July 9, 2025 • 28 mins
In today’s world of high-achieving professionals, many of us spend years tying our identities to job titles, companies, and external success. But what happens when you pause, whether by choice or circumstance, and take a step back? How do you redefine success on your own terms?
In today’s episode, we’re exploring the power of professional pauses, the evolving seasons of career and motherhood, and what it truly means to build a life beyond your resume.
Joining me is Zoé Zeigler, an award-winning marketing executive with two decades of experience leading brands like Toyota, Chase, Peloton, Google, Lyft, and Teen Vogue. Zoé has been recognized as a Marketer to Watch by Business Insider and Brand Innovators, but today, she’s sharing her personal journey of career pivots, motherhood, and how she learned to embrace the “in between.”
In today’s episode, we’re exploring the power of professional pauses, the evolving seasons of career and motherhood, and what it truly means to build a life beyond your resume.
Joining me is Zoé Zeigler, an award-winning marketing executive with two decades of experience leading brands like Toyota, Chase, Peloton, Google, Lyft, and Teen Vogue. Zoé has been recognized as a Marketer to Watch by Business Insider and Brand Innovators, but today, she’s sharing her personal journey of career pivots, motherhood, and how she learned to embrace the “in between.”
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Episode Transcript
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Speaker 1 (00:00):
In today's world of high achieving professionals, many of us
spend years tying our identities to job titles, companies, and
external success. But what happens when you pause, whether by
choice or by circumstance, and take a step back. How
do you redefine success on your own terms. In today's episode,
(00:20):
we are exploring the power of professional pauses, the evolving
seasons of career and motherhood, and what it truly means
to build a life beyond your resume. Joining me is
Zoe Zeigler, an award winning marketing executive with two decades
of experience leading brands like Toyota, Chase, Peloton, Google, Lift,
(00:42):
and teen Vogue. Zoe has been recognized as a marketer
to watch by business insider and brand innovators. But today
she's sharing her personal journey of career pivots, motherhood, and
how she learned to embrace the in between. I'm your host,
Nikki Ramirez and this is Talk Digital to Me, a
podcast where we explore digital marketing, tech, AI innovation, and
(01:07):
strategies for personal and professional growth. This is the power
of a pause, Redefining success with Zoe Zeigler. Hi, everyone,
(01:41):
Welcome back. Today's guest is someone I've admired from AFAR
for a long time and I'm so excited to share
with you. Zoe Ziegler is an award winning marketer executive
with two decades of experience across some big names Toyota, Chase, Peloton, Google,
Lift teen, just to name a few. She's been named
(02:02):
marketer to watch by Business Insider and brand innovators. But
today we're diving into something that rarely gets the spotlight,
which is the power of taking a pause. This conversation
is for anyone who's ever felt defined by a job title,
questioned what success really means, or found themselves in a
career transition wondering what now. Zoe has been there. She's
(02:26):
been talking about separating identity from the company from a
company you work for on your LinkedIn, and redefining success
after motherhood, and what clarity can really look like after
taking a step back. So, Zoe, thank you so much
for being on the podcast today. I'm really excited to
talk to you.
Speaker 2 (02:42):
Thank you so much for having me. It's a pleasure
to be here.
Speaker 1 (02:45):
Yeah, absolutely, so, I want to dive in. You've had
this incredible career. I mean, I just listed off some
powerhouse brands. So what made you decide to take a
professional pause. Was it something that you planned or something
that you just felt was right in the moment.
Speaker 2 (03:01):
Yeah, I get this question. Was it planned often? And
I say kind of. In twenty twenty three, I became
a first time mom, and I think that really changed
my perspective, work on life, and just my own personal
identity and like ways that I was not expecting. So
I've realized really during that time how fleeting time is
(03:24):
and how fast our little young babies change. And I
really wanted to, you know, after taking my maternity leave,
I felt like I really wanted to have more time
to participate in his life really actively. Over those first
one or two years, Like the first five to six
months of maternity leave, which I was very blessed to have,
didn't feel like enough for me. And I had this
(03:45):
like really like hormonal and biological need that I really
felt to be with my child and me being a
career woman, my entire you know life or my entire
adult life. That was a little bit disorienting for me.
So I really had to take a moment to step back. Okay,
what am I feeling? How have I evolved in this
season where I'm both a mother and professional and what
(04:06):
are my true needs for my life? You know, in
this season, you know, I was no longer just Szoe
the marketing executive. I would and you know, Zoe Jeremiah's wife.
I was Zoe the mother and mother became the most
central part of my identity, and I felt like I
had to make some changes to really make room for that.
So it wasn't necessarily planned. But at the same time
(04:27):
that I was feeling this, you know, the company that
I was working at the time became a very challenging
company to work within. You know, there was a lot
of leadership changes, There was team vision changes, there were
you know, evolved work charters, there was re orgs, there
was layoffs, and so all this was happening as I
went back to work. You know, I went back to
work for a few months after my attorney leave, and
(04:49):
it just felt like the trade off of my time
was no longer worth it. Like I'm feeling this very
intense need to like, you know, be a little bit
more present for my family. Work is feeling a bit
in our So I really felt like it was time to,
you know, to reevaluate and make a change.
Speaker 1 (05:07):
That makes perfect sense as someone who went through exactly
the same thing. I mean, I was, you know, a
high performer and a marketing executive. And after I had
my son, I looked at my husband and I said,
you know, I've always been defined by, you know, my
career and my job title, and now I'm a mom,
a whole different title, and it just really made me
(05:27):
reevaluate everything I cared about.
Speaker 2 (05:30):
It was a little scary for me at first. I
remember talking to him of my mentors and I was like,
I feel like this like professional side of me died
and I don't know how to.
Speaker 1 (05:41):
Have a part of you.
Speaker 2 (05:43):
I feel like my ambition died. And he was like, Zoe,
it's okay, Like you know, you're just you're You're in
your first three to six months of being a mom,
Like give yourself a break and know this okay to
like focus on this part of your you know, your
new and evolving life. But the other side of you
is not dying, it's just evolving. And so you know,
I had I had to talk to my mentors I have.
(06:05):
I'm very blessed to have other I don't like to
use the word high achieving, but that's the way I'll
use it right now. High achieving mothers in my circle.
And it was a conversation that we were all having
about like how do we balance these two identities that
we now have.
