[Encore Episode] Tiffany D. Cross: How to Stay True to Your Audience

[Encore Episode -- originally recorded 1/17/2017]

Bio

Tiffany Cross (@tifcrossmyheart) is brings 20 years of relationships, outreach, and storytelling to The Beat, Washington's inclusive political pulse. 

Having spent significant time working in newsrooms, covering Capitol Hill, managing in-house corporate public affairs, working on campaigns, and navigating communities of color, she brings a unique set of skills that casts a wide net of influence. Understanding the intersection of press, partnerships, politics, and policy, Tiffany has a proven record of excellent relationships in the private and public sectors, media, the entertainment industry, and civic and social justice organizations. 

Most recently, Tiffany served as a Senior Advisor for the National Education Association (NEA)  and its three million members. In this capacity, she liaised with the public sector, traditional and niche media markets, constituency groups, and civic and social justice organizations. She worked with NEA leadership on branding and positioning and was responsible for forging strategic partnerships, internal and external messaging, conducting scans on grassroots and grasstop organizations, and engaging communities in bilateral conversations on education, labor, and civic and social justice issues. 

Before joining the NEA, Tiffany served as the Manager of News & Public Affairs and the Liaison to the Executive Branch for Black Entertainment Television (BET) Networks. Her work at BET included coordinating with the Democratic National Convention and Republican National Convention in 2008, executing the network’s participation in the 2008 Presidential election, brand enhancement for the network, and advising on BET’s political and social agenda. 

Tiffany’s broad experience includes guest booking for CNN’s Reliable Sources with Howard Kurtz, covering Capitol Hill for Late Edition with Wolf Blitzer, and working as an Associate Producer for Capital Gang. She was also a former Producer at America’s Most Wanted and Director of Communications for Brilliant Corners Research & Strategies where she worked on the Obama for America Presidential Campaign and secured high-level visibility for company president Cornell Belcher.

In this episode, we discussed:

• how Tiffany's personal journey has informed her approach to creating value for her network.
• Tiffany's key strategies and mindset hacks for building powerful professional relationships in Washington. 
• how 'The Beat' is helping policy professionals in Washington stay on top of what's happening and find relevant networking opportunities.

 

 

Resources:

The Beat (send news leads to: [e-mail])

The Raben Group

Task Rabbit

The Poisonwood Bible by Barbara Kingsolver

 

NEWS ROUNDUP

Donald Trump named former New York City Mayor and early Trump supporter Rudy Giuliani as an informal cybersecurity advisor. He'll head the President-elect's cybersecurity working group. Abby Phillip in the Washington Post writes that, since leaving the New York City Mayorship, Giuliani has started his own cybersecurity consulting firm-Giuliani Partners. Now a bunch of people are saying, "What the hell does Guiliani know about cybsecurity?" Well, Motherboard's Jason Koebler and Lorenzo Franceschi-Bicchierai looked into it and found some folks familiar with Giuliani and Partners' work ... It turns out their expertise is more along the lines of telling companies how to legally cover their asses if they're the victim of  cyberbreach, as opposed to advising on actual cybersecurity solutions. So it's looking like this job is more of a thank you for to Giuliani for his help during the campaign. It also turns out, as Rob Price at Business Insider found, that Giuliani's company website--.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}