In this episode I sit down with Clay Sharman, founder of Krateo AI, discussing the challenges of understanding consumer intent in e-commerce. We explore the high percentage of anonymous web traffic and how Krateo AI aims to identify potential customers through data analysis. Clay shares insights into the creative process behind Krateo AI, the value it provides to marketing agencies, and the importance of ethical data usage in the age of AI. We delve into the evolving landscape of data privacy, the transformative role of AI in marketing, and the importance of transparency in building consumer trust. We discuss the necessity of understanding AI technologies, the impact of prompting as a skill, and how businesses can leverage AI for better consumer insights and decision-making. The dialogue emphasizes the need for organizations to adapt to AI's capabilities while maintaining a human touch in creativity and strategy. I hope you enjoy it!
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New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
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