Speaker 1 (06:18):
It makes a lot of sense, and I think it's
an involvement, and it's just it's a kind of shocking evolvement.
You think that you're going to be one way your
whole life, and then you're like, well, having a baby
couldn't possibly change my entire household life, and then it
does and you're like, oh, okay, this is different. And
I love how you refer to it as seasons of
your life because I think that's perfect way to put it.
(06:40):
Can you walk me through, like what seasons looked like
for you? That emotional, the professionally and creatively.
Speaker 2 (06:47):
The seasons of my career pause?
Speaker 1 (06:49):
Yeah, and like what happened after you know, you decided
to take that pause and these these different seasons that
you break it in Because I love that aspect.
Speaker 2 (06:57):
Well, I will I will say this, looking back on
the time that I was on a career pause, I'm
able to make sense of the seasons as I was
going through them. I wasn't really I didn't really understand
the seasons while I was going through it. So that's
why I wanted to chat a little bit more about that.
Because if people realize that there are seasons to this
and it might feel a little different, and it will
(07:19):
feel different in the various seasons of your time off,
That's why I wanted to just chat about this a
little bit more, so, you know, in addition to for
me while I was you know, let me say this
being a high achieving professional, you know, using air quotes
as I say that, I knew that I wanted to
make this change, but I wasn't ready to say, Okay,
I'm going to put my career all the way to
(07:39):
the side and I'm going to go all in and
just focus on motherhood and that's it. I always thought
about consulting, and I wanted to try it out in
better ways and really dedicate a portion of my time
towards consulting and building a little bit of a marketing
consulting business. And so I dedicated the way that I
thought about my leave or my time off was that Okay,
(08:00):
I would start this marketing consulting business. I would have
that to continue to engage myself professionally, but that would
just be for a few hours a week, and I'll
be able to dedicate a lot more of my time
towards my family. So what did the seasons look like
for me? The first part of the season was just
for me. It was trying to build and achieve in
ways that were familiar to me. I didn't realize that
(08:22):
I was doing. I told myself, I was taking this
intentional time off.
Speaker 1 (08:25):
But do we really know how to do that?
Speaker 2 (08:28):
Do I really know how to do that? I didn't
know how to do that. I've been working in corporate
America for twenty years, you know, my professional identity was
a big part of me. How do I just sit
back and you know, focus on that. It did not
feel natural, It did not feel definitely out of the
comfort It was absolutely out of the comfort zone. I
had a bit of discomfort with the idea of being
(08:49):
unattached from, you know, a big role or a major company.
So it took me several months at the beginning of
my career pause to just come to comfort with rest,
I will say, and become comfortable with the fact that, like, yeah,
I have some clients and that's great, but that does
not have to be my main focus right now. I
(09:10):
can relinquish some of the professional goals that I have
in this season and really form new KPIs around what
I want life to feel like right now. And I
had a lot of conversations with my husband because he
was like, so, you're trying to think about your life
in the same ways as you thought about it when
you were working full time and being a mother or
just working full full time, and you really have to
(09:32):
reassess and form new KPIs for what success is aside
from work in this phase, and that is very hard
for high achievers. It's very very hot.
Speaker 1 (09:43):
There's so much pressure on us that we put on ourselves.
It's not even an outsoorted source thing anymore. It's like
we just have these expectations for ourselves, right.
Speaker 2 (09:54):
So, you know, after kind of going on in and
consulting like the first quarter of twenty twenty four and
having some success doing it, I decided like I didn't
need to do that. I needed to reassess and think
about what were the KPIs for this season of my life.
And the KPIs really were like easy unrush mornings with
my son taking him to an activity every single week
(10:15):
outside of our house. There still was professional stuff, you know.
Professional development and coaching was another KPI had for myself,
like how do I use this time where I'm not
engaged in a full time job to continue growing as
a professional doesn't have to be doing work, it could
be in different ways, and that's where coaching and some
coaching groups came in. And also building connections and fostering
deeper connections with my community was another KPI. So I
(10:39):
had to really re envision, like what is success in
this season? I'm having dinner with my husband every single
night after we put our son down. And I had
to articulate for those for myself, build a vision board
around them, and actually like put them into practice every
single day. In order to feel like, Okay, I feel
comfortable with this.
Speaker 1 (11:00):
Love that, and I love as high achieving women, you
had to make a vision board on how.
Speaker 2 (11:06):
To relac I did. Is that crazy?
Speaker 1 (11:09):
I love it though it's crazy, but I get it
because it's just like I had to do very similar
Like Okay, when I was laid off from my job
at Forbes, I was like, oh, okay, who am I now?
And it was the same thing I had to be like,
what do I do when my job isn't tied to
a title?
Speaker 2 (11:27):
Raids? Right? And that was for like a whole six
months almost in me just getting comfortable. And I think
the summer came around and I would say that's when
I was really able to like lean into the pause.
I don't know what it was, but I just felt
the attachment to the professional things that I had been
holding on to just kind of like if it's like
(11:50):
the shackles were broken or something like that. And I
felt free in a way that I had not in
a while. And I don't know where that came from.
I don't know if it was because the summer I act,
do you know, working from I took a trip to
New York, just my husband and I, and during that
I was just reminded of like, oh, okay, Zoe, well
I should also go back and say this. I built
(12:10):
the formative years of my career in New York and
I now live in Los Angeles. So going back to
New York, I hadn't been there since the pandemic. It
was kind of a way of getting back in touch
with myself and remembering how fabulous I was at work.
But that was not the only side of me, because
I felt like I had a very full life in
New York. I had friends, I had things outside of work.
I had summer concert series and salsa dancing and all
(12:32):
these things that made me feel like a full person.
I had friends on every you know, every borough, and
just that reminder and having that break from my own
reality and going back into like what life was like
for me in another season where I did feel a
little bit more well rounded was what I needed to
really be like, Okay, so this break is good, and yeah, I.
Speaker 1 (12:54):
Love me, so I get it. I'm like, I love
New York and on the planet. So that seems very
fitting to like find yourself back in where you built
your career and now you're in this different season of life.
And so, you know, in our culture, there is a
lot of pressure on asking people what they do. Like
when you meet someone out, you know, you go, oh,
(13:15):
you know, here's my name, here's your name, what do
you do? As one of our favorite first questions, how
do you start separating yourself from your job title, from
the company you work for, from what you do and
like have this separation of that.
