February 17, 2025 • 54 mins
Join Nick Lamagna on The A Game Podcast with our guest Cody Hofhine, a real estate legend, back for round 2! He is a Former insurance agent and vinyl fence salesman turned entrepreneur who went from driving a scooter around his dads construction site to being a successful real estate investor fighting out of Utah investing in NC and TX. He was the former owner of the world famous Wholesaling Inc, one of the most successful outlets for wholesalers to get their first deals. He now runs Joe Homebuyer with just over 90 franchisees who help investors scale their business and get more deals.
This son of a contractor, father of 4 and Husband has a superpower of always bringing the positivity and finding the good in the not so good. He brings some amazing insight and perspective on dealing with people, eliminating distractions, being a better leader and bringing out your best in life and business usi
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:13):
Welcome to the a game podcast withNick LaMagna digging into the minds and
experiences of some of today's brightestentrepreneurs in real estate and business,
along with Hollywood stars, UFC fighters.
And your favorite rock fans, peoplethat have figured out how to overcome
obstacles, take chances, live boldly.
And no matter what they do,they always bring their a game.
(00:50):
All right.
My guest today on the a game podcast.
Once again, is Cody Hoff.
I'm back for round two.
And the whole point of the a game podcastis we show average people every day that
they can achieve extraordinary things.
And over the 300 plus episodesthat we have already done.
You can just look back and find someof the most successful people in real
estate, in business, in entrepreneurship,UFC champions, Super Bowl champions,
(01:12):
even astronauts and musicians that haveall overcome limiting self beliefs,
obstacles, doubts, financial, emotional,all that different stuff to overcome
those things and path the way to success.
So you can do the same thing.
So just going back on those, youcould probably get enough information
to literally eliminate some of themistakes they've made or benefit from
(01:32):
the roads that they have paid for you.
But if that was not enough, wehave an amazing guest on today.
One of my favorite guests, Cody Hoffman.
This is round two of CodyHoffman coming back on.
And this guy is an absolute rock star.
One of the most present, sincere, andgrateful guys who really practices what
he preaches amazing real estate investor.
He bought and sold.
Or founded and sold awholesaling Inc with Tom Kroll.
(01:53):
He's been on some of thebiggest podcasts in the world.
He's an amazing, successful entrepreneurand he's a master personal development.
So definitely listen to it.
Start to finish, because whatever itis at whatever point in your journey,
you're going to come across pieces ofself doubt or pieces of times that you
feel like you're falling behind or you'rebeating yourself up, or you're having
time management issues, or you don't knowwhat you should be focusing on in your
(02:16):
training, in your real estate business.
And we go over all that, start to finish.
And he really has.
Fantastic answers for everything thatsit with me for a very long time.
So he's been around the game for20 years or whatever it might be.
The guy's full of wisdom, full ofinformation and full of knowledge
that it would be silly for us notto sit down and take some of those.
Why words he's willing to sharewith us and do something to
(02:37):
implement into our own lives.
So I really enjoyed this conversation.
I got a lot out of it.
Please connect with Cody, all theways that he has, all the links will
be in the show notes and as well.
The only fee for gettingthese great guests on like
Cody is to please subscribe.
So wherever it is, you get yourpodcast, you can like, and share.
Please listen and watch the Agame podcast available everywhere.
And if you would like toconnect with us on social media,
please go to nicknicknick.
(02:58):
com slash links and follow us andinteract with us with all the clips.
So Cody knows that you got somevalue from what he had to say here,
and he tells other amazing gueststo come on and do the same thing.
But the big thing here is Iwant to do real estate together.
DM me on any of my social mediaplatforms, the word real estate, and
I will reply, or just text me thewords real estate to 516 887 8888.
5 4 0 5 7 3 3 5 1 6 5 4 0 5 7 3 3 textme the words real estate and we can
(03:23):
jump on a call and figure out if youwant to buy properties from me, sell
properties to me or partner with meon some way, shape or form, and we
can get that conversation started.
Thank you guys for listening andsupporting the podcast and thank you Cody
for coming on once again and sharing yourfantastic wisdom, knowledge, wins, losses,
and perspective on life and business.
Have a fantastic day.
A game podcast.
(03:43):
Ladies and gentlemen.
All right.
My guest today again, a former insuranceagent and vinyl fence salesman turned
entrepreneur went from driving a scooteraround his dad's construction sites to
being a successful real estate investor.
Fighting out of Utah, investing inUtah, North Carolina, and Texas,
who was the former owner of theworld famous wholesaling Inc. One
(04:05):
of the most successful outlets forwholesalers to get their first deal.
And now runs Joe home buyer withjust under 80 franchisees who help
investors now scale to their next deal.
This son of a contractor, father offour and husband soon to be coming
up on his 19th wedding anniversary.
If I have that right.
Has a super power of always bringingthe positivity and finding the good and
(04:26):
the sometimes not so good for round two.
One of my favorite all time guests.
Welcome back to the a game podcast.
Mr. Cody, how fine.
Thank you, sir. Mr. Nick,how you doing brother?
Doing good, man.
So you're.
Your intros are obviously not my intro.
Cause that one's way betterthan what I sent you.
So whatever you did, it's Ineed you to just say, Hey,
(04:47):
copy, paste, send that over.
I got to have that.
I didn't even know you sent one.
See, I'm slacking.
I gotta do more reading stuff.
No, I probably did it.
And that's why you came up withsomething freaking fantastic.
Like you just did.
So I'm already excited, bro.
I'm just reading thestory that you wrote, man.
So it's crazy because I was lookingback at our last podcast and it's been
almost a year, a little bit over a year,which I was like, there's no way, but it
(05:08):
flew by do, but it seems like yesterdayI remember I was in Florida, man.
And so obviously I've gotten to know youa little bit better over time from there.
We've connected a little bit, butlast year, man what is new with you?
What are you excited about?
What's changing in your world?
Man, that's a great question.
There's so much to be excited about.
Let's break it downlike in a couple areas.
I really am excited.
(05:29):
The goal that I had, this was in 2017.
I remember sitting down with my wifeand I said, let's define our success.
Cause it's so easy to getcaught up in worldly success.
And the problem is there'snothing wrong with it.
There's no wrong in it's just,I didn't know my own definition.
That was my problem is.
Success could be to someone out thereis the car you drive, the money you
(05:51):
have in the bank, the house you live in.
It could be any of those things.
I'm not saying those are wrong.
They just weren't my definition.
There's someone else's definitionand it works for people.
So it really, there's no wrong.
It's just I didn't know mine.
I sit down with my wife andI'm like, let's define this.
Let's go somewhere and let's define this.
So we actually went away.
We do this every year.
We went down to Cancun, Mexico, and wejust crafted out our vision, our plan.
(06:15):
What do we want to do forthe next X amount of years?
We even went out as far as 30 years out.
Like, how do we want toshow up for our kids?
Where do we see ourselves being?
Where do we want to be?
So you can start to just touch yourdreams, get familiar with your dreams.
So you can start to train the brainto say yes to the uncomfortable.
Versus versus I think sometimes becausewe're not familiar with our dreams,
There's so much fear tied to it whenthere's an opportunity, it's Oh, I don't
(06:38):
know if I can do that, but it's like,because we've been visualizing this
because we've been seeing this stuff forso long, it's easy to say yes and just act
upon it because the brain almost thinksOh, we've been doing this for years.
So let's just act upon it.
So we go down there.
I get the inspiration to say that mywife and kids see me more than my team.
My, my employees see me.
(06:59):
Okay.
And that's something that weaccomplished about a year and a half ago.
I might've talked a little bit about onthe last time I was on the podcast, but.
It's something I've maintained.
And now it's just more of buildinga life of, if I do say yes, it's
got to stay right in line withthe lifestyle that I have today.
And I just don't want to break it up.
My wife is my best friend.
We hang out all the time.
(07:19):
My kids are in fantasticstages to be busy.
They're all on basketball team down here.
One of them, I didn't even know Iwas going to try out for basketball
until the week before tryouts.
And then she makes the high schoolteam and I'm like, wait, what?
So we're just busy.
We're in a great stage and Idon't want to miss this time.
I don't, I think I've been around somegreat people that had regrets and I'm
(07:40):
grateful that they were so kind to sharetheir regrets to me saying they missed
out on their kids childhood because.
I might have been that same guy thatwould have had the regret and missed out
on childhood, and I don't miss out on it.
I'm there every day because ofgreat gentlemen that had the courage
to tell me where they messed up.
That's awesome.
And I love him.
I definitely want to talk about a bunch ofoffshoots of what you just talked about.
(08:01):
But there's a few things that Ithink is very interesting where I've
always been a quality of life guy.
Like my goal was initially I thoughtI was going to do counterterrorism
for the government or I was going tobe a police officer in New York city.
And then one day I was like,I can see both of those.
I can see both of those actually.
It didn't work out.
Thankfully, I found anotherpath, but I always thought
about like, how do I make money?
(08:22):
Like I'm a cop in New York Cityevery day without actually having
to go get shot at every day.
And police salaried thattime 30, 40, 50 grand.
It's if I can make that from homedoing real estate and just make as
much as I would have made going towork, but I get to stay home, play with
my dog, go to jujitsu and eat food.
I feel like I won in life and obviouslygrowth goals grow, but I think sometimes
we get away from that because wesee the comparison on social media.
(08:44):
And I remember I got allcut up the other day.
I'm like, man, I, there's all thesethings I haven't accomplished.
And then I was sitting downwith playing with my dog.
And I was like, man, if I just sat homeevery day and played with the dog and
They're so happy to have you there.
It's like your kids they'rejust so happy to have you there.
And you're like, do I reallyneed all this other stuff?
Like you don't, and it lets you be okaywith this is what the whole thing was
for, but I think people get away from it.
(09:04):
So I guess my big questionhere is how do you.
Pull yourself back from when you seeall these other things and you start to
have that discipline because I'm sureit's easier now to say no to stuff and
not compare yourself to other people.
But I imagine that took work as youwere starting to climb up that ladder.
So how did you get to the pointof having that be a normal and not
(09:24):
something that was new and scary?
Oh my goodness.
So it's work.
It is work.
And the work I did, this is, we're seeing,
let's call it 2010 from 2010.
So we're talking 14 years of work, right?
And the work I do today is significantlybetter than the work I did in 2010.
(09:45):
So it is a compound effect.
It is getting better at what thosepractices are, but there's not a
day that goes by that I am not.
Like journaling.
There's not a day that goes by.
It's always reflecting like John Maxwellwas just at the last family and he said
it best and I've lived by this principle.
He's actually I've learned fromhim personally multiple times.
I've had lunch with him and he says.
(10:05):
This message often to me and it'sthis it's not The that experiences
are the mother of all learning.
He says they got it wrong.
He says it's like the misquotedscripture where everyone says
money's the root of all evil.
He's like they missed the first partof that scripture No one ever says that
part, but that's the most important part.
It's the love of all money is theroot Of all evil or the love of
(10:27):
money is the root of all evil.
He says, but they neverwant to bring that in.
They just say the moneyis the root of all evil.
He's that's not true.
Experience is not the.
Mother of all learning.
It's the reflection upon the experience.
That's the mother of all learning.
He says, they always forgetthe most important part.
If experience was the mother of alllearning, that would mean anyone.
That's 80 years old.
Cause they've had more experiencesin us should have wisdom to give
(10:47):
to us, but there's 80 year olds.
You'd clearly not want wisdom from that.
You would never.
You'd never want to listen to, right?
Because they haven't taken the timeto reflect upon their experiences and
become better because of that reflection.
That's where we got to get good.
So even though I was doing thework in 2010, It wasn't great work.
And I would venture to guess that 10years from now, my journal work 10
(11:08):
years from now is going to be far betterthan what it is today, but it's been
the constant practice of what I wouldsay is awareness choices and results.
So a. C and then R and that isthe better awareness we can have.
So journaling gives me awareness.
That's what makes me aware of Oh,okay, I got to get better at that.
Oh yes, there, that wasn't, thatwas one of those things that
(11:30):
hiccups today that I need to fix.
With better awarenesscomes better choices.
With better choices comes better results.
So every time I can do something thatmakes me more aware, it also as a, the
next thing that comes in line is I'mgoing to have better choices the next
day and every time I make better choices.
I'm gonna have better results.
And it's just the circle.
And I think so many times I was, we'rethe bottleneck in everything we do.
(11:52):
Like the bottle's at thetop, , we're at the top.
It's usually the leadership,it's usually the owner.
That's the bottleneck.
The bottleneck's not at the bottomof the bottle we're the problem.
And I think whenever there's been alack of growth or a lack of clarity.
It's on me.
It's been me.
It's, I was the problem.
So I just have alwaystrained myself awareness.
How do I get aware?
Journaling has been hugein my life, pay to play.
(12:15):
There's so much money that I'vepaid, but I have learned this.
Like I don't regret 1 that I'vespent even on the bad mentors.
I don't regret it because where you paymoney, you pay attention when it's free.
You don't take it asserious when it's free.
You just don't pay attention.
But when you pay money, You betterbelieve Cody Hoffine showed up and he paid
attention, and when I paid attention, Igot better awareness that led me to better
(12:37):
choices that led me to better results.
And so that's the circle that I'vealways just tried to teach myself is
just continually get better aware.
So you make better choices,better results, better awareness,
better choices, better results.
And it just over and over.
That's awesome, man.
