315: Email is the Most Under-leveraged Marketing Channel for Lawyers (with Tyler Cook)

Email isn't dead—it's dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn:

• Why email still outperforms social media by a mile

• What kind of emails people actually want to read

• The 3 automations every lawyer should set up—no exceptions

• How to use AI to write powerful emails fast (without sounding robotic)

• The truth about open rates, sender reputation, and avoiding spam filters

Whether you're brand new to email marketing or ready to take your list to the next level, this episode gives you a clear roadmap—and some surprising tactics most lawyers miss.

Plus: Tyler shares his favorite pro-level deliverability tips, and how even a tiny list can bring in big results when used the right way.

Resource Links

• Tyler Cook: LinkedIn profile
• Tyler Cook: Hypermedia website
• Tyler Cook: newsletter about email marketing
• Rand Fiskin (SEO expert)
• Perry Marshall (author of 80/20 Marketing book)
• Neverbounce (email verification)
• Beehiiv (email platform for newsletters)
• Hubspot (CRM and email sending platform)
• Dean Jackson (email marketing guru)
• Hoppy Copy (helps write good emails)
• Jarvis (AI-powered marketing copy)
• Copy.ai (marketing copy assistant)
• Google Alerts (get automatically notified of important news)
• ChatGPT Lab (a weekly AI workshop for lawyers)
• Apply to join the ChatGPT Lab
• The 80/20 Principle (my techlaw newsletter)
• The Inner Circle (my online community for lawyers)

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Thanks to the sponsor: Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When yo