Speaker 2 (13:28):
Yeah, that's a really good question. And I would say
the most basic answer I have to that is investing
in things that interested me or inspired me or lit
me up, that were beyond work. I started this, like
I said, when I was in New York. I felt
like I had a very full I had my career,
but there were also other things about me that made
(13:50):
I think work the least interesting thing about me. Right.
I was traveling, you know, all throughout the year. I was,
you know, taking up salsa dancing and made that a
big part of my life for a season. I was
mentoring and helping young rising leaders you know, really find
their footing in their careers. I was investing in hobbies
(14:12):
and so just in making sure that I had things
in my life that were beyond work and that I
really invested in beyond work is what really helped me
separate my identity from my personal identity from my professional identity.
Speaker 1 (14:28):
Yeah. I love how you said that, you know, your
work was the least like exciting thing that was about you.
You know, that's the most boring thing that's about me.
Here's all the other things that make me who I am.
Speaker 2 (14:39):
Yeah, And I had to practice, like when I would
go to networking events, for example, and I introduced myself.
I would not even start to introduce myself with what
I did. I would ask people questions about what interested them,
or what neighborhood they lived in, or you know, different
things that just expand the aperture of the conversation a
(15:00):
lot wider from just this like very narrow part of
you that's your professional life. There's so much more breath
to who we are as individuals. I mean, that's not
just our professional identities.
Speaker 1 (15:12):
Yeah, I agree, And I think it's a lot to
do with the fact that, like the careers were in
as like marketing executives, it like it's so tied to like, oh,
this is where I work, this is what I do.
My husband would go out and meet someone, the first
thing out of his mouth isn't, oh, I'm an engineer.
He'd be like, you see that, you know, football game,
soccer game, et cetera. And like I would be like, oh,
who met a new friend and you guys have hung
(15:32):
out a couple times, what's he do And he's like, oh,
I don't know, I haven't act. I'm like that always
baffled me. And you know that's on men for the
fact that they don't talk about anything. I'm like, I'm
out with this guy three times. You have no idea
what he does for a job.
Speaker 2 (15:53):
But isn't that actually kind of great? I so freeing,
It is so freeing, And we have this attachment as professionals.
It's very easy to have this attachment to our titles, right,
and to think that people are judging as for titles,
or that our titles give us meaning in the eyes
of other people. And for some people they it does,
and that's you know, if you're thinking about a career break,
(16:14):
that's probably not the people you need to be surrounding
yourself in that season. But what surprised me during my
pause is that, you know, around the summertime, when I
started to get really comfortable with just you know, doing
less right and leaning into this power pause, as I'll
call it, people started asking me what are you doing
right now? And I used to have to fumble over
(16:34):
you know, oh I'm consulting, or oh I'm spending time
in my family, or oh I'm doing this, or oh
I'm doing that. The first half of my pause, I
fumbled through that. But around the summertime I just started
telling people They're like.
Speaker 1 (16:44):
What do you what do you do.
Speaker 2 (16:45):
I said nothing, And I saw people's eyes light up
when I said nothing in ways that I did not expect.
Oh my gosh, tell me more nothing, you know, they
wanted to know like what that meant. And then when
I would tell them that I was taking a pause
and I became a mother and all that kind of stuff, like,
they actually leaned in more than if I had told
(17:06):
them that I was, you know, a vice president of
marketing at JP Morgan Chase, right. And it was pleasantly
surprising to me that by owning the pause that I
was taking, by owning the season that I was in,
it actually attracted the right people to me and let
the ones that were interested in other parts of me
that I did not want to be the important or
(17:27):
the leading part of me in that season that fell
by the wayside.
Speaker 1 (17:31):
That's interesting. I think that's really important, and you just
kind of start seeing who is actually there for the
right reasons.
Speaker 2 (17:37):
Right.
Speaker 1 (17:38):
Yeah, So for anyone listening who might be in that
in between season and doing nothing post layoff, career pivot
or whatever they're doing, what advice would you give to them,
especially when it comes to letting go of the idea
that pausing might mean falling behind for in their aspect,
it doesn't necessarily mean that, but this is what people
are starting to think. It's like when I was laid off,
(18:00):
I was like, oh my gosh, I'm losing so much time,
I'm falling behind, until I was able to take a
step back and go, this is the best thing that's happened.
But what advice would you give to the people that
are in that moment?
Speaker 2 (18:10):
I think the first thing is and I'm sure there
are people listening who have different reasons for whatever pose.
You know, it's a very gnarly job season right now,
so they might be pausing by choice some people and
others not by choice. But I think one thing that
I always try to remember is that realizing that any
season doesn't last forever, and that it is only a season.
(18:33):
And I think when you think about things in a
temporal fashion like that, it helps you gain a little
bit of perspective. Right also realizing it's like a blessing
and a privilege to be able to rewrite the rules
of your life. So if you find yourself in a
situation where you're you know, you're unattached from a nine
(18:54):
to five job or whatever work has typically looked like
for you. How awesome is it to be able to
write the rules for that season in your life on
your own terms, without having anyone else write them for you.
And I had to really think of that as a blessing.
Speaker 1 (19:07):
I love that reframing.
Speaker 2 (19:09):
Yeah, yeah, I also thought about for myself a few
you know, when I look back on this time a
few years from now, how do I want to remember it?
And really, based on how I want to remember it,
do more of that. So while I was on my pause,
I would, you know, I go to a weekly yoga class,
and you're in that yoga class, I was so present
(19:31):
in just you know, observing the way the sunshine hit
the wood floors, or hearing the chirping of the birds
outside of the window, or you know, filling the pool
in the back of my calves when I'm doing the
downward dog. Because I've realized that I wasn't going to
have the time to go to a ten o'clock yoga class,
(19:52):
you know, a year from now perhaps, And so how
do I make sure that I'm being the most present
and really leaning into what I want to remember during
this time? You know, the mornings with my son, you know,
not rushing them and like just taking a moment to
just appreciate his cheek against mine. Really leaning into those things,
because that's what I want to remember years after this break.
(20:14):
But this break is over.
Speaker 1 (20:16):
I think being present in the moment is one of
the biggest things motherhood teaches you.