And I think the last time you wereon, we talked a little bit about
the five people you meet in heavenand how they impact your life.
And I don't know if you know thisdude, but you've had a big impact
(12:57):
on me since the last time we talked,because, there's things that sometimes
they, they play in your head a littlebit when you're going through stuff.
And you told me a story that I repeatall the time that people about how
you were talking to your daughter.
And she was like, I had a bad day.
And you're like, did you, ordid you have a bad five minutes?
And you milked it all day.
And every time I get into one ofthose bad moods, I think about it
and I go, am I having a bad day?
(13:19):
Or am I having a bad five minutes?
And I'm milking it all day.
And now I try and live my lifelike rounds, like a fight.
And so it was funny.
Cause I was in a fight withwith my business partner.
Yeah.
And she didn't even know.
I was just like, my own stupid stuff.
But I was like, look, I'mreally mad at you right now.
I'm pissed.
I'm upset.
And I'm going to continue tobe that way until four o'clock.
And then at four one,I'm going to call you.
So I think of every hour as another hour,like bell rings, new rounds start over.
(13:43):
And I've been trying to dothat and just think like that.
And it really helps meto get through that.
And I try and say that to otherpeople where my dad is a guy
that I watch my whole life.
If something goes wrong.
He'll spiral that into two weeks ofwhat else could go wrong and he wallows
in it and you brought up awarenessAnd so as a coach as a father as
(14:03):
a mentor What are you doing those?
situations when you can see it so clearlyof people getting in their own way and
you tell them these things and Theyjust can't see it They don't have that
self awareness because it makes yousad and crazy of like why can't this
person see that it's for their own goodSo like, where is the fine line in that
of helping people see the awareness orsometimes knowing they're just never
(14:27):
going to see it and stop making yourselfcrazy and having your own self awareness
that maybe you can't help everybody?
Yeah, that's a great question.
I think this has taught me, mywife talked about this often.
There was a principle that wasshared to me that I've sensed for
years, have been talking about itwith my wife and the Coast Guard.
It's an interesting training.
The Coast Guard goes through, theyhave two choices when they go to a
(14:47):
shipwreck and they have X amount of.
They know they have X amount of energyallotted for when they jump out of
that helicopter in that cold ocean.
They've got X amount of minutes,maybe 5, 10, 15, 20, 30, before
body starts to get hypothermia.
And so they have toplay by a game of rules.
Their rules are, who do you save first?
That's a daunting question.
(15:08):
You're at a shipwreck and there's10 people in the middle of the
ocean screaming for your help.
Who do you save first?
That's an awful, that's an awfulreality they face every time.
And their training is sosimple, they simplified it.
And they said you save the peoplefirst that are swimming towards you.
Because that's the less, leastamount of of energy output.
(15:29):
Right.
And so people are swimming to you.
They're like, I want to be saved.
They're swimming to you.
And then you've got the peoplethat are swimming away from you.
And it's so not coincidentalthat life is the same way.
You've got people that are swimmingto you and you have people that
are swimming away from you.
My, my philosophy behind ismuch like the coast guard.
I save those that are swimming towards me.
And I don't save the people that areswimming away from me and I let them go
(15:52):
on their own journey and everyone's ontheir own journey and you got to love
people where they're at and meet peoplewhere they're at in their journey.
But as for my time goes to thosefor those that want to be saved.
Those that don't want to be saved.
They don't get Cody Hopline's time.
And so that's I don't know ifthat answered the question.
If I understood your question,right, if that answered a little
bit of where I'd go, but yeah, thereare people that just don't want to
implement or see it and it's it's okay.
(16:13):
That's okay.
That's going to be their problem.
That's not my problem.
I don't have to own that.
I don't have to do anything otherthan love them and say good luck.
Dude, not only did you answer thequestion, I'm smiling because I
can't believe how good an answerthat was and how fast, like
you just pulled that right off.
I was like, holy crap, dude.
That was.
That was really impressive.
Like I, that was awesome, man.
(16:33):
I thought that was a great answer.
That's another, that's going to beanother one that sticks with me now, man.
So going in a couple of differentdirections here I've heard you talk
before about your partnership with,I believe Mark, who you're like, he
handles a lot of the tactical stuff.
I handle a lot of thepersonal development stuff.
And I think it's interestingbecause this morning I came from
Jiu Jitsu, my buddy, Brad is anotherentrepreneur and business owner.
He owns a gym.
(16:54):
And we were having this conversation aboutlike time management and just it was male.
Like the two of us were like, dude, male.
Is like the bane of our existence and it'ssuch a stupid thing But I was like i've
been in hell this week because I didn'twant to check this one thing because I
had to give a bookkeeper access to anaccount And then it turned out the card
was expired and that turned into a wholething of Now I have to check the mail to
(17:17):
see if they have the card Which made meopen all this mail that i've been putting
off and now there's just mail everywhereAnd i'm like i'm in my own personal hell,
but like once or twice a year this happensAnd I always tell myself i'm not gonna
do this anymore I'm just gonna check themail every week and he like went on to
this whole thing of like dude, same thing.
Like I miss this one thing and it'sall this time management stuff.
And I thought it wasinteresting because it's like.
(17:38):
To somebody starting out in realestate, they're going to say Cody
just tell me how to wholesale a house.
And you're going to be like,let's talk about opening the mail.
And you're gonna be like, that'sthe stupidest thing I've ever heard.
But they don't realize there's thesethings that come up when you go to
chase success that we have resistanceto that we don't even understand why.
And it's not about the mail.
It's about knowing that when you uncoverthe mail, there's all these other
flyers you're going to have to put out.
(18:00):
But sometimes we have resistance to thesethings that they're not really hard.
They're not really difficult, but we just.
There's something there that keeps youfrom doing these things that you know you
need to do to just be successful and stayin front of things, but we don't do them.
So, on the personal development sideit's, information's on Google, dude.
Google had a wholesalerhouse, go on YouTube.
(18:21):
If that's all it was, everybodywould be a millionaire.
It's the stuff that you bring to the tablethat I don't think people realize when
stuff gets tough and they want to tap out.
So for something like that, like basictime management or maybe avoidance of
tasks that you know you should be doing,why don't we avoid the easy stuff we
need to do that make us successful.
I think we live in a day and agethat we definitely are bombarded
(18:42):
with way too much distraction.
We have a phone in our hand, we havenot that, then we have every alert
set on, if you haven't turned it on.
That's the first thing I tell people,but then every app is boom, you haven't
got on and played your fish tank game,or this game, or that game, or I don't
know any games because I don't playgames, they're not even on my phone, but
it's like there's all these apps thatare saying, hey, alert alert, text mail.
(19:05):
email, you got all this stuffthat just starts alerting.
Then your phone's on vibrate and thenit starts vibrating during the mid call
and, or during your mid, you should bein flow state, but now you're distracted.
Now, for the moment you gotdistracted from that phone
vibrating, it's going to take anotheranywhere from seven to 14 minutes.
People don't realize this seven to 14minutes to get back into flow state.
Now, if you're ADHD, it could be25 to 30 minutes before you get
(19:27):
back into flow state every minute.
That you do that and you getdistracted, you add up those 25
minutes for a brain like mine.
And I will tell you'relosing hours during the day.
So it's how do we simplify our dayand eliminate the distraction, right?
There's, if it doesn't, if it'snot time block, meaning a great
practice that a lot of people do.
(19:48):
I had one of my mentors, WarrenRustan, tell me to do this.
I've had a dear friend, DanMartell, tell me to do this.
All the greats do it.
And that is like for the next.
14 days in 15 minute increments, jot downwhat you did during those 15 minutes.
It is the most brutal processyou'll ever go through in your life.
It you'll pull your hair out by the end ofit, but then you'll realize all the crap
(20:10):
you are saying yes to and all the crapthat you can't say yes to because all the
crap that exists that you're touching.
And there's, so there'stwo answers to this.
There is not a better hire thanan executive assistant that
could be picking up the mail.
There's not a better position thanthe executive assistant that costs
so little to buy back more of yourtime as Dan Martell would say.
(20:33):
You are able with that one hireget more time back to say yes
to the stuff that makes sense.
So let's say you're payingsomeone 70 grand a year for a
high level executive assistant.
That 70 grand that they free up yourhours should go out and make you 500
grand, should make you a million.
So is there really a cost?
No, it's an investment of 70 grandto make 1 million back because I'm
(20:54):
going to use that time to go makemore money because she took all the
stuff that was making me 10 bucks anhour, 20 bucks an hour off my plate.
And I'm only going to focus on stuffthat makes me 1, 200 an hour or 1,
500 an hour or two grand an hour, orone that like, whatever the number is.
That you just focus and hyper focus.
So it's got to exist.
It's got to be on the calendar.
If it's not on my calendar,it does not get done.
I would have forgotten about this podcast.
(21:16):
If it didn't exist on my calendar,I wake up in the morning.
I know what I have to do and I just doit and I don't let anything get my way.
And I sure as heck don'thave a phone around.
I don't have stuff that distracts me.
Distractions, huge.
I don't know.
That's the biggest thing I'd say issimplify your life and minimize how much
distraction in a most distracting timewe are lived in our history of our earth.
(21:37):
I think that's awesome, man.
And when you talk aboutdistractions, I think it leads into.
A deeper discussion aboutentrepreneurship, because I've heard you
talk about entrepreneurship is sacrifice.
And I just had a conversation withAlex Pardo before this about why do
fighters do so well in real estate?
And it's because theyunderstand sacrifice.
They understand discipline.
And I think it's I've alwayshad this thing where I refuse to
(22:00):
watch Tiger King because when thepandemic was coming around before
that, all anybody I told, Oh, Nick,I'd love to get into real estate.
I'd love to get into jujitsu,but I don't have any time.
And then all of a sudden it waslike, all you have now it's time.
And all anybody talked about was,Oh my God, did you see tiger King?
And I was like you've beenwanting to learn Italian.
(22:21):
You've been like you all these things.
And this is where everybody went.
So I have this thing that like, I'llnever do that, but you sacrifice
watching Netflix to do things.
And I've heard you talk aboutyou're going to pay a price at some
point, either now or later in life.
So.
That sacrifice where I thinkpeople want that dopamine hit.
I just bought a book aboutit, but I didn't realize that.
Yeah.
(22:41):
Yeah.
I think that's what it was actually.
Phenomenal book.
And it's a scary bookwhen you read those stats.
Yeah.
Yeah.
And there was another guy, I'llactually send you a copy of you.
Have you ever read abook by David Perlmutter?
It was a brain growthor I'll send it to you.
But it's a similar thing where youdon't even realize, like the example
I give is my phone got crackedand I sent it to go get fixed.
And I kept grabbing my pocket.
I was sure my phone was ringing and Isee people like, we'll be talking and
(23:05):
you'll just see their hand go over andthey don't even know they're doing it.
And I'm like, man, I didn't even realize.
All these automatic things that I'm doingbecause of my dopamine programming, and
you have to push that out, but I don'tthink people realize how out of their
control it actually is until you're awareof it back to the awareness side of that.
So talk a little bit aboutsacrificing what feels nice now
(23:26):
to be able to be in the situationwhere you and I just talked about.
You were like, man, I'mgetting this new house.
Life is amazing.
You sacrifice the last 10, 15years of the easy things to be
able to do the easy things now.
Yeah, I think you a you have todesire it first and foremost, because
without the desire, I don't know.
I don't know if they'reever gonna get started.
Because entrepreneurship is hard.
It's the hardest thing I've ever done.
(23:47):
It's the hardest thing I've ever done.
I guess that's the easiest way of sayingit's the hardest thing I've ever done.
But it's the best growth.
It is the greatest platform forpersonal development to become
the best for well, that parentingbeing a dad is right there with it.
But I'll tell you, it's little things.
So for those that The sacrifices.
(24:08):
If you're at the beginning stages,I tell you, be a great steward
of the little money you have.
So a lot of times they're cominginto real estate for two reasons,
make more money, have more time.
You can get into real estate and you cansee quickly how you can make more money.
Rarely do I see, I'd say the top 10%.
Other than that, 90 percentare in there making money.
Rarely do people actually find more time.
I think that's the ultimate gift.
(24:29):
That's the one that when life getsreally good, but you've got to sacrifice,
you've got to get on top of the finances.
I've seen people, I always tell mydaughter, I'm like, if a guy's going
to date you, sweetheart, his libraryhas got to be bigger than his TV.
Like period.
It's I don't want I don't wantanyone to date my daughter where
they have a TV in every room.
Like I want someone that has a library.
Cause that person's going places littlepractices that I do to just try and.
(24:52):
With that awareness, because I lovethat principle and there's a simple
one, you could pull out a piece ofpaper, you could pull out a journal,
and I call it my victory paragraph,me and my wife use this one a lot, and
I'll just write, if I'm going to go ona midday date with my wife to lunch.
I'm going to do a victory paragraphwhen I go on a date, I'm going
to leave my phone in the truck.
What am I doing?
(25:13):
I'm bringing everything toawareness right now, like real time.
I'm going to open the door for my wife.
I'm going to hold her hand whilewe're in line ordering food.
I'm going to tell her she looksbeautiful today and we're going to have
an amazing conversation while we talk.
I'm not going to look at any of theTVs that are on the wall, right?
I'm making this awareness right nowso that when I show up to lunch.
(25:34):
I walk out truck.
I'm like, Oh, hold on.
I got to put my phone away.
Boom.
