especially in the state of Colorado,
and just beyond that, and you know, like I love
connecting with people with like India and parts of Europe
and just having them be like wow, like this is
what I hoped was the case for a lot of Americans.
(35:35):
And you stand against a lot of the status quo
that were presented for the rest of the world, and
I like doing that in the opposite direction where I
meet someone from some random country in southern Africa and
I start asking them about all the different natural beauties
they're in that local area, and they're like, I didn't
even know you knew about Victoria Falls, and I'm like, yeah,
I did, what's it like? So on and so forth.
(35:56):
So for me, it goes way further. It's not just
about building a business, about this right here, having conversations
getting to know people, because my world is really small
in real life, and LinkedIn makes it a hell of
a lot bigger, and it makes it a lot more
rich and vibrant, and I'm able to learn so much
stuff about the world itself. So I think when we
really go beyond just like trying to generate leads and
(36:17):
talk marketing, it gets a lot more exciting, And in
my opinion, that's a dream come true. I always wanted
to have pentpals all over the world, and now I do.
Speaker 1 (36:25):
That's such a cool way to look at it because
it's so true. I mean, I work completely remote, have
been since COVID, and the LinkedIn community has made me
feel so much more connected to colleagues and people I've
never even met, and there are people I look for
in my comment sections every single day that I've never
met that we have literally connected on LinkedIn that I
(36:48):
consider friends even though we don't really know each other
on this personal level. And it does it gives you
this connection to the rest of the world that you
would never have.
Speaker 2 (36:56):
Yeah, the platform may be fictitious and maybe on my phone,
but the people on the other end or absolutely real.
And even if I haven't met yourself for many others
in the real world, I feel impacted. I feel my
life changing. I feel like I can remember certain posts
that I've read and it legitimately changed my viewpoint on
certain things. If you're someone who's opened a feedback and
learning that's you just cannot understate how valuable that is.
Speaker 1 (37:20):
Yeah, I completely agree. Well, this was so insightful, Daniel.
I really appreciate it, and I love your approach on
just content creation and everything that you're doing and keeping
it so real for anyone who wants to learn more
from you or maybe hire you, or just you know,
maybe be a pen pal. Where that's place to find you.
Speaker 2 (37:41):
Yeah, I mean, the LinkedIn's the mothership, right, That's where
I have most of my activity. I also you can
find me pretty much anywhere else on YouTube, Twitter or
sorry x ig threats, blue Sky under at brand with
Dan so all lowercase, no special spelling on that. But yeah,
if you want to connect, ask me any questions, mention
(38:03):
the podcast, I'll get super excited and I'll happily let
you pick my brain or whatever else. Just vib out
and if you need me help with any of the
stuff that I'm doing, I have a document in my
featured section. Just click on that check it out. I
got a really awesome offer for people who want to
get scheduled on podcasts and turn that into content that
they can scale across many different platforms. So I really
do appreciate you having me. This has been a lovely conversation.
(38:25):
I know, I just hit you up with a random
DM and here we are. So thank you for.
Speaker 1 (38:29):
Giving me beauty of LinkedIn and the community, and I
really appreciate it.
Speaker 2 (38:33):
Yeah, thank you so much. I really appreciate it's been
great conversation.
Speaker 1 (38:37):
Thanks Daniel, Thank you. That wraps up another episode of
Talk Digital Me, where we explore the latest in digital marketing, tech,
AI innovation, and personal and professional growth. I hope. Daniel's
insights around content creation, short form video, mental health, and
building a creative business sparked new ideas for your own approach.
(38:57):
If you enjoyed this episode, leave review on Apple Podcasts,
Share it with a friend or colleague who could benefit,
and subscribe on whatever platform you're listening to Now. Until
next time, keep telling stories, building communities, and staying true
to your voice. See you soon.
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