Speaker 2 (20:20):
Because I was so.
Speaker 1 (20:22):
About the next thing. Oh, I got this promotion, how
do I get the next Oh I got this job,
what's the next thing here? And then becoming a mom
it really makes you pause and you go, oh, I
want to take in every moment.
Speaker 2 (20:34):
And savor every moment. Yeah. Another thing that you know,
just another piece of advice I will give people, is
just just remembering that a break does not erase the
experience and achievements that you had in season's prior. So
it could feel like if I take a six month break,
you know, everything, all the achievement that I had or
everything that I could call to on my resume or
(20:54):
is gone or people will have forgot about that. That's
not true. You know, you don't lose your profecttional achievements
just because you are out of work for a season
a year or even more so, just keeping that top
of mind and having healthy boundaries with social media was
also something that I really needed to make sure I
had because going on for example, I had to limit
(21:15):
the time I spent on LinkedIn because going on LinkedIn
and looking at what everyone else was doing and just
seeing success be you know, compartmentalized in this one particular way,
which is what the platform is for, it was giving
me anxiety. So I was like, no, I'm not going
to go on LinkedIn every day. I'm not going to
engage and be a content creator. I'm going to go
(21:37):
on and you know, keep in tune with my network.
But I needed to have healthy boundaries from that, and
therapy helped me realize that that's.
Speaker 1 (21:45):
Fair and I think boundaries are really good for that.
It's funny because I had the opposite of effect. I
dove into LinkedIn and really the community of other people
who were laid off at the time and really encouraged.
But I think it's whatever works best for that person,
that individual and deciding that for themselves, Like some people
need to take a step back so they're not seeing
(22:05):
everything that's going on LinkedIn, and for me, I needed
that community. So I think setting those boundaries and knowing
what's right for you is such an important aspect exactly. Yeah,
So what helped you start getting clarity on what actually
you wanted next? Like were there specific habits, reflections, or
conversations that helped you decide like, Okay, after this season,
(22:26):
this is my next season.
Speaker 2 (22:27):
You know, I think I mentioned this earlier. With doing
things that were not related to work helped me in
many ways, not just really understanding what makes me interesting
outside of work, but you know, during my pause, I
was doing things like taking walks to my local coffee
shop and you know, spending all day watching the Olympics,
and that helped me realize like the type of impact
(22:48):
that I want to make in my career moving forward.
You know, I want to have a career that I
live in Los Angeles. Now, how can I think about
ways to be involved in and some of the Olympics
prep or this major event prep that's coming up. I
live in a neighborhood called The Park, which has like,
you know, wonderful locally owned businesses. How could I be
(23:09):
a part of bringing more exposure and driving you know,
sustainable communities in this you know era of gentrification and
so thinking having this pause to really invest myself in
things outside of work. I think gave me more clarity
into what I want my work to focus on, you know,
from here forward. Yeah, I love that.
Speaker 1 (23:30):
So right now, what's lighting you up? Like, whether that's
something in your career, your personal life obviously being a mother,
but outside of that, what's something right now you're really enjoying.
Speaker 2 (23:40):
I will say that, you know, the biggest thing is
having family time and intentional time with my son. But
after a little over a year, about a year almost
a year exactly taking a pause, I've I've recently stepped
back into a full time opportunity and have a great
new challenge of leading a large marketing team here and
(24:00):
that is focused on some of these major events here
coming to the city that is directly impacting and influencing
the communities around the city. So that is a it's
lighting me up. You know, I'm being a culture shifter
and culture carrier within a legacy organization here in LA
and it you know, it just feels like a great
way to stretch my professional ambition some ways. That better
(24:24):
different than what I was doing immediately prior to my pause.
Speaker 1 (24:28):
How exciting. So what made you know that this was
the right next move for you.
Speaker 2 (24:32):
Oprah has a quote that she used to say about
like it's not always what is the right next step,
it's just like, are you taking the next step right?
And so, of course I tried to be intentional and
thoughtful about the type of environment I wanted to be in,
the type of leader that I wanted to be in,
the type of work that I wanted to be doing.
But I also tried to be intentional about like not
(24:55):
over engineering it right. Having a conversation that my might
not have taken, you know in a previous life right
could lead to so many great, great things. And so
I think it was just really about not over I
try not to overthink it. I think that's great.
Speaker 1 (25:12):
I think it's just doing the next right thing. Yeah,
so you've mentored so many people, which is amazing. I
think mentorship is amazing. It's actually one of the ways
we're connected. We were both a part of the ad
Week mentorship program. And so what would you tell someone
trying to redefine their narrative beyond just their resume?
Speaker 2 (25:32):
What I have shared I think throughout this episode, which
is just you have to invest in things outside of
work that interests you and light you up make for
the least interesting thing about you. If it is the
most interesting thing about you, you're you're in trouble. And
I say this because you know, yes you might. Yes,
I hope people are in the situation where they have
the opportunity to decide when their pause is. But in
(25:54):
a season a very gnarly job market right now, in
a very interesting economy, we might not always have that
choice to make right and if you are, if you
do find yourself in a career pause, not by choice,
it can be very destabilizing for people when their whole
identity is wrapped up in work. So I think really
(26:15):
taking intentional time and intentional care into finding those things
that let you up outside of work is what we
should all be doing at all times. And that doesn't
mean you still won't be like investing yourself and work
in a really amazing and really great ways that help
you grow your career. It's just not the only part
of you. We're more than these one dimensional creatures.
Speaker 1 (26:35):
That's incredible advice.
Speaker 2 (26:36):
I appreciate that.
Speaker 1 (26:37):
And so if people are looking to keep in touch
with you or follow your next moves, your next right thing,
and where can they find you?
Speaker 2 (26:47):
You can always find me. I'm on most platforms just
under my name Zoe Ziegler, so you can find me
on LinkedIn. That's a great place to get in contact
with me. And that's usually I'm not spending a whole
lot of time on socials these days. I'm really trying
to be present in my wife, So yeah, that's perfect. Zoie.
Speaker 1 (27:04):
Thank you so much for sharing your truth with us today,
and your journey has been incredible. I can't wait to
see all the things that you do and I appreciate
you sharing that with my listeners.
Speaker 2 (27:13):
Thank you for having me. It's a great conversation, so
thank you more of them absolutely.