Put it in my truck.
Lock the door.
Go over, open the door.
Oh, I also said I wasgoing to hold her hand.
Oh, I also said I was going to tellher she looked beautiful today.
Oh, I also told her I was goingto have a great conversation.
I'm not going to look at any ofthe TVs on the wall because I
didn't let the day just happen.
I actually wrote a victory paragraphthat told me what I was going to do.
(25:54):
And now I'm just playingoff the game plan.
The game plan was written.
And now I got to do isfollow it with no game plan.
You're just making it up on the spot.
You may win sometimes, butyou also may lose sometimes.
So I write a victory paragraph.
If I'm going to go on a date withmy daughter, with my, if I take
my son somewhere, if I'm going to,I'm going to hurry and go sit down
and say, Hey, before we go to thestore, Hayden, hold on one second.
I go in and I write a victory paragraph.
(26:15):
What I'm going to do withHayden while I'm at the store.
Why?
So I have awareness to make betterchoices and get the results I'm looking
for when I'm with Hayden at the store.
So that's just one, but the, thesesacrifices, I don't think it's,
I don't know.
I, yes, it's sacrifice.
There's the beginning stages.
My wife knew that there was goingto be nights I didn't come home
for dinner, but I don't know if itreally felt like a sacrifice because
(26:42):
It was, yes it is, but it's me andmy wife sat down with our kids.
Our kids were young when I got in this.
2015, my boy was born in 08, so hewould have been seven years old.
This is to tell you how crazy,how fun this process is.
We sat down with my sevenyear old who could care less
what dad does for business.
They don't even know whatbusiness is at seven years old.
(27:03):
Me, my wife, my seven year old,my five year old, and then we
had a young baby at that time.
Hayden would have been a baby.
We sat down as a family, said,Hey, here's what it's gonna look
like for dad to grow a business.
There's gonna be nights whereI won't be here for dinner.
There's gonna be nightswhere I don't tuck you in.
But guys, here's my promise to you.
When I'm away from the home,I'm not messing around like
(27:23):
this is not me messing around.
I'm out there for a reason and if there isno reason to be out there, I will be home.
Like I will not.
I will not wastefully waste this timethat way when Bentley would be crying
and saying, why isn't dad a dinner?
Wendy could because she was alsobought and committed to the plan
versus the wife that's gonna be like,Oh, your dad's on a dinner again.
(27:44):
Like that just wouldn't go good.
Entrepreneurship is super hard.
So with that open communication,then when Bentley cried, Wendy
was able to reinforce Bentley andsay, Hey, remember this was that
conversation, dad, we all had together.
And we said, it's goingto be hard, but we agreed.
Like we're gonna cheer dad on because he'sgonna change things quick for our family
We're gonna be able to go on vacationsbecause of it We're gonna be able to be
(28:05):
debt free because of it and then bentley'soh, okay That buy in right there was huge.
And so I would say it's not asmuch about the sacrifice as much as
being honest to what you say you'regoing to do when you're leaving.
But more important, get the full buyin on all the people that we bought
in and get them committed to whatwe're all committing to as a family.
Like my wife had to commit to aprocess just as much as I had to
(28:26):
commit to going on appointments.
She had to commit to being positiveand booing up the kids and saying, Hey,
dad's away, but he's doing great things.
That's hard.
That's hard.
But we had opencommunication and it worked.
If you have been kicking yourself thatyou didn't start investing in real
estate sooner, whether you're a beginner,intermediate, or advanced, any way
you're looking to get out of residential,commercial, land development, wholesaling,
(28:47):
fix and flips, whatever it is, let'sfind a way to get you involved in some
projects, get you some properties, whetheryou want to sell some properties to me.
Whether you want to buy some propertiesfrom me, whether residential, fix and
flip, cash flow, multifamily, whateverit is you're looking for, let's figure
out a way to get you involved or find away for us to partner up on some deals.
Reach out to me on any.
of my social media channels.
If you go on www.
(29:08):
nikniknik.
com slash links, you will see allthe different ways to connect with
me and figure out how we can startto work together, make it happen.
Everybody that invests inreal estate always just says
they wish they did it sooner.
Best time to start is today.
It's such a good answer.
So there's a couple of things youtriggered in me when you said that
one of them, and this is relevant.
I know I go on tangents, but Irecently trained with a guy named Kenny
(29:31):
Florian, who's like an old school.
He was on like the ultimatefighter one, very smart jujitsu
guy, very smart investor.
And we started working on stuff andhe made me rethink a lot of this
stuff that I've done for years.
And he was like, there's a better wayto do this where I don't want you to
keep going out there and looking foranother black belt to do a private with.
I want you to grab a guy and just workon the stuff, and have intention behind
(29:52):
what you're doing because you're doingstuff, but you don't really know why.
And so.
Over the last eight weeks, I've beenworking with my buddy Brad and all
I've been doing is intentionallypaying attention to what I'm doing.
And my jujitsu has gone throughthe roof and my, I use so much less
effort to accomplish so much more.
And I'm not in the best shapeand I'm huffing and puffing.
(30:13):
I'm like, man, this is amazing.
And part of what.
I think you just cued to me as wakingup and not letting the day happen, but
having that intention and writing it downand just taking that five or 10 minutes
to say, this is the intention for my day.
And now it kind of plugs in those five or10 or 15 minute gaps that it didn't have.
But it also made me very gratefulto be able to be like, I'm really
(30:33):
appreciative to have somebody to dothis or to be able to even I got up at
four 30 again today to go to jujitsu.
And when the alarm went off,I actually wasn't pissed.
I was like, I'm really gratefulthat I have somebody I can
get up and go do this with.
So what I was smiling about,which I thought is really.
amazing about you, which I'velistened to you multiple times on
podcasts and in person and on stage.
(30:53):
And I always hear gratitude in your voice.
And I always listen to you talk aboutyour family and your businesses, and you
never seem to take anything for granted.
And I think people get a level of successor even it says so much about you as
a person, these little things where.
It's important to just open thedoor for your wife or tell you she
feels pretty today because you getdistracted with all this other stuff.
(31:16):
You're out there on podcasts complimentingstrangers, and then people go home and
they forget to compliment their family.
And I think you keep going back toThese are my people, this is my why.
And you let them remember everyday how important they are to you.
And I think that's a lost art foreverybody and they only realize it
when it's too late to show the peoplein life that they're appreciative.
So how do you keep yourself so present,so grounded, and so grateful for all
(31:42):
the people in your life on a dailybasis and not forget that all that stuff
is there and not taken for granted?
I will say I'm not perfect at it.
So I do want to be completelyalways transparent and honest.
I'm a guy that's always going tobe working on improving and getting
1 percent better every single day.
So there's still a lot to, to come.
But I will also say the side that helps mehave perspective of presence is an eternal
(32:06):
perspective that just comes from a faithdriven just for a church I belong to.
And so I think there's thataspect that I would be.
At least for me.
That's why I say take for everyonelistening to this, please apply
it to how you think of it.
For me, I believe in a loving Godthat has a direct plan for me to live
while I'm down here and somethingto be learning while I'm down here.
(32:26):
So if that is energy, if that'skarma, if that's universe, tie it
to how you need to tie it to it.
But that perspective of thatgratitude, it's so much easier when,
you have to rely on someone when,it's not you're not that great.
Like Cody Hoffman, you're not that great.
Like you've been blessed with agreat business, not because of
you, there's someone, there's agrand design, there's a grand plan.
(32:49):
And because I try to live my best to staytrue to that plan I'm blessed immensely.
By help meaning I feel like god blessesme more than more than what looks
like and I want the world to knowthat i'm not the smartest guy but I
include him as my business partner.
I think he's the best businesspartner you can have in your plan
and when everything's god drivenYou don't see it as business.
(33:11):
You don't see it as you don't see itas stress, you don't see it as work.
I used to see it that way.
I used to say, Oh my gosh, how amI going to make money this month?
Or how am I going to make this?
Or how am I going to do this?
And I will tell you the moment shift,the business shift, the income shift
all took place and kind of juststarted going the right direction.
When I just started to focus on lovingpeople and taking care of people,
(33:34):
serving people and When I startedbeing people driven versus career
driven it shifted everything Andso that helps me have perspective.
It helps me that keeps me balanced if Iwas just business I probably wouldn't be
that great of a person to be around butbecause I try to find balance doesn't
mean equal time, but because I try to staypresent with Family relationships with God
(33:57):
with my own personal health with businessbecause whenever I'm there, I'm like, I'm
there So when I'm at Disneyland with mykids, I do not like people will text me.
My phone's still blown up I don't respondone time and people like dude you had like
you'd laugh You I have to show it becausepeople won't believe unless they see it
what number is on the side of that textmessage It's 452 or something like that.
(34:22):
452 unopened text messages, you know why?
Because there's so many thatI know I'll never respond to.
Like when people see thatnumber, like that drives me nuts.
I'm like, doesn't drive me nuts.
Like I don't allow that to drive me nuts.
That's the day I live in.
And then emails.
You'll never see me touch my email.
That's done by my executive assistant.
She's so awesome.
She knows how to respond as Cody.
So people think it's Cody orshe'll say, Hey, this is Allison.
(34:45):
I wanted to get to this quickerthan I could get to this
email quicker than Cody could.
And I figured you wouldlove a fast response.
Who's going to get mad at that?
Yeah, it's just finding ways toalways improve and get better.
But yes, I would say go to justfull circle presence abundance,
gratitude for whatever reason.
I wish I could tell youthere's a secret sauce to it.
That has been a strength for mine.
(35:06):
I've never worried about money.
I've never worried about to an extreme.
I've always said there's going to be away because I watched a mom and dad who
were imperfect business owners always haveenough money to provide for us that I feel
like I had the gift of watching imperfectbusiness owners always have enough money.
And so I've never really fretted about it.
And young into business.
I still remember me andWendy going on a walk.
(35:28):
We were holding hands.
We were in West Jordan Park andwe were holding hands because
we couldn't afford a date night.
We couldn't even affordto go out and dinner.
So my mom comes over and watches our kids.
We drive down the street and we parkaround the corner because we didn't even
want to spend any more money on gas.
And so we just drove itdown maybe ten houses.
We park the car.
We get out and we just walk the park.
(35:49):
And we sat there and we just dreamedbig and we said one day one day This
is gonna happen like it's gonna happen.
We just talked abundantly like it wasgonna happen We said a prayer to god
and we just said god as we get blessedwith the income that we know we're gonna
make It won't be just for our familyYeah, we're gonna have some fun time and
take care of our family But we want tobless other people's lives and we want
(36:10):
to commit to you that as this gets bigThat we're gonna do our part and give
back and it's so funny how quick Itwas, we were tried and tested for it.
A week later Wendy's parents were goingthrough bankruptcy and their the son,
Wendy's brother was going on a two yearmission for the church and they had all
(36:30):
the stuff purchased except for a bicycle.
And this was when I wasstill an insurance agent.
It was 500, the bike,the parents had no money.
We looked in our bank account, wehad 600 bucks and I'm like, Wendy, we
said we'd bless other people's lives.
This is, I know this wipes us out, but.
Let's prove it like let's show them we'reserious about this So we paid 500 we had
(36:51):
next to nothing left in our bank accountthe next day i'm at work at insurance
and this guy comes in he says hey, I needmy business insurance quoted And this
is just a random dude off the street.
I ended up, I knew nothingabout commercial insurance.
I don't even know home auto rentals.
Like I knew the basics.
I did not know anything about.
So I'm on with theunderwriter for this company.
I'm like, Hey, what button do I push?
(37:11):
And I'm just asking her a question.
Oh, I do this and thiscoverage would be great.
And so I'm typing in, I'mlike, sit here real quick.
Let's go through this together.
I want to make sureI'm doing this correct.
And I've just being as honest as I could.
Underwriter's yep, that's it.
That's perfect.
Give them the quote.
It's right there.
And so I'm like, hey, it's 20, 000.
And I was just like scaredto death because homeowner
quotes are like 500 bucks.
I've never sold a 20, 000 policy.
(37:32):
So I'm like, this is 20, 000 bucks.
I don't know what that lookslike with your current coverage.
He's I'm grateful I was in here becauseall the stuff that underwriter said, I
don't even have on my current policy.
And you guys are less thanwhat I'm currently paying.
Let's go with it.
And I was like, and bro, it paid me 15%.
It paid me 3, 000.
I went home crying.
(37:53):
I'm like Wendy, look what just happened.
We buy your brother a bike the next daythis Coincidental not so coincidental.
This is why I say I'm not smart I'mgetting help by just proving i'll do
my part and then I get a three thousanddollar commission check Like you can't
make this stuff up so I, I have toalways, because of those experiences, I
(38:15):
just stack and make sure I'm consistentat always giving back, always showing
gratitude, always helping another personbecause it keeps me level headed, it
keeps me grounded, it keeps me humble,and it keeps me with a servant mindset.
I love that, man.
And I think your key there is consistencybecause I think people pick and choose
when they want to believe certain things.
And I think when you have faith inanything, whether it's faith in a
(38:37):
higher power or faith in yourself orfaith in your business, your team,
you have to trust that when it's goodand bad, that if you keep controlling
the things that are in your control,what's meant to happen is going to
happen, and that's not always easy,but I think, like you said, when you.
When you trust that process, whenyou truly trust that process, and I
feel like that's what faith reallyis when you don't know, because,
and, it's so interesting because.
