Data Driven Marketing – the Key to Digital Transformation

Technology has changed the way companies deliver their marketing message but has not changed basic marketing principles. Customer data is the most valuable asset a company has. Customers use reviews as a way of deciding which company to do business with. Consumers expect an instant and friction-less experience with the companies they do business with. Data and customer information allow companies to hyper-target their marketing message. Of course, underlying all of this is privacy - a concern that needs to be addressed. In this episode of The 2020’s Enterprise, we are privileged to have as our guest Clark Keller – the CEO of Data Drive Marketing, a company that has been in this field since 1994. We will get unique insights into marketing in the digital age, from one of the original thinkers in this field. The name of his Company is as relevant today, as it was in the 90’s! Tune in, and gets some insight into this extremely relevant requirement in the digital age.