Speaker 1 (27:19):
That wraps up another episode of Talk Digital to Me,
where we explore the latest in digital marketing, tech, AI innovation,
and personal and professional growth. I hope Zoe's story resonated
with anyone who's ever questioned what's next, felt pressure to
keep climbing, or wondered how to define success on their
own terms. If you enjoyed this episode, leave a review
(27:42):
on Apple Podcasts, share it with a friend or colleague
who might need to hear this, and don't forget to
subscribe on whatever platform you're listening to now. Until next time,
Keep growing, embrace the seasons, and remember your career is
just one part of who you are. See you soon
(28:08):
app
In today's world of high achieving professionals, many of us
spend years tying our identities to job titles, companies, and
external success. But what happens when you pause, whether by
choice or by circumstance, and take a step back. How
do you redefine success on your own terms. In today's episode,
(00:20):
we are exploring the power of professional pauses, the evolving
seasons of career and motherhood, and what it truly means
to build a life beyond your resume. Joining me is
Zoe Zeigler, an award winning marketing executive with two decades
of experience leading brands like Toyota, Chase, Peloton, Google, Lift,
(00:42):
and teen Vogue. Zoe has been recognized as a marketer
to watch by business insider and brand innovators. But today
she's sharing her personal journey of career pivots, motherhood, and
how she learned to embrace the in between. I'm your host,
Nikki Ramirez and this is Talk Digital to Me, a
podcast where we explore digital marketing, tech, AI innovation, and
(01:07):
strategies for personal and professional growth. This is the power
of a pause, Redefining success with Zoe Zeigler. Hi, everyone,
(01:41):
Welcome back. Today's guest is someone I've admired from AFAR
for a long time and I'm so excited to share
with you. Zoe Ziegler is an award winning marketer executive
with two decades of experience across some big names Toyota, Chase, Peloton, Google,
Lift teen, just to name a few. She's been named
(02:02):
marketer to watch by Business Insider and brand innovators. But
today we're diving into something that rarely gets the spotlight,
which is the power of taking a pause. This conversation
is for anyone who's ever felt defined by a job title,
questioned what success really means, or found themselves in a
career transition wondering what now. Zoe has been there. She's
(02:26):
been talking about separating identity from the company from a
company you work for on your LinkedIn, and redefining success
after motherhood, and what clarity can really look like after
taking a step back. So, Zoe, thank you so much
for being on the podcast today. I'm really excited to
talk to you.
Speaker 2 (02:42):
Thank you so much for having me. It's a pleasure
to be here.
Speaker 1 (02:45):
Yeah, absolutely, so, I want to dive in. You've had
this incredible career. I mean, I just listed off some
powerhouse brands. So what made you decide to take a
professional pause. Was it something that you planned or something
that you just felt was right in the moment.
Speaker 2 (03:01):
Yeah, I get this question. Was it planned often? And
I say kind of. In twenty twenty three, I became
a first time mom, and I think that really changed
my perspective, work on life, and just my own personal
identity and like ways that I was not expecting. So
I've realized really during that time how fleeting time is
(03:24):
and how fast our little young babies change. And I
really wanted to, you know, after taking my maternity leave,
I felt like I really wanted to have more time
to participate in his life really actively. Over those first
one or two years, Like the first five to six
months of maternity leave, which I was very blessed to have,
didn't feel like enough for me. And I had this
(03:45):
like really like hormonal and biological need that I really
felt to be with my child and me being a
career woman, my entire you know life or my entire
adult life. That was a little bit disorienting for me.
So I really had to take a moment to step back. Okay,
what am I feeling? How have I evolved in this
season where I'm both a mother and professional and what
(04:06):
are my true needs for my life? You know, in
this season, you know, I was no longer just Szoe
the marketing executive. I would and you know, Zoe Jeremiah's wife.
I was Zoe the mother and mother became the most
central part of my identity, and I felt like I
had to make some changes to really make room for that.
So it wasn't necessarily planned. But at the same time
(04:27):
that I was feeling this, you know, the company that
I was working at the time became a very challenging
company to work within. You know, there was a lot
of leadership changes, There was team vision changes, there were
you know, evolved work charters, there was re orgs, there
was layoffs, and so all this was happening as I
went back to work. You know, I went back to
work for a few months after my attorney leave, and
(04:49):
it just felt like the trade off of my time
was no longer worth it. Like I'm feeling this very
intense need to like, you know, be a little bit
more present for my family. Work is feeling a bit
in our So I really felt like it was time to,
you know, to reevaluate and make a change.
Speaker 1 (05:07):
That makes perfect sense as someone who went through exactly
the same thing. I mean, I was, you know, a
high performer and a marketing executive. And after I had
my son, I looked at my husband and I said,
you know, I've always been defined by, you know, my
career and my job title, and now I'm a mom,
a whole different title, and it just really made me
(05:27):
reevaluate everything I cared about.
Speaker 2 (05:30):
It was a little scary for me at first. I
remember talking to him of my mentors and I was like,
I feel like this like professional side of me died
and I don't know how to.
Speaker 1 (05:41):
Have a part of you.
Speaker 2 (05:43):
I feel like my ambition died. And he was like, Zoe,
it's okay, Like you know, you're just you're You're in
your first three to six months of being a mom,
Like give yourself a break and know this okay to
like focus on this part of your you know, your
new and evolving life. But the other side of you
is not dying, it's just evolving. And so you know,
I had I had to talk to my mentors I have.
(06:05):
I'm very blessed to have other I don't like to
use the word high achieving, but that's the way I'll
use it right now. High achieving mothers in my circle.
And it was a conversation that we were all having
about like how do we balance these two identities that
we now have.
Speaker 1 (06:18):
It makes a lot of sense, and I think it's
an involvement, and it's just it's a kind of shocking evolvement.
You think that you're going to be one way your
whole life, and then you're like, well, having a baby
couldn't possibly change my entire household life, and then it
does and you're like, oh, okay, this is different. And
I love how you refer to it as seasons of
your life because I think that's perfect way to put it.
(06:40):
Can you walk me through, like what seasons looked like
for you? That emotional, the professionally and creatively.
Speaker 2 (06:47):
The seasons of my career pause?