(38:59):
Even me working every dayto be as positive as I can.
I feel like I'm naturally programmedwhen I don't know something, my
immediate thoughts go negative.
And I'm always like, howdo I and I'm aware of it.
And then I try and change it.
And sometimes I have to get on apodcast or talk to a partner and
just be like here's like what it is.
And you're like yeah.
But.
Do you still ever have those thingscreep in or do you feel like that
(39:23):
is a thing where you can literallyreset your mindset and your habits
that your natural is to go what couldgo right versus what could go wrong?
Yeah yes.
I wish I could say.
What it's like to be I don't, causeI wish I could have a better answer.
However, maybe thiswill help as we grew up.
We used to dream we were goingto land on Mars, dream that
(39:44):
we were going to be a pirate.
There's no such thing as a pirateas an occupation, but we sure
had believed it at two years old,two years old, like I'm Batman.
I think too many of us are natural.
Ability of curiosity and dreaming bigand a state when we never had fear, you
could give a baby and put 20 knives onthe ground and a sucker at the end and
(40:05):
the baby doesn't even see the knives.
The baby just sees the sucker, butthe adult sees, Oh, there's 20 knives.
Right?
What changed?
What changed?
Time changed time.
We had the world rub off on us andtake away our curiosity and change who
we really wanted to become and toldus you're going to be an accountant.
Nothing gets accountants by theway, but it's we stopped dreaming
of being Batman and we went downthe traditional road of life.
(40:27):
And so here's what I can say.
I've never had the problem with a lackof abundant mindset That's just something
mark will tell you the same thing.
He's like cody there's one thing I learnedfrom you is you guys do not care one bit
about money and money just takes careof itself and I will say Because I have
caught I wasn't taught my parents didn'tsit me down and say hey cody Here's how x
(40:49):
and x is but many people that maybe haveFear set about something like when you
naturally just said, Hey, when I don'tknow something my mind like instantly
goes negative versus the positive.
So then I would do the awareness workright where I would say, Hey, what's
my fear story like what's my storyaround when I don't know something.
Why is it go negative, you may findout you weren't taught, but you caught
(41:14):
Watching your parents live or a teacherin middle school that had an impact for
the bad or church or neighborhood orneighbors or family members where you
weren't sat down and taught Hey, when youdon't know something, this is a red flag.
You need to question everything.
Like they didn't do that, but you probablywatch mom and dad that when they didn't
(41:35):
know something all of a sudden they'relike maybe fear driven and you caught it.
And so that's the reality we live in.
All of us have thesedifferent experiences.
I grew up in a, I feel like Isaid, my dad would make, he'd work
hard, but he would play harder.
And so there was like no care in the worldof a savings account or financial fitness.
He didn't even know what financial,like any mastery is like at all,
(41:59):
but yet he's been taken care of.
He's always made enough.
And so I think I was blessed to grow up ina world where I didn't worry about money.
But I will tell you there's otherthings in my life where I'm like, it
catches me a little bit and it's, Ilook back and I find out where did I
catch this and then I have to go backto that moment and just acknowledge it.
(42:20):
Tell it what it is and just move on.
My wife, Wendy, who's done someincredible work of her just journey
of how she was raised and beliefs thatshe's had, that she's had to overcome.
Yeah, it's a real thing.
It's not easy work, but it's thework that matters because that's
how we get to our next level.
That's how we break through the ceiling.
Whenever we're in a ceilingon our business, There's two
(42:42):
things that need to happen.
Otherwise you'll stay in thislittle loop of maybe I quit.
Maybe I go back to corporate America.
We hear this.
We see this all the time.
It's because it's a real thing.
We hit a plateau and youhave to go now do the work.
The work is there's a skill set you lack.
So what's the skill thatgets you to break through?
And there's also a beliefthat holds you back.
So in that circle of like confusion,why can't I break through the ceiling?
(43:04):
The question to ask, instead ofjust saying, Oh, I'm confused.
Oh, I don't know what to do.
I would journal and say, what skilldo I lack to get to the next level?
And what beliefs do I currentlyhave that are holding me
back to go to the next level?
You crack those two things.
Cause you're all, then you're going togo up and you'll hit another plateau.
Then you'll go up, you'llhit another plateau.
Every time requires a new skillsetand new belief to be broken.
(43:27):
Gold, man, this is so good.
So I know we're getting a little bit tighton time where people will kill me if I
don't ask you something about real estate.
So being that you are a guy thatruns a Joe homebuyer franchise and
you have over, I think creeping upon 80 now, you have connections now
we're 95, 95, dude, congratulations.
That creeped up quick.
I think the last time I heardyou on a pot, that's good, man.
That's awesome.
(43:47):
I like it.
Congrats.
But so now you have 95potential people that are.
Reporting back data to you orgiving you insight on what they're
doing all over the country.
So as we are going to be approachingQ1 of 2025, and everybody's going to
have a fresh start on things based onthe unique perspective you have, what
do you see right now that's working ornot working in the real estate market?
(44:08):
And how would you gearup for a successful 2025?
Yeah, I'd say vast majorityhad a rough October.
There was a ton of people across theboard that said, dude, October sucked
and November's looking bleak as well.
Like it's just, yes, you're stillgoing to have people that are still
closing deals and everyone canexperience a success during that.
But overall, I'd say theoverarching theme is fourth
quarter's been a little bit tough.
(44:28):
You had election year, you hadall these things that could maybe,
but I don't like to blame it onthat because then I lose control.
So I need things that make me control.
And I would say the biggest thing tofocus on Q4 and why you must double down.
So we're getting it in.
So hopefully you pump thisout as quick as possible.
So they catch it right now in December.
But the whole point behind what I wouldsay is what are the five daily non
(44:48):
negotiables that you would set up everyday and you do it now, because if we lay
on the break right now, just because,ah, maybe it's time that I meant to just
hang out and lay low for a little bit,because things aren't really moving and
maybe it's a, really a gift, those thatsay that and train their brain to do that.
They're going to have her like.
An even worse Q1 right now is thetime to triple down your efforts on
(45:09):
at least making sure that you arehaving leads come in, that you're
qualifying for those leads, theopportunities of all those opportunities.
You're still going on appointmentsof all those appointments.
You're going out thereand getting contracts.
And of those contracts, you'redoing it at a price that allows
you to close on them, that you'renot doing them at a high price.
So we call that the LOAC, L O A C C.I would make sure you're doing the
activities, the leading measurementsthat take care of the lagging results.
(45:32):
Said in an easier way, QueensUniversity had four metrics.
The four metrics they had were turnoverratio free throw percentage, how many
times they get to the line rebounds, andthen open looks at the three point shot.
Cause the three point shot isa deadly weapon in basketball.
It's no longer the big mangame down low Shaquille O'Neal.
It's the three point shot.
Steph Curry, as long as he makes15 threes, they're going to win.
(45:55):
Like Queens university.
They said when they beat their opponenton those four key metrics, that was it.
Just those four key metrics,they won 97 percent of the time,
darn near flawless by just honingin on the leading measurements.
Did they talk about banners,championships, titles, and winning
the championship during practice?
(46:15):
No, they talked about this.
And when they did this, it's what BillWalsh said, the coach of the 49ers.
The scoreboard takes care of itself.
So don't worry about doing deals.
That's the lagging measurement.
Don't worry about revenue.
That's the lagging measurement.
What are the beginning measurements?
What's the leading measurements thatyou have to do every single day before
you put your head down on your pillow?
(46:36):
You said I talked to Xamount of new leads today.
If it's beginning stages, Iwould say no less than five.
If you've been in a business for a littlebit, you better be having 15 or 25.
Like people, brand new leads that you'retalking to every single day or people
that they filled out a form, but youstill haven't gotten contact with.
You're making contact with 15new people every single day.
(46:56):
You're reaching out to wholesalers,other Investors in your market.
See if there's dealsthat they're not moving.
Maybe you can move it.
If you can't move it, guess what?
You now know of a deal that's going toget canceled that you can go out and
renegotiate and get it a lower price.
The next one would be if it's not thatI'd be finding ways to make sure that
X amount of cold approach is happening.
(47:17):
So cold, hard reach out to.
A lot of agents right now wouldbe a great opportunity for me.
I don't like cold calling.
I hate cold calling, but what Iwould do is I'd cold call agents and
say, Hey, there is now a saturationof homes sitting out in the market.
Is there any of them thatwant to sell at a discount?
Like that to me is weknow people want to sell.
It's on the MLS.
Now let's just find out of those.
How many have to sell quick that aren'tselling quick because there's too
(47:38):
many homes on the market right now.
There's just these little activities.
If they would just doubledown their efforts.
Now, through the end of December, itcan change the trajectory of revenue
coming in, it'll take care of thescoreboard, and then if we do that
consistently, Q1 will be a fantasticresult, it'll be a direct reflection
of what you do or don't do during Q4.
(48:00):
Q1, you can't just start in Q1.
Q1, you start right now, and ifyou don't do right now, Q1's gonna
be a bad day for a lot of people.
That's such wise words, man.
I started doing two years ago.
I don't do a New Year'sresolution anymore.
I do a Thanksgiving resolution andI start six weeks earlier because
you already have momentum when youhit New Year's and it's made a huge
(48:20):
difference in all this stuff I'm doing.
And I love what you're saying because.
It always seems to bethat I have a bad October.
And then a lot of the people that told meto go kick rocks in September and October,
all of a sudden the holidays come aroundand those deals are like boomerang deals.
They go away and you go,Oh, I came back again.
And now I got a deal again.
And I like what you're saying becauseit's almost one of my favorite times of
the year to get a bunch of rejection.
(48:42):
Because now if you get those offersaccepted in December and January,
When you fix them up, when you put itback on the market, it's springtime.
So we're liking the best time to comeand actually get deals at a discount.
And you're primed to put them backon the market at the time that
you can sell them a top dollar.
So I feel like it's a sweet spot, man.
I could not have said it better myself.
That's why you're the face and I'm justI'm just the host here, sir. That's
why they make you a fantastic host.
(49:04):
You are Nick.
Thank you.
Thank you, sir. But dude, thisis, Oh, I feel like I need to
have you as a cohost here, dude.
This is, I need to send you like a Venmois like a psychologist or something.
Cause I always take something awaypersonally that helps me in my
business, but in my life you'rereally good with your words, man.
I really like your energy.
I really like your sincerity.
And I never get tired ofhearing you talk, man.
So as we start to round this up now,any final thoughts before I let you
(49:28):
go, and maybe something I didn't giveyou a chance to talk about, or maybe
something you wanted to add beforeI let you go about your busy day?
I don't know.
Other than I would just findways to get more aware my, maybe
this here's the final thought.
This just came to my mind.
I have to act on it.
We are built to have joy.
And there's so many people not feelingjoy in their days because of distraction,
(49:51):
because of where their focus is, right?
What we focus on is what we feel.
What we feel creates the nextchoice you're going to make.
The choice is what's goingto give us the result.
And if they're negative thoughts lead tonegative action leads to negative results.
We're meant to have joy.
We are meant to have joy.
Joy is specifically tied to one thing.
It's not tied to your home,it's not tied to your car, it's
(50:13):
not tied to your bank account.
Joy is tied to one thing andeveryone can experience no matter
where you're at in your wealth.
And that is, did you become 1 percentbetter today than you were yesterday?
If you are 1 percent better todaythan you were yesterday, You my friend
guaranteed without fail will experiencejoy because joy is tied to growth.
(50:33):
It's not tied to wealthIt's not tied to income.
It's not tied to anything else.
It's not tied to race It's not tiedto anything other than those that are
willing to become 1 percent better So myparting words would be to experience true
joy Take care of yourself and become 1percent better and then you'll tie into
the best quote out there from Jim RohnRarely does a man's income Exceed their
(50:57):
level of personal development if we justsimply become better individuals money
will chase us versus us always chasing themoney Become the best version of yourself.
You'll experience joy and you'll realizethat will be the moment that you realize
Oh this business stuff is actuallyeasier than we think I just need to
become better And then you attractbetter talent you attract better deals
You get people when you're on a seller'sappointment saying I love this guy.
(51:20):
I have to do business with themWhat changed it's because they
have trust in you because they cansee you're doing the work they're
saying I want to be this person.
I need him to buy my homebecause I just trust them
What's because you did the work?
That's the difference become 1percent better and everything
takes care of itself.
Wise words, sir, never a disappointment.
And I am very gratefulfor you coming on today.
(51:41):
Again, you always inspire me.
You always fire me up to go out andbe a better me every single day.
Every single time I hear you talk,and this has been no different.
You, sir, are somebody whobrings your A game to everything
you do in life and business.
And this interview has been no different.
You definitely bought your Agame to the A game podcast today.
Thank you for coming on today.
How do people find you?
How do people work with you?
How do people get more infoon Joe Home Buyer talk all the
ways to connect with Cody Hoffe?
(52:02):
Yeah, you can go to joe homebuyerfranchising.com if they ever wanted to
be intrigued on what is this whole JoeHomebuyer thing and does it really work?
There's a great place to start looking.
You'll see great names like Brent Danielsfrom Wholesaling Inc. Who owns one of
our franchises, Jerry Norton, who owns10 of 'em across the Great nation.
So there's big names out theredoing big things because they
became a part of the Joe family.
On top of that, just CodyHoffine on Instagram.
(52:23):
I'm not really active on Facebook.
