Tim Etherington-Judge spent years in the drinks industry promoting the world’s biggest brands, but his seemingly perfect lifestyle wasn’t all it seemed. Deeply unhappy, he reached the pit of his darkness in an Athens hotel room with a bottle of whiskey in one hand and a handful of pills in the other.
But that wasn’t the end of the story. Tim is a courageous, creative and hugely inspiring individual who’s having a positive impact on many (and on the planet). He founded Healthy Hospo, an organisation working to improve mental health in the hospitality industry and launched his own Calvados spirit company Avallen Spirits.
In this wide-ranging conversation we talk a lot about alcohol, its place in society and impact on physical health and performance. We explore how you can enjoy a drink in a healthy, sustainable way.
We also talk about Covid and how contracting it left Tim on his knees. Going from someone who ran 42 marathons in 42 days to celebrate his 42nd birthday to struggling to reach the bathroom without running out of breath pushed his mental health to its limits. But this experience, amongst many others, makes Tim a hugely inspiring, informative and all-round lovely person to listen to!
TEAM 33FUEL
► STORE: https://www.33fuel.com/collections/all-products
► BLOG: https://www.33fuel.com/blogs/default-blog
► FACEBOOK: https://www.facebook.com/33fuel
► TWITTER: https://twitter.com/33fuel
► INSTAGRAM: https://www.instagram.com/33fuel/
► EMAIL: contact@33fuel.com
SHOW NOTES
► Avallen Spirits: https://www.avallenspirits.com/
► Healthy Hospo: https://healthyhospo.com/
► Lucky Saint Beer: https://luckysaint.co/
► Nova food classification system: http://www.fao.org/3/ca5644en/ca5644en.pdf
► Tim on Instagram: https://www.instagram.com/gingerbitters/
► Healthy Hospo on Instagram: https://www.instagram.com/healthyhospo/
► Avallen Spirits in Instagram: https://www.instagram.com/avallenspirits/
► Junk Food – what they are and why it matters: https://www.youtube.com/watch?v=qXjs4w_bAHs&t
► Sean Bean Barbican beer advert: https://www.youtube.com/watch?v=ngINg0IFFr0
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