Speaker 1 (06:49):
Yeah, and like what happened after you know, you decided
to take that pause and these these different seasons that
you break it in Because I love that aspect.
Speaker 2 (06:57):
Well, I will I will say this, looking back on
the time that I was on a career pause, I'm
able to make sense of the seasons as I was
going through them. I wasn't really I didn't really understand
the seasons while I was going through it. So that's
why I wanted to chat a little bit more about that.
Because if people realize that there are seasons to this
and it might feel a little different, and it will
(07:19):
feel different in the various seasons of your time off,
That's why I wanted to just chat about this a
little bit more, so, you know, in addition to for
me while I was you know, let me say this
being a high achieving professional, you know, using air quotes
as I say that, I knew that I wanted to
make this change, but I wasn't ready to say, Okay,
I'm going to put my career all the way to
(07:39):
the side and I'm going to go all in and
just focus on motherhood and that's it. I always thought
about consulting, and I wanted to try it out in
better ways and really dedicate a portion of my time
towards consulting and building a little bit of a marketing
consulting business. And so I dedicated the way that I
thought about my leave or my time off was that Okay,
(08:00):
I would start this marketing consulting business. I would have
that to continue to engage myself professionally, but that would
just be for a few hours a week, and I'll
be able to dedicate a lot more of my time
towards my family. So what did the seasons look like
for me? The first part of the season was just
for me. It was trying to build and achieve in
ways that were familiar to me. I didn't realize that
(08:22):
I was doing. I told myself, I was taking this
intentional time off.
Speaker 1 (08:25):
But do we really know how to do that?
Speaker 2 (08:28):
Do I really know how to do that? I didn't
know how to do that. I've been working in corporate
America for twenty years, you know, my professional identity was
a big part of me. How do I just sit
back and you know, focus on that. It did not
feel natural, It did not feel definitely out of the
comfort It was absolutely out of the comfort zone. I
had a bit of discomfort with the idea of being
(08:49):
unattached from, you know, a big role or a major company.
So it took me several months at the beginning of
my career pause to just come to comfort with rest,
I will say, and become comfortable with the fact that, like, yeah,
I have some clients and that's great, but that does
not have to be my main focus right now. I
(09:10):
can relinquish some of the professional goals that I have
in this season and really form new KPIs around what
I want life to feel like right now. And I
had a lot of conversations with my husband because he
was like, so, you're trying to think about your life
in the same ways as you thought about it when
you were working full time and being a mother or
just working full full time, and you really have to
(09:32):
reassess and form new KPIs for what success is aside
from work in this phase, and that is very hard
for high achievers. It's very very hot.
Speaker 1 (09:43):
There's so much pressure on us that we put on ourselves.
It's not even an outsoorted source thing anymore. It's like
we just have these expectations for ourselves, right.
Speaker 2 (09:54):
So, you know, after kind of going on in and
consulting like the first quarter of twenty twenty four and
having some success doing it, I decided like I didn't
need to do that. I needed to reassess and think
about what were the KPIs for this season of my life.
And the KPIs really were like easy unrush mornings with
my son taking him to an activity every single week
(10:15):
outside of our house. There still was professional stuff, you know.
Professional development and coaching was another KPI had for myself,
like how do I use this time where I'm not
engaged in a full time job to continue growing as
a professional doesn't have to be doing work, it could
be in different ways, and that's where coaching and some
coaching groups came in. And also building connections and fostering
deeper connections with my community was another KPI. So I
(10:39):
had to really re envision, like what is success in
this season? I'm having dinner with my husband every single
night after we put our son down. And I had
to articulate for those for myself, build a vision board
around them, and actually like put them into practice every
single day. In order to feel like, Okay, I feel
comfortable with this.
Speaker 1 (11:00):
Love that, and I love as high achieving women, you
had to make a vision board on how.
Speaker 2 (11:06):
To relac I did. Is that crazy?
Speaker 1 (11:09):
I love it though it's crazy, but I get it
because it's just like I had to do very similar
Like Okay, when I was laid off from my job
at Forbes, I was like, oh, okay, who am I now?
And it was the same thing I had to be like,
what do I do when my job isn't tied to
a title?
Speaker 2 (11:27):
Raids? Right? And that was for like a whole six
months almost in me just getting comfortable. And I think
the summer came around and I would say that's when
I was really able to like lean into the pause.
I don't know what it was, but I just felt
the attachment to the professional things that I had been
holding on to just kind of like if it's like
(11:50):
the shackles were broken or something like that. And I
felt free in a way that I had not in
a while. And I don't know where that came from.
I don't know if it was because the summer I act,
do you know, working from I took a trip to
New York, just my husband and I, and during that
I was just reminded of like, oh, okay, Zoe, well
I should also go back and say this. I built
(12:10):
the formative years of my career in New York and
I now live in Los Angeles. So going back to
New York, I hadn't been there since the pandemic. It
was kind of a way of getting back in touch
with myself and remembering how fabulous I was at work.
But that was not the only side of me, because
I felt like I had a very full life in
New York. I had friends, I had things outside of work.
I had summer concert series and salsa dancing and all
(12:32):
these things that made me feel like a full person.
I had friends on every you know, every borough, and
just that reminder and having that break from my own
reality and going back into like what life was like
for me in another season where I did feel a
little bit more well rounded was what I needed to
really be like, Okay, so this break is good, and yeah, I.
Speaker 1 (12:54):
Love me, so I get it. I'm like, I love
New York and on the planet. So that seems very
fitting to like find yourself back in where you built
your career and now you're in this different season of life.
And so, you know, in our culture, there is a
lot of pressure on asking people what they do. Like
when you meet someone out, you know, you go, oh,
(13:15):
you know, here's my name, here's your name, what do
you do? As one of our favorite first questions, how
do you start separating yourself from your job title, from
the company you work for, from what you do and
like have this separation of that.
Speaker 2 (13:28):
Yeah, that's a really good question. And I would say
the most basic answer I have to that is investing
in things that interested me or inspired me or lit
me up, that were beyond work. I started this, like
I said, when I was in New York. I felt
like I had a very full I had my career,
but there were also other things about me that made
(13:50):
I think work the least interesting thing about me. Right.