Although when I post on Instagram,it automatically posts on Facebook,
but I'm really not big on Facebook.
So if you want to reach me, DM me inInstagram and that's just Cody Hoffine.
Look for the blue check Mark, becausethere are a lot of fakes out there
and then you can connect with me.
You are a rock star, sir. Ivery much appreciate your time.
You're welcome back anytime.
Cody Hoffine, ladies andgentlemen, have a fantastic day.
Welcome to the a game podcast withNick LaMagna digging into the minds and
experiences of some of today's brightestentrepreneurs in real estate and business,
along with Hollywood stars, UFC fighters.
And your favorite rock fans, peoplethat have figured out how to overcome
obstacles, take chances, live boldly.
And no matter what they do,they always bring their a game.
(00:50):
All right.
My guest today on the a game podcast.
Once again, is Cody Hoff.
I'm back for round two.
And the whole point of the a game podcastis we show average people every day that
they can achieve extraordinary things.
And over the 300 plus episodesthat we have already done.
You can just look back and find someof the most successful people in real
estate, in business, in entrepreneurship,UFC champions, Super Bowl champions,
(01:12):
even astronauts and musicians that haveall overcome limiting self beliefs,
obstacles, doubts, financial, emotional,all that different stuff to overcome
those things and path the way to success.
So you can do the same thing.
So just going back on those, youcould probably get enough information
to literally eliminate some of themistakes they've made or benefit from
(01:32):
the roads that they have paid for you.
But if that was not enough, wehave an amazing guest on today.
One of my favorite guests, Cody Hoffman.
This is round two of CodyHoffman coming back on.
And this guy is an absolute rock star.
One of the most present, sincere, andgrateful guys who really practices what
he preaches amazing real estate investor.
He bought and sold.
Or founded and sold awholesaling Inc with Tom Kroll.
(01:53):
He's been on some of thebiggest podcasts in the world.
He's an amazing, successful entrepreneurand he's a master personal development.
So definitely listen to it.
Start to finish, because whatever itis at whatever point in your journey,
you're going to come across pieces ofself doubt or pieces of times that you
feel like you're falling behind or you'rebeating yourself up, or you're having
time management issues, or you don't knowwhat you should be focusing on in your
(02:16):
training, in your real estate business.
And we go over all that, start to finish.
And he really has.
Fantastic answers for everything thatsit with me for a very long time.
So he's been around the game for20 years or whatever it might be.
The guy's full of wisdom, full ofinformation and full of knowledge
that it would be silly for us notto sit down and take some of those.
Why words he's willing to sharewith us and do something to
(02:37):
implement into our own lives.
So I really enjoyed this conversation.
I got a lot out of it.
Please connect with Cody, all theways that he has, all the links will
be in the show notes and as well.
The only fee for gettingthese great guests on like
Cody is to please subscribe.
So wherever it is, you get yourpodcast, you can like, and share.
Please listen and watch the Agame podcast available everywhere.
And if you would like toconnect with us on social media,
please go to nicknicknick.
(02:58):
com slash links and follow us andinteract with us with all the clips.
So Cody knows that you got somevalue from what he had to say here,
and he tells other amazing gueststo come on and do the same thing.
But the big thing here is Iwant to do real estate together.
DM me on any of my social mediaplatforms, the word real estate, and
I will reply, or just text me thewords real estate to 516 887 8888.
5 4 0 5 7 3 3 5 1 6 5 4 0 5 7 3 3 textme the words real estate and we can
(03:23):
jump on a call and figure out if youwant to buy properties from me, sell
properties to me or partner with meon some way, shape or form, and we
can get that conversation started.
Thank you guys for listening andsupporting the podcast and thank you Cody
for coming on once again and sharing yourfantastic wisdom, knowledge, wins, losses,
and perspective on life and business.
Have a fantastic day.
A game podcast.
(03:43):
Ladies and gentlemen.
All right.
My guest today again, a former insuranceagent and vinyl fence salesman turned
entrepreneur went from driving a scooteraround his dad's construction sites to
being a successful real estate investor.
Fighting out of Utah, investing inUtah, North Carolina, and Texas,
who was the former owner of theworld famous wholesaling Inc. One
(04:05):
of the most successful outlets forwholesalers to get their first deal.
And now runs Joe home buyer withjust under 80 franchisees who help
investors now scale to their next deal.
This son of a contractor, father offour and husband soon to be coming
up on his 19th wedding anniversary.
If I have that right.
Has a super power of always bringingthe positivity and finding the good and
(04:26):
the sometimes not so good for round two.
One of my favorite all time guests.
Welcome back to the a game podcast.
Mr. Cody, how fine.
Thank you, sir. Mr. Nick,how you doing brother?
Doing good, man.
So you're.
Your intros are obviously not my intro.
Cause that one's way betterthan what I sent you.
So whatever you did, it's Ineed you to just say, Hey,
(04:47):
copy, paste, send that over.
I got to have that.
I didn't even know you sent one.
See, I'm slacking.
I gotta do more reading stuff.
No, I probably did it.
And that's why you came up withsomething freaking fantastic.
Like you just did.
So I'm already excited, bro.
I'm just reading thestory that you wrote, man.
So it's crazy because I was lookingback at our last podcast and it's been
almost a year, a little bit over a year,which I was like, there's no way, but it
(05:08):
flew by do, but it seems like yesterdayI remember I was in Florida, man.
And so obviously I've gotten to know youa little bit better over time from there.
We've connected a little bit, butlast year, man what is new with you?
What are you excited about?
What's changing in your world?
Man, that's a great question.
There's so much to be excited about.
Let's break it downlike in a couple areas.
I really am excited.
(05:29):
The goal that I had, this was in 2017.
I remember sitting down with my wifeand I said, let's define our success.
Cause it's so easy to getcaught up in worldly success.
And the problem is there'snothing wrong with it.
There's no wrong in it's just,I didn't know my own definition.
That was my problem is.
Success could be to someone out thereis the car you drive, the money you
(05:51):
have in the bank, the house you live in.
It could be any of those things.
I'm not saying those are wrong.
They just weren't my definition.
There's someone else's definitionand it works for people.
So it really, there's no wrong.
It's just I didn't know mine.
I sit down with my wife andI'm like, let's define this.
Let's go somewhere and let's define this.
So we actually went away.
We do this every year.
We went down to Cancun, Mexico, and wejust crafted out our vision, our plan.
(06:15):
What do we want to do forthe next X amount of years?
We even went out as far as 30 years out.
Like, how do we want toshow up for our kids?
Where do we see ourselves being?
Where do we want to be?
So you can start to just touch yourdreams, get familiar with your dreams.
So you can start to train the brainto say yes to the uncomfortable.
Versus versus I think sometimes becausewe're not familiar with our dreams,
There's so much fear tied to it whenthere's an opportunity, it's Oh, I don't
(06:38):
know if I can do that, but it's like,because we've been visualizing this
because we've been seeing this stuff forso long, it's easy to say yes and just act
upon it because the brain almost thinksOh, we've been doing this for years.
So let's just act upon it.
So we go down there.
I get the inspiration to say that mywife and kids see me more than my team.
My, my employees see me.
(06:59):
Okay.
And that's something that weaccomplished about a year and a half ago.
I might've talked a little bit about onthe last time I was on the podcast, but.
It's something I've maintained.
And now it's just more of buildinga life of, if I do say yes, it's
got to stay right in line withthe lifestyle that I have today.
And I just don't want to break it up.
My wife is my best friend.
We hang out all the time.
(07:19):
My kids are in fantasticstages to be busy.
They're all on basketball team down here.
One of them, I didn't even know Iwas going to try out for basketball
until the week before tryouts.
And then she makes the high schoolteam and I'm like, wait, what?
So we're just busy.
We're in a great stage and Idon't want to miss this time.
I don't, I think I've been around somegreat people that had regrets and I'm
(07:40):
grateful that they were so kind to sharetheir regrets to me saying they missed
out on their kids childhood because.
I might have been that same guy thatwould have had the regret and missed out
on childhood, and I don't miss out on it.
I'm there every day because ofgreat gentlemen that had the courage
to tell me where they messed up.
That's awesome.
And I love him.
I definitely want to talk about a bunch ofoffshoots of what you just talked about.
(08:01):
But there's a few things that Ithink is very interesting where I've
always been a quality of life guy.
Like my goal was initially I thoughtI was going to do counterterrorism
for the government or I was going tobe a police officer in New York city.
And then one day I was like,I can see both of those.
I can see both of those actually.
It didn't work out.
Thankfully, I found anotherpath, but I always thought
about like, how do I make money?
(08:22):
Like I'm a cop in New York Cityevery day without actually having
to go get shot at every day.
And police salaried thattime 30, 40, 50 grand.
It's if I can make that from homedoing real estate and just make as
much as I would have made going towork, but I get to stay home, play with
my dog, go to jujitsu and eat food.
I feel like I won in life and obviouslygrowth goals grow, but I think sometimes
we get away from that because wesee the comparison on social media.
(08:44):
And I remember I got allcut up the other day.
I'm like, man, I, there's all thesethings I haven't accomplished.
And then I was sitting downwith playing with my dog.
And I was like, man, if I just sat homeevery day and played with the dog and
They're so happy to have you there.
It's like your kids they'rejust so happy to have you there.
And you're like, do I reallyneed all this other stuff?
Like you don't, and it lets you be okaywith this is what the whole thing was
for, but I think people get away from it.
(09:04):
So I guess my big questionhere is how do you.
Pull yourself back from when you seeall these other things and you start to
have that discipline because I'm sureit's easier now to say no to stuff and
not compare yourself to other people.
But I imagine that took work as youwere starting to climb up that ladder.
So how did you get to the pointof having that be a normal and not
(09:24):
something that was new and scary?
Oh my goodness.
So it's work.
It is work.
And the work I did, this is, we're seeing,
let's call it 2010 from 2010.
So we're talking 14 years of work, right?
And the work I do today is significantlybetter than the work I did in 2010.
(09:45):
So it is a compound effect.
It is getting better at what thosepractices are, but there's not a
day that goes by that I am not.
Like journaling.
There's not a day that goes by.
It's always reflecting like John Maxwellwas just at the last family and he said
it best and I've lived by this principle.
He's actually I've learned fromhim personally multiple times.
I've had lunch with him and he says.
(10:05):
This message often to me and it'sthis it's not The that experiences
are the mother of all learning.
He says they got it wrong.
He says it's like the misquotedscripture where everyone says
money's the root of all evil.
He's like they missed the first partof that scripture No one ever says that
part, but that's the most important part.
It's the love of all money is theroot Of all evil or the love of
(10:27):
money is the root of all evil.
He says, but they neverwant to bring that in.
They just say the moneyis the root of all evil.
He's that's not true.
Experience is not the.
Mother of all learning.
It's the reflection upon the experience.
That's the mother of all learning.
He says, they always forgetthe most important part.
If experience was the mother of alllearning, that would mean anyone.
That's 80 years old.
Cause they've had more experiencesin us should have wisdom to give
(10:47):
to us, but there's 80 year olds.
You'd clearly not want wisdom from that.
You would never.
You'd never want to listen to, right?
Because they haven't taken the timeto reflect upon their experiences and
become better because of that reflection.
That's where we got to get good.
So even though I was doing thework in 2010, It wasn't great work.
And I would venture to guess that 10years from now, my journal work 10
(11:08):
years from now is going to be far betterthan what it is today, but it's been
the constant practice of what I wouldsay is awareness choices and results.
So a. C and then R and that isthe better awareness we can have.
So journaling gives me awareness.
That's what makes me aware of Oh,okay, I got to get better at that.
Oh yes, there, that wasn't, thatwas one of those things that
(11:30):
hiccups today that I need to fix.
With better awarenesscomes better choices.
With better choices comes better results.
So every time I can do something thatmakes me more aware, it also as a, the
next thing that comes in line is I'mgoing to have better choices the next
day and every time I make better choices.
I'm gonna have better results.
And it's just the circle.
And I think so many times I was, we'rethe bottleneck in everything we do.
(11:52):
Like the bottle's at thetop, , we're at the top.
It's usually the leadership,it's usually the owner.
That's the bottleneck.
The bottleneck's not at the bottomof the bottle we're the problem.
And I think whenever there's been alack of growth or a lack of clarity.
It's on me.
It's been me.
It's, I was the problem.
So I just have alwaystrained myself awareness.
How do I get aware?
Journaling has been hugein my life, pay to play.
(12:15):
There's so much money that I'vepaid, but I have learned this.
Like I don't regret 1 that I'vespent even on the bad mentors.
I don't regret it because where you paymoney, you pay attention when it's free.
You don't take it asserious when it's free.
You just don't pay attention.
But when you pay money, You betterbelieve Cody Hoffine showed up and he paid
attention, and when I paid attention, Igot better awareness that led me to better
(12:37):
choices that led me to better results.
And so that's the circle that I'vealways just tried to teach myself is
just continually get better aware.
So you make better choices,better results, better awareness,
better choices, better results.
And it just over and over.
That's awesome, man.
And I think the last time you wereon, we talked a little bit about
the five people you meet in heavenand how they impact your life.
And I don't know if you know thisdude, but you've had a big impact
(12:57):
on me since the last time we talked,because, there's things that sometimes
they, they play in your head a littlebit when you're going through stuff.
And you told me a story that I repeatall the time that people about how
you were talking to your daughter.
And she was like, I had a bad day.
