296: Mastering Your Zoom Presence: Tips for Looking Professional Online

You should optimize your appearance in online meetings and presentations to appear professional, credible and authoritative. You don't need to do a lot to make that happen, and in this episode you'll find out how with tips for best cameras, mics, backgrounds, plus simple, practical tips for being a good host and attendee.

Topics covered:

• Why Your Zoom Appearance Matters
• The "Zoom Economy": Investing in On-Screen Appearance
• DIY Tips for a Professional Look
• Creating the Perfect Background
• Lighting and Makeup Tips
• Upgrading Your Webcam and Microphone
• Best Practices for Zoom Attendees
• Hosting Effective Zoom Meetings
• Conclusion and Additional Resources

Resources from this Episode

• On Screen Authority training (free)
• Dream Studio  (the $8,000 studio)
• The Hustle article on Zoom trends
• Instructions for how to upload a custom background to Zoom
• Canva (for designing the custom background)
• Amazon soft light options
• ATR mic I use and recommend

General Resources

• Click for a list of the Best Tech Tools for Lawyers
• Subscribe to: The 80/20 Principle
• Check out my Law Firm Systems Intensive
• Join: '80/20 Inner Circle' (valuable business insights for small firm owners)
• Read: The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch
• Get my new email course: ChatGPT for Lawyers (it's free)

Other Resources

• The 80/20 Principle (email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (online community for law firm owners)

---

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have y