I was traveling, you know, all throughout the year. I was,
you know, taking up salsa dancing and made that a
big part of my life for a season. I was
mentoring and helping young rising leaders you know, really find
their footing in their careers. I was investing in hobbies
(14:12):
and so just in making sure that I had things
in my life that were beyond work and that I
really invested in beyond work is what really helped me
separate my identity from my personal identity from my professional identity.
Speaker 1 (14:28):
Yeah. I love how you said that, you know, your
work was the least like exciting thing that was about you.
You know, that's the most boring thing that's about me.
Here's all the other things that make me who I am.
Speaker 2 (14:39):
Yeah, And I had to practice, like when I would
go to networking events, for example, and I introduced myself.
I would not even start to introduce myself with what
I did. I would ask people questions about what interested them,
or what neighborhood they lived in, or you know, different
things that just expand the aperture of the conversation a
(15:00):
lot wider from just this like very narrow part of
you that's your professional life. There's so much more breath
to who we are as individuals. I mean, that's not
just our professional identities.
Speaker 1 (15:12):
Yeah, I agree, And I think it's a lot to
do with the fact that, like the careers were in
as like marketing executives, it like it's so tied to like, oh,
this is where I work, this is what I do.
My husband would go out and meet someone, the first
thing out of his mouth isn't, oh, I'm an engineer.
He'd be like, you see that, you know, football game,
soccer game, et cetera. And like I would be like, oh,
who met a new friend and you guys have hung
(15:32):
out a couple times, what's he do And he's like, oh,
I don't know, I haven't act. I'm like that always
baffled me. And you know that's on men for the
fact that they don't talk about anything. I'm like, I'm
out with this guy three times. You have no idea
what he does for a job.
Speaker 2 (15:53):
But isn't that actually kind of great? I so freeing,
It is so freeing, And we have this attachment as professionals.
It's very easy to have this attachment to our titles, right,
and to think that people are judging as for titles,
or that our titles give us meaning in the eyes
of other people. And for some people they it does,
and that's you know, if you're thinking about a career break,
(16:14):
that's probably not the people you need to be surrounding
yourself in that season. But what surprised me during my
pause is that, you know, around the summertime, when I
started to get really comfortable with just you know, doing
less right and leaning into this power pause, as I'll
call it, people started asking me what are you doing
right now? And I used to have to fumble over
(16:34):
you know, oh I'm consulting, or oh I'm spending time
in my family, or oh I'm doing this, or oh
I'm doing that. The first half of my pause, I
fumbled through that. But around the summertime I just started
telling people They're like.
Speaker 1 (16:44):
What do you what do you do.
Speaker 2 (16:45):
I said nothing, And I saw people's eyes light up
when I said nothing in ways that I did not expect.
Oh my gosh, tell me more nothing, you know, they
wanted to know like what that meant. And then when
I would tell them that I was taking a pause
and I became a mother and all that kind of stuff, like,
they actually leaned in more than if I had told
(17:06):
them that I was, you know, a vice president of
marketing at JP Morgan Chase, right. And it was pleasantly
surprising to me that by owning the pause that I
was taking, by owning the season that I was in,
it actually attracted the right people to me and let
the ones that were interested in other parts of me
that I did not want to be the important or
(17:27):
the leading part of me in that season that fell
by the wayside.
Speaker 1 (17:31):
That's interesting. I think that's really important, and you just
kind of start seeing who is actually there for the
right reasons.
Speaker 2 (17:37):
Right.
Speaker 1 (17:38):
Yeah, So for anyone listening who might be in that
in between season and doing nothing post layoff, career pivot
or whatever they're doing, what advice would you give to them,
especially when it comes to letting go of the idea
that pausing might mean falling behind for in their aspect,
it doesn't necessarily mean that, but this is what people
are starting to think. It's like when I was laid off,
(18:00):
I was like, oh my gosh, I'm losing so much time,
I'm falling behind, until I was able to take a
step back and go, this is the best thing that's happened.
But what advice would you give to the people that
are in that moment?
Speaker 2 (18:10):
I think the first thing is and I'm sure there
are people listening who have different reasons for whatever pose.
You know, it's a very gnarly job season right now,
so they might be pausing by choice some people and
others not by choice. But I think one thing that
I always try to remember is that realizing that any
season doesn't last forever, and that it is only a season.
(18:33):
And I think when you think about things in a
temporal fashion like that, it helps you gain a little
bit of perspective. Right also realizing it's like a blessing
and a privilege to be able to rewrite the rules
of your life. So if you find yourself in a
situation where you're you know, you're unattached from a nine
(18:54):
to five job or whatever work has typically looked like
for you. How awesome is it to be able to
write the rules for that season in your life on
your own terms, without having anyone else write them for you.
And I had to really think of that as a blessing.
Speaker 1 (19:07):
I love that reframing.
Speaker 2 (19:09):
Yeah, yeah, I also thought about for myself a few
you know, when I look back on this time a
few years from now, how do I want to remember it?
And really, based on how I want to remember it,
do more of that. So while I was on my pause,
I would, you know, I go to a weekly yoga class,
and you're in that yoga class, I was so present
(19:31):
in just you know, observing the way the sunshine hit
the wood floors, or hearing the chirping of the birds
outside of the window, or you know, filling the pool
in the back of my calves when I'm doing the
downward dog. Because I've realized that I wasn't going to
have the time to go to a ten o'clock yoga class,
(19:52):
you know, a year from now perhaps, And so how
do I make sure that I'm being the most present
and really leaning into what I want to remember during
this time? You know, the mornings with my son, you know,
not rushing them and like just taking a moment to
just appreciate his cheek against mine. Really leaning into those things,
because that's what I want to remember years after this break.
(20:14):
But this break is over.
Speaker 1 (20:16):
I think being present in the moment is one of
the biggest things motherhood teaches you.
Speaker 2 (20:20):
Because I was so.
Speaker 1 (20:22):
About the next thing. Oh, I got this promotion, how
do I get the next Oh I got this job,
what's the next thing here? And then becoming a mom
it really makes you pause and you go, oh, I
want to take in every moment.