And you're like, did you, ordid you have a bad five minutes?
And you milked it all day.
And every time I get into one ofthose bad moods, I think about it
and I go, am I having a bad day?
(13:19):
Or am I having a bad five minutes?
And I'm milking it all day.
And now I try and live my lifelike rounds, like a fight.
And so it was funny.
Cause I was in a fight withwith my business partner.
Yeah.
And she didn't even know.
I was just like, my own stupid stuff.
But I was like, look, I'mreally mad at you right now.
I'm pissed.
I'm upset.
And I'm going to continue tobe that way until four o'clock.
And then at four one,I'm going to call you.
So I think of every hour as another hour,like bell rings, new rounds start over.
(13:43):
And I've been trying to dothat and just think like that.
And it really helps meto get through that.
And I try and say that to otherpeople where my dad is a guy
that I watch my whole life.
If something goes wrong.
He'll spiral that into two weeks ofwhat else could go wrong and he wallows
in it and you brought up awarenessAnd so as a coach as a father as
(14:03):
a mentor What are you doing those?
situations when you can see it so clearlyof people getting in their own way and
you tell them these things and Theyjust can't see it They don't have that
self awareness because it makes yousad and crazy of like why can't this
person see that it's for their own goodSo like, where is the fine line in that
of helping people see the awareness orsometimes knowing they're just never
(14:27):
going to see it and stop making yourselfcrazy and having your own self awareness
that maybe you can't help everybody?
Yeah, that's a great question.
I think this has taught me, mywife talked about this often.
There was a principle that wasshared to me that I've sensed for
years, have been talking about itwith my wife and the Coast Guard.
It's an interesting training.
The Coast Guard goes through, theyhave two choices when they go to a
(14:47):
shipwreck and they have X amount of.
They know they have X amount of energyallotted for when they jump out of
that helicopter in that cold ocean.
They've got X amount of minutes,maybe 5, 10, 15, 20, 30, before
body starts to get hypothermia.
And so they have toplay by a game of rules.
Their rules are, who do you save first?
That's a daunting question.
(15:08):
You're at a shipwreck and there's10 people in the middle of the
ocean screaming for your help.
Who do you save first?
That's an awful, that's an awfulreality they face every time.
And their training is sosimple, they simplified it.
And they said you save the peoplefirst that are swimming towards you.
Because that's the less, leastamount of of energy output.
(15:29):
Right.
And so people are swimming to you.
They're like, I want to be saved.
They're swimming to you.
And then you've got the peoplethat are swimming away from you.
And it's so not coincidentalthat life is the same way.
You've got people that are swimmingto you and you have people that
are swimming away from you.
My, my philosophy behind ismuch like the coast guard.
I save those that are swimming towards me.
And I don't save the people that areswimming away from me and I let them go
(15:52):
on their own journey and everyone's ontheir own journey and you got to love
people where they're at and meet peoplewhere they're at in their journey.
But as for my time goes to thosefor those that want to be saved.
Those that don't want to be saved.
They don't get Cody Hopline's time.
And so that's I don't know ifthat answered the question.
If I understood your question,right, if that answered a little
bit of where I'd go, but yeah, thereare people that just don't want to
implement or see it and it's it's okay.
(16:13):
That's okay.
That's going to be their problem.
That's not my problem.
I don't have to own that.
I don't have to do anything otherthan love them and say good luck.
Dude, not only did you answer thequestion, I'm smiling because I
can't believe how good an answerthat was and how fast, like
you just pulled that right off.
I was like, holy crap, dude.
That was.
That was really impressive.
Like I, that was awesome, man.
(16:33):
I thought that was a great answer.
That's another, that's going to beanother one that sticks with me now, man.
So going in a couple of differentdirections here I've heard you talk
before about your partnership with,I believe Mark, who you're like, he
handles a lot of the tactical stuff.
I handle a lot of thepersonal development stuff.
And I think it's interestingbecause this morning I came from
Jiu Jitsu, my buddy, Brad is anotherentrepreneur and business owner.
He owns a gym.
(16:54):
And we were having this conversation aboutlike time management and just it was male.
Like the two of us were like, dude, male.
Is like the bane of our existence and it'ssuch a stupid thing But I was like i've
been in hell this week because I didn'twant to check this one thing because I
had to give a bookkeeper access to anaccount And then it turned out the card
was expired and that turned into a wholething of Now I have to check the mail to
(17:17):
see if they have the card Which made meopen all this mail that i've been putting
off and now there's just mail everywhereAnd i'm like i'm in my own personal hell,
but like once or twice a year this happensAnd I always tell myself i'm not gonna
do this anymore I'm just gonna check themail every week and he like went on to
this whole thing of like dude, same thing.
Like I miss this one thing and it'sall this time management stuff.
And I thought it wasinteresting because it's like.
(17:38):
To somebody starting out in realestate, they're going to say Cody
just tell me how to wholesale a house.
And you're going to be like,let's talk about opening the mail.
And you're gonna be like, that'sthe stupidest thing I've ever heard.
But they don't realize there's thesethings that come up when you go to
chase success that we have resistanceto that we don't even understand why.
And it's not about the mail.
It's about knowing that when you uncoverthe mail, there's all these other
flyers you're going to have to put out.
(18:00):
But sometimes we have resistance to thesethings that they're not really hard.
They're not really difficult, but we just.
There's something there that keeps youfrom doing these things that you know you
need to do to just be successful and stayin front of things, but we don't do them.
So, on the personal development sideit's, information's on Google, dude.
Google had a wholesalerhouse, go on YouTube.
(18:21):
If that's all it was, everybodywould be a millionaire.
It's the stuff that you bring to the tablethat I don't think people realize when
stuff gets tough and they want to tap out.
So for something like that, like basictime management or maybe avoidance of
tasks that you know you should be doing,why don't we avoid the easy stuff we
need to do that make us successful.
I think we live in a day and agethat we definitely are bombarded
(18:42):
with way too much distraction.
We have a phone in our hand, we havenot that, then we have every alert
set on, if you haven't turned it on.
That's the first thing I tell people,but then every app is boom, you haven't
got on and played your fish tank game,or this game, or that game, or I don't
know any games because I don't playgames, they're not even on my phone, but
it's like there's all these apps thatare saying, hey, alert alert, text mail.
(19:05):
email, you got all this stuffthat just starts alerting.
Then your phone's on vibrate and thenit starts vibrating during the mid call
and, or during your mid, you should bein flow state, but now you're distracted.
Now, for the moment you gotdistracted from that phone
vibrating, it's going to take anotheranywhere from seven to 14 minutes.
People don't realize this seven to 14minutes to get back into flow state.
Now, if you're ADHD, it could be25 to 30 minutes before you get
(19:27):
back into flow state every minute.
That you do that and you getdistracted, you add up those 25
minutes for a brain like mine.
And I will tell you'relosing hours during the day.
So it's how do we simplify our dayand eliminate the distraction, right?
There's, if it doesn't, if it'snot time block, meaning a great
practice that a lot of people do.
(19:48):
I had one of my mentors, WarrenRustan, tell me to do this.
I've had a dear friend, DanMartell, tell me to do this.
All the greats do it.
And that is like for the next.
14 days in 15 minute increments, jot downwhat you did during those 15 minutes.
It is the most brutal processyou'll ever go through in your life.
It you'll pull your hair out by the end ofit, but then you'll realize all the crap
(20:10):
you are saying yes to and all the crapthat you can't say yes to because all the
crap that exists that you're touching.
And there's, so there'stwo answers to this.
There is not a better hire thanan executive assistant that
could be picking up the mail.
There's not a better position thanthe executive assistant that costs
so little to buy back more of yourtime as Dan Martell would say.
(20:33):
You are able with that one hireget more time back to say yes
to the stuff that makes sense.
So let's say you're payingsomeone 70 grand a year for a
high level executive assistant.
That 70 grand that they free up yourhours should go out and make you 500
grand, should make you a million.
So is there really a cost?
No, it's an investment of 70 grandto make 1 million back because I'm
(20:54):
going to use that time to go makemore money because she took all the
stuff that was making me 10 bucks anhour, 20 bucks an hour off my plate.
And I'm only going to focus on stuffthat makes me 1, 200 an hour or 1,
500 an hour or two grand an hour, orone that like, whatever the number is.
That you just focus and hyper focus.
So it's got to exist.
It's got to be on the calendar.
If it's not on my calendar,it does not get done.
I would have forgotten about this podcast.
(21:16):
If it didn't exist on my calendar,I wake up in the morning.
I know what I have to do and I just doit and I don't let anything get my way.
And I sure as heck don'thave a phone around.
I don't have stuff that distracts me.
Distractions, huge.
I don't know.
That's the biggest thing I'd say issimplify your life and minimize how much
distraction in a most distracting timewe are lived in our history of our earth.
(21:37):
I think that's awesome, man.
And when you talk aboutdistractions, I think it leads into.
A deeper discussion aboutentrepreneurship, because I've heard you
talk about entrepreneurship is sacrifice.
And I just had a conversation withAlex Pardo before this about why do
fighters do so well in real estate?
And it's because theyunderstand sacrifice.
They understand discipline.
And I think it's I've alwayshad this thing where I refuse to
(22:00):
watch Tiger King because when thepandemic was coming around before
that, all anybody I told, Oh, Nick,I'd love to get into real estate.
I'd love to get into jujitsu,but I don't have any time.
And then all of a sudden it waslike, all you have now it's time.
And all anybody talked about was,Oh my God, did you see tiger King?
And I was like you've beenwanting to learn Italian.
(22:21):
You've been like you all these things.
And this is where everybody went.
So I have this thing that like, I'llnever do that, but you sacrifice
watching Netflix to do things.
And I've heard you talk aboutyou're going to pay a price at some
point, either now or later in life.
So.
That sacrifice where I thinkpeople want that dopamine hit.
I just bought a book aboutit, but I didn't realize that.
Yeah.
(22:41):
Yeah.
I think that's what it was actually.
Phenomenal book.
And it's a scary bookwhen you read those stats.
Yeah.
Yeah.
And there was another guy, I'llactually send you a copy of you.
Have you ever read abook by David Perlmutter?
It was a brain growthor I'll send it to you.
But it's a similar thing where youdon't even realize, like the example
I give is my phone got crackedand I sent it to go get fixed.
And I kept grabbing my pocket.
I was sure my phone was ringing and Isee people like, we'll be talking and
(23:05):
you'll just see their hand go over andthey don't even know they're doing it.
And I'm like, man, I didn't even realize.
All these automatic things that I'm doingbecause of my dopamine programming, and
you have to push that out, but I don'tthink people realize how out of their
control it actually is until you're awareof it back to the awareness side of that.
So talk a little bit aboutsacrificing what feels nice now
(23:26):
to be able to be in the situationwhere you and I just talked about.
You were like, man, I'mgetting this new house.
Life is amazing.
You sacrifice the last 10, 15years of the easy things to be
able to do the easy things now.
Yeah, I think you a you have todesire it first and foremost, because
without the desire, I don't know.
I don't know if they'reever gonna get started.
Because entrepreneurship is hard.
It's the hardest thing I've ever done.
(23:47):
It's the hardest thing I've ever done.
I guess that's the easiest way of sayingit's the hardest thing I've ever done.
But it's the best growth.
It is the greatest platform forpersonal development to become
the best for well, that parentingbeing a dad is right there with it.
But I'll tell you, it's little things.
So for those that The sacrifices.
(24:08):
If you're at the beginning stages,I tell you, be a great steward
of the little money you have.
So a lot of times they're cominginto real estate for two reasons,
make more money, have more time.
You can get into real estate and you cansee quickly how you can make more money.
Rarely do I see, I'd say the top 10%.
Other than that, 90 percentare in there making money.
Rarely do people actually find more time.
I think that's the ultimate gift.
(24:29):
That's the one that when life getsreally good, but you've got to sacrifice,
you've got to get on top of the finances.
I've seen people, I always tell mydaughter, I'm like, if a guy's going
to date you, sweetheart, his libraryhas got to be bigger than his TV.
Like period.
It's I don't want I don't wantanyone to date my daughter where
they have a TV in every room.
Like I want someone that has a library.
Cause that person's going places littlepractices that I do to just try and.
(24:52):
With that awareness, because I lovethat principle and there's a simple
one, you could pull out a piece ofpaper, you could pull out a journal,
and I call it my victory paragraph,me and my wife use this one a lot, and
I'll just write, if I'm going to go ona midday date with my wife to lunch.
I'm going to do a victory paragraphwhen I go on a date, I'm going
to leave my phone in the truck.
What am I doing?
(25:13):
I'm bringing everything toawareness right now, like real time.
I'm going to open the door for my wife.
I'm going to hold her hand whilewe're in line ordering food.
I'm going to tell her she looksbeautiful today and we're going to have
an amazing conversation while we talk.
I'm not going to look at any of theTVs that are on the wall, right?
I'm making this awareness right nowso that when I show up to lunch.
(25:34):
I walk out truck.
I'm like, Oh, hold on.
I got to put my phone away.
Boom.
Put it in my truck.
Lock the door.
Go over, open the door.
Oh, I also said I wasgoing to hold her hand.
Oh, I also said I was going to tellher she looked beautiful today.
Oh, I also told her I was goingto have a great conversation.
I'm not going to look at any ofthe TVs on the wall because I
didn't let the day just happen.
I actually wrote a victory paragraphthat told me what I was going to do.
