Using Patient Feedback in Dentistry to Strengthen Your Marketing

Using Patient Feedback in Dentistry to Strengthen Your Marketing Introduction

Patient feedback is more than just reviews—it’s a powerful marketing tool. In this episode, we break down how to collect, analyze, and use patient feedback to drive practice improvement and win trust in your community. Learn more in our source: how to use patient feedback in your dental marketing.

What You’ll Learn

• The most effective ways to get feedback from patients
• How to use feedback to guide improvements and marketing messages
• Practical ideas for managing and collecting more reviews
• Tips for addressing negative feedback productively
• Tools and systems to automate feedback collection

Key Segments

• Request Feedback Regularly

  • Ask for feedback during or after appointments
  • Make it easy with digital surveys and follow-up emails

• Encourage Public Reviews

  • Request Google and Facebook reviews after positive visits
  • Show patients where and how to leave reviews

• Monitor and Respond to Feedback

  • Address concerns in a timely manner
  • Thank patients for both positive and constructive input

• Analyze Trends and Take Action

  • Identify common themes or suggestions
  • Implement changes based on what patients want

• Leverage Positive Feedback in Marketing

  • Use testimonials on your website and social channels
  • Share success stories (with permission)

Conclusion

Collecting—and acting on—feedback helps your practice improve, builds trust, and fuels your marketing with authentic patient success stories.

 

A special thanks to Dr. Megan Post, DDS of Decatur Dental Care in Decatur, GA for contributing to this episode.