Speaker 2 (20:34):
And savor every moment. Yeah. Another thing that you know,
just another piece of advice I will give people, is
just just remembering that a break does not erase the
experience and achievements that you had in season's prior. So
it could feel like if I take a six month break,
you know, everything, all the achievement that I had or
everything that I could call to on my resume or
(20:54):
is gone or people will have forgot about that. That's
not true. You know, you don't lose your profecttional achievements
just because you are out of work for a season
a year or even more so, just keeping that top
of mind and having healthy boundaries with social media was
also something that I really needed to make sure I
had because going on for example, I had to limit
(21:15):
the time I spent on LinkedIn because going on LinkedIn
and looking at what everyone else was doing and just
seeing success be you know, compartmentalized in this one particular way,
which is what the platform is for, it was giving
me anxiety. So I was like, no, I'm not going
to go on LinkedIn every day. I'm not going to
engage and be a content creator. I'm going to go
(21:37):
on and you know, keep in tune with my network.
But I needed to have healthy boundaries from that, and
therapy helped me realize that that's.
Speaker 1 (21:45):
Fair and I think boundaries are really good for that.
It's funny because I had the opposite of effect. I
dove into LinkedIn and really the community of other people
who were laid off at the time and really encouraged.
But I think it's whatever works best for that person,
that individual and deciding that for themselves, Like some people
need to take a step back so they're not seeing
(22:05):
everything that's going on LinkedIn, and for me, I needed
that community. So I think setting those boundaries and knowing
what's right for you is such an important aspect exactly. Yeah,
So what helped you start getting clarity on what actually
you wanted next? Like were there specific habits, reflections, or
conversations that helped you decide like, Okay, after this season,
(22:26):
this is my next season.
Speaker 2 (22:27):
You know, I think I mentioned this earlier. With doing
things that were not related to work helped me in
many ways, not just really understanding what makes me interesting
outside of work, but you know, during my pause, I
was doing things like taking walks to my local coffee
shop and you know, spending all day watching the Olympics,
and that helped me realize like the type of impact
(22:48):
that I want to make in my career moving forward.
You know, I want to have a career that I
live in Los Angeles. Now, how can I think about
ways to be involved in and some of the Olympics
prep or this major event prep that's coming up. I
live in a neighborhood called The Park, which has like,
you know, wonderful locally owned businesses. How could I be
(23:09):
a part of bringing more exposure and driving you know,
sustainable communities in this you know era of gentrification and
so thinking having this pause to really invest myself in
things outside of work. I think gave me more clarity
into what I want my work to focus on, you know,
from here forward. Yeah, I love that.
Speaker 1 (23:30):
So right now, what's lighting you up? Like, whether that's
something in your career, your personal life obviously being a mother,
but outside of that, what's something right now you're really enjoying.
Speaker 2 (23:40):
I will say that, you know, the biggest thing is
having family time and intentional time with my son. But
after a little over a year, about a year almost
a year exactly taking a pause, I've I've recently stepped
back into a full time opportunity and have a great
new challenge of leading a large marketing team here and
(24:00):
that is focused on some of these major events here
coming to the city that is directly impacting and influencing
the communities around the city. So that is a it's
lighting me up. You know, I'm being a culture shifter
and culture carrier within a legacy organization here in LA
and it you know, it just feels like a great
way to stretch my professional ambition some ways. That better
(24:24):
different than what I was doing immediately prior to my pause.
Speaker 1 (24:28):
How exciting. So what made you know that this was
the right next move for you.
Speaker 2 (24:32):
Oprah has a quote that she used to say about
like it's not always what is the right next step,
it's just like, are you taking the next step right?
And so, of course I tried to be intentional and
thoughtful about the type of environment I wanted to be in,
the type of leader that I wanted to be in,
the type of work that I wanted to be doing.
But I also tried to be intentional about like not
(24:55):
over engineering it right. Having a conversation that my might
not have taken, you know in a previous life right
could lead to so many great, great things. And so
I think it was just really about not over I
try not to overthink it. I think that's great.
Speaker 1 (25:12):
I think it's just doing the next right thing. Yeah,
so you've mentored so many people, which is amazing. I
think mentorship is amazing. It's actually one of the ways
we're connected. We were both a part of the ad
Week mentorship program. And so what would you tell someone
trying to redefine their narrative beyond just their resume?
Speaker 2 (25:32):
What I have shared I think throughout this episode, which
is just you have to invest in things outside of
work that interests you and light you up make for
the least interesting thing about you. If it is the
most interesting thing about you, you're you're in trouble. And
I say this because you know, yes you might. Yes,
I hope people are in the situation where they have
the opportunity to decide when their pause is. But in
(25:54):
a season a very gnarly job market right now, in
a very interesting economy, we might not always have that
choice to make right and if you are, if you
do find yourself in a career pause, not by choice,
it can be very destabilizing for people when their whole
identity is wrapped up in work. So I think really
(26:15):
taking intentional time and intentional care into finding those things
that let you up outside of work is what we
should all be doing at all times. And that doesn't
mean you still won't be like investing yourself and work
in a really amazing and really great ways that help
you grow your career. It's just not the only part
of you. We're more than these one dimensional creatures.
Speaker 1 (26:35):
That's incredible advice.
Speaker 2 (26:36):
I appreciate that.
Speaker 1 (26:37):
And so if people are looking to keep in touch
with you or follow your next moves, your next right thing,
and where can they find you?
Speaker 2 (26:47):
You can always find me. I'm on most platforms just
under my name Zoe Ziegler, so you can find me
on LinkedIn. That's a great place to get in contact
with me. And that's usually I'm not spending a whole
lot of time on socials these days. I'm really trying
to be present in my wife, So yeah, that's perfect. Zoie.
Speaker 1 (27:04):
Thank you so much for sharing your truth with us today,
and your journey has been incredible. I can't wait to
see all the things that you do and I appreciate
you sharing that with my listeners.
Speaker 2 (27:13):
Thank you for having me. It's a great conversation, so
thank you more of them absolutely.
Speaker 1 (27:19):
That wraps up another episode of Talk Digital to Me,
where we explore the latest in digital marketing, tech, AI innovation,
and personal and professional growth. I hope Zoe's story resonated
with anyone who's ever questioned what's next, felt pressure to
keep climbing, or wondered how to define success on their
own terms. If you enjoyed this episode, leave a review
(27:42):
on Apple Podcasts, share it with a friend or colleague
who might need to hear this, and don't forget to
subscribe on whatever platform you're listening to now. Until next time,
Keep growing, embrace the seasons, and remember your career is
just one part of who you are. See you soon
(28:08):
app
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