(25:54):
And now I'm just playingoff the game plan.
The game plan was written.
And now I got to do isfollow it with no game plan.
You're just making it up on the spot.
You may win sometimes, butyou also may lose sometimes.
So I write a victory paragraph.
If I'm going to go on a date withmy daughter, with my, if I take
my son somewhere, if I'm going to,I'm going to hurry and go sit down
and say, Hey, before we go to thestore, Hayden, hold on one second.
I go in and I write a victory paragraph.
(26:15):
What I'm going to do withHayden while I'm at the store.
Why?
So I have awareness to make betterchoices and get the results I'm looking
for when I'm with Hayden at the store.
So that's just one, but the, thesesacrifices, I don't think it's,
I don't know.
I, yes, it's sacrifice.
There's the beginning stages.
My wife knew that there was goingto be nights I didn't come home
for dinner, but I don't know if itreally felt like a sacrifice because
(26:42):
It was, yes it is, but it's me andmy wife sat down with our kids.
Our kids were young when I got in this.
2015, my boy was born in 08, so hewould have been seven years old.
This is to tell you how crazy,how fun this process is.
We sat down with my sevenyear old who could care less
what dad does for business.
They don't even know whatbusiness is at seven years old.
(27:03):
Me, my wife, my seven year old,my five year old, and then we
had a young baby at that time.
Hayden would have been a baby.
We sat down as a family, said,Hey, here's what it's gonna look
like for dad to grow a business.
There's gonna be nights whereI won't be here for dinner.
There's gonna be nightswhere I don't tuck you in.
But guys, here's my promise to you.
When I'm away from the home,I'm not messing around like
(27:23):
this is not me messing around.
I'm out there for a reason and if there isno reason to be out there, I will be home.
Like I will not.
I will not wastefully waste this timethat way when Bentley would be crying
and saying, why isn't dad a dinner?
Wendy could because she was alsobought and committed to the plan
versus the wife that's gonna be like,Oh, your dad's on a dinner again.
(27:44):
Like that just wouldn't go good.
Entrepreneurship is super hard.
So with that open communication,then when Bentley cried, Wendy
was able to reinforce Bentley andsay, Hey, remember this was that
conversation, dad, we all had together.
And we said, it's goingto be hard, but we agreed.
Like we're gonna cheer dad on because he'sgonna change things quick for our family
We're gonna be able to go on vacationsbecause of it We're gonna be able to be
(28:05):
debt free because of it and then bentley'soh, okay That buy in right there was huge.
And so I would say it's not asmuch about the sacrifice as much as
being honest to what you say you'regoing to do when you're leaving.
But more important, get the full buyin on all the people that we bought
in and get them committed to whatwe're all committing to as a family.
Like my wife had to commit to aprocess just as much as I had to
(28:26):
commit to going on appointments.
She had to commit to being positiveand booing up the kids and saying, Hey,
dad's away, but he's doing great things.
That's hard.
That's hard.
But we had opencommunication and it worked.
If you have been kicking yourself thatyou didn't start investing in real
estate sooner, whether you're a beginner,intermediate, or advanced, any way
you're looking to get out of residential,commercial, land development, wholesaling,
(28:47):
fix and flips, whatever it is, let'sfind a way to get you involved in some
projects, get you some properties, whetheryou want to sell some properties to me.
Whether you want to buy some propertiesfrom me, whether residential, fix and
flip, cash flow, multifamily, whateverit is you're looking for, let's figure
out a way to get you involved or find away for us to partner up on some deals.
Reach out to me on any.
of my social media channels.
If you go on www.
(29:08):
nikniknik.
com slash links, you will see allthe different ways to connect with
me and figure out how we can startto work together, make it happen.
Everybody that invests inreal estate always just says
they wish they did it sooner.
Best time to start is today.
It's such a good answer.
So there's a couple of things youtriggered in me when you said that
one of them, and this is relevant.
I know I go on tangents, but Irecently trained with a guy named Kenny
(29:31):
Florian, who's like an old school.
He was on like the ultimatefighter one, very smart jujitsu
guy, very smart investor.
And we started working on stuff andhe made me rethink a lot of this
stuff that I've done for years.
And he was like, there's a better wayto do this where I don't want you to
keep going out there and looking foranother black belt to do a private with.
I want you to grab a guy and just workon the stuff, and have intention behind
(29:52):
what you're doing because you're doingstuff, but you don't really know why.
And so.
Over the last eight weeks, I've beenworking with my buddy Brad and all
I've been doing is intentionallypaying attention to what I'm doing.
And my jujitsu has gone throughthe roof and my, I use so much less
effort to accomplish so much more.
And I'm not in the best shapeand I'm huffing and puffing.
(30:13):
I'm like, man, this is amazing.
And part of what.
I think you just cued to me as wakingup and not letting the day happen, but
having that intention and writing it downand just taking that five or 10 minutes
to say, this is the intention for my day.
And now it kind of plugs in those five or10 or 15 minute gaps that it didn't have.
But it also made me very gratefulto be able to be like, I'm really
(30:33):
appreciative to have somebody to dothis or to be able to even I got up at
four 30 again today to go to jujitsu.
And when the alarm went off,I actually wasn't pissed.
I was like, I'm really gratefulthat I have somebody I can
get up and go do this with.
So what I was smiling about,which I thought is really.
amazing about you, which I'velistened to you multiple times on
podcasts and in person and on stage.
(30:53):
And I always hear gratitude in your voice.
And I always listen to you talk aboutyour family and your businesses, and you
never seem to take anything for granted.
And I think people get a level of successor even it says so much about you as
a person, these little things where.
It's important to just open thedoor for your wife or tell you she
feels pretty today because you getdistracted with all this other stuff.
(31:16):
You're out there on podcasts complimentingstrangers, and then people go home and
they forget to compliment their family.
And I think you keep going back toThese are my people, this is my why.
And you let them remember everyday how important they are to you.
And I think that's a lost art foreverybody and they only realize it
when it's too late to show the peoplein life that they're appreciative.
So how do you keep yourself so present,so grounded, and so grateful for all
(31:42):
the people in your life on a dailybasis and not forget that all that stuff
is there and not taken for granted?
I will say I'm not perfect at it.
So I do want to be completelyalways transparent and honest.
I'm a guy that's always going tobe working on improving and getting
1 percent better every single day.
So there's still a lot to, to come.
But I will also say the side that helps mehave perspective of presence is an eternal
(32:06):
perspective that just comes from a faithdriven just for a church I belong to.
And so I think there's thataspect that I would be.
At least for me.
That's why I say take for everyonelistening to this, please apply
it to how you think of it.
For me, I believe in a loving Godthat has a direct plan for me to live
while I'm down here and somethingto be learning while I'm down here.
(32:26):
So if that is energy, if that'skarma, if that's universe, tie it
to how you need to tie it to it.
But that perspective of thatgratitude, it's so much easier when,
you have to rely on someone when,it's not you're not that great.
Like Cody Hoffman, you're not that great.
Like you've been blessed with agreat business, not because of
you, there's someone, there's agrand design, there's a grand plan.
(32:49):
And because I try to live my best to staytrue to that plan I'm blessed immensely.
By help meaning I feel like god blessesme more than more than what looks
like and I want the world to knowthat i'm not the smartest guy but I
include him as my business partner.
I think he's the best businesspartner you can have in your plan
and when everything's god drivenYou don't see it as business.
(33:11):
You don't see it as you don't see itas stress, you don't see it as work.
I used to see it that way.
I used to say, Oh my gosh, how amI going to make money this month?
Or how am I going to make this?
Or how am I going to do this?
And I will tell you the moment shift,the business shift, the income shift
all took place and kind of juststarted going the right direction.
When I just started to focus on lovingpeople and taking care of people,
(33:34):
serving people and When I startedbeing people driven versus career
driven it shifted everything Andso that helps me have perspective.
It helps me that keeps me balanced if Iwas just business I probably wouldn't be
that great of a person to be around butbecause I try to find balance doesn't
mean equal time, but because I try to staypresent with Family relationships with God
(33:57):
with my own personal health with businessbecause whenever I'm there, I'm like, I'm
there So when I'm at Disneyland with mykids, I do not like people will text me.
My phone's still blown up I don't respondone time and people like dude you had like
you'd laugh You I have to show it becausepeople won't believe unless they see it
what number is on the side of that textmessage It's 452 or something like that.
(34:22):
452 unopened text messages, you know why?
Because there's so many thatI know I'll never respond to.
Like when people see thatnumber, like that drives me nuts.
I'm like, doesn't drive me nuts.
Like I don't allow that to drive me nuts.
That's the day I live in.
And then emails.
You'll never see me touch my email.
That's done by my executive assistant.
She's so awesome.
She knows how to respond as Cody.
So people think it's Cody orshe'll say, Hey, this is Allison.
(34:45):
I wanted to get to this quickerthan I could get to this
email quicker than Cody could.
And I figured you wouldlove a fast response.
Who's going to get mad at that?
Yeah, it's just finding ways toalways improve and get better.
But yes, I would say go to justfull circle presence abundance,
gratitude for whatever reason.
I wish I could tell youthere's a secret sauce to it.
That has been a strength for mine.
(35:06):
I've never worried about money.
I've never worried about to an extreme.
I've always said there's going to be away because I watched a mom and dad who
were imperfect business owners always haveenough money to provide for us that I feel
like I had the gift of watching imperfectbusiness owners always have enough money.
And so I've never really fretted about it.
And young into business.
I still remember me andWendy going on a walk.
(35:28):
We were holding hands.
We were in West Jordan Park andwe were holding hands because
we couldn't afford a date night.
We couldn't even affordto go out and dinner.
So my mom comes over and watches our kids.
We drive down the street and we parkaround the corner because we didn't even
want to spend any more money on gas.
And so we just drove itdown maybe ten houses.
We park the car.
We get out and we just walk the park.
(35:49):
And we sat there and we just dreamedbig and we said one day one day This
is gonna happen like it's gonna happen.
We just talked abundantly like it wasgonna happen We said a prayer to god
and we just said god as we get blessedwith the income that we know we're gonna
make It won't be just for our familyYeah, we're gonna have some fun time and
take care of our family But we want tobless other people's lives and we want
(36:10):
to commit to you that as this gets bigThat we're gonna do our part and give
back and it's so funny how quick Itwas, we were tried and tested for it.
A week later Wendy's parents were goingthrough bankruptcy and their the son,
Wendy's brother was going on a two yearmission for the church and they had all
(36:30):
the stuff purchased except for a bicycle.
And this was when I wasstill an insurance agent.
It was 500, the bike,the parents had no money.
We looked in our bank account, wehad 600 bucks and I'm like, Wendy, we
said we'd bless other people's lives.
This is, I know this wipes us out, but.
Let's prove it like let's show them we'reserious about this So we paid 500 we had
(36:51):
next to nothing left in our bank accountthe next day i'm at work at insurance
and this guy comes in he says hey, I needmy business insurance quoted And this
is just a random dude off the street.
I ended up, I knew nothingabout commercial insurance.
I don't even know home auto rentals.
Like I knew the basics.
I did not know anything about.
So I'm on with theunderwriter for this company.
I'm like, Hey, what button do I push?
(37:11):
And I'm just asking her a question.
Oh, I do this and thiscoverage would be great.
And so I'm typing in, I'mlike, sit here real quick.
Let's go through this together.
I want to make sureI'm doing this correct.
And I've just being as honest as I could.
Underwriter's yep, that's it.
That's perfect.
Give them the quote.
It's right there.
And so I'm like, hey, it's 20, 000.
And I was just like scaredto death because homeowner
quotes are like 500 bucks.
I've never sold a 20, 000 policy.
(37:32):
So I'm like, this is 20, 000 bucks.
I don't know what that lookslike with your current coverage.
He's I'm grateful I was in here becauseall the stuff that underwriter said, I
don't even have on my current policy.
And you guys are less thanwhat I'm currently paying.
Let's go with it.
And I was like, and bro, it paid me 15%.
It paid me 3, 000.
I went home crying.
(37:53):
I'm like Wendy, look what just happened.
We buy your brother a bike the next daythis Coincidental not so coincidental.
This is why I say I'm not smart I'mgetting help by just proving i'll do
my part and then I get a three thousanddollar commission check Like you can't
make this stuff up so I, I have toalways, because of those experiences, I
(38:15):
just stack and make sure I'm consistentat always giving back, always showing
gratitude, always helping another personbecause it keeps me level headed, it
keeps me grounded, it keeps me humble,and it keeps me with a servant mindset.
I love that, man.
And I think your key there is consistencybecause I think people pick and choose
when they want to believe certain things.
And I think when you have faith inanything, whether it's faith in a
(38:37):
higher power or faith in yourself orfaith in your business, your team,
you have to trust that when it's goodand bad, that if you keep controlling
the things that are in your control,what's meant to happen is going to
happen, and that's not always easy,but I think, like you said, when you.
When you trust that process, whenyou truly trust that process, and I
feel like that's what faith reallyis when you don't know, because,
and, it's so interesting because.
(38:59):
Even me working every dayto be as positive as I can.
I feel like I'm naturally programmedwhen I don't know something, my
immediate thoughts go negative.
And I'm always like, howdo I and I'm aware of it.
And then I try and change it.
And sometimes I have to get on apodcast or talk to a partner and
just be like here's like what it is.
And you're like yeah.
But.
