Adam Brotman & Andy Sack on Becoming an AI-First Business and Future-Proofing

995: “The genie is out of the bottle” In this episode of Technovation, host Peter High speaks with Adam Brotman and Andy Sack, co-CEOs of Forum3 and co-authors of AI First: The Playbook for a Future-Proof Business and Brand. Adam is a former co-CEO of J.Crew and Starbucks Chief Digital Officer, while Andy is a longtime entrepreneur, VC, and former advisor to Satya Nadella at Microsoft. Together, they’re helping executives and brands navigate the unprecedented opportunities and risks of generative AI. They discuss lessons from their book, including their conversations with thought leaders like Sam Altman and Bill Gates, the imperative of becoming an AI-first company, and why future-proofing requires both agility and principled leadership. Adam and Andy also share practical advice on building an “AI council,” experimenting at all levels, and keeping pace with a technology that’s reshaping work, society, and competition. Key insights from this episode: Why AGI could arrive within 3 - 5 years and what it means for your business How to build an AI-first culture, starting with leadership Lessons from Moderna’s AI adoption playbook The importance of balancing innovation, security, and ethics How generative AI can act as a “co-founder” and personal productivity multiplier