Do you still ever have those thingscreep in or do you feel like that
(39:23):
is a thing where you can literallyreset your mindset and your habits
that your natural is to go what couldgo right versus what could go wrong?
Yeah yes.
I wish I could say.
What it's like to be I don't, causeI wish I could have a better answer.
However, maybe thiswill help as we grew up.
We used to dream we were goingto land on Mars, dream that
(39:44):
we were going to be a pirate.
There's no such thing as a pirateas an occupation, but we sure
had believed it at two years old,two years old, like I'm Batman.
I think too many of us are natural.
Ability of curiosity and dreaming bigand a state when we never had fear, you
could give a baby and put 20 knives onthe ground and a sucker at the end and
(40:05):
the baby doesn't even see the knives.
The baby just sees the sucker, butthe adult sees, Oh, there's 20 knives.
Right?
What changed?
What changed?
Time changed time.
We had the world rub off on us andtake away our curiosity and change who
we really wanted to become and toldus you're going to be an accountant.
Nothing gets accountants by theway, but it's we stopped dreaming
of being Batman and we went downthe traditional road of life.
(40:27):
And so here's what I can say.
I've never had the problem with a lackof abundant mindset That's just something
mark will tell you the same thing.
He's like cody there's one thing I learnedfrom you is you guys do not care one bit
about money and money just takes careof itself and I will say Because I have
caught I wasn't taught my parents didn'tsit me down and say hey cody Here's how x
(40:49):
and x is but many people that maybe haveFear set about something like when you
naturally just said, Hey, when I don'tknow something my mind like instantly
goes negative versus the positive.
So then I would do the awareness workright where I would say, Hey, what's
my fear story like what's my storyaround when I don't know something.
Why is it go negative, you may findout you weren't taught, but you caught
(41:14):
Watching your parents live or a teacherin middle school that had an impact for
the bad or church or neighborhood orneighbors or family members where you
weren't sat down and taught Hey, when youdon't know something, this is a red flag.
You need to question everything.
Like they didn't do that, but you probablywatch mom and dad that when they didn't
(41:35):
know something all of a sudden they'relike maybe fear driven and you caught it.
And so that's the reality we live in.
All of us have thesedifferent experiences.
I grew up in a, I feel like Isaid, my dad would make, he'd work
hard, but he would play harder.
And so there was like no care in the worldof a savings account or financial fitness.
He didn't even know what financial,like any mastery is like at all,
(41:59):
but yet he's been taken care of.
He's always made enough.
And so I think I was blessed to grow up ina world where I didn't worry about money.
But I will tell you there's otherthings in my life where I'm like, it
catches me a little bit and it's, Ilook back and I find out where did I
catch this and then I have to go backto that moment and just acknowledge it.
(42:20):
Tell it what it is and just move on.
My wife, Wendy, who's done someincredible work of her just journey
of how she was raised and beliefs thatshe's had, that she's had to overcome.
Yeah, it's a real thing.
It's not easy work, but it's thework that matters because that's
how we get to our next level.
That's how we break through the ceiling.
Whenever we're in a ceilingon our business, There's two
(42:42):
things that need to happen.
Otherwise you'll stay in thislittle loop of maybe I quit.
Maybe I go back to corporate America.
We hear this.
We see this all the time.
It's because it's a real thing.
We hit a plateau and youhave to go now do the work.
The work is there's a skill set you lack.
So what's the skill thatgets you to break through?
And there's also a beliefthat holds you back.
So in that circle of like confusion,why can't I break through the ceiling?
(43:04):
The question to ask, instead ofjust saying, Oh, I'm confused.
Oh, I don't know what to do.
I would journal and say, what skilldo I lack to get to the next level?
And what beliefs do I currentlyhave that are holding me
back to go to the next level?
You crack those two things.
Cause you're all, then you're going togo up and you'll hit another plateau.
Then you'll go up, you'llhit another plateau.
Every time requires a new skillsetand new belief to be broken.
(43:27):
Gold, man, this is so good.
So I know we're getting a little bit tighton time where people will kill me if I
don't ask you something about real estate.
So being that you are a guy thatruns a Joe homebuyer franchise and
you have over, I think creeping upon 80 now, you have connections now
we're 95, 95, dude, congratulations.
That creeped up quick.
I think the last time I heardyou on a pot, that's good, man.
That's awesome.
(43:47):
I like it.
Congrats.
But so now you have 95potential people that are.
Reporting back data to you orgiving you insight on what they're
doing all over the country.
So as we are going to be approachingQ1 of 2025, and everybody's going to
have a fresh start on things based onthe unique perspective you have, what
do you see right now that's working ornot working in the real estate market?
(44:08):
And how would you gearup for a successful 2025?
Yeah, I'd say vast majorityhad a rough October.
There was a ton of people across theboard that said, dude, October sucked
and November's looking bleak as well.
Like it's just, yes, you're stillgoing to have people that are still
closing deals and everyone canexperience a success during that.
But overall, I'd say theoverarching theme is fourth
quarter's been a little bit tough.
(44:28):
You had election year, you hadall these things that could maybe,
but I don't like to blame it onthat because then I lose control.
So I need things that make me control.
And I would say the biggest thing tofocus on Q4 and why you must double down.
So we're getting it in.
So hopefully you pump thisout as quick as possible.
So they catch it right now in December.
But the whole point behind what I wouldsay is what are the five daily non
(44:48):
negotiables that you would set up everyday and you do it now, because if we lay
on the break right now, just because,ah, maybe it's time that I meant to just
hang out and lay low for a little bit,because things aren't really moving and
maybe it's a, really a gift, those thatsay that and train their brain to do that.
They're going to have her like.
An even worse Q1 right now is thetime to triple down your efforts on
(45:09):
at least making sure that you arehaving leads come in, that you're
qualifying for those leads, theopportunities of all those opportunities.
You're still going on appointmentsof all those appointments.
You're going out thereand getting contracts.
And of those contracts, you'redoing it at a price that allows
you to close on them, that you'renot doing them at a high price.
So we call that the LOAC, L O A C C.I would make sure you're doing the
activities, the leading measurementsthat take care of the lagging results.
(45:32):
Said in an easier way, QueensUniversity had four metrics.
The four metrics they had were turnoverratio free throw percentage, how many
times they get to the line rebounds, andthen open looks at the three point shot.
Cause the three point shot isa deadly weapon in basketball.
It's no longer the big mangame down low Shaquille O'Neal.
It's the three point shot.
Steph Curry, as long as he makes15 threes, they're going to win.
(45:55):
Like Queens university.
They said when they beat their opponenton those four key metrics, that was it.
Just those four key metrics,they won 97 percent of the time,
darn near flawless by just honingin on the leading measurements.
Did they talk about banners,championships, titles, and winning
the championship during practice?
(46:15):
No, they talked about this.
And when they did this, it's what BillWalsh said, the coach of the 49ers.
The scoreboard takes care of itself.
So don't worry about doing deals.
That's the lagging measurement.
Don't worry about revenue.
That's the lagging measurement.
What are the beginning measurements?
What's the leading measurements thatyou have to do every single day before
you put your head down on your pillow?
(46:36):
You said I talked to Xamount of new leads today.
If it's beginning stages, Iwould say no less than five.
If you've been in a business for a littlebit, you better be having 15 or 25.
Like people, brand new leads that you'retalking to every single day or people
that they filled out a form, but youstill haven't gotten contact with.
You're making contact with 15new people every single day.
(46:56):
You're reaching out to wholesalers,other Investors in your market.
See if there's dealsthat they're not moving.
Maybe you can move it.
If you can't move it, guess what?
You now know of a deal that's going toget canceled that you can go out and
renegotiate and get it a lower price.
The next one would be if it's not thatI'd be finding ways to make sure that
X amount of cold approach is happening.
(47:17):
So cold, hard reach out to.
A lot of agents right now wouldbe a great opportunity for me.
I don't like cold calling.
I hate cold calling, but what Iwould do is I'd cold call agents and
say, Hey, there is now a saturationof homes sitting out in the market.
Is there any of them thatwant to sell at a discount?
Like that to me is weknow people want to sell.
It's on the MLS.
Now let's just find out of those.
How many have to sell quick that aren'tselling quick because there's too
(47:38):
many homes on the market right now.
There's just these little activities.
If they would just doubledown their efforts.
Now, through the end of December, itcan change the trajectory of revenue
coming in, it'll take care of thescoreboard, and then if we do that
consistently, Q1 will be a fantasticresult, it'll be a direct reflection
of what you do or don't do during Q4.
(48:00):
Q1, you can't just start in Q1.
Q1, you start right now, and ifyou don't do right now, Q1's gonna
be a bad day for a lot of people.
That's such wise words, man.
I started doing two years ago.
I don't do a New Year'sresolution anymore.
I do a Thanksgiving resolution andI start six weeks earlier because
you already have momentum when youhit New Year's and it's made a huge
(48:20):
difference in all this stuff I'm doing.
And I love what you're saying because.
It always seems to bethat I have a bad October.
And then a lot of the people that told meto go kick rocks in September and October,
all of a sudden the holidays come aroundand those deals are like boomerang deals.
They go away and you go,Oh, I came back again.
And now I got a deal again.
And I like what you're saying becauseit's almost one of my favorite times of
the year to get a bunch of rejection.
(48:42):
Because now if you get those offersaccepted in December and January,
When you fix them up, when you put itback on the market, it's springtime.
So we're liking the best time to comeand actually get deals at a discount.
And you're primed to put them backon the market at the time that
you can sell them a top dollar.
So I feel like it's a sweet spot, man.
I could not have said it better myself.
That's why you're the face and I'm justI'm just the host here, sir. That's
why they make you a fantastic host.
(49:04):
You are Nick.
Thank you.
Thank you, sir. But dude, thisis, Oh, I feel like I need to
have you as a cohost here, dude.
This is, I need to send you like a Venmois like a psychologist or something.
Cause I always take something awaypersonally that helps me in my
business, but in my life you'rereally good with your words, man.
I really like your energy.
I really like your sincerity.
And I never get tired ofhearing you talk, man.
So as we start to round this up now,any final thoughts before I let you
(49:28):
go, and maybe something I didn't giveyou a chance to talk about, or maybe
something you wanted to add beforeI let you go about your busy day?
I don't know.
Other than I would just findways to get more aware my, maybe
this here's the final thought.
This just came to my mind.
I have to act on it.
We are built to have joy.
And there's so many people not feelingjoy in their days because of distraction,
(49:51):
because of where their focus is, right?
What we focus on is what we feel.
What we feel creates the nextchoice you're going to make.
The choice is what's goingto give us the result.
And if they're negative thoughts lead tonegative action leads to negative results.
We're meant to have joy.
We are meant to have joy.
Joy is specifically tied to one thing.
It's not tied to your home,it's not tied to your car, it's
(50:13):
not tied to your bank account.
Joy is tied to one thing andeveryone can experience no matter
where you're at in your wealth.
And that is, did you become 1 percentbetter today than you were yesterday?
If you are 1 percent better todaythan you were yesterday, You my friend
guaranteed without fail will experiencejoy because joy is tied to growth.
(50:33):
It's not tied to wealthIt's not tied to income.
It's not tied to anything else.
It's not tied to race It's not tiedto anything other than those that are
willing to become 1 percent better So myparting words would be to experience true
joy Take care of yourself and become 1percent better and then you'll tie into
the best quote out there from Jim RohnRarely does a man's income Exceed their
(50:57):
level of personal development if we justsimply become better individuals money
will chase us versus us always chasing themoney Become the best version of yourself.
You'll experience joy and you'll realizethat will be the moment that you realize
Oh this business stuff is actuallyeasier than we think I just need to
become better And then you attractbetter talent you attract better deals
You get people when you're on a seller'sappointment saying I love this guy.
(51:20):
I have to do business with themWhat changed it's because they
have trust in you because they cansee you're doing the work they're
saying I want to be this person.
I need him to buy my homebecause I just trust them
What's because you did the work?
That's the difference become 1percent better and everything
takes care of itself.
Wise words, sir, never a disappointment.
And I am very gratefulfor you coming on today.
(51:41):
Again, you always inspire me.
You always fire me up to go out andbe a better me every single day.
Every single time I hear you talk,and this has been no different.
You, sir, are somebody whobrings your A game to everything
you do in life and business.
And this interview has been no different.
You definitely bought your Agame to the A game podcast today.
Thank you for coming on today.
How do people find you?
How do people work with you?
How do people get more infoon Joe Home Buyer talk all the
ways to connect with Cody Hoffe?
(52:02):
Yeah, you can go to joe homebuyerfranchising.com if they ever wanted to
be intrigued on what is this whole JoeHomebuyer thing and does it really work?
There's a great place to start looking.
You'll see great names like Brent Danielsfrom Wholesaling Inc. Who owns one of
our franchises, Jerry Norton, who owns10 of 'em across the Great nation.
So there's big names out theredoing big things because they
became a part of the Joe family.
On top of that, just CodyHoffine on Instagram.
(52:23):
I'm not really active on Facebook.
Although when I post on Instagram,it automatically posts on Facebook,
but I'm really not big on Facebook.
So if you want to reach me, DM me inInstagram and that's just Cody Hoffine.
Look for the blue check Mark, becausethere are a lot of fakes out there
and then you can connect with me.
You are a rock star, sir. Ivery much appreciate your time.
You're welcome back anytime.
Cody Hoffine, ladies andgentlemen, have a fantastic day.
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